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Artwork for Ads Decoded

Ads Decoded

Google
Google Ads
AI Max
PMAX
Youtube
Artificial Intelligence
Google Analytics
Search Ads
Demand Gen Campaigns
Data Foundations
Demandgen
Search Campaigns
User Experience
Creator Marketing
Data Management
Advertising Reporting
Keyword Strategies
Youtube Creator Partnerships
Smart Bidding Exploration
Google Merchant Center
PMAX Channel Reporting

Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads.

Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about n... more

PublishesTwice monthlyEpisodes13Founded4 months ago
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BusinessMarketing

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Artwork for Ads Decoded

Latest Episodes

Is generative AI leading to a "sea of sameness" in advertising? This week, we’re tackling the creative burden - from the pressure to produce endless aspect ratios for YouTube to the fear of losing brand control in an automated world.

In this episode... more

For a long time, creator marketing was seen as a "big brand" awareness play or best suited for retail businesses. If your focus is on performance, B2B, or lead generation, creator content might not have been in your toolkit - until now. In this episo... more

Conversational shopping in AI Mode. Virtual try-on. Agentic checkout. Business Agent on Search. Google Lens in YouTube Shorts. Shoppable CTV. 

The secret powerhouse behind them all? Your product data. It’s no longer just a list of SKUs; it’s the hig... more

From tracking fragmented online-to-offline user journeys to navigating conversion windows that can stretch for months, lead gen marketers face a set of challenges that are uniquely complex. In this episode of Ads Decoded, we’re looking past the simpl... more

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Recent Guests

Charles Boyd
Works on creative automation tools and workflows
Google Ads
Episode: On-brand, at scale: Driving performance with AI creative
Sarah Hathiramani
Specializing in YouTube ads and demand gen
Google Ads
Episode: On-brand, at scale: Driving performance with AI creative
Melissa Hsieh Nikolic
Director of Product Management for YouTube Ads
Google YouTube Ads
Episode: Why your Google Ads strategy needs the voice of YouTube Creators
Firas Yaghi
Global Product Lead for Retail Solutions
Google
Episode: How to build a retail growth engine in 2026
Nadja Bissinger
Group Product Director focused on retail ads on YouTube
Google
Episode: How to build a retail growth engine in 2026
Mimi Forsythe
Global Head of Lead Gen Solutions
Google
Episode: Beyond the form fill: Mastering lead quality in the AI era
Lydia Azaret
Product manager specializing in lead gen measurement
Google
Episode: Beyond the form fill: Mastering lead quality in the AI era
Kristina Park
Product Manager specializing in budgets and bidding
Google Ads
Episode: Budgets, bidding & AI-powered campaigns: Best practices for 2026
Carlo Buchmann
Product Manager specializing in budgets and bidding
Google Ads
Episode: Budgets, bidding & AI-powered campaigns: Best practices for 2026

Host

Ginny Marvin
Host of Ads Decoded

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Talking Points

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Why your Google Ads strategy needs the voice of YouTube Creators
Q: What are the next steps for a brand new to creator partnerships?
Initiate the handshake in Google Ads to grant brand access, use the creator search and outreach tools, and consider building a creator list to streamline outreach and collaboration.
Is your Search campaign structure holding back performance?
Q: How should advertisers think about ad groups or campaigns having enough data?
Consider using shared budgets or portfolio bidding to aggregate data across campaigns, enhancing learning efficiency.
Is your Search campaign structure holding back performance?
Q: How do you know when you're consolidated enough?
Aim for roughly 15 conversions over a 30-day period to ensure enough data density for effective smart bidding.
Is your Search campaign structure holding back performance?
Q: Why is consolidation important today?
Consolidation helps streamline campaign management and leverage machine learning for better performance and less labor-intensive control over ads.
How to Drive Performance with Demand Gen
Q: How should I compare Demand Gen to my campaigns on other social platforms?
Use a conversions platform comparable metric to assess performance against other advertising platforms.

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Frequently Asked Questions About Ads Decoded

What is Ads Decoded about and what kind of topics does it cover?

Ads Decoded offers candid conversations with Google Ads product teams and experts, focusing on how the platform actually works and how advertisers can navigate features, measurement, and governance. Episodes lean into practical strategies for performance, creative, measurement, and product updates, often featuring deep dives with product managers and UX/analytics leaders. A standout here is the consistent emphasis on bridging brand needs with platform capabilities, including AI-driven tooling, new reporting, and cross-channel strategies that help advertisers squeeze more value from Google Ads. The show is particularly helpful for practitioners in performance marketing, media agencies, and in-house teams seeking actionable guidance and a cle... more

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How many episodes of Ads Decoded are there?

Ads Decoded launched 4 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ads Decoded?

Recent guests on Ads Decoded include:

1. Charles Boyd
2. Sarah Hathiramani
3. Melissa Hsieh Nikolic
4. Firas Yaghi
5. Nadja Bissinger
6. Mimi Forsythe
7. Lydia Azaret
8. Kristina Park

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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