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AMA Marketing / And with Bennie F. Johnson

Bennie F. Johnson
Marketing
Marketing Strategy
Innovation
Digital Marketing
Consumer Behavior
Storytelling
Marketing Strategies
Higher Education
Branding
AI In Marketing
Growth Strategies
Leaders Leap
Consulting
Cultural Understanding
Personalization
Organizational Change
Retail Transformation
Artificial Intelligence
Entrepreneurship
Advertising

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and… Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of th... more

PublishesWeeklyEpisodes75Founded2 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for AMA Marketing / And

Latest Episodes

Chris Epple, Vice President of Marketing for Harman, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the global engagement that comes with the collision of music and culture, the value of listening and saying we don’t kn... more

Carryl Pierre-Drews, Executive Vice President, and Chief Marketing Officer at the Interactive Advertising Bureau (IAB), joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about moving an industry forward, the importance of connec... more

YouTube

R. Ethan Braden, Vice President and Chief Marketing and Communications Officer, Texas A&M, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why we should all take a job that gives us the opportunity to shape it, telling a... more

YouTube

Mollie Hansen, Chief Marketing Officer for Airstream, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about being in love with an iconic brand, why generational stories are important to a brand and the company, and the using c... more

YouTube

Key Facts

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Contact Information
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Number of Listeners
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Recent Guests

Ethan Braden
Vice President and Chief Marketing and Communications Officer for Texas A&M University
Texas A&M University - Office of Marketing and Communications
Episode: Why we should take jobs we can shape
Mollie Hansen
Chief Marketing Officer for Airstream
Airstream
Episode: Being in love with an iconic brand
Barry LaBov
Founder and CEO of LABOV Marketing Communications and Training
LABOV Marketing Communications and Training
Episode: Finding the magic in the idea
Jocelyn Lo
Vice President of Brand and Communications for Seedtag
Seedtag
Episode: Why innovation and perfection can’t live together
Tusar Barik
SVP of Marketing for The New York Times Advertising
New York Times Advertising
Episode: Moments of brand joy
Ray Day
Vice Chair of Stagwell and Executive Chair of Allison Worldwide
Stagwell / Allison Worldwide
Episode: Nexus of communications and marketing
Nicole Alexander
Author of Ethical AI in Marketing, Aligning Growth, Responsibility and Customer Trust
Author, Academic and Industry Expert
Episode: Why AI is nothing without strategic judgment
Mark Singer
Chief Marketing Officer and agency lead at Deloitte Digital.
Deloitte Digital
Episode: Finding disruption in yourself
Ivo Lucas
Entrepreneur, angel investor, and CEO and founder of 24Notion
24Notion
Episode: Giving back and helping the next generation

Host

Bennie F. Johnson
Host of AMA Marketing; CEO of AMA (American Marketing Association); frequently leads conversations with chief marketers and industry leaders

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#146
Italy/Business/Marketing
Apple Podcasts
#17
Chile/Business/Marketing
Apple Podcasts
#140
Indonesia/Business/Marketing
Apple Podcasts
#202
China/Business/Marketing
Apple Podcasts
#211
Hong Kong/Business/Marketing
Apple Podcasts
#211
New Zealand/Business/Marketing
Apple Podcasts
#217
Chile/Business

Talking Points

Recent interactions between the hosts and their guests.

Why we should take jobs we can shape
Q: What advice would you give other university marketing leaders facing resource constraints?
Choose environments with clear identity and mission, develop a strong, distinctive value proposition, and own it boldly in the market while securing resources and autonomy to execute at scale.
Why we should take jobs we can shape
Q: What was the biggest strategic shift in positioning from 2024 to today?
We evolved from a traditional, insular storytelling approach to a national, empathetic, and authentic narrative that invites outsiders to understand and be enchanted by the university, while maintaining a strong, differentiated identity.
Why we should take jobs we can shape
Q: Talk about the research you did last year and what it revealed about awareness of the university.
The research showed that a large portion of Americans had little to no personal connection or opinion about the university, which was a wake‑up call to broaden the brand's storytelling and reach beyond campus familiarity.
Finding disruption in yourself
Q: What's something that you learned recently?
Mark shares how he created a virtual board of advisors, modeled after real influential figures, to challenge his thinking.
Giving back and helping the next generation
Q: How did your experience going through the investor loop inform the way you think about investing in others?
Because no one invested in me when I started, I understood the value of mentorship and supporting others without expecting anything in return.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About AMA Marketing / And

What is AMA Marketing / And about and what kind of topics does it cover?

The show centers on marketing as a lens to view broader business and life, featuring conversations with senior marketers, agency leaders, and founders who sit at the intersection of brand strategy, technology, and societal impact. Episodes commonly explore topics like brand storytelling, ethical AI in marketing, innovation in advertising, and the evolving role of CMOs in a data-driven era. Guests often bring deep industry authority from across consumer, B2B, and tech-adjacent sectors, sharing practical frameworks, growth playbooks, and personal journeys that illustrate how marketing shapes culture and business outcomes. A recurring strength is blending strategic rigor with human-centric storytelling and real-world examples, making it useful... more

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1. Death, Sex & Money
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3. The Daily
4. The Mel Robbins Podcast
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AMA Marketing / And launched 2 years ago and published 75 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AMA Marketing / And?

Recent guests on AMA Marketing / And include:

1. Ethan Braden
2. Mollie Hansen
3. Barry LaBov
4. Jocelyn Lo
5. Tusar Barik
6. Ray Day
7. Nicole Alexander
8. Mark Singer

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