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Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's exte... more

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Artwork for Ahead of the Game

Latest Episodes

Not getting the results you used to from your paid search? In this episode of the DMI podcast, host Will Francis speaks with PPC specialist Cathal Melinn about the current state and future of pay-per-click advertising. With rising costs, AI-driven au... more

Worried about your organisation’s security, or not worried enough? In this episode of the DMI podcast, host Will Francis speaks with ⁠⁠Rebecca Robinson⁠⁠, cybersecurity expert and founder of ⁠⁠Cybec Consulting⁠⁠. Rebecca breaks down why cybersecurity... more

A new year is here, and 2026 brings a new wave of marketing predictions.

In our most anticipated episode of the year, the 2026 Trends edition of Ahead of the Game, DMI podcast host Will Francis explores the biggest changes, challenges, and opportun... more

How do you build a media plan for a region where social usage is among the highest in the world? In this episode of the DMI podcast, host ⁠Will Francis⁠ speaks with ⁠Ibrahim Jabri⁠, Client Solutions at Meta and host of the Below the Fold podcast, abo... more

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Recent Guests

Cathal Melinn
PPC expert and industry consultant
Episode: What You Need to Know About PPC in 2026
Rebecca Robinson
Cybersecurity expert who runs Cybec Consulting and helps businesses improve their cybersecurity practices.
Cybec Consulting
Episode: Cybersecurity for Marketers
Alison Battisby
Runs Avocado Social, a training and consultancy firm in the UK for social media success.
Avocado Social
Episode: 2026 Trends in Digital Marketing
Jane McDaid
Runs a youth marketing agency helping brands connect with youth audiences.
Thinkhouse
Episode: 2026 Trends in Digital Marketing
Derek Liddy
Head of Marketing at Nesta Island, focuses on building e-commerce brands.
Nesta Island
Episode: 2026 Trends in Digital Marketing
Ibrahim Jabri
Media planner and podcaster
Episode: Inside Media Planning in Mena
Steven Roberts
Group head of marketing at Griffith College and data protection expert
Griffith College
Episode: GDPR and AI Regulation for Marketers
Mary Beth O'Connor
EVP of Reimagine, a representation company for five-star independent boutique hotels, villas and yachts.
Reimagine
Episode: Inside the World of Hotel Marketing
Laurier Mandin
A product marketing expert with over 30 years of experience, author of the book I Need That, and founder of Graphos Product.
Graphos Product
Episode: An Insider’s Look at Product Marketing

Host

Will Francis
Host of 'Ahead of the Game' with expertise in digital marketing spanning various facets, including PPC, content marketing, and more. Will engages with industry professionals to extract actionable insights for listeners.

Reviews

4.7 out of 5 stars from 60 ratings
  • Master interviewer!

    So much great content on digital marketing ! And everything around it! I can’t keep up with all your amazing episode titles and content!

    Apple Podcasts
    5
    Mischa-Z
    United States3 years ago
  • A New Favorite! 🔥

    Have a question about anything “digital marketing?”

    Will has got you covered. 😎

    Whether you’re well established as a digital marketer, or just getting started in your career, this is a must-listen podcast for you! Will does an incredible job leading engaging conversations with industry leaders who’ve actually experienced success themselves and every. single. episode. is jam-packed with helpful takeaways. Highly recommend listening and subscribing!

    Apple Podcasts
    5
    ASobering
    United States4 years ago
  • Great podcast!

    This is a great resource for all things digital marketing! Will is a knowledgeable and skillful host; each of his conversations with guests reveals fresh insights and relevant advice!

    Apple Podcasts
    5
    maddie@podcastingyou
    United States4 years ago
  • So useful

    The DMI podcast is so useful for me as a comms professional. The production quality is great, it has strong presentation and interviews, and fantastic content that's relevant and forward-thinking.

    Apple Podcasts
    5
    Hortzio
    United Kingdom5 years ago
  • Great

    Great marketing insights and advice.

    Apple Podcasts
    5
    tommye w-c
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's engaging interview style is praised for bringing out valuable knowledge from expert guests.
There is a strong emphasis on staying current with marketing trends and technology, which resonates well with the audience.
Listeners appreciate the practical insights and real-world applications presented in each episode.
Overall, the podcast is seen as a valuable resource for both novice and experienced marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What You Need to Know About PPC in 2026
Q: How do you speed up the process to get to profitability?
By using a lot of exact match keywords and managing budgets strategically.
What You Need to Know About PPC in 2026
Q: You're talking about buying against your brand term. Why would you do that?
It's an insurance policy to ensure you are not losing brand clicks to competitors.
Cybersecurity for Marketers
Q: If you could get every listener to change just three behaviors or implement three things in their life after this episode, what would they be?
To slow down when something seems urgent, manage access to sensitive information like currency, and ensure they use strong, unique passwords.
Cybersecurity for Marketers
Q: What are the biggest myths and misconceptions that people have about cybersecurity?
Many believe that cybersecurity is only a technical issue or think that they can outsource their risk entirely.
Cybersecurity for Marketers
Q: What kind of conversations do you tend to have with marketing people and teams in your work?
Rebecca discusses the importance of risk management and ensuring that marketing platforms are secure to avoid reputational damage.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Ahead of the Game

What is Ahead of the Game about and what kind of topics does it cover?

The content focuses on providing listeners with practical insights and strategies for navigating the evolving landscape of digital marketing. Frequent topics include pay-per-click advertising, cybersecurity, AI integration in marketing, and consumer behavior trends. Episodes often feature expert guests from various sectors, sharing experiences and advice tailored to both seasoned marketers and newcomers alike. Notably, the discussions bridge the gap between theory and application, ensuring that listeners can glean actionable insights applicable to their work in real-time marketing situations.

Where can I find podcast stats for Ahead of the Game?

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How many listeners does Ahead of the Game get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Ahead of the Game, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Ahead of the Game?

Rephonic provides comprehensive predictive audience data for Ahead of the Game, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Ahead of the Game have?

To see how many followers or subscribers Ahead of the Game has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Ahead of the Game?

These podcasts share a similar audience with Ahead of the Game:

1. The News Agents
2. The Rest Is Entertainment

How many episodes of Ahead of the Game are there?

Ahead of the Game launched 6 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ahead of the Game?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Ahead of the Game?

Rephonic pulls ratings and reviews for Ahead of the Game from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on Ahead of the Game?

Recent guests on Ahead of the Game include:

1. Cathal Melinn
2. Rebecca Robinson
3. Alison Battisby
4. Jane McDaid
5. Derek Liddy
6. Ibrahim Jabri
7. Steven Roberts
8. Mary Beth O'Connor

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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