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Artwork for Ads Decoded

Ads Decoded

Google
Google Ads
AI Max
PMAX
Youtube
Artificial Intelligence
Google Analytics
Search Ads
Demand Gen Campaigns
Google Merchant Center
Data Foundations
Demandgen
Search Campaigns
User Experience
Creator Marketing
Data Management
Advertising Reporting
Keyword Strategies
Youtube Creator Partnerships
Meridian
Smart Bidding Exploration

Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads.

Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about n... more

PublishesTwice monthlyEpisodes16Founded8 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Ads Decoded

Latest Episodes

Navigating media measurement today can feel complex and overwhelming. However, learning how to calibrate attribution, incrementality, and MMMs powers both sides of your marketing: giving you a complete picture of performance while fueling your AI-pow... more

YouTube

Welcome to the Made by Google Podcast! Today, host Rachid Finge sits down with Stephanie Scott, Director of Product Management, to get the inside story on the brand-new Pixel 11 series.

Stephanie takes us inside Google's testing labs to explain how t... more

Preparing your product data for holiday retail campaigns can feel daunting. But as search behavior shifts toward more detailed, natural questions, it’s no longer just about basic product specs. Adding conversational attributes, high-quality video and... more

YouTube

Join us for the season one finale of Ads Decoded: a special live recording at Google Marketing Live with the product teams behind the day’s biggest announcements across Search, YouTube, agentic commerce, creative and measurement.

First, host Ginny M... more

YouTube

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Recent Guests

John Chen
Senior Director of Product Management for Ads Measurement at Google
Google
Episode: Attribution, incrementality & MMM: The modern measurement trifecta
Scott Ruffner
Group Product Manager for Merchant Shopping, specializing in shopping creatives
Google
Episode: How to get your product data holiday ready on Google Merchant Center
Bhaskar Deva
Product Manager who works on Merchant Center features
Google
Episode: How to get your product data holiday ready on Google Merchant Center
Vidhya Srinivasan
Google's head of ads and commerce
Google
Episode: Google Marketing Live: Backstage with our product experts
Christine Turner
Measurement expert discussing measurement and analytics
Google
Episode: Google Marketing Live: Backstage with our product experts
Chris Monkman
Head of new ad experiences in AI and YouTube
Google
Episode: Google Marketing Live: Backstage with our product experts
Josh Moser
Team member focusing on scaling creative and assets
Google
Episode: Google Marketing Live: Backstage with our product experts
Charles Boyd
Works on creative automation tools and workflows
Google Ads
Episode: On-brand, at scale: Driving performance with AI creative
Sarah Hathiramani
Specializing in YouTube ads and demand gen
Google Ads
Episode: On-brand, at scale: Driving performance with AI creative

Host

Ginny Marvin
Host of Ads Decoded, frequently leads conversations with Google Ads product teams on AI-enabled advertising, measurement, and creator partnerships.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#154
United States/Business/Marketing
Apple Podcasts
#70
Spain/Business/Marketing
Apple Podcasts
#114
Japan/Business/Marketing
Apple Podcasts
#119
Ireland/Business/Marketing
Apple Podcasts
#124
Norway/Business/Marketing
Apple Podcasts
#237
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Attribution, incrementality & MMM: The modern measurement trifecta
Q: How is Meridian being made more accessible to smaller teams, and what tools support marketers in this transition?
Meridian Studio on Google Cloud enables running the Meridian module on existing BigQuery data, while Scenario Planner and tighter integration with Google Analytics streamline setup, making MMM usable without large data science teams.
Attribution, incrementality & MMM: The modern measurement trifecta
Q: What makes Qualified Future Conversions different, and how does it help advertisers evaluate mid-funnel signals?
QFC captures conversions that occur after an impression or click within a defined window, helping quantify the relative influence of ads beyond last-click, and extending attribution to longer purchase cycles.
Attribution, incrementality & MMM: The modern measurement trifecta
Q: Can you break down the distinct purposes of attribution, incrementality, and MMM and where they fit in a business's measurement stack?
Attribution provides daily real-time signals, incrementality tests give causal insights on a periodic basis, and MMM offers aggregate, long-range perspective. Used together, they triangulate a fuller view of media effectiveness across the customer journey.
Google Marketing Live: Backstage with our product experts
Q: Why are AI Max and PMAX the ways to buy these new ads, and what can they enable that standard campaigns cannot?
AI Max and PMAX enable automated, context-aware targeting and dynamic creative generation at query time, leveraging Gemini to match ads to richer user queries and to scale applicable formats across surfaces, which traditional keyword-based approaches cannot fully achieve.
Google Marketing Live: Backstage with our product experts
Q: So two things, one is, how is Gemini changing Google's understanding of intent?
Gemini expands intent understanding from simple keyword matching to more complex conversational and multimodal signals, allowing ads to respond to long, nuanced queries with context-aware relevance and better asset matching.

Audience Metrics

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Frequently Asked Questions About Ads Decoded

What is Ads Decoded about and what kind of topics does it cover?

Across recent episodes, the conversation centers on how Google Ads products and AI-driven features are reshaping advertising strategy. Topics frequently cover creative automation, performance-max and demand-gen workflows, measurement enhancements, and how new formats, signals, and attribution models improve outcomes for advertisers. Practical guidance runs through asset creation, feed quality, audience signals, and the evolving role of YouTube, storefront data, and multi-screen exposure in driving results. A notable throughline is the emphasis on balancing scale with brand safety and fidelity, plus governance and measurement in a rapidly evolving toolkit. Listeners can expect actionable tips for campaign structure, bidding strategies, and l... more

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Which podcasts are similar to Ads Decoded?

These podcasts share a similar audience with Ads Decoded:

1. Inside Google Ads with Jyll Saskin Gales
2. Talk Easy with Sam Fragoso
3. The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
4. Hard Fork
5. Dwarkesh Podcast

How many episodes of Ads Decoded are there?

Ads Decoded launched 8 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ads Decoded?

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What guests have appeared on Ads Decoded?

Recent guests on Ads Decoded include:

1. John Chen
2. Scott Ruffner
3. Bhaskar Deva
4. Vidhya Srinivasan
5. Christine Turner
6. Chris Monkman
7. Josh Moser
8. Charles Boyd

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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