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Artwork for Anewgo of New Home Sales

Anewgo of New Home Sales

Anya Chrisanthon and John Lee
Proptech
Artificial Intelligence
Anewgo
AI Assistants
Chatgpt
Branding
AEO
Homes.com
Martech
Real Estate
Revenue Getter
Customer Journey
Extreme Panel Technologies
SIP Panels
Home Building Industry
Neo
AI (artificial Intelligence) In Marketing
International Builder's Show
Online Sales Counselor (OSC)
Offerpad

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evalu... more

PublishesWeeklyEpisodes193Founded5 years ago
Number of ListenersCategories
TechnologyBusinessMarketing

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Artwork for Anewgo of New Home Sales

Latest Episodes

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What's really happening in your sales offices when you're not there? Leah Turner, national sales coach and trainer at Melinda Brody & Company, is back on the show for the 40th anniversary year of one of the most unique research stud... more

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One year ago Anewgo launched Sophie - the AI sales assistant that lives on anewgo.com. In this special birthday episode, Anya Chrisanthon interviews Sophie live to find out what she's learned, what she's noticed, and what she knows ... more

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Imagine you have an old analog TV from the nineties. Right now there is the most incredible programming available - streaming, 4K, immersive audio, interactive everything. But you're watching it on that old boxy TV with rabbit ears.... more

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Apple's Worldwide Developers Conference just happened - and the message for home builders is bigger than most people realize. In this solo episode, Anya Chrisanthon - CCO at Anewgo - breaks down the biggest announcements from WWDC 2... more

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Recent Guests

Beth Bird
VP of Sales, Anewgo
Anewgo
Episode: One Year of Sophie: What Anewgo's AI Assistant Learned From Talking to Builders-193
Jennifer Cooper
Owner of Evolution Marketing
Evolution Marketing
Episode: Jennifer Cooper on AI, Shoppable Models, and What Builders Keep Getting Wrong-189
Jeff Shore
Founder of Shore Consulting; best-selling author; keynote speaker
Shore Consulting
Episode: Buyer Psychology, Confidence, and Protecting Margin: A Conversation with Jeff Shore-187
Jeremiah Gore
Speaker and trainer focused on sales and customer experience in home building
Crossroads Coaching and Impact 88
Episode: The Moment Builders Drop the Ball and How to Fix It | Jeremiah Gore, Crossroads Coaching-184
Genevieve Benson
Director of Strategic Partnerships
Milesbrand
Episode: Brand or Bland? How Regional Builders Can Win on Story, Not Incentives-183
P. Allen Smith
TV personality, garden and community designer, longtime PBS host
Extreme Panel Technologies, Moss Mountain Farm
Episode: Net Zero by Design: P. Allen Smith on SIP Panels, Moss Mountain Farm & the Future of Home Building-181
Barrett Davis
CEO, co-founder of Nter Now and HomeScribe.ai
Nter Now / HomeScribe.ai
Episode: AI Buyers, AI Sellers & the Live Demo That Will Blow Your Mind: The Future of New Home Sales Is Here-181
Melissa Cervin
VP of Marketing, Lombardo Homes
Lombardo Homes
Episode: AI Buyers, AI Sellers & the Live Demo That Will Blow Your Mind: The Future of New Home Sales Is Here-181
Ryan Taft
Founder of Impact Eighty-Eight; author of Revenue Getter
Impact Eighty-Eight
Episode: Revenue Getter: Why Sales Leaders Are Getting Coaching Wrong and How to Fix It with Ryan Taft-180

Hosts

John Lee
Host of Anewgo of New Home Sales
Anya Chrisanthon
Host of Anewgo of New Home Sales

Reviews

4.8 out of 5 stars from 17 ratings
  • Fantastic information!

    Great information and always interesting. I learn something new in every episode.

    Apple Podcasts
    5
    LAL410
    United States4 years ago
  • Forward thinking- Distruptors

    A must listen for all Leaders in the Real Estate and Builder world!

    Apple Podcasts
    5
    Add_bug
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are generally seen as knowledgeable and credible by builders and marketers.
Positive reception of practical, actionable insights for real estate marketing and AI adoption.
Listeners appreciate live demos and case studies that tie technology to ROI.

Talking Points

Recent interactions between the hosts and their guests.

Homes.com for Builders: Your Listing, Your Lead-157
Q: What role does data play in the go-to-market strategy for homebuilders?
Data informs targeting, pricing context, and market insights, helping builders allocate budgets to the most impactful communities, while offering tools that translate data into actionable consumer value like transparency and trustworthy search experiences.
One Year of Sophie: What Anewgo's AI Assistant Learned From Talking to Builders-193
Q: What is Sophie's core function on anewgo.com for builders?
Sophie assists builders by engaging with potential buyers on their sites, providing lead qualification, insights into buyer behavior, and helping to create a seamless buyer journey, while also serving as a 24-7 information source and returning tailored recommendations.
IBS 2026 Orlando Preview with Homes.com: Parties, Sessions & Sales Central-167
Q: What makes IBS 2026 in Orlando a must-attend event for builders and marketers?
IBS 2026 offers a comprehensive mix of 120+ educational sessions, a large expo, hands-on demonstrations, and abundant networking with industry peers, plus opportunities to learn about AI-driven tools that can streamline land, entitlements, and construction workflows.
From SaaS to Laughs: Improv Skills Every Salesperson Needs-165
Q: Can these improv-based skills actually be learned, or are they innate?
Kevin argues that improv skills are learnable through deliberate, low-stakes practice and reframing the goal from being funny to improving communication, listening, and collaboration.
From SaaS to Laughs: Improv Skills Every Salesperson Needs-165
Q: How can humor be used strategically in sales, especially in emotional, high-stakes industries like home building?
The guest emphasizes that humor should arise from genuine connection, not forced jokes; the core skill is active listening and validating the customer, with humor serving to build rapport rather than entertain.

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Frequently Asked Questions About Anewgo of New Home Sales

What is Anewgo of New Home Sales about and what kind of topics does it cover?

Two hosts discuss how MarTech, PropTech, and AI are reshaping sales and marketing in the residential new-home market. Episodes emphasize AI-enabled buyer journeys, AI-ready websites, branded content, and data-driven decision making, with practical frameworks, live demos, and real-world case studies. Guests range from marketing executives to sales coaches and industry innovators, offering actionable tactics for builders, marketers, and tech teams aiming to differentiate through strategy, branding, and automation. The show often ties technology trends to measurable ROI, first-party data strategies, and scalable playbooks for small marketing teams. A notable edge is the hands-on, practitioner-focused approach, including live demonstrations, fr... more

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Which podcasts are similar to Anewgo of New Home Sales?

These podcasts share a similar audience with Anewgo of New Home Sales:

1. The Builder Marketing Podcast
2. New Home Insights Podcast
3. Marketing Against The Grain
4. At The Table with Patrick Lencioni
5. The Working Genius Podcast with Patrick Lencioni

How many episodes of Anewgo of New Home Sales are there?

Anewgo of New Home Sales launched 5 years ago and published 193 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Anewgo of New Home Sales?

Recent guests on Anewgo of New Home Sales include:

1. Beth Bird
2. Jennifer Cooper
3. Jeff Shore
4. Jeremiah Gore
5. Genevieve Benson
6. P. Allen Smith
7. Barrett Davis
8. Melissa Cervin

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