
What is your medical spa actually worth — and what would it take to sell it for real money? Aesthetic Appeal is the podcast for medical aesthetics practice owners thinking seriously about valuation, growth, profitability, and the exit they actually want. Hosted by Bill Walker, Founder & CEO of Aesthetic Brokers, and Jessica Hunter, Head of Aesthetic Consulting, the show breaks down med spa M&A, pr... more
| Publishes | Weekly | Episodes | 29 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementHealth & FitnessBusiness | |||

The same tool that can save hours of admin work in an aesthetic practice can also quietly erode the thing patients are actually paying for. Jessica Hunter explains where to lean in hard, where to pull back, and how to tell the difference before a pra... more
Most consultants will tell you one thing when revenue stalls: just charge more per unit. Jessica Hunter, Head of Aesthetic Consulting at Aesthetic Brokers, has watched that advice quietly cost practices money for years. Her position is simpler — pric... more
A direct buyer reaches out, the number sounds generous, and the temptation to skip a formal process kicks in fast. That’s where most founders quietly leave the biggest check of their career on the table.
Bill Walker breaks down what a real M&A engag... more
Most practice owners have a daily habit they wouldn’t call a habit. Scrolling through competitor accounts, clocking what other clinics are charging, watching what new memberships and treatments they’re rolling out. It feels like research, but it’s st... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #213 |
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This show targets owners and leaders in medical aesthetics who want to understand the true value of their practices and how to grow, optimize profitability, and navigate exits. Across episodes, the hosts—Bill Walker, a deal-focused M&A veteran, and Jessica Hunter, an operator-focused consultant—explain valuation math, EBITDA, deal structures, pricing strategy, and the realities of private equity and platform consolidation in aesthetics. Listeners can expect practical, data-driven guidance on pricing, cost control, service mix, and governance, with real-world examples and actionable steps to protect margins while pursuing growth or a strategic exit. A standout angle is the emphasis on long-term operational discipline and repeatable processes... more
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These podcasts share a similar audience with Aesthetic Appeal:
1. Aesthetic Pulse
2. Operation Med Spa
3. Medical Spa Insider
4. Medical Millionaire Podcast
5. Med Spa Success Strategies
Aesthetic Appeal launched 2 years ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Aesthetic Appeal include:
1. Bridgette DeBrino
2. Jessica Hunter
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