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The Drum Podcast

The Drum
Advertising
Marketing
Artificial Intelligence
Creativity
Sustainability
Digital Media
Gamification
Gen Z
Consumer Experience
Cannes Lions Festival
Agency Differentiation
Cannes Lions Festival Of Creativity
New York Times
Performance Marketing
Machine Learning
Experiential Marketing
Digital Advertising
Diversity
Social Media
B2B Marketing

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

PublishesTwice weeklyEpisodes161Founded6 years ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for The Drum Podcast

Latest Episodes

Marketing has never had more tools, data or ways to create. But are they helping you make better marketing, or simply more of it? We're joined by James Lawton-Hill of APS Group, Greg James of Havas Media Network North America and Yvonne van Bokhoven ... more

Since Daniel Hulme sold his AI company to WPP for a rumored $100m, he's been the holding company's chief AI officer - alongside a number of other roles including entrepreneur-in-residence at UCL, where he got his PhD in AI. Recorded live at Semrush's... more

This week we're spotlighting Mark Ritson's AI marketing clinic. In 'Peak season meets AI: what marketers need to know', run in partnership with SAP Engagement Cloud, host Sam Anderson puts marketers' own questions to Ritson on the trading period that... more

Guinness World Records has quietly become a marketing machine, running roughly 1,300 brand activations a year for companies chasing attention through record-breaking stunts. We're joined by Marco Frigatti, Senior Vice President of Guinness World Reco... more

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Recent Guests

James Lawton-Hill
Marketing and Agency Director at APS Group
APS Group
Episode: What should marketers stop doing right now?
Greg James
Chief Executive at Havas Media Network North America
Havas Media Network North America
Episode: What should marketers stop doing right now?
Yvonne van Bokhoven
Chief Operating Officer at TEAM LEWIS
TEAM LEWIS
Episode: What should marketers stop doing right now?
Daniel Hulme
Global Chief AI Officer at WPP, AI entrepreneur and UCL entrepreneur-in-residence
WPP
Episode: A proper conversation about AI futures, with Daniel Hulme
Mark Ritson
Marketing professor and author, on-call clinician for AI in marketing
Mark Ritson
Episode: Mark Ritson's AI clinic: what peak season really tests
Marco Frigatti
Senior Vice President for Guinness World Records for Business
Guinness World Records
Episode: How breaking a record became a marketing strategy
Simon Baker
Managing Director at TCO
TCO
Episode: Is a 'golden age of branded entertainment' really coming?
Nick Beck
Founder and CEO of Tug
Tug
Episode: How AI is reshaping agency models
Heather Connearn
Managing Director at Space & Time
Space & Time
Episode: How AI is reshaping agency models

Hosts

Sam Anderson
Richard Draycott
Associate editor

Reviews

4.8 out of 5 stars from 11 ratings
  • Great podcast

    Very insightful podcast and unique as well.

    Fits my morning commute perfectly.

    Apple Podcasts
    5
    N12Media
    United Kingdom5 years ago

Listeners Say

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Listeners describe the content as insightful.
The format is described as well suited to a morning commute.
One listener finds the perspective distinctive.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

What should marketers stop doing right now?
Q: What would you advise other marketers to spend the time they're saving with AI doing?
Yvonne van Bokhoven recommends spending more time on strategy and evaluating real audience engagement and value, rather than producing more content or relying on reach and downloads as proof of success.
What should marketers stop doing right now?
Q: If you could outlaw one common marketing habit tomorrow, what would it be and why?
Yvonne van Bokhoven says marketers should stop using AI to churn out mass campaigns and instead use it to make communications more tailored, then assess whether they are reaching the right audience.
A proper conversation about AI futures, with Daniel Hulme
Q: How do you see the macro drama of the AI companies and their economics?
Hulme expects academic advances to reduce the energy and data needed to build models, and says future models may learn in production and learn how to learn. He thinks these developments could challenge the economics of current AI companies while making powerful technology more widely available.
A proper conversation about AI futures, with Daniel Hulme
Q: As the person who's in charge of AI across that organization, where do you choose to focus your time?
Hulme focuses on applying AI to the marketing supply chain and making WPP more effective through AI tools. He describes seven marketing problems, from identifying audiences and understanding content perception to creativity, production, performance prediction, channel selection and spotting moments for campaigns.
Mark Ritson's AI clinic: what peak season really tests
Q: What are the fundamentals marketers should be thinking about to maximize their high peak season efforts?
Ensure the organization is oriented around the customer, align internal capabilities to handle surge, and treat data as a complete, cross-functional asset that drives decisions beyond marketing; focus on end-to-end experience rather than siloed channels.

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Frequently Asked Questions About The Drum Podcast

What is The Drum Podcast about and what kind of topics does it cover?

Weekly conversations about the ideas and decisions shaping marketing, advertising, media and brand building. The format combines interviews with senior industry guests and panel discussions, often pairing practical case studies with debate about emerging shifts such as AI, creator-led media, commerce platforms and branded entertainment. Regular host Sam Anderson is joined at times by Richard Draycott, guiding conversations with agency leaders, brand executives, publishers, analysts and specialists from adjacent creative fields. Guests discuss how strategies work in practice, from measuring sponsorship and campaign impact to balancing editorial integrity with commercial partnerships. A distinctive feature is the focus on both the strategic q... more

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Which podcasts are similar to The Drum Podcast?

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How many episodes of The Drum Podcast are there?

The Drum Podcast launched 6 years ago and published 161 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Drum Podcast?

Recent guests on The Drum Podcast include:

1. James Lawton-Hill
2. Greg James
3. Yvonne van Bokhoven
4. Daniel Hulme
5. Mark Ritson
6. Marco Frigatti
7. Simon Baker
8. Nick Beck

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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