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Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's exte... more

PublishesTwice monthlyEpisodes126Founded6 years ago
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Artwork for Ahead of the Game

Latest Episodes

What’s the key to turning research into lasting brand growth? In this episode of the DMI podcast, host ⁠Will Francis⁠ speaks with ⁠Heather O’Shea⁠, Chief Research Officer at Alter Agents. With a career spanning Snapchat, Twitter, and Kantar, Heather ... more

Looking for a new role and disheartened by the job market? In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ chats with ⁠Terry Payne⁠⁠ of Aspire Recruitment and Executive Edge about the findings from Aspire’s recent report on digital marketin... more

In this episode of the DMI podcast, host Will Francis speaks with Faisal Laljee, entrepreneur and growth strategist, about the intersection of entrepreneurship and marketing. Faisal shares his insights on risk-taking, growth hacking, customer acquisi... more

In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ speaks with ⁠⁠Maurice Wheeler⁠⁠, CEO of We Are Family, a specialist agency focused on research, strategy, and creative work for brands that market to children, teens, and families. Maurice sha... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Heather O'Shea
Chief Research Officer of Boutique Market Research Consultancy, Alter Agents
Alter Agents
Episode: Smarter Marketing with Better Insights
Maurice Wheeler
CEO of We Are Family, specializing in marketing strategies for kids and families.
We Are Family
Episode: How to Get Youth Marketing Right
Dikshant Darve
CEO of Zigment, a conversational sales platform.
Zigment
Episode: Inside the Rise of Agentic AI
Jim Lecinski
Professor of Marketing at Northwestern University's Kellogg School of Management and author of The AI Marketing Canvas.
Kellogg School of Management, Northwestern University
Episode: The Next Wave of AI in Marketing
Ben Calusa
Leading creator on content creation and influencer marketing
Episode: Influencer Marketing - the Influencer
Sarah Adam
Head of Marketing Partnerships and Influencer Marketing at Wix
Wix
Episode: Influencer Marketing - the Marketer
Mark Kilens
CEO and co-founder of TAC
TAC
Episode: How to Go to Network (Not Market)
Laura Costello
Head of Sustainability and Planet Services at ThinkHouse and Ireland lead at Purpose Disruptors
ThinkHouse
Episode: The Rise of Sustainable Marketing
Elizabeth Greene
Co-founder of Junglr, a specialist agency for Amazon advertising
Junglr
Episode: The Expert's Guide to Amazon Ads

Host

Will Francis
Will is a digital marketing expert and the host of the podcast, focusing on providing insights and strategies from industry leaders to enhance marketing skills and mindsets.

Reviews

4.7 out of 5 stars from 57 ratings
  • Master interviewer!

    So much great content on digital marketing ! And everything around it! I can’t keep up with all your amazing episode titles and content!

    Apple Podcasts
    5
    Mischa-Z
    United States2 years ago
  • A New Favorite! 🔥

    Have a question about anything “digital marketing?”

    Will has got you covered. 😎

    Whether you’re well established as a digital marketer, or just getting started in your career, this is a must-listen podcast for you! Will does an incredible job leading engaging conversations with industry leaders who’ve actually experienced success themselves and every. single. episode. is jam-packed with helpful takeaways. Highly recommend listening and subscribing!

    Apple Podcasts
    5
    ASobering
    United States4 years ago
  • Great podcast!

    This is a great resource for all things digital marketing! Will is a knowledgeable and skillful host; each of his conversations with guests reveals fresh insights and relevant advice!

    Apple Podcasts
    5
    maddie@podcastingyou
    United States4 years ago
  • So useful

    The DMI podcast is so useful for me as a comms professional. The production quality is great, it has strong presentation and interviews, and fantastic content that's relevant and forward-thinking.

    Apple Podcasts
    5
    Hortzio
    United Kingdom5 years ago
  • Great

    Great marketing insights and advice.

    Apple Podcasts
    5
    tommye w-c
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

People appreciate the high production quality and informative content that keeps them engaged and coming back for more.
The host is praised for his engaging interviewing style and ability to draw interesting stories from guests.
Listeners rave about the actionable insights and the depth of knowledge shared by industry leaders.
Feedback highlights the relevance of topics discussed, catering to both newcomers and seasoned professionals in marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#239
United Kingdom/Business/Marketing
Apple Podcasts
#179
Australia/Business/Marketing
Apple Podcasts
#20
Ireland/Business/Marketing
Apple Podcasts
#94
Poland/Business/Marketing
Apple Podcasts
#128
Brazil/Business/Marketing
Apple Podcasts
#185
Ireland/Business

Talking Points

Recent interactions between the hosts and their guests.

Inside the Rise of Agentic AI
Q: What problems do companies typically come to you with?
They often struggle with a disjointed marketing stack that lacks coherent workflows.
Inside the Rise of Agentic AI
Q: How did you get into agentic AI?
Dikshant shares his journey of experiencing limitations in traditional sales methods and the potential he saw in agentic AI.
Influencer Marketing - the Influencer
Q: What are your three top tips for marketers working with creators?
Figure out where you want to distribute content, ensure you have good affiliate programs, and leverage brand advocates for consultation.
How to Go to Network (Not Market)
Q: What are the main things to either think about and or avoid and be wary of?
Understand your ideal customer profile and validate it through customer research. Regularly evaluate your messaging and positioning. Focus on building networks instead of just channels for distribution.
Making Smarter Marketing Decisions with Clickstream Data
Q: What advice do you have for aspiring founders who dream of an exit via acquisition?
Aspiring founders should structure their companies to align with standard practices of larger companies, planning well in advance for potential acquisition.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Ahead of the Game

What is Ahead of the Game about and what kind of topics does it cover?

Content focuses on contemporary digital marketing practices and trends, featuring discussions with experts in various fields. Key topics include influencer marketing, the integration of AI in marketing strategies, sustainability in advertising, and unique methods for engaging with different audience demographics. Notable themes involve the impact of community and authentic engagement in marketing, as well as strategic insights for B2B and consumer-focused campaigns. The podcast is characterized by its commitment to providing actionable advice and in-depth analysis from leading voices in the marketing landscape, making it a valuable resource for professionals seeking to enhance their knowledge and skills in the industry.

Where can I find podcast stats for Ahead of the Game?

Rephonic provides a wide range of podcast stats for Ahead of the Game. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Ahead of the Game and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Ahead of the Game get?

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What are the audience demographics for Ahead of the Game?

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How many subscribers and views does Ahead of the Game have?

To see how many followers or subscribers Ahead of the Game has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Ahead of the Game?

These podcasts share a similar audience with Ahead of the Game:

1. The Digital Marketing Podcast
2. Marketing School - Digital Marketing and Online Marketing Tips
3. The Diary Of A CEO with Steven Bartlett
4. Nudge
5. Coaching for Leaders

How many episodes of Ahead of the Game are there?

Ahead of the Game launched 6 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ahead of the Game?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Ahead of the Game?

Rephonic pulls ratings and reviews for Ahead of the Game from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Ahead of the Game?

Recent guests on Ahead of the Game include:

1. Heather O'Shea
2. Maurice Wheeler
3. Dikshant Darve
4. Jim Lecinski
5. Ben Calusa
6. Sarah Adam
7. Mark Kilens
8. Laura Costello

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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