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Artwork for Art & Science of Complex Sales

Art & Science of Complex Sales

Membrain
Sales
Artificial Intelligence
Institute Of Sales Professionals
Membrain
B2B Sales
Sales Process
Sales Enablement
Red Zone Selling
Sales Recruitment
Coaching
Sales Development Expert
Buyer Enablement
Key Account Management
Leadership
Selling From the Heart
Mentorship
Curbell Plastics
Human-To-Human Selling
EOS (entrepreneurial Operating System)
CRM

Join us on the Art & Science of Complex Sales podcast by Membrain where we invite experts from the industry to discuss about different topics in the world of complex sales.

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Artwork for Art & Science of Complex Sales

Latest Episodes

In this episode, Brent Long and Nick Massaro join The Art and Science of Complex Sales to explore why cold calling still works and what it takes to build trust faster in modern prospecting.

Together, they discuss how prospecting has changed, why col... more

In this episode, Membrain’s CRO, Paul Fuller, explores limiting beliefs and the hidden role they play in sales performance. He explains how unconscious beliefs about self, others, and the world can shape behavior, reduce confidence, and quietly hold ... more

YouTube

In this episode, Maggie Zwierko, Practice Partner at SalesStar North Carolina, joins The Art and Science of Complex Sales to explore how life sciences companies can unlock hidden growth.

Together, they discuss why many organizations think they have ... more

YouTube

In this episode, Sean O'Shaughnessey, CEO at New Sales Expert LLC, joins The Art and Science of Complex Sales to explore how sales teams can use AI in practical ways right now. He explains how AI can improve coaching, provide better context for sales... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Maggie Zwierko
Life sciences expert, PhD, sales strategist, author of an upcoming book
SalesStar / Hidden Growth Group
Episode: Unlocking Hidden Growth │ Maggie Zwierko
Sean O'Shaughnessy
Fractional CRO, sales leader, podcast host, and AI for sales expert
NewSales.Expert
Episode: Practical AI for Sales Teams │ Sean O'Shaughnessey
Anita Nielsen
Sales strategist, keynote speaker, Harvard Business School coach; author of Beat the Bots
Beat the Bots author; Harvard Business School coach
Episode: Human-Centered Selling │ Anita Nielsen
Michael Koory
CEO of BlueSalesFly; author of The Guide Selling System
BlueSalesFly
Episode: The Hidden Cost of Revenue Drift │ Michael Koory
Robert Herbst
Sales expert, author of Cheating Death
SpireSiling / PAA Limited (company)
Episode: Think Like a Sales Practitioner │ Robert Herbst
Thomas Waites
Toronto-based revenue leader; founder of TW Sales; fractional CRO and advisor
TW Sales
Episode: Building a Winning Sales Culture │ Thomas Waites
Matt Sucha
CEO of MindWorks; author of The Hidden Yes
MindWorks
Episode: The Hidden Yes │ Matt Sucha
Warwick Brown
Founder of the CAM Club, CAM Coach
CAM Club
Episode: The Future of Key Account Management │ Warwick Brown
Vince Beese
Author of Red Zone Selling; sales leader and coach
Red Zone Selling / consulting practice
Episode: Red Zone Selling │ Vince Beese

Reviews

5.0 out of 5 stars from 36 ratings
  • Innovative and inspiring

    I love the fresh view to sales that this podcast provides. There are many insights and ideas that I had to think deeply about. Highly recommended to both new and experienced sales enthusiasts!

    Apple Podcasts
    5
    Venganza_now
    Sweden2 years ago
  • Excellent sow, complex sales but life lesson!

    Admittedly, I listen to at least six different shows this show by far is one of my favorites next to Lenny‘s podcast, what I like most about this podcast is the great questions Paul asks of his guests and leaves them time to answer!

    One philosophy about sales is that everybody sells. I get it. It sounds a bit flip but when you think about it, you’re trying everyday - sell your kids on taking piano lessons, doing good in school, selling your friends on continuing to work out together, selling y... more

    Apple Podcasts
    5
    Stu Regina
    United States2 years ago
  • Great Conversations

    I enjoy the conversations on this podcast because they seem to flow nicely and don’t feel staged or forced. The host does a great job of facilitating it and the guests follow in line nicely. Also, the conversations around complex sales and business in general are great. Great takeaways, for sure!

    Apple Podcasts
    5
    ArkRJ
    United States2 years ago
  • Great podcast for everyone in B2B Sales

    A great podcast with interesting guests and a great host. A broad variety of topics within B2B sales, lots of personal take-aways and fun moments.

    Apple Podcasts
    5
    Johanna121212
    Sweden3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is seen as broadly valuable for anyone in B2B sales or revenue operations.
Audiences appreciate coaching and process-focused insights over hype.
Conversations feel natural and flowing, with clear, actionable takeaways.
Guests are diverse and highly credible, contributing deep expertise to B2B sales topics.
Listeners praise the fresh, practical take on complex sales and the host's thoughtful questioning.

Talking Points

Recent interactions between the hosts and their guests.

Nurturing the Next Generation of Sales │ Daniel Kane, Curbell Plastics
Q: What would you tell a CEO about the next generation of sellers in a B2B environment?
Meet them where they are, recognize their tech-savviness, and blend that with patient mentorship to build a culture that embraces AI and new tools while maintaining human relationship skills.
The Three Incorrects │Steve Reid
Q: What role does strategic influence play in guiding buyers through the journey?
Influence is about being a credible strategic partner who can guide the buyer to a vertical, collaborative decision, with value-focused conversations that span everyone involved in the buying process and address the business case and payoff.
The Three Incorrects │Steve Reid
Q: How do you see smaller organizations handling the learning-to-doing journey in sales transformation?
Steve outlines a practical path: start with the team you have, identify critical skill gaps using a robust assessment, and extend training into coaching, deal reviews, and cross-functional alignment to ensure real behavioral change and measurable outcomes.
The Three Incorrects │Steve Reid
Q: What are the two core questions you have about the sales go-to-market segment you're focusing on today?
The host asks about the major internal issues in organizations and the evolving external buyer behavior, leading to a discussion of the Three Incorrects and the shift toward buyer-aligned, non-linear sales processes.
Turning Fear Into Confidence with Adam Boyd
Q: How do you see the connection between leadership and selling?
He explains that both require clear objectives, alignment of interests, and genuinely focusing on the other person's needs; sales coaching and leadership share the goal of creating value and building relationships rather than simply closing deals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Professions
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Frequently Asked Questions About Art & Science of Complex Sales

What is Art & Science of Complex Sales about and what kind of topics does it cover?

The show centers on practical frameworks and human-first approaches to winning complex B2B deals. Episodes frequently explore governance of revenue, sales process discipline, coaching, and the interplay between sales, marketing, and operations. Guests range from revenue leaders and authors to practitioners who share actionable methods, templates, and mindsets that help teams align, enable, and accelerate deals without sacrificing relationship depth. A notable strength is translating theory into repeatable systems—often backed by real-world case studies and tools you can adapt in your own organization. Listeners looking for measurable improvements in forecast accuracy, pipeline health, and sales culture will likely find this podcast especial... more

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Which podcasts are similar to Art & Science of Complex Sales?

These podcasts share a similar audience with Art & Science of Complex Sales:

1. The Editors
2. Two Tall Guys Talking Sales
3. AI Report

How many episodes of Art & Science of Complex Sales are there?

Art & Science of Complex Sales launched 3 years ago and published 152 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Art & Science of Complex Sales?

Recent guests on Art & Science of Complex Sales include:

1. Maggie Zwierko
2. Sean O'Shaughnessy
3. Anita Nielsen
4. Michael Koory
5. Robert Herbst
6. Thomas Waites
7. Matt Sucha
8. Warwick Brown

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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