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Artwork for Acupuncture Marketing School

Acupuncture Marketing School

Michelle Grasek, MS, L.Ac.
Acupuncture
SEO
Acupuncture Marketing
Digital Marketing
Instagram
Patient Retention
Money Mindset
Google Ads
Customer Lifetime Value
Website Design
Healthcare Marketing
Marketing Strategies
Website Optimization
Financial Strategy
Email Marketing
Burnout
Social Media
Health and Wellness
Joy and Money
Artificial Intelligence

Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Vi... more

PublishesTwice monthlyEpisodes130Founded5 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Acupuncture Marketing School

Latest Episodes

My guest today is Bryan Fikes of Bonsai Marketing. Brian has been working in search marketing since the early days of the internet, and in this episode we explore how local businesses can stay visible as Google search and AI continue to evolve.

Toda... more

Stop Chasing Algorithms and Start Answering Questions: Great Advice in the Digital Age

Welcome back. Today I’m joined by returning guest Kali Edwards, founder of June Mango Design, a branding and website design studio that specializes in helping wel... more

If you've ever looked at your profit and loss statement and thought, "My practice is making money, so why doesn't it feel like it?" this episode is for you.

In this episode, I'm joined by Emily Bowie, partner at Thorne Advisors, an accounting and ta... more

AI search tools like ChatGPT and Google AI are changing how patients discover local wellness providers, but what does that actually mean for your acupuncture practice?

In this episode, I’m joined again by website designer Samantha Mabe of Lemon & Th... more

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Recent Guests

Kali Edwards
Founder of June Mango Design, branding and web design for wellness professionals
June Mango Design
Episode: 129 | The Return of Human-Centered Marketing with Kali Edwards
Emily Bowie
Partner at Thorne Advisors, accounting and tax strategy expert for business owners
Thorne Advisors
Episode: 128 | The Hidden Cash Leaks in Your Acupuncture Practice with Emily Bowie
Samantha Mabe
Website designer at Lemon & The Sea, specializes in holistic health practitioners
Lemon & The Sea
Episode: 127 | How to Optimize Your Acupuncture Practice Show Up in AI Search Results with Samantha Mabe
Molly Cahill
Instagram strategist for brick-and-mortar health practitioners (acupuncturists and chiropractors)
Holistic Marketing Hub
Episode: 125 | Why Your Acupuncture Instagram Isn’t Converting More Patients (And What Actually Works) with Molly Cahill
Nicole Bergstrom
Ghostwriter for acupuncturists who helps bridge the gap for curious yet skeptical patients
Episode: 124 | How Acupuncturists Can Communicate & Build Trust With Curious Patients with Nicole Bergstrom
Britt Cunningham
Founder of Britt Social Media Agency
Britt Social Media Agency
Episode: 122 | How Acupuncturists Can Turn Social Media Followers Into Booked Patients with Britt Cunningham
Deanna Martin
Owner of Patrona Virtual Solutions, marketing strategist for health care providers
Patrona Virtual Solutions
Episode: 120 | Hiring the Right Marketing Help for Your Acupuncture Practice with Deanna Martin
Vicky Shilling
Trust Yourself Business Coach
VickyShilling.com
Episode: 119 | Stop Getting in Your Own Way: How Self-Trust Can Grow Your Acupuncture Business with Vicky Shilling
Kelly Marshall
Founder of TerraCare Financial, bookkeeping and financial wellness coach
TerraCare Financial
Episode: 118 | Financial Wellness & Bookkeeping Strategies for Acupuncturists with Kelly Marshall

Host

Michelle Grasek
Host and marketing coach for acupuncturists; founder of Acupuncture Marketing School.

Reviews

5.0 out of 5 stars from 52 ratings
  • Great conversations and marketing tips for acupuncturists

    Such a good listen. Don’t miss an episode!

    Apple Podcasts
    5
    Jana O. in FL
    United States7 months ago
  • Lots of useful info

    This is a great podcast. As an acupuncturist, this profession can feel lonely and isolating, and this show helps me feel connected to my profession. Tons of great and interesting guests are interviewed and I always come out having learned a little something or with something I’d like to look into further. Would recommend this show not just for acupuncturists but any holistic health practitioner looking for ways to grow their practices and expand their impact.

    Apple Podcasts
    5
    Saidsirius
    United Statesa year ago
  • A Must-Listen Podcast for Acupuncturists

    As a professional who helps holistic health therapists, including acupuncturists, I can't recommend this podcast enough! It’s an invaluable resource for mastering marketing and growing a business you love. Each episode is packed with practical tips and inspiring insights that have truly helped me in my work. If you're ready to build a dream practice that serves your community and connects to your higher purpose, this podcast is a must-listen.

    Apple Podcasts
    5
    Ajar tin
    United States2 years ago
  • Great resource for acupuncturists!

    I think whether you are a new practitioner or been in practice for a while, this podcast is valuable. I have just recently restarted my practice and I have found great inspiration and information here. Michelle’s kind manner and motivational content along with her authenticity have inspired me to start creating content and putting myself out there. I’m an introvert too and find her episodes relatable and actionable; and I love it!! Thank you for all you do!!

    Apple Podcasts
    5
    Nunches
    United States3 years ago
  • So much good info!

    It’s wild this podcast is free! There is so much good information in here. One of my fav podcasts!

    Apple Podcasts
    5
    KayKea
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring diverse expertise, from branding to finance, with a consistent focus on patients and practice growth.
Listeners praise authenticity and actionable content, often highlighting the host's approachable style.
Real-world tactics that you can implement; not just theory.
Thoughtful, practical marketing tips for acupuncturists and holistic practitioners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#248
Spain/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

128 | The Hidden Cash Leaks in Your Acupuncture Practice with Emily Bowie
Q: What is your definition of success?
Success means having the ability to make an impact while also being present and peaceful with family, travel, and life outside work.
126 | How Acupuncturists Can Scale Their Practice Beyond 1:1 Treatments with Dr. Michelle Hamilton
Q: How should practitioners price and position digital products like meal plans or diet templates?
Price based on the promised outcome and the value of the content, not just the time spent creating it. Expect that content volume varies and you can start with a basic, simple course and iterate. People pay attention and commit more when they invest financially, so price points should reflect tangible results.
126 | How Acupuncturists Can Scale Their Practice Beyond 1:1 Treatments with Dr. Michelle Hamilton
Q: What does it look like to scale beyond the treatment room, and what are some concrete first steps?
Start with what you already have—your patient followings, email lists, and recurring conversations—then package those recurring themes into digital content, templates, or courses. Begin with a simple, repeatable format and expand as you learn what resonates. Pricing should reflect the end result and the value the patient receives, and paying helps ensure engagement.
104 | Passive Income for Wellness Practitioners with Allie Joy
Q: What is your definition of success and how has that evolved for you?
Allie discusses how success now means having space to enjoy life and small moments of joy, not just business growth. She emphasizes balance, avoiding burnout, and building a life that supports creativity beyond work obligations.
104 | Passive Income for Wellness Practitioners with Allie Joy
Q: Where can listeners find the course on passive income and what does it cover?
Allie explains the course is hosted on creativelyclinical.com, designed for therapists but applicable to any wellness entrepreneur. It covers how to create products, use print-on-demand, design tips, and how to scale from small ideas to more substantial offerings while considering liability and ethics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Acupuncture Marketing School

What is Acupuncture Marketing School about and what kind of topics does it cover?

The collection centers on practical, practitioner-focused marketing and business growth for acupuncture clinics and holistic wellness professionals. Episodes frequently tackle branding, patient acquisition, local SEO, social media, and revenue diversification (retail, online programs, events), with a strong emphasis on authentic messaging, human-centered marketing, and balancing DIY efforts with professional guidance. A notable through-line is turning skeptical or curious patients into bookings through clear messaging, trustworthy branding, and step-by-step systems that fit small clinics. Unique angles include integrating AI and evolving search trends into accessible strategies, plus concrete sponsor integrations that show how in-office ret... more

Where can I find podcast stats for Acupuncture Marketing School?

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How many listeners does Acupuncture Marketing School get?

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To see how many followers or subscribers Acupuncture Marketing School has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Acupuncture Marketing School?

These podcasts share a similar audience with Acupuncture Marketing School:

1. Better Skills. Better Doctors.
2. EXPANDED Podcast by To Be Magnetic™
3. The Dr. Hyman Show
4. Almost 30
5. Dr. Kara Fitzgerald | New Frontiers in Functional Medicine, Longevity, Epigenetics

How many episodes of Acupuncture Marketing School are there?

Acupuncture Marketing School launched 5 years ago and published 130 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Acupuncture Marketing School?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Acupuncture Marketing School?

Recent guests on Acupuncture Marketing School include:

1. Kali Edwards
2. Emily Bowie
3. Samantha Mabe
4. Molly Cahill
5. Nicole Bergstrom
6. Britt Cunningham
7. Deanna Martin
8. Vicky Shilling

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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