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Artwork for BB商业与品牌

BB商业与品牌

拿铁琳

愉悦、干货,提供如「坚果」般无负担的商业与品牌营养。 主播:拿铁琳Linda & Sean 拿铁琳Linda:品牌人、营销人,十年如一日做品牌如做自己。10年全球汽车公司,5年互联网大厂,领域覆盖2C和2B,擅长品牌0-1建设。现投身智能电动车创业,热爱驾驶、料理、咖啡、电影,一切与生活方式相关的美好事物。 Sean:新闻人、广告人、营销人,最终还是一个想做好内容的人。从业15年,丰富的内容营销行业经验。曾任蔚来social负责人,始终在互联网策略、内容、媒介等业务领域第一线,擅长整合营销规划及操盘。

PublishesWeeklyEpisodes47Founded2 years ago
Language
ZH-CN
Number of ListenersCategories
BusinessTechnology

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Artwork for BB商业与品牌

Latest Episodes

3月28日,小米汽车SU7成功上市,从各个维度来说,这几乎是一次无法复制的汽车出圈盛世。我们也已经很久没聊和汽车相关的话题了,但这次必须得聊聊小米SU7的上市了,因为这不仅只是一款车型的上市,而是小米这样一家拥有巨大流量的科技企业跨界造车入局的一个里程碑事件,一定会对现有的中国新能源汽车格局产生影响。 more

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16 days ago

为什么会有本期话题,源头是春节期间看的电影《飞驰人生2》,它的故事主线就是围绕着赛车手张驰和他的车队,影片的高潮也是落在最后一届的巴音布鲁克拉力赛上。 more

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a month ago

之前「BB商业与品牌」聊过一期「城市商业空间变迁」,Vol.38 从鸿寿坊、龙华会,看上海城市商业空间变化与趋势。当时的嘉宾林小蕾说,上海在商业空间这个领域还是非常领先的。过去的几个月,我们两位主播和小蕾都各自去世界的不同地方转了转,也强烈感受到了疫情后外面世界的变化,那么我们这一期就再次邀请林小蕾来到我们的节目,一起聊聊外面世界的这些商业空间的现状以及趋势,并提出一个问题:看了世界后,上海还香吗? more

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a month ago

大家都知道坊间流传着「中产有三宝」:身披始祖鸟、Lululemon、脚踩Salomon。但可能大部分人不知道:始祖鸟、Salomon同属亚玛芬体育(Amer Sports)。这个公司听起来可能有点陌生,但最近有个大新闻:美东时间2月1日迎来了2024开年的最大一笔IPO,始祖鸟品牌母公司亚玛芬体育(Amer Sports)正式在纽交所上市,共募集13亿美元,成为自2023年9月以来全球规模最大IPO。 more

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2 months ago

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Reviews

3.7 out of 5 stars from 13 ratings
  • 不要读稿

    你们要读稿,还不如直接把文字发出来

    Apple Podcasts
    1
    请勿用
    Chinaa year ago

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Chart Rankings

Apple Podcasts
#217 China/Business

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