Rephonic
Artwork for AMS Illuminations
Artificial Intelligence
Marketing
Sales
Technology
Artificial Intelligence In Sales
Kansas State University
CRM Technologies
Chicago, United States
Data
Trust
Relationship Selling
Education
Inside Sales

AMS Illuminations brings together fellows from the Academy of Marketing Science (AMS) for deep dives into the ever-changing world of marketing. Tune in to each episode for insider career tips, strategies for forging successful research partnerships, explorations of groundbreaking marketing studies, and discussions on the game-changing impact of new technologies.

PublishesMonthlyEpisodes11Founded2 years ago
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MarketingBusiness

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Artwork for AMS Illuminations

Latest Episodes

AI is changing far more than productivity. It’s changing how people make decisions, form opinions, build trust, express creativity, and even understand themselves. In this episode of AMS Illuminations, Stefano Puntoni joins the conversation to explor... more

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What happens when high-tech selling meets human leadership?

In this episode of AMS Illuminations, host Brad Carlson talks with Dr. Nawar Chaker, Associate Professor of Marketing at the Haslam College of Business at the University of Tennessee, about... more

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Host Brad Carlson talks with Dr. Deva Rangarajan of IESEG School of Management about how data, psychology, and technology are transforming sales. From AI ethics and trust to intuition, resilience, and the evolving customer relationship, this episode ... more

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In this episode of AMS Illuminations, host Brad Carlson sits down with Dr. Raj Agnihotri, Raisbeck Endowed Dean, Morrill Professor, and Mary Warner Professor of Marketing at Ivy College of Business-Iowa State University. Together, they explore how te... more

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How is AI reshaping the sales profession—and what does that mean for trust, ethics, and the role of human judgment? Host Brad Carlson sits down with Ed Nowlin, professor of marketing at Kansas State University, to explore the evolving balance between... more

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In this episode of AMS Illuminations, Brad Carlson, Immediate Past President of AMS, continues his conversation with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at ... more

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In this episode of AMS Illuminations, Brad Carlson, President of AMS, speaks with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State University. Da... more

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In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefi... more

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Key Facts

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Number of Listeners
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Recent Guests

Stefano Puntoni
Sebastian S. Kresge Professor of Marketing
Wharton School, University of Pennsylvania
Episode: The Human-Centered Algorithm: Marketing in the Age of AI
Nawar Chaker
Associate Professor of Marketing at Haslam College of Business, University of Tennessee
Haslam College of Business, University of Tennessee
Episode: Human Leadership and Digital Transformations in Sales Leadership
Dr. Dave Rangarajan
Professor of Marketing at IESEG School of Management (France)
IESEG School of Management
Episode: From Data to Deals: The Future of Sales
Raj Agnihotri
Raisbeck Endowed Dean and Mary Warner Professor of Marketing at Iowa State University; co-editor-in-chief of Journal of Marketing Theory and Practice; author of ABC's of Relationship Selling
Iowa State University - Ivy College of Business
Episode: Sales Rewired: Technology, Talent, and Tomorrow's Strategy
Ed Nowlin
Professor of marketing at Kansas State University
Kansas State University
Episode: Sales at the Crossroads: AI, Ethics and the Future or Selling

Host

Brad Carlson
Host of AMS Illuminations with a focus on marketing science and industry applications.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#174
Chile/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Human Leadership and Digital Transformations in Sales Leadership
Q: What is one simple, immediate thing a salesperson could do today to create more value with a customer?
Embrace AI literacy to augment current practices while also strengthening human value—learn to use AI tools effectively and deliberately identify value-adds that only a human can provide, ensuring the AI complements rather than devalues the salesperson's role.
Human Leadership and Digital Transformations in Sales Leadership
Q: If you could hire a salesperson based on one psychological trait from your research, which would you pick and why?
Moral identity is favored because it reflects how important being a moral person is to an individual, guiding ethical behavior for customers, companies, and themselves during sales interactions.
Human Leadership and Digital Transformations in Sales Leadership
Q: In your view, what's the next big research or practical question we need to answer about AI and sales, and how do we move beyond automation toward real human AI collaboration?
The discussion highlights that AI should be implemented along a spectrum, from automation of routine tasks to agentic AI that collaborates with humans, and emphasizes the need for humans to guide AI, curate data quality, and contribute uniquely human input to grow AI systems and improve selling outcomes.
From Data to Deals: The Future of Sales
Q: What are the three most pressing areas researchers should focus on from a theory perspective?
The guest highlights that AI readiness, data quality, and practical impact on customer-facing roles are central concerns; he emphasizes that technology should enable better understanding of customer needs and that researchers should address how data and AI affect trust, ethics, and value creation in sales.
Sales Rewired: Technology, Talent, and Tomorrow's Strategy
Q: In a world where AI writes emails and buyers ghost after demos, what would a revised content focus look like for sales education and practice?
Each chapter of ABC's relationship selling would be updated to reflect how AI and emerging tech affect every stage—from prospecting to closing—while embedding ethics, enablement, and practical guidance for managers to help salespeople adopt change.

Audience Metrics

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Frequently Asked Questions About AMS Illuminations

What is AMS Illuminations about and what kind of topics does it cover?

This show consistently centers marketing practice in the era of AI and digital transformation, with episodes that explore how data, technology, and social factors reshape leadership, strategy, and ethics in sales and marketing. Across conversations with academics and practitioners, the discussions emphasize human-centered design of AI, the balance between automation and relationship-building, and the responsible deployment of tech to empower customers and teams. Noteworthy traits include a strong emphasis on ethics, trust, and the societal impact of AI, plus practical takeaways for marketing professionals, educators, and researchers looking to translate theory into real-world impact. The format tends to mix theoretical grounding with action... more

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How many episodes of AMS Illuminations are there?

AMS Illuminations launched 2 years ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AMS Illuminations?

Recent guests on AMS Illuminations include:

1. Stefano Puntoni
2. Nawar Chaker
3. Dr. Dave Rangarajan
4. Raj Agnihotri
5. Ed Nowlin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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