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Artwork for Madvertising by AdQuick

Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast

AdQuick
Artificial Intelligence
Out-Of-Home Advertising
Brand Building
Gen Z
Zombie Brands
Digital Advertising
Artificial Intelligence In Marketing
Silicon Valley
Google
Three Bears Data
Multi-Touch Attribution
Independent Verification
Growth By Science
Media Mix Modeling
Smartphone
Webflow
Global Street Art
Founder Led GTM
Peoplepath
Incrementality

Each week on Madvertising, the marketing team at AdQuick sits down with founders, CMOs, investors, and industry experts for candid conversations at the intersection of advertising, marketing, and technology.

Hosted by Adam Singer (VP of Marketing) and Chris Gadek (ex-VP Growth, now CEO) at AdQuick — the leading out-of-home advertising platform — Madvertising covers the topics modern marketers need... more

PublishesTwice monthlyEpisodes86Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Madvertising by AdQuick

Latest Episodes

In Episode 86 of the AdQuick Madvertising podcast, we sit down with Jordan West. Jordan has built and sold eCommerce brands, and now runs Social Commerce Club, one of the largest TikTok Shop agencies in North America. He’s lived through every major p... more

In Episode 85 of the AdQuick Madvertising podcast, we sit down with returning guest Gregory Kennedy, tech marketing executive and founder of Vibe your SaaS to talk the state of marketing, AI and more hot topics. At VYS, he works directly with founder... more

In Episode 84 of the AdQuick Madvertising podcast, we sit down with Dr. Lee Bofkin, a guest who genuinely defies categorization.

From a PhD in Evolutionary Mathematics at Cambridge, to competitive breakdancing, to a short stint in finance, Lee’s pat... more

A conversation with Karl Newlin, a B2B growth leader who’s spent over $100M in ad spend across companies like Stripe, Gusto, and Carta. We dig into why most teams confuse reach with actually being known, what it really takes to make distribution work... more

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Recent Guests

Gregory Kennedy
20-year Silicon Valley veteran, 3X head of marketing, former creative director, runs Vibe your SaaS
Vibe your SaaS
Episode: Gregory Kennedy - B2B marketing in the age of AI | E85
Lee Bofkin
Founder of Global Street Art
Global Street Art
Episode: Lee Bofkin - Making Ads People Don’t Scroll Past | E84
Karl Newlin
B2B growth veteran; fractional head of growth; founder of Ampe
Ampe, fractional head of growth for B2B startups
Episode: Karl Newlin - B2B Growth: Distribution, Surfaces and Staying Power | 83
Ashley Mayer
Marketing and communications strategist; founder of Coalition Partners
Coalition Partners
Episode: Ashley Mayer - Better stories about the future | E82
Marissa Kraines
VP and Head of Brands Marketing at Webflow
Webflow
Episode: Marissa Kraines on Building a B2B Brand People Actually Care About
Andrew Holland
UK marketer and SEO expert, former police detective
JBH (director of SEO)
Episode: Andrew Holland - Modern marketing insights from working in investigations
Mitch Joel
OG blogger, agency founder, and thinker on marketing and technology
Thinkers One; Thinking with Mitch Joel
Episode: Mitch Joel - AI, Marketing’s Future & Why Human Creativity Still Wins
Andrew Covato
Founder and managing director of Growth by Science, a marketing analytics consultancy
Growth by Science
Episode: Andrew Covato - growth and measurement
John Long
SVP and Executive Creative Director at Digitas
Digitas
Episode: Why Digital Advertising Is Killing Brand Identity — with John Long, Author of "Zombie Brands"

Hosts

Adam Singer
Host and marketing leader with AdQuick, frequently discusses GTM, AI in marketing, and growth strategy.
Chris Gadek
Co-host and executive with AdQuick, focuses on growth, advertising tech, and brand storytelling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Mo Moubayed - Making DOOH more trusted | E74
Q: How does Veridooh actually work at a high level for non-geeks?
Veridooh uses a patented smart creative that carries a tag or pixel which turns into a passive, self-aware signal. This signal lets Veridooh determine when and where an ad is played, then compares that delivery to what was booked, giving marketers a transparent view of campaign performance without bias from media owners.
Jenn Pedde - advocacy and community building | #76
Q: Can you plug your company and who should come and talk to you if they're interested in advocacy and why?
Jenn explains that PeoplePath is the leading provider of corporate alumni software, helping companies stay connected with former employees to build brand awareness, opportunities for business development, and talent boomerangs, and she invites conversations with anyone interested in former-employee relationships and customer advocacy.
Sayf Sharif - The state of analytics | E73
Q: How can you justify marketing activities that aren't immediately measurable in dashboards?
It's about framing hard numbers alongside qualitative impact, such as brand credibility and channel synergy, and using incremental testing to show lift over time while recognizing that some strategic choices don't yield instant dashboards but contribute to long-term business goals.
Sayf Sharif - The state of analytics | E73
Q: How should startups think about when to bring in external analytics help versus building internally?
It depends on what you want to achieve with data; if there are concrete business cases like improving on-site experimentation or audience targeting, bringing in external help can accelerate the path to value, but you must have a plan for using the data and a data foundation that supports that plan.
Andrew Roth - Gen Z trends and marketing | E71
Q: What are marketers getting wrong about Gen Z, and what timeless lessons apply across generations?
Marketers often chase loud, trend-driven figures while missing the broader, more representative Gen Z audience who are the actual consumers; the strongest approach is to focus on authentic expertise and the people who influence real purchasing decisions, not just the loudest voices.

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Frequently Asked Questions About Madvertising by AdQuick

What is Madvertising by AdQuick about and what kind of topics does it cover?

Focused on the intersection of advertising, marketing, and technology, this show features candid conversations with founders, CMOs, investors, and industry experts about how AI, ad tech, measurement, and brand strategy shape modern campaigns. Episodes often explore practical GTM approaches, the evolving role of branding in an AI era, DOOH and programmatic advertising, and rigorous approaches to measurement such as MMM and incremental testing. Guests bring deep experience in growth, analytics, community building, and creative leadership, offering actionable guidance for marketers, startup founders, and media buyers who want to stay ahead of trends without losing humanity in their messaging. A standout angle across episodes is the blend of ha... more

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These podcasts share a similar audience with Madvertising by AdQuick:

1. The Dave Gerhardt Show (from Exit Five)
2. The Drum Podcast

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Madvertising by AdQuick launched 3 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Madvertising by AdQuick?

Recent guests on Madvertising by AdQuick include:

1. Gregory Kennedy
2. Lee Bofkin
3. Karl Newlin
4. Ashley Mayer
5. Marissa Kraines
6. Andrew Holland
7. Mitch Joel
8. Andrew Covato

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