A Change of Brand
Blake HowardA Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and app... more
| Publishes | Weekly | Episodes | 47 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingDesignBusinessArts | |||
Listen to the Podcast
Latest Episodes
LG is an electronics giant with one of the most instantly recognizable logos. But with decades of brand equity in their smiling icon and “Life’s Good” tagline, how do you signal a shift in the marketplace without throwing away everything you’ve built... more
Once F1 was acquired by a mass media company in 2017, they faced a crossroads that many legacy brands face: How can they honor their storied past while attracting a new, more global audience? In our most requested episode yet, we’re zooming in on ver... more
After Glassdoor’s acquisition of Fishbowl in 2023, they enlisted the help of Deanna German, Creative Director at Koto, and her team to reposition them as more than just a workplace insight platform, but a place for community conversation. The catch: ... more
As a highly successful and ever-expanding company, the Minecraft brand began spawning major inconsistencies as it was built over time; block by block. But in 2022, they released a brand update that tidied up the logo system and individual identities ... more
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Reviews
- Incredibly insightful and fun!
The depth and dimension of these interviews and the insight they give to how these branding projects are conceived and completed is truly invaluable to creative professionals. This is a sort of peek under the hood into huge projects that we otherwise wouldn’t get this kind of a detailed behind-the-scenes look at. It’s informative, helpful, and fun at the same time with stories of a whole rebranding effort and the ups and downs of navigating that process. more
Apple Podcasts5EmberMike
United Statesa month ago - Such great content for marketers
I’m a corporate marketer (my company has actually been covered on this podcast), and I’m so happy to have content like this. It tells the story of each brand through a marketing lens. more
Apple Podcasts5Pimply DimplyUnited Statesa month ago - Ridiculously Relevant
It's been over a year since my professor introduced me to A Change of Brand in class and I've been hooked ever since. The content is concise yet packed with insights that have guided me throughout my journey in the design industry. From a curious student to a seasoned professional in branding, this podcast has remained incredibly relevant and informative. Each episode offers a peek behind the scenes of notable rebrands, highlighting the intricacies and lessons learned along the way. A Change of ... more
Apple Podcasts5Annonymous JUnited Statesa month ago - Fun and insightful design podcast
A Change of Brand in my opinion is one of the best design podcasts around. A must for any brand designer. It’s really well produced, with informative guest speakers dishing lots of details (both good and bad) on their rebranding projects. Blake, Tracy, and the team at Matchstic are fantastic hosts. I always look forward to each episode!
Apple Podcasts5N.CoutoUnited Statesa month ago - Real case study from top-runner
This show is simply amazing and I had a lot to learn from every episode. Strongly recommended for designers in branding field.
Apple Podcasts5genki.genki
Japana month ago
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Chart Rankings
Apple Podcasts | #24 | United States/Arts/Design |
Apple Podcasts | #17 |  United Kingdom/Arts/Design |
Apple Podcasts | #117 |  Canada/Arts/Design |
Apple Podcasts | #44 |  France/Arts/Design |
Apple Podcasts | #46 |  Australia/Arts/Design |
Apple Podcasts | #48 |  Germany/Arts/Design |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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