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The Drum Podcast

The Drum
Advertising
Marketing
Artificial Intelligence
Creativity
Sustainability
Digital Media
Gamification
Gen Z
Consumer Experience
Cannes Lions Festival
Agency Differentiation
Cannes Lions Festival Of Creativity
New York Times
Performance Marketing
Machine Learning
Experiential Marketing
Digital Advertising
Diversity
Social Media
B2B Marketing

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes152Founded6 years ago
Number of ListenersCategories
BusinessMarketingTechnology

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Artwork for The Drum Podcast

Latest Episodes

Wesley ter Haar is the co-founder of global agency Monks, and now its chief AI officer. In a candid conversation filmed at this year's SXSW London about AI, he talks about the honest responsibilities, hopes and fears of an industry grappling with its... more

Consumers don't follow funnels, and perhaps they never did. In this episode, Nick Handley (Connective3), Victoria Peopall (Epsilon) and Hannah McNally (Jaywing) unpack how commerce media is challenging long-held marketing assumptions. They discuss th... more

Live from SXSW London 2026, the event's second annual outing, we sit down with Cecilia Morelli to chart how the event's adapting to the UK while maintaining its Texan core.

Hosted on Acast. See acast.com/privacy for more information.

Everyone is talking about AI, but how do you turn the hype into real business impact?

In this episode, Dora Moldovan (Tomorrow Group), Greg Roekens (Prose on Pixels) and Adam Hay (Croud) share their experiences of implementing AI inside agencies to... more

Key Facts

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Recent Guests

Hannah McNally
Media Director at Jaywing
Jaywing
Episode: Commerce media: the death of the traditional funnel?
Victoria Peoples
Client Success Director at Epsilon
Epsilon
Episode: Commerce media: the death of the traditional funnel?
Nick Handley
Performance Director at Collective3
Collective3
Episode: Commerce media: the death of the traditional funnel?
Dora Moldovan
Chief AI Officer at Tomorrow People
Tomorrow Group/Tomorrow People
Episode: AI & automation: from hype to workflow
Greg Rokins
Global CTO at Pros and Pixels, part of Have Us Worldwide
Have Us Worldwide/Pros and Pixels
Episode: AI & automation: from hype to workflow
Adam Hay
COO for EMEA at Crowd
Crowd
Episode: AI & automation: from hype to workflow
Nicole Greene
Vice President Analyst at Gartner
Gartner
Episode: As sports sponsorship scrutiny grows, is it still worth it?
Joe Hockley
Talent manager at Outreach Talent Group
Outreach Talent Group
Episode: As sports sponsorship scrutiny grows, is it still worth it?
Olivia Wedderburn
Head of Influence at BornSocial
BornSocial
Episode: Are you cool enough to work for 90s Vogue?

Host

Sam Anderson
Host of The Drum Podcast

Reviews

4.8 out of 5 stars from 9 ratings
  • Great podcast

    Very insightful podcast and unique as well.

    Fits my morning commute perfectly.

    Apple Podcasts
    5
    N12Media
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and hosts bring deep industry knowledge and candid perspectives.
Broad coverage from AI in marketing to culture-driven campaigns makes it relevant for sponsors and planners.
Great for commutes—quality discussions with strong guests.
Listeners praise the show for practical, actionable marketing insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Commerce media: the death of the traditional funnel?
Q: What happens if the funnel is dead or never existed as a strict model?
The panel suggests the funnel has always been a simplification; with commerce media and non-linear consumer journeys, attribution and measurement should move toward understanding inputs, cross-channel effects, and holistic metrics rather than forcing a linear path.
Tradwives, branded TV, and the year's weirdest ad
Q: What is the step from trend-spotting to producing valuable strategic work for brands?
Natalia emphasizes dissecting underlying motivations behind trends (like Tradwife and maxing) and using macro analyses across industries to advise how brands should engage, ensuring alignment with values and culture, rather than jumping on every trend.
The Drum's DMA Awards: The view from the president's chair
Q: What have you seen in the work that stood out this year?
Patrik notes strong human-centric work across many entries, with discussions centering on whether the work truly fits category definitions and the importance of human connection even when AI and gaming are involved.
The Drum's DMA Awards: The view from the president's chair
Q: How did you come to be a judge and the president of the jury this year?
Nicole explains her long experience in marketing, her recent move to London, and how she was invited to join the jury, eventually taking on the president role due to her track record and leadership in evaluating campaigns.
As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
Q: One final question for you, Sean. Could you give me one recommendation of an artist, not your own, and a publication besides your own that listeners should explore?
Sean recommends Sofia Zella as a compelling current artist and highlights publications and creators who offer thoughtful, human-centered music journalism and analysis, such as Huck Magazine and Tia Ho on TikTok, advocating for funded, independent pathways for music journalism.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Drum Podcast

What is The Drum Podcast about and what kind of topics does it cover?

A cutting-edge look at how brands navigate culture, technology, and performance in advertising. Episodes frequently cover creator-driven marketing, the impact of AI on production and strategy, and the evolving balance between data, authenticity, and human judgment. Guests range from CMOs and agency leaders to tech and media executives, exploring topics like sponsorship formats, social and platform strategies, experiential campaigns, and ethics in culture-driven marketing. Noteworthy threads include the tension between creator-led storytelling and durable brand narratives, how AI is reshaping planning and creativity, and the practicalities of operating in a fast-moving, multi-platform landscape. The format often blends industry analysis with... more

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How many listeners does The Drum Podcast get?

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How many subscribers and views does The Drum Podcast have?

To see how many followers or subscribers The Drum Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Drum Podcast?

These podcasts share a similar audience with The Drum Podcast:

1. The News Agents
2. The Rest Is Entertainment
3. The Rest Is Politics
4. The Rest Is Politics: US
5. The View From The Lane: The Athletic FC's Spurs show

How many episodes of The Drum Podcast are there?

The Drum Podcast launched 6 years ago and published 152 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Drum Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Drum Podcast?

Rephonic pulls ratings and reviews for The Drum Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Drum Podcast?

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What guests have appeared on The Drum Podcast?

Recent guests on The Drum Podcast include:

1. Hannah McNally
2. Victoria Peoples
3. Nick Handley
4. Dora Moldovan
5. Greg Rokins
6. Adam Hay
7. Nicole Greene
8. Joe Hockley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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