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The Drum Podcast

The Drum
Advertising
Marketing
Artificial Intelligence
Creativity
Sustainability
Digital Media
Gamification
Gen Z
Consumer Experience
Cannes Lions Festival
Agency Differentiation
Cannes Lions Festival Of Creativity
New York Times
Performance Marketing
Experiential Marketing
Machine Learning
Digital Advertising
Social Media
Diversity
B2B Marketing

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes159Founded6 years ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for The Drum Podcast

Latest Episodes

This week we're spotlighting Mark Ritson's AI marketing clinic. In 'Peak season meets AI: what marketers need to know', run in partnership with SAP Engagement Cloud, host Sam Anderson puts marketers' own questions to Ritson on the trading period that... more

Guinness World Records has quietly become a marketing machine, running roughly 1,300 brand activations a year for companies chasing attention through record-breaking stunts. We're joined by Marco Frigatti, Senior Vice President of Guinness World Reco... more

We're joined by Simon Baker, a branded content pioneer and now managing director of publisher-agency TCO. As brands loudly tout a 'golden age of branded entertainment', Baker helps us figure out what that might mean - and who it would be good for.

Gu... more

For years, marketers have debated whether brands are better served by full-service agencies or specialist expertise. But as AI reshapes how agencies work, perhaps that's no longer the right question.

In this bonus episode of The Drum Podcast, Richard... more

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Recent Guests

Marco Frigatti
Senior Vice President for Guinness World Records for Business
Guinness World Records
Episode: How breaking a record became a marketing strategy
Simon Baker
Managing Director at TCO
TCO
Episode: Is a 'golden age of branded entertainment' really coming?
Nick Beck
Founder and CEO of Tug
Tug
Episode: How AI is reshaping agency models
Heather Connearn
Managing Director at Space & Time
Space & Time
Episode: How AI is reshaping agency models
Jennifer Maclennan
Group Managing Director at Fifth Ring
Fifth Ring
Episode: How AI is reshaping agency models
Hannah McNally
Media Director at Jaywing
Jaywing
Episode: Commerce media: the death of the traditional funnel?
Victoria Peoples
Client Success Director at Epsilon
Epsilon
Episode: Commerce media: the death of the traditional funnel?
Nick Handley
Performance Director at Collective3
Collective3
Episode: Commerce media: the death of the traditional funnel?
Dora Moldovan
Chief AI Officer at Tomorrow People
Tomorrow Group/Tomorrow People
Episode: AI & automation: from hype to workflow

Hosts

Sam Anderson
Host focused on guiding conversations around marketing, advertising, and media strategy.
Richard Draycott
Co-host guiding discussions with guests, emphasizing strategy and industry context.

Reviews

4.8 out of 5 stars from 11 ratings
  • Great podcast

    Very insightful podcast and unique as well.

    Fits my morning commute perfectly.

    Apple Podcasts
    5
    N12Media
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, practitioner-focused insights.
Concise episodes with real-world case studies make it easy to apply learnings to client work.
Guests bring diverse perspectives across marketing, tech, and sponsorships.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How marketing became obsessed with comedians
Q: Tell us a little bit about your history in the advertising world.
Jonathan describes starting later in advertising, leaning on his writing and conceptual strengths, and learning from direct feedback in creative rooms, which parallels the improvisational learnings from stand-up.
Commerce media: the death of the traditional funnel?
Q: What happens if the funnel is dead or never existed as a strict model?
The panel suggests the funnel has always been a simplification; with commerce media and non-linear consumer journeys, attribution and measurement should move toward understanding inputs, cross-channel effects, and holistic metrics rather than forcing a linear path.
Tradwives, branded TV, and the year's weirdest ad
Q: What is the step from trend-spotting to producing valuable strategic work for brands?
Natalia emphasizes dissecting underlying motivations behind trends (like Tradwife and maxing) and using macro analyses across industries to advise how brands should engage, ensuring alignment with values and culture, rather than jumping on every trend.
The Drum's DMA Awards: The view from the president's chair
Q: What have you seen in the work that stood out this year?
Patrik notes strong human-centric work across many entries, with discussions centering on whether the work truly fits category definitions and the importance of human connection even when AI and gaming are involved.
The Drum's DMA Awards: The view from the president's chair
Q: How did you come to be a judge and the president of the jury this year?
Nicole explains her long experience in marketing, her recent move to London, and how she was invited to join the jury, eventually taking on the president role due to her track record and leadership in evaluating campaigns.

Audience Metrics

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Frequently Asked Questions About The Drum Podcast

What is The Drum Podcast about and what kind of topics does it cover?

A brisk, ideas-forward show where marketing, advertising, and technology leaders discuss how brands navigate disruption—whether through AI, commerce media, sponsorships, or creator-driven ecosystems. Episodes regularly surface practical takeaways on strategy, measurement, and operating models, with a strong emphasis on real-world case studies from agencies, brands, and platforms. Noteworthy traits include a consistent focus on the evolving role of creators, experiential marketing, and the tension between traditional funnels and non-linear consumer journeys—topics likely to appeal to listeners who want actionable perspectives for client work, partnerships, and sponsorship opportunities.

Where can I find podcast stats for The Drum Podcast?

Rephonic provides a wide range of podcast stats for The Drum Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Drum Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Drum Podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Drum Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Drum Podcast?

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How many subscribers and views does The Drum Podcast have?

To see how many followers or subscribers The Drum Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Drum Podcast?

These podcasts share a similar audience with The Drum Podcast:

1. Uncensored CMO
2. Morning Brew Daily
3. Prof G Markets
4. The Prof G Pod with Scott Galloway
5. The Diary Of A CEO with Steven Bartlett

How many episodes of The Drum Podcast are there?

The Drum Podcast launched 6 years ago and published 159 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Drum Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Drum Podcast?

Rephonic pulls ratings and reviews for The Drum Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Drum Podcast?

Rephonic provides full transcripts for episodes of The Drum Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Drum Podcast?

Recent guests on The Drum Podcast include:

1. Marco Frigatti
2. Simon Baker
3. Nick Beck
4. Heather Connearn
5. Jennifer Maclennan
6. Hannah McNally
7. Victoria Peoples
8. Nick Handley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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