BB商业与品牌
拿铁琳愉悦、干货，提供如「坚果」般无负担的商业与品牌营养。 主播：拿铁琳Linda & Sean 拿铁琳Linda：品牌人、营销人，十年如一日做品牌如做自己。10年全球汽车公司，5年互联网大厂，领域覆盖2C和2B，擅长品牌0-1建设。现投身智能电动车创业，热爱驾驶、料理、咖啡、电影，一切与生活方式相关的美好事物。 Sean：新闻人、广告人、营销人，最终还是一个想做好内容的人。从业15年，丰富的内容营销行业经验。曾任蔚来social负责人，始终在互联网策略、内容、媒介等业务领域第一线，擅长整合营销规划及操盘。
| Publishes | Twice monthly | Episodes | 90 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessTechnology |
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Latest Episodes
送上一份新年礼物🎁，在2025年的最后一天。也是我们和去年「你的新年礼物已送达：2025职场跳槽升迁指南」的嘉宾朋友们的一年一会。我们对话聚焦于2026年职场趋势，探讨AI加速和中国出海常态化背景下，哪些人才将被放大，哪些将被淘汰。我们发现了「勇敢者」在市场中的主导地位，以及招聘决策的重要性；讨论了AI在决策和效率重塑中的角色，以及中国出海成为企业必选项的影响。
主播：@Linda拿铁琳、@邪念扬Sean
嘉宾：Jojo Si SeeStar见星咨询 创始人｜播客主理： 见星物语｜公众... more
今天要聊的John Lewis是一家英国百货商店。从2007年开始，它每年启动圣诞广告，每年推出一集2-3分钟的视频。很多人，每年的圣诞节，从看John Lewis广告开始，已经成为英国的一种文化现象。
John Lewis的圣诞广告之所以能成为英国的“集体情绪”，核心在于它成功地将商业营销升华为一种年度文化仪式，通过情感共鸣、社会洞察和持续创新，深深嵌入了英国人的节日传统和集体记忆。
今天我们一起剖析如何做好节日营销。
另外，今天新年即将到临之际，我们的老朋友Terry送给大家新年音乐会... more
相信这不只是我们几个人想问的——为什么国内的车展越来越不好玩了？不管是每年轮替的北京\上海车展，或者是每年都办的广州、成都车展？
为什么车展越来越「悬浮」？对，悬浮的一种状态。用力过猛的装修、表演、竞争……车展对品牌有哪些正面影响？车展的出路，可能是什么？CES，慕尼黑车展？
这期节目，我们想聊聊：国内外汽车车展的现状、变化原因及未来发展方向展开讨论，并涉及企业品牌建设等话题
主播：@Linda拿铁琳、@邪念扬Sean
剪辑：@丘丘
嘉宾：@李鹏程：资深汽车营销人
@周到：汽车行业观... more
过去这一周，关于星巴克中国股权交易的新闻已经被各种媒体讲透了。
从交易金额、控股比例，到未来经营结构，
几乎所有财经版面都在分析——
这笔 40 亿美元的交易，意味着什么？
星巴克是不是在退出中国市场？
这期节目，我们想聊聊：为什么星巴克会在这个时间点交出控制权？外资品牌在中国的增长逻辑，发生了怎样的结构性转变？以及更底层的问题——当权力的方向盘转向中国，品牌的灵魂，还能保持原样吗？
主播：@Linda拿铁琳、@邪念扬Sean
剪辑：@丘丘
音乐：🎵🎵《Coffee》beabad... more
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- 很不错的栏目
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
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These podcasts share a similar audience with BB商业与品牌:
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BB商业与品牌 launched 3 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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