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Artwork for Art & Science of Complex Sales

Art & Science of Complex Sales

Membrain
Sales
Sales Process
Sales Recruitment
Sales Development Expert
Selling From the Heart
Buyer Enablement
Membrain
Red Zone Selling
Key Account Management
B2B Sales
Complex Sales
Identity
Sales Practitioner
Crystal Ball Recruiting
Onboarding
Bias In Hiring
Return On Investment In Sales
Leadership
Trust
Mindset

Join us on the Art & Science of Complex Sales podcast by Membrain where we invite experts from the industry to discuss about different topics in the world of complex sales.

PublishesWeeklyEpisodes149Founded2 years ago
Number of ListenersCategories
CareersBusiness

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Artwork for Art & Science of Complex Sales

Latest Episodes

In this episode, Sean O'Shaughnessey, CEO at New Sales Expert LLC, joins The Art and Science of Complex Sales to explore how sales teams can use AI in practical ways right now. He explains how AI can improve coaching, provide better context for sales... more

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In this episode, Anita Nielsen, CEO at LDK Advisory Services, joins The Art and Science of Complex Sales to explore why human-to-human selling matters more than ever in a world shaped by AI and automation.

She explains which mindsets and skills are... more

YouTube

In this episode, Michael Koory, CEO of BlueSalesFly, joins The Art and Science of Complex Sales to explore revenue drift and why so many B2B sales teams lose revenue through weak process, poor qualification, and inconsistent governance.

Together, th... more

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In this episode, Membrain's CRO, Paul Fuller shares findings from a major research project on the state of B2B sales and what leaders should do next. Drawing on a meta-analysis of sales data and insights from sales experts around the world, he explor... more

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Key Facts

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Recent Guests

Michael Koory
CEO of BlueSalesFly; author of The Guide Selling System
BlueSalesFly
Episode: The Hidden Cost of Revenue Drift │ Michael Koory
Robert Herbst
Sales expert, author of Cheating Death
SpireSiling / PAA Limited (company)
Episode: Think Like a Sales Practitioner │ Robert Herbst
Thomas Waites
Toronto-based revenue leader; founder of TW Sales; fractional CRO and advisor
TW Sales
Episode: Building a Winning Sales Culture │ Thomas Waites
Matt Sucha
CEO of MindWorks; author of The Hidden Yes
MindWorks
Episode: The Hidden Yes │ Matt Sucha
Warwick Brown
Founder of the CAM Club, CAM Coach
CAM Club
Episode: The Future of Key Account Management │ Warwick Brown
Vince Beese
Author of Red Zone Selling; sales leader and coach
Red Zone Selling / consulting practice
Episode: Red Zone Selling │ Vince Beese
Liz Heiman
CEO and founder of Regarding Sales; former member of Miller Heiman team
Regarding Sales
Episode: Fixing the Forecasting Problem in Manufacturing Sales │Liz Heiman
James Rores
Creator of the WINS method; advisor to founder-led sales teams
WINS method
Episode: From Instinct to Sales Systems │James Rores
Eric Larocque
CEO of Cultivate Winning
Cultivate Winning
Episode: Building Sales Teams That Don’t Quit │ Eric Larocque

Reviews

5.0 out of 5 stars from 36 ratings
  • Innovative and inspiring

    I love the fresh view to sales that this podcast provides. There are many insights and ideas that I had to think deeply about. Highly recommended to both new and experienced sales enthusiasts!

    Apple Podcasts
    5
    Venganza_now
    Sweden2 years ago
  • Excellent sow, complex sales but life lesson!

    Admittedly, I listen to at least six different shows this show by far is one of my favorites next to Lenny‘s podcast, what I like most about this podcast is the great questions Paul asks of his guests and leaves them time to answer!

    One philosophy about sales is that everybody sells. I get it. It sounds a bit flip but when you think about it, you’re trying everyday - sell your kids on taking piano lessons, doing good in school, selling your friends on continuing to work out together, selling y... more

    Apple Podcasts
    5
    Stu Regina
    United States2 years ago
  • Great Conversations

    I enjoy the conversations on this podcast because they seem to flow nicely and don’t feel staged or forced. The host does a great job of facilitating it and the guests follow in line nicely. Also, the conversations around complex sales and business in general are great. Great takeaways, for sure!

    Apple Podcasts
    5
    ArkRJ
    United States2 years ago
  • Great podcast for everyone in B2B Sales

    A great podcast with interesting guests and a great host. A broad variety of topics within B2B sales, lots of personal take-aways and fun moments.

    Apple Podcasts
    5
    Johanna121212
    Sweden2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is seen as broadly valuable for anyone in B2B sales or revenue operations.
Audiences appreciate coaching and process-focused insights over hype.
Conversations feel natural and flowing, with clear, actionable takeaways.
Guests are diverse and highly credible, contributing deep expertise to B2B sales topics.
Listeners praise the fresh, practical take on complex sales and the host's thoughtful questioning.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#88
Ireland/Business/Careers
Apple Podcasts
#165
Netherlands/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Think Like a Sales Practitioner │ Robert Herbst
Q: Who is Rob? Tell me a little bit about yourself.
Rob describes a 40-year career in sales, starting from engineering and moving into Xerox and then founding a sales-focused company. He emphasizes his passion for developing salespeople, leadership, and building trust through authentic, identity-driven selling.
Fixing the Forecasting Problem in Manufacturing Sales │Liz Heiman
Q: What role does leadership play in moving a founder-led sales organization toward scalable growth?
Leadership must institutionalize process and analytics, replacing sole reliance on founder intuition. This includes creating strategies tied to market realities, defining ICPs, aligning product decisions with customer needs, and ensuring the sales team adheres to standardized processes and data entry. Without leadership-driven discipline, growth remains shotgun-like and unsustainable.
Fixing the Forecasting Problem in Manufacturing Sales │Liz Heiman
Q: How can manufacturers start implementing a more reliable sales process without overhauling their entire organization at once?
Start by modeling the sales process after proven frameworks (prospecting, qualifying, solving, closing) and ensure consistent definitions across the team. Introduce a CRM-driven approach to track momentum and next actions, then gradually roll in accountability practices like regular funnel reviews and explicit language alignment. The goal is to reduce guesswork and align the sales process with how buyers actually buy.
Red Zone Selling │ Vince Beese
Q: Can you walk through Red Zone Selling and how the plays are organized?
Beese describes building the framework nine years ago after watching an NFL drive to the Red Zone; he defines 64 plays mapped to yellow, green, and red zones, with emphasis on how and when to call each play to move deals forward or close.
Red Zone Selling │ Vince Beese
Q: Where did you get started in sales, and how did you move into this as a career?
Beese explains his early days in door-to-door and ad sales, moving from a traditional corporate role at AT&T to startups like LivePerson, where he gained rapid scaling experience and learned on the job before transitioning into broader sales leadership and eventually writing the book.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Art & Science of Complex Sales

What is Art & Science of Complex Sales about and what kind of topics does it cover?

The show centers on practical frameworks and human-first approaches to winning complex B2B deals. Episodes frequently explore governance of revenue, sales process discipline, coaching, and the interplay between sales, marketing, and operations. Guests range from revenue leaders and authors to practitioners who share actionable methods, templates, and mindsets that help teams align, enable, and accelerate deals without sacrificing relationship depth. A notable strength is translating theory into repeatable systems—often backed by real-world case studies and tools you can adapt in your own organization. Listeners looking for measurable improvements in forecast accuracy, pipeline health, and sales culture will likely find this podcast especial... more

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1. Two Tall Guys Talking Sales
2. AI Report
3. The Rest Is Classified

How many episodes of Art & Science of Complex Sales are there?

Art & Science of Complex Sales launched 2 years ago and published 149 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Art & Science of Complex Sales?

Recent guests on Art & Science of Complex Sales include:

1. Michael Koory
2. Robert Herbst
3. Thomas Waites
4. Matt Sucha
5. Warwick Brown
6. Vince Beese
7. Liz Heiman
8. James Rores

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