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Aesthetic Appeal

Aesthetic Brokers
Aesthetic Brokers
Medical Aesthetics
Private Equity
Pricing Strategy
Time Management
Med Spa
Belvara
Entrepreneurship
Time In Business
Competition
Delegation
Private Equity / M&A In Aesthetics
Pricing
Cost Of Goods
Belvara Circle
EBITDA
Aesthetic Industry
Profitability
Neurotoxin
Washington, DC

What is your medical spa actually worth — and what would it take to sell it for real money? Aesthetic Appeal is the podcast for medical aesthetics practice owners thinking seriously about valuation, growth, profitability, and the exit they actually want. Hosted by Bill Walker, Founder & CEO of Aesthetic Brokers, and Jessica Hunter, Head of Aesthetic Consulting, the show breaks down med spa M&A, pr... more

PublishesWeeklyEpisodes29Founded2 years ago
Number of ListenersCategories
ManagementHealth & FitnessBusiness

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Artwork for Aesthetic Appeal

Latest Episodes

The same tool that can save hours of admin work in an aesthetic practice can also quietly erode the thing patients are actually paying for. Jessica Hunter explains where to lean in hard, where to pull back, and how to tell the difference before a pra... more

YouTube

Most consultants will tell you one thing when revenue stalls: just charge more per unit. Jessica Hunter, Head of Aesthetic Consulting at Aesthetic Brokers, has watched that advice quietly cost practices money for years. Her position is simpler — pric... more

YouTube

A direct buyer reaches out, the number sounds generous, and the temptation to skip a formal process kicks in fast. That’s where most founders quietly leave the biggest check of their career on the table.

Bill Walker breaks down what a real M&A engag... more

YouTube

Most practice owners have a daily habit they wouldn’t call a habit. Scrolling through competitor accounts, clocking what other clinics are charging, watching what new memberships and treatments they’re rolling out. It feels like research, but it’s st... more

YouTube

Key Facts

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People also subscribe to these shows.

Aesthetic Pulse
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Medical Spa Insider
Medical Spa InsiderAmerican Med Spa Association - AmSpa

Recent Guests

Bridgette DeBrino
CEO of Belvara
Belvara
Episode: What You Don’t Know About Going Out on Your Own in Aesthetics
Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers
Aesthetic Brokers
Episode: What Really Makes a Med Spa Profitable

Hosts

Bill Walker
Host of the show and founder/CEO of Aesthetic Brokers, with a background in M&A, deal structuring, and private equity in healthcare.
Jessica Hunter
Host and Head of Aesthetic Consulting, bringing operator-focused perspective on clinic sellability, pricing strategy, and governance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#213
Russia/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

OMG We’re Getting Acquired. What Happens to Me?
Q: How would you tell the staff about an impending sale and set their expectations?
Lead with the positives, emphasize an exit strategy as a path to stability, and reassure that most staff won't be fired; highlight the potential for a larger group to support them and preserve jobs while enabling growth.
What Really Makes a Med Spa Profitable
Q: What is the most interesting wellness service offering that may not have the longest track record but you like for performance and recovery?
NAD+ stands out as a favorite for performance and recovery, with potential positioning in client plans for longevity and wellness.
What Really Makes a Med Spa Profitable
Q: Neuromodulator under 40 opinion, yes or no?
Yes, and neuromodulators are also desirable for clients over 60, indicating broad applicability across age groups.
What Really Makes a Med Spa Profitable
Q: What procedure do you think in 2026 will have the most stickiness with recurring clients?
Stacking treatments and creating program-based plans that combine multiple sessions in a single visit to boost overall treatment adherence and lifetime value.
What Really Makes a Med Spa Profitable
Q: Number one service offering you would consider?
GLP-1 therapies are the top wellness service Jessica would pursue, followed by energy-based devices and strategic treatment stacking to drive recurring revenue.

Audience Metrics

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Listeners per Episode
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Location
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Household Income
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Frequently Asked Questions About Aesthetic Appeal

What is Aesthetic Appeal about and what kind of topics does it cover?

This show targets owners and leaders in medical aesthetics who want to understand the true value of their practices and how to grow, optimize profitability, and navigate exits. Across episodes, the hosts—Bill Walker, a deal-focused M&A veteran, and Jessica Hunter, an operator-focused consultant—explain valuation math, EBITDA, deal structures, pricing strategy, and the realities of private equity and platform consolidation in aesthetics. Listeners can expect practical, data-driven guidance on pricing, cost control, service mix, and governance, with real-world examples and actionable steps to protect margins while pursuing growth or a strategic exit. A standout angle is the emphasis on long-term operational discipline and repeatable processes... more

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Which podcasts are similar to Aesthetic Appeal?

These podcasts share a similar audience with Aesthetic Appeal:

1. Aesthetic Pulse
2. Operation Med Spa
3. Medical Spa Insider
4. Medical Millionaire Podcast
5. Med Spa Success Strategies

How many episodes of Aesthetic Appeal are there?

Aesthetic Appeal launched 2 years ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Aesthetic Appeal?

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What guests have appeared on Aesthetic Appeal?

Recent guests on Aesthetic Appeal include:

1. Bridgette DeBrino
2. Jessica Hunter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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