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Artwork for Restaurant Marketing Secrets

Restaurant Marketing Secrets

Matt Plapp - America's Best Restaurants
Restaurant Marketing
Entrepreneurship
America's Best Restaurants
Customer Engagement
Social Media Marketing
Facebook
Email Marketing
Customer Retention
Customer Acquisition
Community Engagement
Marketing
Loyalty Programs
Social Media
Instagram
Marketing Strategies
Customer Database
Customer Data
Digital Marketing
ABR Roadshow
Dryver

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are: A - Attracting your customer's attention B - Build a database from that attention R - Retaining attention in your database And, by the way, ABR also stands for Ame... more

PublishesTwice weeklyEpisodes962Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Restaurant Marketing Secrets

Latest Episodes

You can't just be a sign in your community, you must be active.

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Is your marketing plan built to WIN?

Think so? Take the audit ... business.americasbestrestaurants.com/audit

You must learn to dominate your in-store marketing, it's the #1 opportunity to get your own customers' attention

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Is your marketing plan built to WIN?

Think so? Take the audit ... business.americasbestrestaurants.com/audit

You're doing A in sales currently, and you want to do D...what's your plan to get there?

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Is your marketing plan built to WIN?

Think so? Take the audit ... business.americasbestrestaurants.com/audit

Most restaurants are renting and re-renting their customers attention on every platform. Today I want to talk about OWNING their attention via our Attract, Build, Retain method.

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Is your marketing plan built to WIN?

Think so? Take the audit ... more

Key Facts

Accepts Sponsors
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Recent Guests

David Scott Peters
Restaurant Coach with over 23 years of experience in helping restaurants implement operational systems
Restaurant Transformation Seminar
Episode: Part 1 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 937
Cristian Cole
COO who discusses the operational journey alongside Matt and Avery.
Episode: From Burnt Out to a $5M Pizza Empire | Heroes of Hospitality Season 2, Episode 1 - Restaurant Marketing Secrets - Episode 881

Host

Matt Plapp
Host of the show and CEO of America's Best Restaurants (ABR). Leads with a marketing-first framework: attract, build (database), retain. Frequently promotes ABR programs and services.

Reviews

4.8 out of 5 stars from 23 ratings
  • Brick and Mortar Visibility

    As a marketing consultant, this is my go to resource for helping my restaurant clients. Thank you for the short to the point advice. Super helpful. Ps. Grabbed your course too. So generous. Wow. Thank you.

    Apple Podcasts
    5
    TheDancingHouseMama
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows practical, actionable restaurant marketing tactics.
Strong focus on data-driven marketing and ABR programs.
Great pitch for ABR services and partnerships, with useful case studies.
Helpful for operators looking to scale with community and data.
Hosts provide clear frameworks and repeatable playbooks for growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#157
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Part 1 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 937
Q: What is necessary to unlock consistent profits?
Attendees should aim for a 15 to 20 percent profit margin by putting the right systems in place, ensuring good guest satisfaction without compromising on quality.
Part 1 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 937
Q: What systems should restaurant owners put in place?
Restaurants need a system of processes where staff are not guessing the operations, ensuring everyone knows their roles to reduce failures.
Part 1 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 937
Q: What is the ultimate goal of your seminar?
The ultimate goal is restaurant prosperity, which means freedom for your restaurant and achieving the financial freedom that owners deserve.
Wisking It All Podcast Replay - Restaurant Marketing Secrets - Episode 760
Q: What recommendations can you give to smaller independent restaurants?
Make irresistible offers to customers who walk in and ensure you capture their information to drive repeat visits with targeted promotions.
Wisking It All Podcast Replay - Restaurant Marketing Secrets - Episode 760
Q: What are some directional advice you can give when it comes to marketing your restaurants?
Do not hope and pray; instead, aim and expect positive outcomes by engaging customers effectively and building a reliable database.

Audience Metrics

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Frequently Asked Questions About Restaurant Marketing Secrets

What is Restaurant Marketing Secrets about and what kind of topics does it cover?

Marketing-focused guidance for independent restaurants, with a strong emphasis on attention, data capture, and retention. Episodes frequently center on practical tactics for attracting new customers, building a durable customer database, and increasing spend and frequency through ABR programs, social media, loyalty, and event-driven campaigns. Notable themes include leveraging local partnerships (Dream 100), on-site data capture, and turning attention into measurable revenue, often wrapped with a direct invitation to partner with ABR for growth. The format blends real-world case studies, step-by-step playbooks, and promotional notes for services, making it useful for operators and marketers seeking repeatable, data-driven growth levers. A r... more

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Which podcasts are similar to Restaurant Marketing Secrets?

These podcasts share a similar audience with Restaurant Marketing Secrets:

1. The StoryBrand Podcast
2. Restaurant Rockstars Podcast
3. AI Explored
4. The Chalene Show | Diet, Fitness & Life Balance

How many episodes of Restaurant Marketing Secrets are there?

Restaurant Marketing Secrets launched 4 years ago and published 962 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Restaurant Marketing Secrets?

Recent guests on Restaurant Marketing Secrets include:

1. David Scott Peters
2. Cristian Cole

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