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The Drum Podcast

The Drum
Advertising
Marketing
Artificial Intelligence
Creativity
Sustainability
Digital Media
Gamification
Gen Z
Consumer Experience
Cannes Lions Festival
Agency Differentiation
Cannes Lions Festival Of Creativity
New York Times
Performance Marketing
Machine Learning
Experiential Marketing
Digital Advertising
Diversity
Social Media
B2B Marketing

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes145Founded6 years ago
Number of ListenersCategories
BusinessMarketingTechnology

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Artwork for The Drum Podcast

Latest Episodes

Move over 'attention economy' - strategist Tom Gray says that the modern media world can be understood through the lens of the 'experience economy'. From immersive theater to the new Tottenham Hotspur stadium, Gray says, anyone trying to stand out in... more

What connects the tradwife movement, brands making their own entertainment properties, and the marketing world's fervor for 'unhinged' ads? We're joined by GUT's Natalia Davila to pick our way through some of 2026's most fascinating trends.

Hosted o... more

Live from the judging day at London's Big Sky Studios for The Drum Marketing Awards EMEA, we're joined by the president (HSBC's Nicole German) and vice-president (Arla Foods' Patrik Hansson) of the jury for a peak behind the curtain at what judges re... more

We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a "narrative" around a musical artist through 'user generated content' generated by ... more

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Recent Guests

Tom Gray
Chief Strategy Officer, Imagination
Imagination
Episode: What's powering the 'experience economy'?
Natalia Davila
Chief Strategy Officer for the United States at Gut Agency
Gut Agency
Episode: Tradwives, branded TV, and the year's weirdest ad
Nicole German
CMO for Corporate Institutional Banking at HSBC
HSBC
Episode: The Drum's DMA Awards: The view from the president's chair
Patrik Hansson
CMO for Arla Foods
Arla Foods
Episode: The Drum's DMA Awards: The view from the president's chair
Sean Adams
Founder of the music blog Drowned in Sound; manager, podcaster, radio host, social media manager, columnist, promoter
Drowned in Sound
Episode: As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
Hannah Walker
Director of Mid Market Sales UK at Reddit
Reddit
Episode: Inside Reddit's sales pitch to advertisers
Lucy Berner
Collaborate Global representative focused on experiential campaigns at sporting events
Collaborate Global
Episode: How are marketers warming up for the 2026 summer of sport?
Alistair Gemmell
Representative from Three Pipe Reply working with sporting governing bodies
Three Pipe Reply
Episode: How are marketers warming up for the 2026 summer of sport?
Christian Harold Baker
Representative from Two Circles, global sports specialist agency
Two Circles
Episode: How are marketers warming up for the 2026 summer of sport?

Host

Sam Anderson
Host of The Drum Podcast

Reviews

4.8 out of 5 stars from 9 ratings
  • Great podcast

    Very insightful podcast and unique as well.

    Fits my morning commute perfectly.

    Apple Podcasts
    5
    N12Media
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and hosts bring deep industry knowledge and candid perspectives.
Broad coverage from AI in marketing to culture-driven campaigns makes it relevant for sponsors and planners.
Great for commutes—quality discussions with strong guests.
Listeners praise the show for practical, actionable marketing insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Tradwives, branded TV, and the year's weirdest ad
Q: What is the step from trend-spotting to producing valuable strategic work for brands?
Natalia emphasizes dissecting underlying motivations behind trends (like Tradwife and maxing) and using macro analyses across industries to advise how brands should engage, ensuring alignment with values and culture, rather than jumping on every trend.
The Drum's DMA Awards: The view from the president's chair
Q: What have you seen in the work that stood out this year?
Patrik notes strong human-centric work across many entries, with discussions centering on whether the work truly fits category definitions and the importance of human connection even when AI and gaming are involved.
The Drum's DMA Awards: The view from the president's chair
Q: How did you come to be a judge and the president of the jury this year?
Nicole explains her long experience in marketing, her recent move to London, and how she was invited to join the jury, eventually taking on the president role due to her track record and leadership in evaluating campaigns.
As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
Q: One final question for you, Sean. Could you give me one recommendation of an artist, not your own, and a publication besides your own that listeners should explore?
Sean recommends Sofia Zella as a compelling current artist and highlights publications and creators who offer thoughtful, human-centered music journalism and analysis, such as Huck Magazine and Tia Ho on TikTok, advocating for funded, independent pathways for music journalism.
As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
Q: The question is, is there any of this that you've read amid all the sound and fury over the last couple of weeks that you do think oversteps the mark of what is just using the technologies available to promote your artist as much as you can do?
Sean responds that nothing shocks him about the tactics themselves, but he's surprised by the magnitude of the reaction and notes how similar dynamics exist in other domains of modern media, including AI-generated content and bot activity; he emphasizes the need for authentic signals and warns against sensational labeling like 'psу-ops' that can unfairly target specific players.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
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Age Range
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Frequently Asked Questions About The Drum Podcast

What is The Drum Podcast about and what kind of topics does it cover?

A cutting-edge look at how brands navigate culture, technology, and performance in advertising. Episodes frequently cover creator-driven marketing, the impact of AI on production and strategy, and the evolving balance between data, authenticity, and human judgment. Guests range from CMOs and agency leaders to tech and media executives, exploring topics like sponsorship formats, social and platform strategies, experiential campaigns, and ethics in culture-driven marketing. Noteworthy threads include the tension between creator-led storytelling and durable brand narratives, how AI is reshaping planning and creativity, and the practicalities of operating in a fast-moving, multi-platform landscape. The format often blends industry analysis with... more

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Which podcasts are similar to The Drum Podcast?

These podcasts share a similar audience with The Drum Podcast:

1. The Bulwark Podcast
2. The Media Show
3. Pivot
4. The Ezra Klein Show
5. The Rest Is Politics

How many episodes of The Drum Podcast are there?

The Drum Podcast launched 6 years ago and published 145 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Drum Podcast?

Recent guests on The Drum Podcast include:

1. Tom Gray
2. Natalia Davila
3. Nicole German
4. Patrik Hansson
5. Sean Adams
6. Hannah Walker
7. Lucy Berner
8. Alistair Gemmell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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