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Digital Marketing
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Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's exte... more

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Artwork for Ahead of the Game

Latest Episodes

Ever wondered what really makes social content go viral? In this episode of the DMI podcast, host Will Francis speaks with Stuart Larkin about viral social campaigns, creativity on social media, and why “going viral” is rarely the right starting poin... more

Wondering how AI is changing the hiring process? In this episode of the DMI podcast, host ⁠Will Francis⁠ speaks with Katie Fortunato, Co-Founder and EVP of Innovation and Platform Strategy at Hire Innovations, about how AI is transforming recruitment... more

Ever wondered how fast fashion brands tackle sustainability? In this episode of the DMI podcast, host ⁠Will Francis⁠ speaks with ⁠Sarah Whittaker⁠, Head of Sustainability Communications at Primark, about how one of the world’s largest fashion retaile... more

In this special episode of the DMI Podcast for International Women’s Day, host Taz Kelleher speaks with Areej AbuAli, founder of Women in Tech SEO, and Maeve Kneafsey, entrepreneur, host of the Transform Gov podcast, and long-time leader in digital a... more

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Katie Fortunato
Co-founder and EVP of Innovation and Platform Strategy at Hire Innovations
Hire Innovations
Episode: How AI is Reshaping Recruitment and Careers
Sarah Whittaker
Head of Sustainability Communications at Primark
Primark
Episode: Sustainability in Retail
Areej AbuAli
SEO expert and founder of the global Women in Tech SEO community
Women in Tech SEO
Episode: Practical Lessons from Female Founders
Rebecca Robinson
Cybersecurity expert who runs Cybec Consulting and helps businesses improve their cybersecurity practices.
Cybec Consulting
Episode: Cybersecurity for Marketers
Jim Lecinski
Professor of Marketing at Northwestern Kellogg School of Management
Northwestern Kellogg School of Management
Episode: 2026 Trends in Digital Marketing
Alison Battisby
Runs Avocado Social, a training and consultancy firm in the UK for social media success.
Avocado Social
Episode: 2026 Trends in Digital Marketing
Jane McDaid
Runs a youth marketing agency helping brands connect with youth audiences.
Thinkhouse
Episode: 2026 Trends in Digital Marketing
Cathal Melinn
Expert in PPC advertising and digital marketing strategies.
Episode: 2026 Trends in Digital Marketing
Derek Liddy
Head of Marketing at Nesta Island, focuses on building e-commerce brands.
Nesta Island
Episode: 2026 Trends in Digital Marketing

Host

Will Francis
Host of 'Ahead of the Game' with expertise in digital marketing spanning various facets, including PPC, content marketing, and more. Will engages with industry professionals to extract actionable insights for listeners.

Reviews

4.7 out of 5 stars from 60 ratings
  • Master interviewer!

    So much great content on digital marketing ! And everything around it! I can’t keep up with all your amazing episode titles and content!

    Apple Podcasts
    5
    Mischa-Z
    United States3 years ago
  • A New Favorite! 🔥

    Have a question about anything “digital marketing?”

    Will has got you covered. 😎

    Whether you’re well established as a digital marketer, or just getting started in your career, this is a must-listen podcast for you! Will does an incredible job leading engaging conversations with industry leaders who’ve actually experienced success themselves and every. single. episode. is jam-packed with helpful takeaways. Highly recommend listening and subscribing!

    Apple Podcasts
    5
    ASobering
    United States4 years ago
  • Great podcast!

    This is a great resource for all things digital marketing! Will is a knowledgeable and skillful host; each of his conversations with guests reveals fresh insights and relevant advice!

    Apple Podcasts
    5
    maddie@podcastingyou
    United States4 years ago
  • So useful

    The DMI podcast is so useful for me as a comms professional. The production quality is great, it has strong presentation and interviews, and fantastic content that's relevant and forward-thinking.

    Apple Podcasts
    5
    Hortzio
    United Kingdom5 years ago
  • Great

    Great marketing insights and advice.

    Apple Podcasts
    5
    tommye w-c
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's engaging interview style is praised for bringing out valuable knowledge from expert guests.
There is a strong emphasis on staying current with marketing trends and technology, which resonates well with the audience.
Listeners appreciate the practical insights and real-world applications presented in each episode.
Overall, the podcast is seen as a valuable resource for both novice and experienced marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How AI is Reshaping Recruitment and Careers
Q: What role does creator economy play in employer branding and recruiting?
The creator economy enables employees to act as brand ambassadors and influencers, which helps potential candidates understand the company culture and work life. JobStream is positioned to harness this by connecting creators with job opportunities and making referrals a more prominent channel for hires.
How AI is Reshaping Recruitment and Careers
Q: How can entry-level job seekers stand out in a market increasingly influenced by AI?
Entry-level seekers should focus on targeted outreach to a few companies, build a portfolio-like online presence, network aggressively in person, and consider volunteering to gain hands-on experience. They should also demonstrate up-to-date AI and social-media skills and create systems to work efficiently in marketing roles.
What You Need to Know About PPC in 2026
Q: How do you speed up the process to get to profitability?
By using a lot of exact match keywords and managing budgets strategically.
What You Need to Know About PPC in 2026
Q: You're talking about buying against your brand term. Why would you do that?
It's an insurance policy to ensure you are not losing brand clicks to competitors.
Cybersecurity for Marketers
Q: If you could get every listener to change just three behaviors or implement three things in their life after this episode, what would they be?
To slow down when something seems urgent, manage access to sensitive information like currency, and ensure they use strong, unique passwords.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About Ahead of the Game

What is Ahead of the Game about and what kind of topics does it cover?

The content focuses on providing listeners with practical insights and strategies for navigating the evolving landscape of digital marketing. Frequent topics include pay-per-click advertising, cybersecurity, AI integration in marketing, and consumer behavior trends. Episodes often feature expert guests from various sectors, sharing experiences and advice tailored to both seasoned marketers and newcomers alike. Notably, the discussions bridge the gap between theory and application, ensuring that listeners can glean actionable insights applicable to their work in real-time marketing situations.

Where can I find podcast stats for Ahead of the Game?

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How many listeners does Ahead of the Game get?

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What are the audience demographics for Ahead of the Game?

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How many subscribers and views does Ahead of the Game have?

To see how many followers or subscribers Ahead of the Game has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Ahead of the Game?

These podcasts share a similar audience with Ahead of the Game:

1. Up First from NPR
2. Global News Podcast
3. Hard Fork
4. Hidden Brain
5. Planet Money

How many episodes of Ahead of the Game are there?

Ahead of the Game launched 6 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ahead of the Game?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Ahead of the Game?

Rephonic pulls ratings and reviews for Ahead of the Game from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Ahead of the Game?

Recent guests on Ahead of the Game include:

1. Katie Fortunato
2. Sarah Whittaker
3. Areej AbuAli
4. Rebecca Robinson
5. Jim Lecinski
6. Alison Battisby
7. Jane McDaid
8. Cathal Melinn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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