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Artwork for Associations Thrive

Associations Thrive

Joanna Pineda
Community Engagement
Artificial Intelligence
Leadership
Associations
Advocacy
Healthcare
Higher Education
Education
National Association Of School Psychologists
Diversity and Inclusion
Trade Shows
Craft Beer
Infection Prevention
Community Building
Covid-19
Diversity, Equity, and Inclusion
Strategic Planning
Patient Care
Global Health
Mental Health

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International.... more

PublishesWeeklyEpisodes187Founded4 years ago
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Non-ProfitManagementBusiness

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Artwork for Associations Thrive

Latest Episodes

Can an association create deeper member loyalty by focusing not just on solving problems, but on creating experiences that people genuinely care about? In an era where efficiency and technology dominate, perhaps the real opportunity for associations ... more

How do you help an industry innovate at breakneck speed while ensuring consumer protection, trust, and regulatory compliance? And what role should an association play in bringing competitors, regulators, and innovators together to shape the future of... more

YouTube

How does an association grow from 6,000 to 9,000 members without a membership sales team? What can associations learn from an organization whose members actively recruit the next generation on its behalf?

In this episode of Associations Thrive, host... more

YouTube

What if your association's most effective membership recruiters aren't staff at all, but your members themselves?

In an era where association professionals have countless options for education, networking, and professional development, how can assoc... more

YouTube

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Recent Guests

Phil Goldfeder
CEO of the American Fintech Council (AFC)
American Fintech Council
Episode: 186. Phil Goldfeder, CEO of AFC, on Responsible Financial Innovation, Creating a Standards-Based Association, and Staying Warm and Fuzzy
Jeff Morgan
President and CEO of Club Management Association of America (CMAA)
Club Management Association of America (CMAA)
Episode: 185. Jeff Morgan, President & CEO of CMAA, on Community as the Secret Sauce, Member-Driven Growth, and Global Certification
David Walsh
Executive Director of the Virginia Society of Association Executives (VSAE)
Virginia Society of Association Executives
Episode: 184. David Walsh, ED of VSAE, on Member Recruitment, New Member Engagement, and Learning Pathways
Emily Bardash
Executive Director of the American Wire Producers Association (AWPA)
American Wire Producers Association
Episode: 183. Emily Bardach, Executive Director of AWPA, on Advocacy, Strategic Planning, and Building Momentum
Celeste Warren
Founder of Destination STEM, Inc.
Destination STEM, Inc.
Episode: 182. Celeste Warren, Founder of Destination STEM, Inc, on Representation in STEM, Virtual Access, and Building the Future Workforce
Michele Jones
Executive Vice President and CEO of the National Insulation Association (NIA)
National Insulation Association
Episode: 181. Michele Jones, EVP/CEO of NIA, on Her Long Tenure, National Standards, and Member Value in a Consolidating Industry
Wade Tetsuka
President of US Transactions Corporation (UST) and UST Education
UST / UST Education
Episode: 180. Wade Tetsuka, President of UST, on Payments, Peer Learning, and Education as a Bridge to Success
Whitley Richards
CEO
Cause Strategy Partners
Episode: 179. Whitley Richards, CEO of Cause Strategy Partners, on Nonprofit Board Placement, Governance Training, and Leadership Development
Michael Coleman
General President of the International Association of Sheet Metal, Air, Rail, and Transportation Workers (SMART)
SMART
Episode: 178. Michael Coleman, General President of SMART, on Apprenticeships, Member-Centered Benefits, and Advocating for Families and Communities

Host

Joanna Pineda
Host of Associations Thrive; CEO & Chief Troublemaker at Matrix Group International

Reviews

5.0 out of 5 stars from 62 ratings
  • Authentic without the cringe

    Provoking, but not overly produced, these podcasts are an essential part of stopping your day to think about things that will actually be applicable to aspects of your professional and personal life.

    Apple Podcasts
    5
    Allegra Panera
    United States8 months ago
  • One of the best you’ll find

    This is possibly the most well produced podcasts in the association market, and the story telling from the executive perspective is really a special look inside executive decision making and journeys through the association market. I simply love this pod.

    Apple Podcasts
    5
    NYinVA
    United States2 years ago
  • Excellent Resource for Associations of all Maturities

    This podcast is an engaging and thoughtful program full of different experts in association leadership and management from across the spectrum. It’s a great opportunity to learn more about innovative techniques and strategies to drive association growth, professional growth, and relevance no matter the industry.

    Apple Podcasts
    5
    Dr. Hudson Garrett Jr.
    United States2 years ago
  • Top Association Podcast!

    It’s great to listen to Joanna’s interview style and voice. The stories are fresh and really interesting. Definitely one of the better podcasts out there for associations members to tune into IMO. I love how it’s about the stories and I feel like I can relate to them.

    Apple Podcasts
    5
    hello help a
    United States2 years ago
  • My Go-To Weekly Listen

    Regardless of the industry of the guest, there’s always something to learn and fresh insights to gather when I listen to Associations Thrive.

    Apple Podcasts
    5
    MickeydeeED
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host draws out actionable strategies from executives.
Thoughtful interviews with practical takeaways for association pros.
Guests are typically leaders with real-world experience in governance and membership growth.
High production quality and strong guest variety.
The show consistently highlights leadership journeys and organizational impact.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

184. David Walsh, ED of VSAE, on Member Recruitment, New Member Engagement, and Learning Pathways
Q: David, tell us about VSAE.
VSAE is the professional society for association executives across Virginia, offering education, connection, and leadership opportunities through regular events and gatherings, with a focus on serving members statewide and including associate members like hotels and technology providers.
185. Jeff Morgan, President & CEO of CMAA, on Community as the Secret Sauce, Member-Driven Growth, and Global Certification
Q: How has CMAA managed growth and onboarding without traditional recruitment?
Growth comes from a strong, interconnected community and a disciplined onboarding process that turns new members into advocates, with onboarding kits, monthly updates, and continuous networking opportunities.
185. Jeff Morgan, President & CEO of CMAA, on Community as the Secret Sauce, Member-Driven Growth, and Global Certification
Q: Hey, Jeff, tell us about CMAA.
CMAA evolved from a traditional club-managers focus to a Club Management Association that serves all roles within member-owned clubs, emphasizing education, professional development, and community to drive engagement and growth.
180. Wade Tetsuka, President of UST, on Payments, Peer Learning, and Education as a Bridge to Success
Q: Wade, how did you get drawn into the payments industry and eventually found UST?
I started in traditional finance after college, moved through accounting firms and medical device roles, and then transitioned into payments via connections from the Wharton Alumni Association; that background helped me speak CFO language and identify a market need, leading to the founding of UST and later UST Education.
178. Michael Coleman, General President of SMART, on Apprenticeships, Member-Centered Benefits, and Advocating for Families and Communities
Q: How have you grown membership and diversified the workforce?
By recruiting from the military through programs like Helmets to Hard Hats and actively encouraging women with mentoring and childcare supports, SMART has expanded to include technicians, engineers, and a broader set of trades.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Associations Thrive

What is Associations Thrive about and what kind of topics does it cover?

A candid interview series featuring senior leaders from associations, non-profits, trade groups, and related professional bodies. Across episodes, conversations center on governance, membership strategy, leadership development, and the evolving role of associations in advocacy, CSR, and industry standards. Guests bring practical lessons on member value, strategic planning, digital transformation, and programs that energize communities, with a recurring emphasis on mentoring, governance reinvention, and cross-sector collaboration. The show stands out for its hands-on, executive-level storytelling, actionable takeaways, and a knack for surfacing real-world constraints and solutions within the association space.

Where can I find podcast stats for Associations Thrive?

Rephonic provides a wide range of podcast stats for Associations Thrive. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Associations Thrive and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Associations Thrive get?

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What are the audience demographics for Associations Thrive?

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How many subscribers and views does Associations Thrive have?

To see how many followers or subscribers Associations Thrive has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Associations Thrive?

These podcasts share a similar audience with Associations Thrive:

1. Pivot
2. The Diary Of A CEO with Steven Bartlett

How many episodes of Associations Thrive are there?

Associations Thrive launched 4 years ago and published 187 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Associations Thrive?

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Where can I see ratings and reviews for Associations Thrive?

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What guests have appeared on Associations Thrive?

Recent guests on Associations Thrive include:

1. Phil Goldfeder
2. Jeff Morgan
3. David Walsh
4. Emily Bardash
5. Celeste Warren
6. Michele Jones
7. Wade Tetsuka
8. Whitley Richards

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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