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The Drum Podcast

The Drum
Advertising
Marketing
Artificial Intelligence
Creativity
Sustainability
Digital Media
Gamification
Gen Z
Consumer Experience
Cannes Lions Festival
Agency Differentiation
Cannes Lions Festival Of Creativity
New York Times
Performance Marketing
Machine Learning
Experiential Marketing
Digital Advertising
Diversity
Social Media
B2B Marketing

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes150Founded6 years ago
Number of ListenersCategories
MarketingTechnologyBusiness

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Artwork for The Drum Podcast

Latest Episodes

Live from SXSW London 2026, the event's second annual outing, we sit down with Cecilia Morelli to chart how the event's adapting to the UK while maintaining its Texan core.

Hosted on Acast. See acast.com/privacy for more information.

Everyone is talking about AI, but how do you turn the hype into real business impact?

In this episode, Dora Moldovan (Tomorrow Group), Greg Roekens (Prose on Pixels) and Adam Hay (Croud) share their experiences of implementing AI inside agencies to... more

A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it e... more

As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As creators' stars continue to rise... more

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Recent Guests

Dora Moldovan
Chief AI Officer at Tomorrow People
Tomorrow Group/Tomorrow People
Episode: AI & automation: from hype to workflow
Greg Rokins
Global CTO at Pros and Pixels, part of Have Us Worldwide
Have Us Worldwide/Pros and Pixels
Episode: AI & automation: from hype to workflow
Adam Hay
COO for EMEA at Crowd
Crowd
Episode: AI & automation: from hype to workflow
Nicole Greene
Vice President Analyst at Gartner
Gartner
Episode: As sports sponsorship scrutiny grows, is it still worth it?
Joe Hockley
Talent manager at Outreach Talent Group
Outreach Talent Group
Episode: As sports sponsorship scrutiny grows, is it still worth it?
Olivia Wedderburn
Head of Influence at BornSocial
BornSocial
Episode: Are you cool enough to work for 90s Vogue?
Tom Gray
Chief Strategy Officer, Imagination
Imagination
Episode: What's powering the 'experience economy'?
Natalia Davila
Chief Strategy Officer for the United States at Gut Agency
Gut Agency
Episode: Tradwives, branded TV, and the year's weirdest ad
Nicole German
CMO for Corporate Institutional Banking at HSBC
HSBC
Episode: The Drum's DMA Awards: The view from the president's chair

Host

Sam Anderson
Host of The Drum Podcast

Reviews

4.8 out of 5 stars from 9 ratings
  • Great podcast

    Very insightful podcast and unique as well.

    Fits my morning commute perfectly.

    Apple Podcasts
    5
    N12Media
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and hosts bring deep industry knowledge and candid perspectives.
Broad coverage from AI in marketing to culture-driven campaigns makes it relevant for sponsors and planners.
Great for commutes—quality discussions with strong guests.
Listeners praise the show for practical, actionable marketing insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#51
Denmark/Business/Marketing
Apple Podcasts
#124
Belgium/Business/Marketing
Apple Podcasts
#153
India/Business/Marketing
Apple Podcasts
#201
Taiwan/Business/Marketing
Apple Podcasts
#202
Japan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Tradwives, branded TV, and the year's weirdest ad
Q: What is the step from trend-spotting to producing valuable strategic work for brands?
Natalia emphasizes dissecting underlying motivations behind trends (like Tradwife and maxing) and using macro analyses across industries to advise how brands should engage, ensuring alignment with values and culture, rather than jumping on every trend.
The Drum's DMA Awards: The view from the president's chair
Q: What have you seen in the work that stood out this year?
Patrik notes strong human-centric work across many entries, with discussions centering on whether the work truly fits category definitions and the importance of human connection even when AI and gaming are involved.
The Drum's DMA Awards: The view from the president's chair
Q: How did you come to be a judge and the president of the jury this year?
Nicole explains her long experience in marketing, her recent move to London, and how she was invited to join the jury, eventually taking on the president role due to her track record and leadership in evaluating campaigns.
As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
Q: One final question for you, Sean. Could you give me one recommendation of an artist, not your own, and a publication besides your own that listeners should explore?
Sean recommends Sofia Zella as a compelling current artist and highlights publications and creators who offer thoughtful, human-centered music journalism and analysis, such as Huck Magazine and Tia Ho on TikTok, advocating for funded, independent pathways for music journalism.
As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
Q: The question is, is there any of this that you've read amid all the sound and fury over the last couple of weeks that you do think oversteps the mark of what is just using the technologies available to promote your artist as much as you can do?
Sean responds that nothing shocks him about the tactics themselves, but he's surprised by the magnitude of the reaction and notes how similar dynamics exist in other domains of modern media, including AI-generated content and bot activity; he emphasizes the need for authentic signals and warns against sensational labeling like 'psу-ops' that can unfairly target specific players.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Frequently Asked Questions About The Drum Podcast

What is The Drum Podcast about and what kind of topics does it cover?

A cutting-edge look at how brands navigate culture, technology, and performance in advertising. Episodes frequently cover creator-driven marketing, the impact of AI on production and strategy, and the evolving balance between data, authenticity, and human judgment. Guests range from CMOs and agency leaders to tech and media executives, exploring topics like sponsorship formats, social and platform strategies, experiential campaigns, and ethics in culture-driven marketing. Noteworthy threads include the tension between creator-led storytelling and durable brand narratives, how AI is reshaping planning and creativity, and the practicalities of operating in a fast-moving, multi-platform landscape. The format often blends industry analysis with... more

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Which podcasts are similar to The Drum Podcast?

These podcasts share a similar audience with The Drum Podcast:

1. Nudge
2. The Rest Is Entertainment
3. The High Performance Podcast
4. Football Weekly
5. Newscast

How many episodes of The Drum Podcast are there?

The Drum Podcast launched 6 years ago and published 150 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Drum Podcast?

Recent guests on The Drum Podcast include:

1. Dora Moldovan
2. Greg Rokins
3. Adam Hay
4. Nicole Greene
5. Joe Hockley
6. Olivia Wedderburn
7. Tom Gray
8. Natalia Davila

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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