Artwork for A Change of Brand

A Change of Brand

Blake Howard

A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.


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Latest Episodes

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Bolt, an online check-out platform, debuted its first brand refresh in 2023 and ended up sparking a larger conversation around originality. Are the logos being designed today really that new, or just an echo of something that has come before them? Ar... more

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5 out of 5 stars from 119 ratings
  • Great stuff, keep it coming + 1 suggestion

    Love this podcast. Very informative, great pacing and some very cool gets. Would love it if you did an ep about the 2009 Tropicana rebrand…would be great to hear straight from the source about the decision making that went into it, and why the minds behind it pulled it back so quickly instead of letting it marinate.

    Apple Podcasts
    Benjamin Starr
    United States10 months ago
  • One of my all time favorites.

    I love this podcast. It’s just what I’ve been looking for as a graphic designer— stories about the most successful (and famous) brand identities. The more episodes the better… keep ‘m coming!

    Apple Podcasts
    United Statesa year ago
  • Infotainment!

    A must-listen for everyone in the business. Whether you’re trying to break in or a seasoned vet there are always lessons to learn and stories to chuckle at. Breaks things down on a human level and gives real behind-the-scenes looks, past the “it was a joy to work on” boilerplate answers. They walk the walk too, nailing their own Sonic branding.

    Apple Podcasts
    United Statesa year ago
  • A must for any brand nerd!

    I recently attended the Brand New Conference and recommended this show to everyone I met. I especially enjoyed the drama and insight from the US Open episode! Great stuff and fantastic host!

    Apple Podcasts
    Overstable Studios
    United Statesa year ago
  • Great for serious brand designers and casual brand fans alike!

    Well produced, well written, and fantastic guests. Loved Sagi Haviv on the US Open and JKR’s Kristi Malivindi on the M&M refresh! Excited to keep digging back into the episode archives because these are pretty timeless learning for brand designers.

    Apple Podcasts
    JM 20221011
    United Statesa year ago

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Chart Rankings

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#210 United States/Arts/Design
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#72 Canada/Arts/Design
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#162 United Kingdom/Arts/Design
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#136 Italy/Arts/Design
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#145 Australia/Arts/Design
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#151 France/Arts/Design

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A Change of Brand launched 3 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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