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白金时代

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这里是《白金时代》,一档专为银发经济决策者、创业者与投资人打造的商业内参播客。我们不谈宽泛的养老概念,只做最硬核的50+银发商业拆解。每一期,我们都会邀请一位深耕一线的行业创始人、投资人或专家,用超过60分钟的深度对话,为你带来: 一个真实的商业案例:拆解从0到1的实战路径。 一套可复用的方法论:洞察产品、营销与增长背后的逻辑。 一个前瞻性的行业判断:把握下一个市场机遇。 在这里,我们探究行业趋势、拆解生意机会,为业界呈现真实的银发商业洞察。 欢迎走进50+的世界,发现商业新机遇。 【适合谁听】 银发赛道的创业者与高管 关注银发经济的投资人 寻求转型与新机会的商业人士 老龄化不是一道冷峻的社会课题,而是一片正在蓬勃生长的热土。期待与你一起探索这片“白金时代”下的新世界。

PublishesTwice weeklyEpisodes65Foundeda year ago
Language
ZH-CN
Number of ListenersCategory
Leisure

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Latest Episodes

过去一年,AI几乎成了所有创业者绕不开的话题。有人用它做内容、做产品、做运营,也有人一边焦虑,一边不知道该从哪里开始。前段时间,钉钉邀请我们参与悟空AI的内测,我们索性把它当成一个真实的工作伙伴,用了几个月,看看AI到底能不能帮一个普通创业者把事情做得更快一点。

这期节目,我们不聊遥远的技术,也不聊复杂的大模型。我们想聊聊一个更实际的问题:当AI开始进入工作现场,它能帮创业者做什么?银发行业的从业者、退休再就业人群,又能从中获得哪些新的机会?或许比起“AI会不会取代人”,更值得思考的是,我们该如... more

退休以后的人,到底在过一种什么样的生活?

很多年轻人其实并不知道。

有人开始重新学唱歌、跳舞、拍短视频;有人第一次认真旅行;也有人只是想找一群能聊天、能见面的朋友。比起“养老”,他们更在意的是:还有没有人约我出门。

这期节目,我们和杭州一家做银发社交的俱乐部聊了聊。为什么老人消费70%靠朋友推荐?为什么线下聚会正在重新变成一种生意?以及,一个看起来很慢、很苦,却可能属于未来二十年的行业,正在悄悄长出来。

* 嘉宾介绍:主理人陈真,15988401199。每年举办100+场退休活动(主题聚会、游学... more

你以为银发人群需要的是养生讲座和健康科普,但当音乐响起、年轻人加入互动,他们才真正不肯离场。今天这期节目,小宇宙两档银发播客节目《白金时代》与《银发时代》首次串台,从用户洞察到情绪心理,我们聊透了一件事:真正让人变老的,不是身体衰退,而是退休后"被需要感"的消失。

银发经济有30万亿的市场规模,却遍地是坑——保健品割韭菜、康养文旅建好了没人住、互联网平台流量来了却变现难。这期节目,我们不讲大道理,只讲真实踩坑与破局经验:银发生意的本质,是用长期信任换情绪价值,而不是一锤子买卖。

* 嘉宾介绍:黄... more

这期我们聊一个在日本观察到的反常识现象:很多老人退休以后,反而变得更忙了。

忙什么呢?上课、聚会、旅行、摄影、徒步……社交活动甚至比年轻时还丰富。

这背后,是日本一套非常成熟的"银发俱乐部"服务体系。它不是传统意义上死气沉沉的养老院活动,而是成年版的兴趣社区。

它卖的不是活动,而是重新进入社会的机会。

很多老人退休后,失去了工作关系和固定节奏,生活会瞬间空掉。日本的银发俱乐部极其聪明,它不强调"孤独"或"衰老",而是主打兴趣、学习、社交和健康。在这里,大家不聊养老,只聊"最近去哪玩"、"最近学了... more

抱歉各位听众,本周周报拖到了周二才发布。我最近对我们的周报形式,一直不满意,太长担心大家找不到重点,太短又怕有重要信息遗漏。本周周报我精简了内容,还希望希望大家喜欢,以及多多留下宝贵意见~~~

本期《白金时代》为你带来这周最值得关注的银发经济动态,你将会听到:

• 养老开始真正往家里搬了:卫健委正式发布《家庭病床康复服务标准》,9月起实施;深圳长护险持续推进,"谁来长期付钱"这个银发经济最核心的问题,政策端终于开始认真补课。

• 上市公司集体下场:双汇布局适老食品、亚华电子领投养老机器人、... more

这期我们聊一个在日本银发市场非常成熟,但在国内经常被低估的服务——代行服务。

一听"代行",很多人可能会想到代驾、跑腿或者陪诊。但在日本,它已经发展成一个极其细分的完整体系。核心逻辑就一句话:你不方便做的事,我帮你做。

帮去医院拿药、帮买东西、帮办复杂手续,甚至帮整理家务,很多服务按小时收费。

它解决的是老年人极其现实的痛点:不是做不了,而是做起来太麻烦。 走路远不方便、排队太累、手续太复杂,但这些又是生活必须的。

日本没有把这些事粗暴地归为"护理",而是拆成一个个具体的小任务,用极轻的方式解决... more

本期我们为你带来这周最值得关注的银发经济动态,你将会听到:

• 政策开始“算账”:海南出台旅居养老18条,打通异地医保与长护险,旅居养老从旅游产品变成确定性生活方式;北京细化养老机构水电优惠,从源头帮企业降本。

• 线下场景重构:北京样板间把跌倒检测、智能护理床全部“藏”起来,最好的适老科技是“感受不到科技存在”;上海1200平适老体验市集证明,银发消费最重要的能力不是货架,而是体验。

• 大厂跨界新打法:可孚医疗与腾讯天籁实验室合作AI助听器。大厂不再亲自下场做养老,而是用底层技术重新定... more

这期我们聊一个在欧美市场特别有意思的银发服务——专门为老年人提供的电话聊天订阅服务。

它的模式极其简单:每周固定时间,有真人给你打电话,纯聊天。

千万别觉得这很落后,"都 AI 时代了还在干这个?"它不是客服,不是心理咨询,更不是推销。它解决的是一个非常真实、甚至有些残酷的现实问题:孤独。

在欧美,很多老人独居,子女不在身边,社交圈越来越小。他们其实不需要实质性的帮助,只是没人说话。

这个服务做得非常克制:不干预生活,不提供建议,只是用真人陪你聊天。不是为了"解决问题",而是"填补空白"。

有人... more

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白金时代 launched a year ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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