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Artwork for Ads Decoded

Ads Decoded

Google
Google Ads
AI Max
PMAX
Artificial Intelligence
Google Analytics
Demand Gen Campaigns
Youtube
Demandgen
Data Foundations
Data Management
Advertising Reporting
Tal Akabas
Caren Zeng
Target CPC
Display Network
Optimized Targeting
Product Feeds
Conversion Rates
Advertising Automation
Bidding Exploration

Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads.

Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about n... more

PublishesTwice monthlyEpisodes6Founded18 days ago
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BusinessMarketing

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Artwork for Ads Decoded

Latest Episodes

Let's face it, the transition to GA4 wasn't easy. If that hurdle has left you feeling disconnected from your data, this episode is the re-introduction you need to help turn Google Analytics from complicated chore to strategic advantage.

It’s time fo... more

Is the keyword dead? Do you really need to restructure everything for AI? And what’s actually happening during those learning periods?

You’ve got questions about Google Ads. Ads Decoded gets you the answers.

Join Ads Product Liaison Ginny Marvin as... more

For our final episode of 2025, host Ginny Marvin sits down with six Google Ads product experts to hear their personal picks from a year packed with new launches and features. From Charles Boyd’s deep dive into Nano Banana Pro in Asset Studio to Natal... more

In this episode of Google's Ads Decoded podcast, host Ginny Marvin speaks to Google product leads Sylvanus Bent and Charles Boyd to explore the evolving landscape of Google Ads, focusing on automation, AI, and key campaign strategies with the Power P... more

Ready to master Google's Demand Gen campaigns? In this episode, we'll share the latest updates and best practices to drive performance, including the recent expansion of inventory options, the importance of optimizing product feeds, and the nuances o... more

In this episode of Ads Decoded, host Ginny Marvin is joined by Google Ads product experts Tal Akabas and Caren Zeng to dive into the launch of channel performance reporting in PMax, and share insights on how advertisers can get started with AI Max fo... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Eleanor Stribling
Group Product Manager at Google Analytics, focusing on reporting and AI features.
Google
Episode: What Google Analytics is doing to win back advertisers
Sylvanus Bent
Google Ads expert focusing on search ads automation
Google
Episode: Unpacking The Power Pack
Charles Boyd
AI creative expert at Google Ads
Google
Episode: Unpacking The Power Pack
Sarah Hathramani
Product Development Lead for Demand Gen
Google
Episode: How to Drive Performance with Demand Gen

Host

Ginny Marvin
Ads Product Liaison with expertise in paid search and digital advertising, known for connecting directly with audiences to demystify Google Ads and provide actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Drive Performance with Demand Gen
Q: How should I compare Demand Gen to my campaigns on other social platforms?
Use a conversions platform comparable metric to assess performance against other advertising platforms.
How to Drive Performance with Demand Gen
Q: How can I test different ads or audiences in Demand Gen campaigns?
There's a Demand Gen experiment feature which has two options: an A-B option for testing assets and a custom experiment option for testing audiences, bidding strategies, formats, or creative.
Unpacking The Power Pack
Q: How should I use the bid strategy report?
Bid strategy reports help you understand the performance of automated bidding strategies, including setup efficacy and signals used at auction time.
Unpacking The Power Pack
Q: When should I set a CPA or ROAS target?
Use targets to control how your campaigns perform based on specific goals, balancing volume and efficiency with a fixed budget.
Top Updates in 2025 & Deep Dives
Q: Tal, can you share more about what you do at Google?
I'm a product manager focused on automation features in the advertiser platform, including Performance Max.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Ads Decoded

What is Ads Decoded about and what kind of topics does it cover?

The content focuses on the intricacies and evolving landscape of Google Ads, with each episode featuring discussions that break down complex concepts into understandable insights. A range of topics is covered, including new product launches, first-party data management, and enhancements in AI capabilities, all aimed at supporting marketers in their advertising strategies. The host emphasizes a candid and approachable style, aiming to provide listeners with practical tips that can be directly applied to their advertising efforts. Notably, it features expert insights from product teams to offer a unique behind-the-scenes look at Google Ads developments.

Where can I find podcast stats for Ads Decoded?

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What are the audience demographics for Ads Decoded?

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How many episodes of Ads Decoded are there?

Ads Decoded launched 18 days ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ads Decoded?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Ads Decoded?

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How do I access podcast episode transcripts for Ads Decoded?

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What guests have appeared on Ads Decoded?

Recent guests on Ads Decoded include:

1. Eleanor Stribling
2. Sylvanus Bent
3. Charles Boyd
4. Sarah Hathramani

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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