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Artwork for Ads Decoded

Ads Decoded

Google
Google Ads
AI Max
Youtube
PMAX
Artificial Intelligence
Google Analytics
Search Ads
Meridian
Media Mix Modeling
Demand Gen Campaigns
Google Merchant Center
Google Search
Asset Studio
Data Foundations
Demandgen
Search Campaigns
User Experience
Creator Marketing
Demand Gen
Data Management

Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads.

Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about n... more

PublishesTwice monthlyEpisodes22Founded9 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Ads Decoded

Latest Episodes

AI is expanding what people bring to Google Search - whether that's asking 3x longer questions, going back and forth on follow-ups, or searching with voice and images. With room to include personal nuance and context, people are working through compl... more

YouTube

Building on the tools that advertiser feedback has shaped over the past year, like campaign total budgets and Smart Bidding Exploration, new settings are designed to give you flexibility and customization to guide budgets with greater precision.

To ... more

YouTube

Producing a steady stream of high-impact video and image assets for YouTube can feel like the biggest thing standing between you and your first Demand Gen campaign. The good news is that the creative you already have is a stronger starting point than... more

YouTube

In this special live edition of Ads Decoded at Google's Rethink ROI event in New York City, host Ginny Marvin sits down with Stephen Chang (First-Party Data Management and Measurement Specialist) and Natalia Boehm (Conversion Solutions Specialist) to... more

YouTube

Key Facts

Accepts Guests
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Shivani Mohan
Leads data science and user experience research for Google Search
Google
Episode: How AI is changing Google Search behavior and what it means for advertisers
Tal Akabas
Product manager specializing in Google Ads tools
Google Ads
Episode: How to guide campaign spend with Google Ads budget and bidding controls
Alejandro Osio
Product Manager specializing in Demand Gen and YouTube performance ads
Google
Episode: Demand Gen campaign creative, explained: asset variety, testing, and fatigue
Stephen Chang
Specializing in first-party data management and measurement
Google Ads
Episode: How to drive better Google Ads lead gen with first-party data
Natalia Boehm
Specializing in conversion solutions
Google Ads
Episode: How to drive better Google Ads lead gen with first-party data
Enric Durany
Specializes in retail advertiser experiences
Google (retail advertising team)
Episode: How to prepare your Google Ads retail campaigns for holiday shopping
Patrick Gilbert
CEO of AdVenture Media
AdVenture Media
Episode: One year testing Meridian: Real agency results and takeaways
John Chen
Senior Director of Product Management for Ads Measurement at Google
Google
Episode: Attribution, incrementality & MMM: The modern measurement trifecta
Scott Ruffner
Group Product Manager for Merchant Shopping, specializing in shopping creatives
Google
Episode: How to get your product data holiday ready on Google Merchant Center

Host

Ginny Marvin
Host of Ads Decoded

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#9
Spain/Business/Marketing
Apple Podcasts
#45
Sweden/Business/Marketing
Apple Podcasts
#118
Norway/Business/Marketing
Apple Podcasts
#125
Poland/Business/Marketing
Apple Podcasts
#171
Taiwan/Business/Marketing
Apple Podcasts
#172
Hong Kong/Business/Marketing
Apple Podcasts
#172
Spain/Business
Apple Podcasts
#197
Ireland/Business/Marketing
Apple Podcasts
#209
South Africa/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How AI is changing Google Search behavior and what it means for advertisers
Q: What are the top two or three actions marketers should take to align with how people are searching today?
Mohan recommends serving longer, more nuanced queries with relevant and distinctive answers, and meeting multimodal searches with fresh content and authentic human voices.
How AI is changing Google Search behavior and what it means for advertisers
Q: Does the increase in follow-up searches mean people are not getting the answers they want?
Mohan says the increase reflects people asking new and more nuanced questions, rather than returning because their original query was not answered. Google treats manual refinements as a negative signal when the original intent was not served.
How to guide campaign spend with Google Ads budget and bidding controls
Q: What do you say to advertisers who are concerned about learning periods, and what does and does not actually impact a learning period?
Changing the target or budget on an established campaign does not create a learning period or reset the system. New campaigns may need to learn because the system lacks prior information about their goals, assets and targeting.
How to guide campaign spend with Google Ads budget and bidding controls
Q: Can you give us the high level of what these two features are designed to do, the solutions that they are meant to achieve for advertisers?
Channel prioritization directs budget first to higher-priority channels at the campaign's CPA or ROAS target, then uses remaining budget on lower-priority channels. Budget allocation adds a spending cap for lower-priority channels.
How to prepare your Google Ads retail campaigns for holiday shopping
Q: How can advertisers manage new customer acquisition during peak season?
Use new customer acquisition and retention features with customer-matching data, plus the new prospects mode to focus on audiences that have not interacted with the brand, while keeping data freshness and the new customer tag up to date.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Ads Decoded

What is Ads Decoded about and what kind of topics does it cover?

Ads Decoded delivers practical, no-nonsense conversations with product teams, marketers, and measurement experts focused on Google Ads. Episodes consistently explore how new features, measurement tools, AI-enabled assets, and cross-channel strategies actually work in real campaigns. Listeners get actionable guidance on asset testing, first-party data, attribution, MMM, and retail or lead-gen use cases, often framed through open, candid discussions with engineers, product managers, and agency leaders. A standout pattern is the emphasis on bridging product capabilities with advertiser needs—covering concrete workflows, governance, and measurement foundations that help teams move from concepts to implementation. The show likely appeals to mark... more

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How many episodes of Ads Decoded are there?

Ads Decoded launched 9 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ads Decoded?

Recent guests on Ads Decoded include:

1. Shivani Mohan
2. Tal Akabas
3. Alejandro Osio
4. Stephen Chang
5. Natalia Boehm
6. Enric Durany
7. Patrick Gilbert
8. John Chen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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