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Artwork for Ads Decoded

Ads Decoded

Google
Google Ads
AI Max
PMAX
Artificial Intelligence
Google Analytics
Search Ads
Demand Gen Campaigns
Youtube
Demandgen
Data Foundations
Search Campaigns
User Experience
Advertising Reporting
Data Management
Keyword Strategies
Tal Akabas
Caren Zeng
Target CPC
Conversion Rates
Product Feeds

Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads.

Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about n... more

PublishesTwice monthlyEpisodes8Foundeda month ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Ads Decoded

Latest Episodes

Ever wondered why the text asset you meant as a headline is showing as a sitelink? Or why Google introduced a button that lets users hide ads on Search? 

Changes to how text ads show up - especially as AI experiences like AI Overviews and AI Mode dr... more

Hyper-granular campaigns used to be the gold standard. But in 2026, holding onto that legacy structure might be your biggest hidden cost.

Host Ginny Marvin joins Brandon Ervin, Director of Product Management for Search Ads, to discuss why simplifyin... more

Let's face it, the transition to GA4 wasn't easy. If that hurdle has left you feeling disconnected from your data, this episode is the re-introduction you need to help turn Google Analytics from complicated chore to strategic advantage.

It’s time fo... more

Is the keyword dead? Do you really need to restructure everything for AI? And what’s actually happening during those learning periods?

You’ve got questions about Google Ads. Ads Decoded gets you the answers.

Join Ads Product Liaison Ginny Marvin as... more

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Recent Guests

Abby Butler
Product Manager on the Ads UI team at Google
Google
Episode: Search ads: How Google is reimagining experiences that drive value
Adam Bullock
UX Lead for Search Ads at Google
Google
Episode: Search ads: How Google is reimagining experiences that drive value
Brandon Ervin
Director of Product Management for Search Ads at Google, focusing on how AI is transforming search campaigns
Google
Episode: Is your Search campaign structure holding back performance?
Eleanor Stribling
Group Product Manager at Google Analytics, focusing on reporting and AI features.
Google
Episode: What Google Analytics is doing to win back advertisers
Sylvanus Bent
Google Ads expert focusing on search ads automation
Google
Episode: Unpacking The Power Pack
Charles Boyd
AI creative expert at Google Ads
Google
Episode: Unpacking The Power Pack
Sarah Hathramani
Product Development Lead for Demand Gen
Google
Episode: How to Drive Performance with Demand Gen

Host

Ginny Marvin
Ads Product Liaison with expertise in paid search and digital advertising, known for connecting directly with audiences to demystify Google Ads and provide actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#178
Canada/Business/Marketing
Apple Podcasts
#145
France/Business/Marketing
Apple Podcasts
#195
Germany/Business/Marketing
Apple Podcasts
#15
Ireland/Business/Marketing
Apple Podcasts
#17
Poland/Business/Marketing
Apple Podcasts
#59
Colombia/Business/Marketing
Apple Podcasts
#83
Israel/Business/Marketing
Apple Podcasts
#86
Hong Kong/Business/Marketing
Apple Podcasts
#146
Taiwan/Business/Marketing
Apple Podcasts
#154
South Korea/Business/Marketing
Apple Podcasts
#174
Saudi Arabia/Business/Marketing
Apple Podcasts
#214
Sweden/Business/Marketing
Apple Podcasts
#224
Norway/Business/Marketing
Apple Podcasts
#226
Ireland/Business
Apple Podcasts
#237
Singapore/Business/Marketing
Apple Podcasts
#239
Poland/Business
Apple Podcasts
#246
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Is your Search campaign structure holding back performance?
Q: How should advertisers think about ad groups or campaigns having enough data?
Consider using shared budgets or portfolio bidding to aggregate data across campaigns, enhancing learning efficiency.
Is your Search campaign structure holding back performance?
Q: How do you know when you're consolidated enough?
Aim for roughly 15 conversions over a 30-day period to ensure enough data density for effective smart bidding.
Is your Search campaign structure holding back performance?
Q: Why is consolidation important today?
Consolidation helps streamline campaign management and leverage machine learning for better performance and less labor-intensive control over ads.
How to Drive Performance with Demand Gen
Q: How should I compare Demand Gen to my campaigns on other social platforms?
Use a conversions platform comparable metric to assess performance against other advertising platforms.
How to Drive Performance with Demand Gen
Q: How can I test different ads or audiences in Demand Gen campaigns?
There's a Demand Gen experiment feature which has two options: an A-B option for testing assets and a custom experiment option for testing audiences, bidding strategies, formats, or creative.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Ads Decoded

What is Ads Decoded about and what kind of topics does it cover?

The content focuses on the intricacies and evolving landscape of Google Ads, with each episode featuring discussions that break down complex concepts into understandable insights. A range of topics is covered, including new product launches, first-party data management, and enhancements in AI capabilities, all aimed at supporting marketers in their advertising strategies. The host emphasizes a candid and approachable style, aiming to provide listeners with practical tips that can be directly applied to their advertising efforts. Notably, it features expert insights from product teams to offer a unique behind-the-scenes look at Google Ads developments.

Where can I find podcast stats for Ads Decoded?

Rephonic provides a wide range of podcast stats for Ads Decoded. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Ads Decoded and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Ads Decoded get?

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What are the audience demographics for Ads Decoded?

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How many subscribers and views does Ads Decoded have?

To see how many followers or subscribers Ads Decoded has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Ads Decoded?

These podcasts share a similar audience with Ads Decoded:

1. The Bill Simmons Podcast
2. Hard Fork
3. Prof G Markets

How many episodes of Ads Decoded are there?

Ads Decoded launched a month ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ads Decoded?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Ads Decoded?

Rephonic pulls ratings and reviews for Ads Decoded from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Ads Decoded?

Rephonic provides full transcripts for episodes of Ads Decoded. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Ads Decoded?

Recent guests on Ads Decoded include:

1. Abby Butler
2. Adam Bullock
3. Brandon Ervin
4. Eleanor Stribling
5. Sylvanus Bent
6. Charles Boyd
7. Sarah Hathramani

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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