BB商业与品牌
拿铁琳愉悦、干货，提供如「坚果」般无负担的商业与品牌营养。 主播：拿铁琳Linda & Sean 拿铁琳Linda：品牌人、营销人，十年如一日做品牌如做自己。10年全球汽车公司，5年互联网大厂，领域覆盖2C和2B，擅长品牌0-1建设。现投身智能电动车创业，热爱驾驶、料理、咖啡、电影，一切与生活方式相关的美好事物。 Sean：新闻人、广告人、营销人，最终还是一个想做好内容的人。从业15年，丰富的内容营销行业经验。曾任蔚来social负责人，始终在互联网策略、内容、媒介等业务领域第一线，擅长整合营销规划及操盘。
| Publishes | Twice monthly | Episodes | 103 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | TechnologyBusiness |
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这一期，我们聊阿里巴巴。
如果说过去 20 年，中国互联网里有一家公司最像一个时代的缩影，那很可能就是阿里。它曾经不只是一家公司，而是一种关于未来的想象：淘宝、支付宝、双十一、让天下没有难做的生意、马云式的江湖气和理想主义，都让阿里拥有过一种非常强的“时代感”。
但今天的阿里，依然拥有庞大的资产、业务和技术积累，资本市场却不再愿意像过去那样为它的未来提前买单。它不是没有故事了，而是故事不能直接换成估值了。市场要看的，不再只是阿里有什么，而是这些资产未来能不能持续变成利润、现金流和确定性的增长。 more
上上个星期，Seesaw 被申请破产清算的消息，让很多人重新想起了这家曾经代表“精品咖啡启蒙”的品牌。
对很多上海消费者来说，Seesaw 不只是一杯咖啡。它曾经意味着愚园路、淮海路、咖啡师、手冲、单一产地、空间审美，以及一个可以让人慢下来的城市下午。它很早把精品咖啡从小圈层翻译成普通消费者也能理解、愿意进入、愿意买单的一套体验。
但问题也正出现在这里。
Seesaw 最早建立起来的心智很漂亮，也很重。它靠空间、专业感、咖啡师和审美让消费者相信它；可当品牌要从几家店走向几十家、上百家门店时，它要... more
本期节目从一把卖到海外、价格接近 1000 美金的中国办公椅聊起。
过去说中国品牌出海，关键词常常是便宜、好用、供应链强。但这一期我们看到的是另一种变化：一些中国品牌正在进入欧美中产非常具体的生活场景，从椅子、割草机器人，到宠物、厨房、户外、睡眠和儿童用品，它们不再只靠低价，而是开始用“身体、时间、体面和自动化”去解释自己的价格和价值。
中国品牌未来的竞争力，可能不只是制造能力，而是理解海外用户生活方式的能力。
主播：@Linda拿铁琳、@邪念扬Sean
剪辑：@丘丘
音乐：🎵～《Do Wha... more
本期节目我们聊一个看起来很小、其实很大的话题：一人公司，也就是 OPC，One Person Corporation。
它表面上是在讲“一个人如何创业”，但更深层次的问题是：在 AI 工具、全球化协作和组织成本不断降低的今天，一个人能不能重新组织自己的能力、时间、资源和商业关系，把自己变成一个可持续、可外联、可升级的商业系统？
本期嘉宾 Karen在过去两年持续组织上海线下 Coffee Chat，观察了3000多个一人公司样本。她发现，一人公司并不等于人人都去做自媒体，也不等于一个人替代一家公... more
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BB商业与品牌 launched 4 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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