Crossing the Atlantic
Christina Rebuffet-BroadusCrossing the Atlantic (formerly called The TransAtlantic Entrepreneur) is a biweekly podcast for business leaders expanding between the US and Europe.
Hosted by Christina Rebuffet-Broadus, an American advisory expert in transatlantic business based in France for 20+ years, and founder of TransAtlantia. Each episode unpacks the cultural blind spots, market entry mistakes, and deal-breakers that tri... more
| Publishes | Weekly | Episodes | 56 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Why does doing business across the Atlantic feel so easy, and why does that feeling cost companies more than expanding into markets they recognize as foreign?
In this episode, I break down what I call The Familiarity Trap: the false sense of alignm... more
Dans cet épisode, Christina Rebuffet explore la réalité des cycles de vente aux États-Unis, en déconstruisant le mythe de la rapidité des affaires américaines.
Elle explique que, bien que les Américains attendent une réactivité rapide, le processus... more
Dans cet épisode, Christina Rebuffet-Broadus aborde les défis rencontrés par les entreprises françaises souhaitant pénétrer le marché américain.
Elle partage un cas concret d'une PME Tech qui a transformé son approche de prospection, passant de 120... more
Dans cet épisode, Christina Rebuffet-Broadus aborde le défi auquel font face les entreprises européennes qui tentent de vendre leurs produits sur le marché américain.
Elle explique que même si un produit est techniquement supérieur et moins cher, c... more
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Apple Podcasts | #217 |  Chile/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of Crossing the Atlantic are there?
Crossing the Atlantic launched 2 years ago and published 56 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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