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Artwork for Aggressively Human: For experts choosing expansion over extraction.

Aggressively Human: For experts choosing expansion over extraction.

Meg Casebolt & Jessica Lackey
Artificial Intelligence
Aggressively Human
Podcasting
Notion
Beacon Framework
Automation
Email Marketing
Substack
Trust
Leadership
Nervous System
Repetition In Marketing
Goal Setting
Affinity Collective
Enxidification
Vibe Coding
Entrepreneurship
Workshop Culture
Mental Health
ADHD

Aggressively Human is a podcast about building expert-led businesses around expansion, not extraction. Hosted by Meg Casebolt and Jessica Lackey, the show explores what happens when conventional business advice meets the reality of the people who actually have to live with its consequences. We talk about sustainable growth and business models, marketing and algorithms, AI and automation, expertise... more

PublishesWeeklyEpisodes89Founded2 years ago
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Artwork for Aggressively Human: For experts choosing expansion over extraction.

Latest Episodes

Most research gets done to communities: someone extracts the data, publishes the paper, and is never heard from again. Tanisha Tate Woodson built a firm on the opposite premise — and then did the less glamorous thing, which was turn that premise into... more

Most of us have a very specific image of cold email: a stranger who never heard of us, selling something we never wanted, in language no human being would actually use. But “cold email” just means an email to someone who doesn’t know you yet—and the ... more

Most program pages tell you what you get — the calls, the modules, the bonuses. They almost never tell you why the thing is six weeks instead of six months, or why the schema markup lesson moved from week three to week six.

In this episode, we walk ... more

[A note before you listen: This episode includes candid discussion of suicide, suicidal ideation, mental health crisis, psychiatric hospitalization, addiction, and chronic illness. Please take care of yourself — skip it, save it for later, or listen ... more

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Recent Guests

Laura Lopuch
Laura Lopuch, consultant helping online service providers get high-quality leads
Laura Lopuch
Episode: Cold outreach... as a human?!?
Jess Manuszak
Founder of Vernon Vigour; organizer of The Failure Ball
Vernon Vigour (Denver)
Episode: Why We Need a Party for Our Failures with Jess Manuszak
Jessica Abel
Cartoonist and author; business coach for professional creatives
Self-employed / Creative Focus Workshop
Episode: Making a lifetime of work legible with Jessica Abel
Nikki McKnight
Founder of Would Recommend; host of Would Recommend: Real Stories from Businesses Worth Talking About
Episode: "Would Recommend": How to build customer experience with Nikki McKnight
Bev Feldman
Credentialed email marketing strategist for professionals
Episode: Using email as a service provider vs. creator with Bev Feldman
Joe Casabona
Podcast host and creator of Streamlined Solopreneur
Streamlined Solopreneur
Episode: Build it or buy it? Vibecoding with Joe Casabona
Anna (they/them)
Partner at Strange Birds.Land, idea and marketing strategist
Strange Birds.Land
Episode: Why you should care about Business Governance structures with Strange Birds
Janelle (Janel)
Co-founder of Strange Birds.Land, design and research lead
Strange Birds.Land
Episode: Why you should care about Business Governance structures with Strange Birds
Nicole Lewis-Keeber
Trauma-informed clinician, ACC coach, Brené Brown facilitator
Independent coach/consultant
Episode: Is your inner child running your business with Nicole Lewis-Keeber

Hosts

Jessica Lackey
Host and interviewer; co-leads with a focus on human-centered business and AI ethics.
Meg Casebolt
Co-host guiding conversations, often driving practical takeaways and actionable frameworks.

Reviews

4.9 out of 5 stars from 26 ratings
  • So informative

    You two are such powerhouses! I live this podcast never fails to deliver insight clearly. Thank you!!

    Apple Podcasts
    5
    NYC Secondari
    United States7 months ago
  • Smart and Entertaining

    This is a great resource for any solopreneur, creator, or founder who is juggling multiple tasks and roles. Jessica and Meg consistently provide practical, actionable ideas and practices one can immediately apply to their own business. It’s a must- listen every episode.

    Apple Podcasts
    5
    Chexstix
    United States10 months ago
  • So real

    Love how real this show is. Feels like having two business besties chatting in my ear. If you’re looking for inspiration and real talk at the same time, this is the place.

    Apple Podcasts
    5
    SabP21
    United Statesa year ago
  • Fresh voices

    Meg & Jessica bring a fresh perspective to the topics important to online business owners

    Apple Podcasts
    4
    Jackirenee
    United States2 years ago
  • Finally, a business podcast rooted in reality, not fluff!

    I love that these episodes are actual *dialogues* between the experts and the guests. With so many other online business podcasts, the hosts just sit there and nod while the guest answers softball questions and then promos their offers. Jessica and Meg dig into great questions and discuss real world situations business owners face. I also LOVE when Jessica and Meg interject with their PSAs and pull back the curtain about what something *really* looks like in real business, rather than the shiny-... more

    Apple Podcasts
    5
    BigPictureFanning
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Honest critique of online business hype and AI slomo.
Clear, practical insights for solopreneurs and founders.
Hosts balance real talk with actionable steps.
Genuine, not buzzword-heavy discussions.
Fresh perspectives and grounded in real-world experience.

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Talking Points

Recent interactions between the hosts and their guests.

Why We Need a Party for Our Failures with Jess Manuszak
Q: So, my question wasn't so much about the failure side, but the ball. What was it that made you go, you know what, I want to not just talk about this—because this could be a podcast—how do you get these people into a room and make it work?
The goal was to create an in-person space where people could safely share failures, feel seen, and support each other, rather than turning it into a traditional conference or marketing event. The energy comes from a community-driven approach, the presence of a speaking director who helps shape talks, and a peer-to-peer atmosphere that makes honesty feel possible and less isolating.
Leaving the Casino: The Origin Story
Q: Why did you decide to write Leaving the Casino and shift away from tactics and hype?
The author describes a long dissatisfaction with generic tactics, wanting instead to create a book that provides concrete, applicable guidance for soloists and small online businesses, supported by literature reviews and real-world practice.
Using email as a service provider vs. creator with Bev Feldman
Q: How has Bev pivoted her messaging for credentialed professionals, and why does that matter for email marketing?
She focuses on audience-specific needs, consent, and a non-one-size-fits-all approach, emphasizing expertise, process transparency, and relationship-building over generic DIY guidance.
The Fundamentals Matter More with Michelle Warner
Q: How should listeners approach AI and automation in a way that supports, not replaces, authentic human connection?
Use AI as a thought partner and support for writing, but ensure messaging remains personal and specific; the core relationship-building processes— introductions, meaningful follow-ups, and one-to-one outreach—should be human-driven.
The Fundamentals Matter More with Michelle Warner
Q: Can you lay out what's happening in the expertise-based online business world that people who haven't followed your content might not know?
Markets have matured since the early 'wild west' days; the focus is shifting from scalable, flashy funnels to fundamentals like clear problem-solving offers, strong relationship marketing, and precise targeting of the right audience.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on helping experienced soloists, agencies, and service-based founders navigate growth with authenticity in an AI-influenced world. Conversations routinely tackle human-first approaches to customer experience, ethical use of automation, scalable membership models, and practical frameworks for building authority and trust online. Across episodes, hosts and guests explore how to design humane systems—whether through cooperative governance, responsible AI coaching, or Notion and AI-enabled operations—while staying clear of hype and “grift.” The result is a pragmatic mix of strategy, hands-on tactics, and candid reflections on balancing speed, quality, and meaningful connection with audiences. Noteworthy is the consistent emphas... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Moonbeaming
2. Staying Solo
3. Off The Grid: Leaving Social Media
4. Financial Feminist
5. The Curiosity Shop with Brené Brown and Adam Grant

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 89 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Laura Lopuch
2. Jess Manuszak
3. Jessica Abel
4. Nikki McKnight
5. Bev Feldman
6. Joe Casabona
7. Anna (they/them)
8. Janelle (Janel)

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