A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.
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As a highly successful and ever-expanding company, the Minecraft brand began spawning major inconsistencies as it was built over time; block by block. But in 2022, they released a brand update that tidied up the logo system and individual identities ... more
Despite being known as a B2C telecom giant turned dying star, Nokia’s focus has been on developing B2B network technology for the past decade. For Nokia’s first major rebrand in 45 years, it was crucial to be seen as the digital innovator they are, n... more
Bolt, an online check-out platform, debuted its first brand refresh in 2023 and ended up sparking a larger conversation around originality. Are the logos being designed today really that new, or just an echo of something that has come before them? Ar... more
Love this podcast. Very informative, great pacing and some very cool gets. Would love it if you did an ep about the 2009 Tropicana rebrand…would be great to hear straight from the source about the decision making that went into it, and why the minds behind it pulled it back so quickly instead of letting it marinate.
I love this podcast. It’s just what I’ve been looking for as a graphic designer— stories about the most successful (and famous) brand identities. The more episodes the better… keep ‘m coming!
A must-listen for everyone in the business. Whether you’re trying to break in or a seasoned vet there are always lessons to learn and stories to chuckle at. Breaks things down on a human level and gives real behind-the-scenes looks, past the “it was a joy to work on” boilerplate answers. They walk the walk too, nailing their own Sonic branding.
I recently attended the Brand New Conference and recommended this show to everyone I met. I especially enjoyed the drama and insight from the US Open episode! Great stuff and fantastic host!
Well produced, well written, and fantastic guests. Loved Sagi Haviv on the US Open and JKR’s Kristi Malivindi on the M&M refresh! Excited to keep digging back into the episode archives because these are pretty timeless learning for brand designers.
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A Change of Brand launched 3 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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