愉悦、干货,提供如「坚果」般无负担的商业与品牌营养。 主播:拿铁琳Linda & Sean 拿铁琳Linda:品牌人、营销人,十年如一日做品牌如做自己。10年全球汽车公司,5年互联网大厂,领域覆盖2C和2B,擅长品牌0-1建设。现投身智能电动车创业,热爱驾驶、料理、咖啡、电影,一切与生活方式相关的美好事物。 Sean:新闻人、广告人、营销人,最终还是一个想做好内容的人。从业15年,丰富的内容营销行业经验。曾任蔚来social负责人,始终在互联网策略、内容、媒介等业务领域第一线,擅长整合营销规划及操盘。
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今天我们要聊的主角是Taylor Swift。1989年出生的她,16岁出道至今18年间,泰勒已获得过12座格莱美奖、23座公告牌、32座全美音乐奖,成为首位登上《时代杂志》三次的女性,也是全美过去十年内专辑销量最高的艺人,被Billboard 列为「历史上最伟大的前200女歌手」。其实,霉霉当下的影响力,已远远超越了音乐本身,有经济学家统计,疫情之后启动的“霉霉”全球巡演,将创造总计50亿美元的收入,如果霉霉是个经济体,那么她带动的收入将超过50个国家!所以我们今天的这期节目,就把Taylor... more
「迪卡侬」,这个户外小白的「优衣库」,运动版的「宜家」,最近变得有点不一样了。这家来自法国的体育用品零售商,疫情三年,不仅没有被打趴下,反而成功拓展了女性市场,在业绩和舆论场上都表现亮眼。我们今天就想通过这期节目,从商业逻辑、产品定位、售卖体验、组织文化等角度,梳理曾有着强烈的“直男和廉价”标签的迪卡侬,是如何成为小红书上被追捧的“OOTD”? more
电影《芭比》不断创造着新的票房记录。截止今天(8月9日),全球已超过10亿美元。这一成绩不仅让导演成为了全球最高票房女导演。同时也让「芭比粉」营销、「女性主义」、「美泰玩具」等电影中的核心元素,成为了热门话题。今天,我们不讨论电影情节和女性主义,更想从电影与商业品牌的关系这个角度来切入,讨论「电影」作为一种传播载体or手段,如何与商业品牌的发展来互相成就。 more
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BB商业与品牌 launched a year ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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You can view podcasts similar to BB商业与品牌 by exploring Rephonic's 3D interactive graph. This tool uses the data displayed on the 'Listeners Also Subscribed To' section of Apple Podcasts to visualise connections between shows.