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The Drum Podcast

The Drum
Advertising
Marketing
Artificial Intelligence
Creativity
Sustainability
Digital Media
Gamification
Gen Z
Consumer Experience
Cannes Lions Festival
Agency Differentiation
Cannes Lions Festival Of Creativity
New York Times
Performance Marketing
Machine Learning
Experiential Marketing
Digital Advertising
Diversity
Social Media
B2B Marketing

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes143Founded6 years ago
Number of ListenersCategories
MarketingTechnologyBusiness

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Artwork for The Drum Podcast

Latest Episodes

Live from the judging day at London's Big Sky Studios for The Drum Marketing Awards EMEA, we're joined by the president (HSBC's Nicole German) and vice-president (Arla Foods' Patrik Hansson) of the jury for a peak behind the curtain at what judges re... more

We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a "narrative" around a musical artist through 'user generated content' generated by ... more

On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of the ad pie every day. And no p... more

We dive into how sport is being rapidly reshaped in the attention economy, from fast-format football and entertainment-led fight nights to reinvented tournaments that blur the lines between sport and show business. You'll hear from guest host Richard... more

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Recent Guests

Sean Adams
Founder of the music blog Drowned in Sound; manager, podcaster, radio host, social media manager, columnist, promoter
Drowned in Sound
Episode: As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
Hannah Walker
Director of Mid Market Sales UK at Reddit
Reddit
Episode: Inside Reddit's sales pitch to advertisers
Lucy Berner
Collaborate Global representative focused on experiential campaigns at sporting events
Collaborate Global
Episode: How are marketers warming up for the 2026 summer of sport?
Alistair Gemmell
Representative from Three Pipe Reply working with sporting governing bodies
Three Pipe Reply
Episode: How are marketers warming up for the 2026 summer of sport?
Christian Harold Baker
Representative from Two Circles, global sports specialist agency
Two Circles
Episode: How are marketers warming up for the 2026 summer of sport?
Tom Knapman
Chief Science Officer at Boulder Creative Studios
Boulder Creative Studios
Episode: What does a chief science officer do at a creative agency?
Andrew Lipsman
From Media Ads in Commerce; leading voice on Commerce Media
Media Ads in Commerce
Episode: Commerce media 'evangelist' Andrew Lipsman on the $500bn still to be claimed
Pats McDonald
Global Chief Strategy Officer at Dentsu Creative
Dentsu Creative
Episode: What is the strategist's job in a time of turmoil?
Nina Landale
Head of Strategy at Uncovered
Uncovered
Episode: The 2026 Winter Olympics & the future of social strategy

Host

Sam Anderson
Host and industry expert focusing on the intersection of creativity and marketing.

Reviews

4.8 out of 5 stars from 8 ratings
  • Great podcast

    Very insightful podcast and unique as well.

    Fits my morning commute perfectly.

    Apple Podcasts
    5
    N12Media
    United Kingdom5 years ago

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Talking Points

Recent interactions between the hosts and their guests.

As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
Q: One final question for you, Sean. Could you give me one recommendation of an artist, not your own, and a publication besides your own that listeners should explore?
Sean recommends Sofia Zella as a compelling current artist and highlights publications and creators who offer thoughtful, human-centered music journalism and analysis, such as Huck Magazine and Tia Ho on TikTok, advocating for funded, independent pathways for music journalism.
As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
Q: The question is, is there any of this that you've read amid all the sound and fury over the last couple of weeks that you do think oversteps the mark of what is just using the technologies available to promote your artist as much as you can do?
Sean responds that nothing shocks him about the tactics themselves, but he's surprised by the magnitude of the reaction and notes how similar dynamics exist in other domains of modern media, including AI-generated content and bot activity; he emphasizes the need for authentic signals and warns against sensational labeling like 'psу-ops' that can unfairly target specific players.
Inside Reddit's sales pitch to advertisers
Q: How should brands balance paid and organic activity within Reddit communities?
The guidance is to prioritize paid engagement for scale and control, while organic activity should be approached carefully and respectfully. Moderation rules and community norms differ by subreddit, so paid activations help ensure relevance and quality without compromising community trust.
Inside Reddit's sales pitch to advertisers
Q: How do Reddit's ad products map to the marketing funnel, and what new features should advertisers know about?
Reddit supports the full funnel—from awareness to consideration to sales—through crawl, walk, run targeting, category and subreddit targeting, and Reddit native formats. New features like Reddit Max campaigns use AI to optimize creatives and targeting, improving efficiency in the lower funnel, while still leveraging community engagement for authenticity.
Inside Reddit's sales pitch to advertisers
Q: What is your current pitch to advertisers on Reddit, and what are you trying to communicate about the platform?
The core message is that Reddit combines large-scale community engagement with credible, human insights and robust ad formats. Brands should start by listening in communities, then scale with paid formats that respect moderation and authenticity, leveraging Reddit's unique position at the intersection of search and social, including native ad formats and AI-assisted insights.

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Frequently Asked Questions About The Drum Podcast

What is The Drum Podcast about and what kind of topics does it cover?

A weekly podcast dedicated to exploring the dynamic landscapes of marketing, advertising, and media, featuring discussions on creativity and brand building. Regularly showcasing insights from industry experts, the content addresses hot-button topics including the impact of social media on traditional advertising, emerging technologies, and the evolving demands of consumers. Unique in its approach, this podcast emphasizes the importance of adaptability in marketing strategies, making it an engaging resource for both professionals and those interested in the innovative aspects of brand storytelling. With a diverse lineup of guests sharing their expertise, listeners can expect thought-provoking conversations that not only highlight current tre... more

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Which podcasts are similar to The Drum Podcast?

These podcasts share a similar audience with The Drum Podcast:

1. The High Performance Podcast
2. The Rest Is Politics
3. The Rest Is Politics: US
4. THE ADAM BUXTON PODCAST
5. The Week Unwrapped - with Olly Mann

How many episodes of The Drum Podcast are there?

The Drum Podcast launched 6 years ago and published 143 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Drum Podcast?

Recent guests on The Drum Podcast include:

1. Sean Adams
2. Hannah Walker
3. Lucy Berner
4. Alistair Gemmell
5. Christian Harold Baker
6. Tom Knapman
7. Andrew Lipsman
8. Pats McDonald

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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