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Artwork for Acupuncture Marketing School

Acupuncture Marketing School

Michelle Grasek, MS, L.Ac.
Acupuncture
SEO
Acupuncture Marketing
Instagram
Digital Marketing
Patient Retention
Money Mindset
Google
Artificial Intelligence
Google Ads
Customer Lifetime Value
Website Design
Healthcare Marketing
Marketing Strategies
Website Optimization
Financial Strategy
Email Marketing
Marketing
Burnout
Health and Wellness

Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Vi... more

PublishesTwice monthlyEpisodes138Founded6 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Acupuncture Marketing School

Latest Episodes

I've spent the past few months redesigning Acupuncture Marketing School to keep up with the changing marketing landscape, and I'm so excited to share what's new with you.

In this short bonus episode, I'm sharing some new perspectives on marketing in... more

YouTube

Welcome back! Today we're talking about some of the challenges facing the acupuncture profession, particularly building and running a successful practice.

Most acupuncturists graduate feeling unprepared for the business side of practice, and with th... more

YouTube

Have you thought about running Facebook or Instagram ads for your acupuncture or chiropractic practice? If you’ve ever opened Meta Ads Manager and immediately felt overwhelmed, this episode is for you.

Today I’m talking with Jen Peterson, founder of... more

YouTube

Today I’m talking with Britt Cunningham, founder of Brit Social Media, about whether TikTok actually is worth your time as a local, brick-and-mortar business.

Britt works with service-based businesses, including acupuncturists and other wellness ent... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Amy Abelar
Acupuncturist, business owner, educator
Acupuncture Practice Systems
Episode: 137 | Acupuncture School Didn't Prepare You for Business. Now What? With Amy Abelar
Britt Cunningham
Founder of Britt Social Media, specializes in social media strategy for service-based businesses including acupuncture
Britt Social Media
Episode: 135 | TikTok for Acupuncturists: How to Reach More Local Patients with Britt Cunningham
Sarah Cook
Copywriter and former naturopathic doctor who helps health and wellness practitioners market with their own voice
Wellness Writer
Episode: 134 | AI Watermarks, Authenticity & Using AI With Integrity with Sarah Cook
Larissa Banting
Accredited publicist who helps experts, coaches, consultants, entrepreneurs use publicity for visibility and credibility
Larissa Banting Public Relations
Episode: 133 | How to Use PR to Get Found by AI and Attract More Acupuncture Patients with Larissa Banting
Kali Edwards
Founder of June Mango Design, branding and web design for wellness professionals
June Mango Design
Episode: 129 | The Return of Human-Centered Marketing with Kali Edwards
Emily Bowie
Partner at Thorne Advisors, accounting and tax strategy expert for business owners
Thorne Advisors
Episode: 128 | The Hidden Cash Leaks in Your Acupuncture Practice with Emily Bowie
Samantha Mabe
Website designer at Lemon & The Sea, specializes in holistic health practitioners
Lemon & The Sea
Episode: 127 | How to Optimize Your Acupuncture Practice to Show Up in AI Search Results with Samantha Mabe
Dr. Michelle Hamilton
Doctor of Chinese Medicine, Acupuncture Business Coach, Owner of The Zen Den
The Zen Den
Episode: 126 | How Acupuncturists Can Scale Their Practice Beyond 1:1 Treatments with Dr. Michelle Hamilton
Molly Cahill
Instagram strategist for brick-and-mortar health practitioners (acupuncturists and chiropractors)
Holistic Marketing Hub
Episode: 125 | Why Your Acupuncture Instagram Isn’t Converting More Patients (And What Actually Works) with Molly Cahill

Host

Michelle Grasek
Host of the show and marketing coach for acupuncturists

Reviews

5.0 out of 5 stars from 53 ratings
  • Great conversations and marketing tips for acupuncturists

    Such a good listen. Don’t miss an episode!

    Apple Podcasts
    5
    Jana O. in FL
    United States10 months ago
  • Lots of useful info

    This is a great podcast. As an acupuncturist, this profession can feel lonely and isolating, and this show helps me feel connected to my profession. Tons of great and interesting guests are interviewed and I always come out having learned a little something or with something I’d like to look into further. Would recommend this show not just for acupuncturists but any holistic health practitioner looking for ways to grow their practices and expand their impact.

    Apple Podcasts
    5
    Saidsirius
    United Statesa year ago
  • A Must-Listen Podcast for Acupuncturists

    As a professional who helps holistic health therapists, including acupuncturists, I can't recommend this podcast enough! It’s an invaluable resource for mastering marketing and growing a business you love. Each episode is packed with practical tips and inspiring insights that have truly helped me in my work. If you're ready to build a dream practice that serves your community and connects to your higher purpose, this podcast is a must-listen.

    Apple Podcasts
    5
    Ajar tin
    United States2 years ago
  • Great resource for acupuncturists!

    I think whether you are a new practitioner or been in practice for a while, this podcast is valuable. I have just recently restarted my practice and I have found great inspiration and information here. Michelle’s kind manner and motivational content along with her authenticity have inspired me to start creating content and putting myself out there. I’m an introvert too and find her episodes relatable and actionable; and I love it!! Thank you for all you do!!

    Apple Podcasts
    5
    Nunches
    United States4 years ago
  • So much good info!

    It’s wild this podcast is free! There is so much good information in here. One of my fav podcasts!

    Apple Podcasts
    5
    KayKea
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Praise for authentic, coaches who simplify marketing for introverts.
Shows help keep readers connected to the profession and provide strategies that work.
Listeners say episodes are consistently practical and actionable for real clinics.
Guests are high-quality and relevant to practitioners' growth.

Talking Points

Recent interactions between the hosts and their guests.

133 | How to Use PR to Get Found by AI and Attract More Acupuncture Patients with Larissa Banting
Q: How do you know what counts as newsworthy for an acupuncture practice when drafting a press release?
Newsworthy angles include milestones, new treatments, study perspectives, and timely topics tied to current events; the press release should avoid marketing language and should present the facts in third person, often with quotes from the practitioner and patients to add credibility.
133 | How to Use PR to Get Found by AI and Attract More Acupuncture Patients with Larissa Banting
Q: Before we get started, could you introduce yourself to the audience?
Larissa Banting explains that she is an accredited publicist who helps experts and entrepreneurs leverage publicity to build credibility, authority, and online visibility, with a focus on how AI evaluates authority.
132 | How to Get More Acupuncture Referrals from MDs and Other Healthcare Providers with Amy Abelar | Part 2
Q: What did nurturing look like when you got in front of doctors at clinics or hospitals?
Nurturing involved researching the provider's background, understanding how your services benefit their patients, and approaching it with a patient-centric lens. Personal meetings, coffee or lunch visits, and sharing studies or patient success stories were common; follow-up and reciprocal conversations were essential to stay on the radar and move toward being added to referral lists.
132 | How to Get More Acupuncture Referrals from MDs and Other Healthcare Providers with Amy Abelar | Part 2
Q: Was there anything, any marketing that you recall doing that didn't work as well as you thought?
Amy notes that many people jump into social media ads or generic online campaigns without proper testing or a clear understanding of their target market. The key is to do proper A/B testing, place ads in the right categories, and partner with someone who can guide that process to ensure the campaigns actually capture useful data and drive referrals.
128 | The Hidden Cash Leaks in Your Acupuncture Practice with Emily Bowie
Q: What is your definition of success?
Success means having the ability to make an impact while also being present and peaceful with family, travel, and life outside work.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Acupuncture Marketing School

What is Acupuncture Marketing School about and what kind of topics does it cover?

A practical, practitioner-focused show that centers on marketing, branding, and business growth for acupuncture clinics and wellness practitioners. Episodes feature hands-on tactics for attracting local patients, building trust with curious clients, and expanding beyond 1:1 care through digital courses, retail, and community events. Guests range from social-media strategists and branding experts to financial coaches and mindset mentors, all sharing actionable, field-tested methods tailored to small clinics. The host weaves in sponsor integrations and real-world examples, creating a resource-rich mix for listeners seeking tangible improvements in visibility, conversions, and revenue while staying true to a wellness-centric, patient-first app... more

Where can I find podcast stats for Acupuncture Marketing School?

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How many listeners does Acupuncture Marketing School get?

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Which podcasts are similar to Acupuncture Marketing School?

These podcasts share a similar audience with Acupuncture Marketing School:

1. Better Skills. Better Doctors.
2. Qiological Podcast
3. Impact the World with Lee Harris
4. Astrology of the Week Ahead with Chani Nicholas
5. AcuPro - The Wonders of Acupuncture & Chinese Medicine

How many episodes of Acupuncture Marketing School are there?

Acupuncture Marketing School launched 6 years ago and published 138 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Acupuncture Marketing School?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Acupuncture Marketing School?

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What guests have appeared on Acupuncture Marketing School?

Recent guests on Acupuncture Marketing School include:

1. Amy Abelar
2. Britt Cunningham
3. Sarah Cook
4. Larissa Banting
5. Kali Edwards
6. Emily Bowie
7. Samantha Mabe
8. Dr. Michelle Hamilton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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