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Artwork for Ads Decoded

Ads Decoded

Google
Google Ads
AI Max
PMAX
Youtube
Artificial Intelligence
Google Analytics
Search Ads
Meridian
Media Mix Modeling
Demand Gen Campaigns
Google Merchant Center
Data Foundations
Demandgen
Search Campaigns
User Experience
Creator Marketing
Data Management
Advertising Reporting
Keyword Strategies
Youtube Creator Partnerships

Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads.

Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about n... more

PublishesTwice monthlyEpisodes20Founded8 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Ads Decoded

Latest Episodes

Producing a steady stream of high-impact video and image assets for YouTube can feel like the biggest thing standing between you and your first Demand Gen campaign. The good news is that the creative you already have is a stronger starting point than... more

In this special live edition of Ads Decoded at Google's Rethink ROI event in New York City, host Ginny Marvin sits down with Stephen Chang (First-Party Data Management and Measurement Specialist) and Natalia Boehm (Conversion Solutions Specialist) to... more

YouTube

In this special episode of Ads Decoded, recorded live at Google's Rethink Retail event in New York City, host Ginny Marvin sits down with Enric Durany, Group Product Manager for retail advertiser experiences.

Together, they unpack actionable strateg... more

YouTube

Media mix modeling used to feel out of reach for many businesses, locked behind high software fees and specialized data science teams. With open source models like Meridian and AI coding assistants, the technical barrier has shifted, making advanced ... more

YouTube

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Recent Guests

Stephen Chang
Specializing in first-party data management and measurement
Google Ads
Episode: How to drive better Google Ads lead gen with first-party data
Natalia Boehm
Specializing in conversion solutions
Google Ads
Episode: How to drive better Google Ads lead gen with first-party data
Enric Durany
Specializes in retail advertiser experiences
Google (retail advertising team)
Episode: How to prepare your Google Ads retail campaigns for holiday shopping
Patrick Gilbert
CEO of AdVenture Media
AdVenture Media
Episode: One year testing Meridian: Real agency results and takeaways
John Chen
Senior Director of Product Management for Ads Measurement at Google
Google
Episode: Attribution, incrementality & MMM: The modern measurement trifecta
Scott Ruffner
Group Product Manager for Merchant Shopping, specializing in shopping creatives
Google
Episode: How to get your product data holiday ready on Google Merchant Center
Bhaskar Deva
Product Manager who works on Merchant Center features
Google
Episode: How to get your product data holiday ready on Google Merchant Center
Vidhya Srinivasan
Google's head of ads and commerce
Google
Episode: Google Marketing Live: Backstage with our product experts
Christine Turner
Measurement expert discussing measurement and analytics
Google
Episode: Google Marketing Live: Backstage with our product experts

Host

Ginny Marvin
Host of Ads Decoded, frequently leads conversations with Google Ads product teams on AI-enabled advertising, measurement, and creator partnerships.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#226
Canada/Business/Marketing
Apple Podcasts
#202
Germany/Business/Marketing
Apple Podcasts
#87
Hong Kong/Business/Marketing
Apple Podcasts
#204
Norway/Business/Marketing
Apple Podcasts
#213
Sweden/Business/Marketing
Apple Podcasts
#244
South Africa/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to prepare your Google Ads retail campaigns for holiday shopping
Q: How can advertisers manage new customer acquisition during peak season?
Use new customer acquisition and retention features with customer-matching data, plus the new prospects mode to focus on audiences that have not interacted with the brand, while keeping data freshness and the new customer tag up to date.
How to prepare your Google Ads retail campaigns for holiday shopping
Q: What is the first must-do for holiday readiness?
Ensure high-quality product fit data and up-to-date audience data, and enable AMX for Shopping to leverage AI-powered performance while maintaining brand controls.
Attribution, incrementality & MMM: The modern measurement trifecta
Q: How is Meridian being made more accessible to smaller teams, and what tools support marketers in this transition?
Meridian Studio on Google Cloud enables running the Meridian module on existing BigQuery data, while Scenario Planner and tighter integration with Google Analytics streamline setup, making MMM usable without large data science teams.
Attribution, incrementality & MMM: The modern measurement trifecta
Q: What makes Qualified Future Conversions different, and how does it help advertisers evaluate mid-funnel signals?
QFC captures conversions that occur after an impression or click within a defined window, helping quantify the relative influence of ads beyond last-click, and extending attribution to longer purchase cycles.
Attribution, incrementality & MMM: The modern measurement trifecta
Q: Can you break down the distinct purposes of attribution, incrementality, and MMM and where they fit in a business's measurement stack?
Attribution provides daily real-time signals, incrementality tests give causal insights on a periodic basis, and MMM offers aggregate, long-range perspective. Used together, they triangulate a fuller view of media effectiveness across the customer journey.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Ads Decoded

What is Ads Decoded about and what kind of topics does it cover?

Across recent episodes, the conversation centers on how Google Ads products and AI-driven features are reshaping advertising strategy. Topics frequently cover creative automation, performance-max and demand-gen workflows, measurement enhancements, and how new formats, signals, and attribution models improve outcomes for advertisers. Practical guidance runs through asset creation, feed quality, audience signals, and the evolving role of YouTube, storefront data, and multi-screen exposure in driving results. A notable throughline is the emphasis on balancing scale with brand safety and fidelity, plus governance and measurement in a rapidly evolving toolkit. Listeners can expect actionable tips for campaign structure, bidding strategies, and l... more

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Which podcasts are similar to Ads Decoded?

These podcasts share a similar audience with Ads Decoded:

1. Inside Google Ads with Jyll Saskin Gales
2. Morning Brew Daily
3. Marketing Against The Grain
4. TED Radio Hour
5. Hidden Brain

How many episodes of Ads Decoded are there?

Ads Decoded launched 8 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ads Decoded?

Recent guests on Ads Decoded include:

1. Stephen Chang
2. Natalia Boehm
3. Enric Durany
4. Patrick Gilbert
5. John Chen
6. Scott Ruffner
7. Bhaskar Deva
8. Vidhya Srinivasan

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