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Artwork for AMA Marketing / And

AMA Marketing / And with Bennie F. Johnson

Bennie F. Johnson
Innovation
Marketing
Platforms
Digital Marketing
Generative AI
Sustainability
Mentorship
Dr. Tracy Khan
Marketing Transformation
Startups
Entrepreneurship
Marketing Strategies
Advertising
Consumer Behavior
Microfinance
Data-Driven Personalization
Digital Transformation
Diversity, Equity, and Inclusion
Healthcare
Diversity In Marketing

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and… Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of th... more

PublishesDailyEpisodes54Founded2 years ago
Categories
ManagementMarketingBusiness

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Artwork for AMA Marketing / And

Latest Episodes

Lena Petersen, Chief Strategy Officer of Sugar23 joins AMA's Bennie F. Johnson to talk about why entertainment is everywhere, the need to align with the communities we want to connect with, and why more storytelling is what’s needed today.

Matt Witt, National Digital Experience Leader of Deloitte Digital joins AMA's Bennie F. Johnson to talk about the value of building a space for innovation and creating environments to inspire, the importance of design thinking, and finding the object... more

YouTube

Kevin Babcock, Head of Creative Partnerships for Google joins AMA's Bennie F. Johnson to talk about the creator economy, why brands need to maximize awareness, and how brands can bring together generations.

Jen Martindale EVP, Marketing and Communications of the Chicago Cubs joins AMA's Bennie F. Johnson to talk about why we need to revere the past while finding new ways to celebrate the future, the necessity of a fan vibe check, and why every brand nee... more

YouTube

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Recent Guests

Matt Witt
Digital Innovation and Creative Executive at Deloitte Digital
Deloitte Digital
Episode: Building the space for innovation and creating environments to inspire
Kevin Babcock
Head of Creative Partnerships at Google
Google
Episode: Kevin Babcock, Head of Creative Partnerships, Google
Lena Petersen
Chief Strategy Officer for Sugar23 with extensive experience in media and advertising.
Sugar23
Episode: Lena Petersen, Chief Strategy Officer, Sugar23
Jen Martindale
Executive Vice President of Marketing and Communications for the Chicago Cubs
Chicago Cubs
Episode: Why every brand needs its legends and lore
Rebekah Pagis
The first ever President of North America for Design Bridge and Partners.
Design Bridge and Partners, WPP
Episode: From Ding Dongs to NASA and the homogeny of design
Dr. Rajesh Bagchi
RB Pamplin Professor of Marketing and Associate Dean for Research and Graduate Programs at the Business School of Virginia Tech
Virginia Tech
Episode: Human intelligence, ethical leadership, and why the fundamentals remain
Jason Brown
Global CEO of Pearlfisher
Pearlfisher
Episode: Finding talent, tackling risk aversion, and the necessity of curiosity
Donna Sharp
Managing Director of MediaLink and partner at United Talent Agency
MediaLink
Episode: Leaning into luck, measuring authenticity, and culture as a skillset
Alexis Eyre
Co-author of Sustainable Marketing
Episode: Global impact of marketing, making marketing better, and the circular economy

Host

Bennie F. Johnson
Host and CEO of the American Marketing Association, engaging discussions on marketing strategies, innovation, and leadership.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#92
China/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

From Ding Dongs to NASA and the homogeny of design
Q: What advice would you have for them in starting a career?
Be bold, be hungry, and don't be shy to introduce yourself to people in the industry.
From Ding Dongs to NASA and the homogeny of design
Q: What gets you excited about the future of brand and design?
The continual evolution of technology and how it can free our creative brains to think about new interesting pathways excites me.
Leaning into luck, measuring authenticity, and culture as a skillset
Q: What advice do you have for marketing professionals at the beginning, middle or later stages of their career in today's rapidly changing environment?
People entering the industry should leverage their insights as consumers, and as they rise in their careers, they must learn to translate business needs into effective marketing strategies.
Why every brand needs its legends and lore
Q: What advice would you have for someone starting off today and looking for a career in sports and entertainment?
Take a position in a sports adjacent field and prove yourself in your respective field before entering sports.
Finding talent, tackling risk aversion, and the necessity of curiosity
Q: What advice would you have for college students entering the creative space today?
Focus on translating your design work into business value to stand out in a competitive job market.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About AMA Marketing / And

What is AMA Marketing / And about and what kind of topics does it cover?

This podcast centers around the multifaceted nature of marketing, exploring its impact on various aspects of life and business. With a focus on innovative strategies and storytelling, it features dynamic conversations with influential figures, including marketers and creative professionals who are reshaping their industries. Episodes tackle diverse topics such as the evolving creator economy, the integration of technology in marketing tactics, and the significance of authentic branding in storytelling. Unique insights from guests span different sectors, providing listeners with a comprehensive view of modern marketing trends and practices. This is likely to appeal to aspiring marketers, business professionals, and anyone interested in the i... more

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1. This American Life
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AMA Marketing / And launched 2 years ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AMA Marketing / And?

Recent guests on AMA Marketing / And include:

1. Matt Witt
2. Kevin Babcock
3. Lena Petersen
4. Jen Martindale
5. Rebekah Pagis
6. Dr. Rajesh Bagchi
7. Jason Brown
8. Donna Sharp

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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