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The Drum Podcast

The Drum
Marketing
Artificial Intelligence
Consumer Experience
Agency Differentiation
Machine Learning
Creative Effectiveness
Cannes Lions Festival
Digital Out Of Home
Technology Investment
Electrification
Consumer Engagement
Programmatic Advertising
Dynamic Advertising
Wearable Technology
Sustainability
Client Demand
Budget Retail
Campaign Effectiveness Measurement
Personalization In Marketing
Advertising Technology

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes138Founded6 years ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for The Drum Podcast

Latest Episodes

Brand consultancies sit at the intersection of marketing, business and culture - but what does that look like in practice? We’re joined by FutureBrand's Sam Hollis to discuss the strategist’s role in shaping modern brands, the realities of agency lif... more

The Drum's inaugural Commerce Media Awards will take place soon in Miami. As the gold rush moves into its second phase, we're joined by leading commentator Andrew Lipsman to chart how we got here, where there's still money to be made, and where Lipsm... more

Our guest this week, Pats McDonald, has reached the top of the strategy discipline, having worked for almost all of the world's biggest advertising groups. Now, those groups find themselves looking at a time of considerable upheaval as AI, consolidat... more

We hear a lot about reactive, always-on social strategies - but what do they look like in practice? We're joined by Uncovered's strategy head Nina Landale to look at this year's Winter Olympics as a case study in the new world of influence.

Hosted ... more

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Recent Guests

Andrew Lipsman
From Media Ads in Commerce; leading voice on Commerce Media
Media Ads in Commerce
Episode: Commerce media 'evangelist' Andrew Lipsman on the $500bn still to be claimed
Pats McDonald
Global Chief Strategy Officer at Dentsu Creative
Dentsu Creative
Episode: What is the strategist's job in a time of turmoil?
Nina Landale
Head of Strategy at Uncovered
Uncovered
Episode: The 2026 Winter Olympics & the future of social strategy
Paul Stringer
Managing Editor at WARC
WARC
Episode: Global ad spend keeps outpacing GDP. Is a slow-down inevitable?
Paddy Smith
Chief Creative Officer at Bourne Social
Bourne Social
Episode: Has social killed craft - or reinvigorated it?
Andrew Tindall
Senior Vice President of Global Partnerships at System One and columnist at The Drum
System One
Episode: Has social killed craft - or reinvigorated it?
Tusar Barik
Senior Vice President of Marketing at New York Times Advertising
New York Times
Episode: How subs and ads are transforming the New York Times
Charlie Smith
Composer known for creating music for various Christmas advertisements
Episode: What makes a holiday ad sound Christmassy?
Emma Harris
Chief of Glow London and Founder of the Slow the Fuck Down Movement
Glow London
Episode: Introducing Slow The F*ck Down with Emma Harris

Host

Sam Anderson
Host and industry expert focusing on the intersection of creativity and marketing.

Reviews

4.8 out of 5 stars from 8 ratings
  • Great podcast

    Very insightful podcast and unique as well.

    Fits my morning commute perfectly.

    Apple Podcasts
    5
    N12Media
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the content insightful and unique, often highlighting how it perfectly fits into their schedules, such as during commutes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#117
United Kingdom/Business/Marketing
Apple Podcasts
#18
Brazil/Business/Marketing
Apple Podcasts
#48
Ireland/Business/Marketing
Apple Podcasts
#154
South Africa/Business/Marketing
Apple Podcasts
#155
Hong Kong/Business/Marketing
Apple Podcasts
#198
Brazil/Business

Talking Points

Recent interactions between the hosts and their guests.

Commerce media 'evangelist' Andrew Lipsman on the $500bn still to be claimed
Q: How can retailers overcome organizational friction between media and merchandising teams?
By recognizing the value of owned media, giving merchants revenue and margin credit for media sold, securing executive sponsorship, and aligning incentives so both teams work toward growing sales.
Commerce media 'evangelist' Andrew Lipsman on the $500bn still to be claimed
Q: What is the fundamental difference between retail media and commerce media?
Retail media centers on owning first‑party data and media opportunities within retailers, while commerce media expands into other verticals with similar data foundations, and ownership of media assets can come from various sources, not just on-site displays.
What is the strategist's job in a time of turmoil?
Q: How do you reconcile the demand for efficiency with the need for originality in a world of generative AI?
By starting with craft and a deep understanding of human behavior, ensuring AI augments rather than replaces human judgment, and using AI to surface brave, divergent ideas rather than homogenized outputs.
What is the strategist's job in a time of turmoil?
Q: Is this a moment of upheaval or opportunity for the strategy discipline, given AI and changing agency models?
It's a moment of opportunity if we move past the fear of automation and focus on using AI to accelerate insights, sharpen thinking, and enable fundamentally new kinds of work that weren't possible before.
What is the strategist's job in a time of turmoil?
Q: What is the job of a Chief Strategy Officer in a large, AI-enabled agency?
The CSO leads creative strategy, aligns global practices, creates foresight through futurism, and ensures that strategies stay distinct and human-driven even as teams adopt AI tools and scale production.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Drum Podcast

What is The Drum Podcast about and what kind of topics does it cover?

A weekly podcast dedicated to exploring the dynamic landscapes of marketing, advertising, and media, featuring discussions on creativity and brand building. Regularly showcasing insights from industry experts, the content addresses hot-button topics including the impact of social media on traditional advertising, emerging technologies, and the evolving demands of consumers. Unique in its approach, this podcast emphasizes the importance of adaptability in marketing strategies, making it an engaging resource for both professionals and those interested in the innovative aspects of brand storytelling. With a diverse lineup of guests sharing their expertise, listeners can expect thought-provoking conversations that not only highlight current tre... more

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Which podcasts are similar to The Drum Podcast?

These podcasts share a similar audience with The Drum Podcast:

1. Uncensored CMO
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The Louis Theroux Podcast
4. The Rest Is Entertainment
5. The Rest Is Politics

How many episodes of The Drum Podcast are there?

The Drum Podcast launched 6 years ago and published 138 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Drum Podcast?

Recent guests on The Drum Podcast include:

1. Andrew Lipsman
2. Pats McDonald
3. Nina Landale
4. Paul Stringer
5. Paddy Smith
6. Andrew Tindall
7. Tusar Barik
8. Charlie Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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