A Change of Brand
Blake HowardA Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and app... more
| Publishes | Weekly | Episodes | 66 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessArtsDesignMarketing | |||
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Latest Episodes
Is it possible to build a successful agency by giving away your process? In this bonus episode, we go inside the Philadelphia-based studio Smith & Diction with co-founders Chara and Mike Smith. Known for breaking agency norms, they’ve built a reputat... more
Amazon is the world’s largest online retailer, home to a vast catalogue of categories and sub-brands. But as the company expanded, its brand architecture became increasingly fragmented. To bring clarity and cohesion, Amazon turned to Koto. Executive ... more
Walmart is one of the largest retailers in the world. With 4700 stores, thousands of fleet vehicles, and countless assets online, there’s no chance a rebrand could be an overnight flip of the switch. It would have to be an evolution. Tosh Hall, Chief... more
How many projects require three brands to be developed within a year? For Utah’s newest professional sports team, they needed visuals for the announcement of getting a hockey team, the temporary Utah Hockey Club, and finally the Utah Mammoth. Ben Bar... more
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Reviews
- So fascinating
I love logos, and to hear about the creation and rebranding process is a new learning experience for me; great narration and presentation
Apple Podcasts5LilyViolet$
United States2 months ago - Heyyyyy Blake
Such a good show!!!!
Apple Podcasts5Abigail CobbUnited States3 months ago - Glad to find this podcast
Podcast is well produced and informative. Even for non-professional, the hosts tell a good story that explains the design process.
Apple Podcasts5DCNYerUnited Statesa year ago - Wrong Instagram handle
Please change the Instagram handle in podcast notes from ChangeOfBrand to AChangeOfBrand. For a podcast that requires pictures, an inaccurate Instagram handle on the podcast note indicates lack of attention to detail.
Apple Podcasts4DCNYerUnited Statesa year ago - Incredibly insightful and fun!
The depth and dimension of these interviews and the insight they give to how these branding projects are conceived and completed is truly invaluable to creative professionals. This is a sort of peek under the hood into huge projects that we otherwise wouldn’t get this kind of a detailed behind-the-scenes look at. It’s informative, helpful, and fun at the same time with stories of a whole rebranding effort and the ups and downs of navigating that process.
Really excited for the next season!
Apple Podcasts5EmberMikeUnited Statesa year ago
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Chart Rankings
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Apple Podcasts | #54 | United States/Arts/Design |
Apple Podcasts | #31 |  United Kingdom/Arts/Design |
Apple Podcasts | #107 |  Canada/Arts/Design |
Apple Podcasts | #74 |  Australia/Arts/Design |
Apple Podcasts | #92 |  Germany/Arts/Design |
Apple Podcasts | #148 |  Italy/Arts/Design |
Talking Points
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Audience Metrics
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Frequently Asked Questions About A Change of Brand
What is A Change of Brand about and what kind of topics does it cover?
Centered on the intricacies of rebranding, this podcast explores the journeys of renowned consumer companies undergoing significant identity transformations. Through in-depth conversations with brand leaders and creative minds, it offers insights into the challenges, successes, and methodologies involved in rebrands, often shedding light on lesser-known aspects such as creative processes and stakeholder engagement. The content ranges from grand successes to notable failures, emphasizing educational takeaways and inspiring stories for industry professionals and enthusiasts alike. A highlight is the blend of practical advice with real-world case studies that provide a peek behind the curtain of iconic branding projects, making it appealing fo... more
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Which podcasts are similar to A Change of Brand?
These podcasts share a similar audience with A Change of Brand:
1. Design Better
2. Design Matters with Debbie Millman
3. How I Built This with Guy Raz
4. The CMO Podcast
5. The Futur with Chris Do
How many episodes of A Change of Brand are there?
A Change of Brand launched 5 years ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on A Change of Brand?
Recent guests on A Change of Brand include:
1. Arthur Foliard
2. David Hartman
3. Tosh Hall
4. Ben Barnes
5. Laura Ries
6. James Morris
7. Lisa Smith
8. Teemu Suviala
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