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Artwork for Bloom Together: The Association of Specialty Cut Flower Growers' Podcast

Bloom Together: The Association of Specialty Cut Flower Growers' Podcast

Association of Specialty Cut Flower Growers
Baltimore, United States
Profitability
Pricing For Profit
Farm Operations
Inflation
Crop Costing
Financial Tracking
Small Business Resilience

Bloom Together is the official podcast of the Association of Specialty Cut Flower Growers, Inc. The ASCFG educates, unites, and supports commercial cut flower growers. Our mission is to help growers grow smarter, to share cut flower research, and to build community across the industry.

PublishesDailyEpisodes5Founded2 months ago
Number of ListenersCategories
EducationNon-ProfitBusiness

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Artwork for Bloom Together: The Association of Specialty Cut Flower Growers' Podcast

Latest Episodes

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Ask an Expert, the Association of Specialty Cut Flower Growers' flagship educational series, is a monthly showcase of cut flower farming experts discussing a wide variety of topics, including production techniques, postharvest and t... more

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Unusual economic conditions are putting new pressure on flower farmers and floral businesses. Join Jenny Marks from Trademarks Flower Farm as she provides practical guidance on how to track profitability—and how to make smart operat... more

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Selling to wholesale customers, whether they’re florists, designers, or resellers, requires a clear understanding of their needs and expectations. Join the fabulous Erin McMullen of Rain Drop Farms as she offers a practical introduc... more

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Searching for an alternative revenue stream in this uncertain economy? Do you want to begin selling to florists but not sure where to start? This webinar will walk you through the essential steps for entering the florist market with... more

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Recent Guests

Jenny Marks
Owner of Trademarks Flower Farm; consultant for flower farmers
Trademarks Flower Farm
Episode: Increasing Profitability in Tough Times
Erin McMullen
Owner, Rain Drop Farm
Rain Drop Farm
Episode: Selling Wholesale: Is that Right for Your Farm?
Ellen Frost
Owner of Local Color Flowers, floral design studio
Local Color Flowers (Baltimore, MD)
Episode: Selling to Florists? Here’s What You Need to Know
John Dole
Dr. John Dole, Liberty Hyde Award winner from the American Horticulture Society
American Horticulture Society
Episode: Industry Trends and Forecasts: What's Coming and How to Prepare

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Talking Points

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Increasing Profitability in Tough Times
Q: Can Jenny share a handful of crops she dropped and why?
Jenny explains that she dropped several varieties (e.g., Gumfrina, Scabiosa, Ageratum, flowering tobacco) because they did not align with her customers or profitability, noting that profitability varies by farm and market. She emphasizes choosing crops that fit the business and audience, even if others profit elsewhere.
Selling to Florists? Here’s What You Need to Know
Q: Kelsey asks about the usefulness of square sites or dynamic shopping carts for florist ordering.
Ellen notes that ease of ordering is crucial for florists and prefers platforms that allow simple, direct ordering and quick confirmations, citing experiences with Airtable and Shopify as examples that streamline the process.
Selling to Florists? Here’s What You Need to Know
Q: Debbie asks whether a backyard flower farmer can feasibly sell to a florist and what volume is needed.
Ellen responds that even small growers can sell to florists by finding the right match that fits their scale, emphasizing quality over volume and suggesting targeting smaller, regional florists or home-designers with limited delivery needs.
Selling Wholesale: Is that Right for Your Farm?
Q: What are average or typical wholesale markups or margins?
Markups often range around 30-40 percent, though this varies by flower type, sourcing, and whether the sale is direct, wholesale, or consignment; the speaker emphasizes researching availability and having open discussions with buyers to set realistic margins.

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These podcasts share a similar audience with this podcast:

1. The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners
2. The Dirt on Flowers
3. Six Figure Flower Farming

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this podcast launched 2 months ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Jenny Marks
2. Erin McMullen
3. Ellen Frost
4. John Dole

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