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AMA Marketing / And with Bennie F. Johnson

Bennie F. Johnson
Innovation
Marketing
Digital Marketing
Generative AI
Platforms
Sustainability
Dr. Tracy Khan
Mentorship
Startups
Marketing Transformation
Entrepreneurship
Advertising
Marketing Strategies
Consumer Behavior
Digital Transformation
Data-Driven Personalization
Microfinance
Diversity, Equity, and Inclusion
American Marketing Association
Diversity In Marketing

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and… Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of th... more

PublishesDailyEpisodes64Founded2 years ago
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MarketingManagementBusiness

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Artwork for AMA Marketing / And

Latest Episodes

Becky Wixon and Bryan Biniak of Balance the Mix, join AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about brand essence, the sticky middle parts, the need for sonic identities, and why we all need to be audio first.

Laura Ries, author The Strategic Enemy, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the value of strategic enemies, the need to create our own brand categories, and why nothing is possible without focus.

Soyoung Kang, President of eos Products, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about studying architecture and the value of setting a vision, the need to create desirability and joy in a brand, and why you need to le... more

Jimi Gibson, Vice President, Brand Communication, Thrive Agency, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the magic and wonder that is marketing, why it’s always important to wow an audience, and the need to be in... more

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Recent Guests

Soyoung Kang
President at EOS Products, previously CMO for various brands
EOS Products
Episode: Community support and architectural visions
Becky Wexton
Co-founder of Balance the Mix, with a background in music and marketing.
Balance the Mix
Episode: Brand essence and sonic marketing
Bryan Biniak
Co-founder of Balance the Mix and former CMO of Song Trader, focusing on talent in the music industry.
Balance the Mix
Episode: Brand essence and sonic marketing
Laura Ries
Globally recognized marketing strategist and bestselling author
Ries
Episode: The need for a strategic enemy
Jimi Gibson
VP of Brand Communications for Thrive Internet Marketing Agency and a magician.
Thrive Internet Marketing Agency
Episode: The magic and wonder of marketing
Nancy Harhut
Co-founder and Chief Creative Officer of HBT Marketing
HBT Marketing
Episode: The combination of behavioral science and marketing
Richard Dawes
A seasoned consumer goods industry veteran with extensive experience in brand strategy, innovation management, and consumer insights.
Alchemy-Rx
Episode: Marketing is innovation
Lola Bakare
An Anthem Award-winning CMO Advisor and inclusive marketing specialist.
BeCo
Episode: Finding marketing in ourselves
Islam ElDessouky
Global Vice President, Creative Strategy and Content for Coca-Cola
Coca-Cola
Episode: Why kindness is a superpower

Host

Bennie F. Johnson
Bennie F. Johnson is the CEO of the American Marketing Association and host of the discussions surrounding marketing innovation and strategy. He brings a wealth of experience from leading roles in marketing organizations and regularly engages industry leaders to explore pivotal topics within marketing.

Chart Rankings

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Apple Podcasts
#109
China/Business/Marketing
Apple Podcasts
#141
Denmark/Business/Marketing
Apple Podcasts
#208
Poland/Business/Marketing
Apple Podcasts
#220
Austria/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Marketing is innovation
Q: What advice do you have for legacy brands in their pursuit of new?
Legacy brands can extend their life through the careful application of innovation and should respect brand equity when introducing new technology.
Marketing is innovation
Q: How do you equip your clients to deal with the natural competitive response?
By encouraging them to wargame scenarios they may face following a successful launch to prepare for competitor responses.
Marketing is innovation
Q: What keeps you in marketing time and time again?
The deep challenge of trying to satisfy the complex consumer keeps him engaged and motivated.
Community support and architectural visions
Q: What does winning look like for you as a leader?
Winning means creating something that lasts beyond me, that connects authentically with our target audience and puts the community at its center.
Community support and architectural visions
Q: What advice do you have for the next generation of students who are thinking about going into marketing?
Try anything. Every experience has value in getting closer to your ultimate goal in marketing, and just getting started is the best way to kickstart your journey.

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Frequently Asked Questions About AMA Marketing / And

What is AMA Marketing / And about and what kind of topics does it cover?

Exploring the multifaceted world of marketing, the content centers on the intersection of traditional practices and innovative thought. With a focus on storytelling, branding, and the transformative power of technology, conversations often include prominent leaders from various industries discussing their insights and experiences. Listeners can expect to hear about evolving marketing strategies, the role of digital media, and the importance of emotional connections between brands and consumers. The podcast sets itself apart by showcasing unique perspectives from guests, ranging from marketing executives to creative thinkers, further enhancing the richness of the dialogue offered.

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1. Pivot
2. Up First from NPR
3. IMO with Michelle Obama and Craig Robinson
4. The Mel Robbins Podcast
5. The Ezra Klein Show

How many episodes of AMA Marketing / And are there?

AMA Marketing / And launched 2 years ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AMA Marketing / And?

Recent guests on AMA Marketing / And include:

1. Soyoung Kang
2. Becky Wexton
3. Bryan Biniak
4. Laura Ries
5. Jimi Gibson
6. Nancy Harhut
7. Richard Dawes
8. Lola Bakare

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