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Zwei gegen den Jargon

2vsJargon

Assets, Conversions, CTR und Personas. Wer kann dem noch folgen? Die Hosts Katharina und Norbert nehmen’s entspannt und bringen Licht ins Dunkle der Marketing Jargon Welt - ohne Schlaumeierei, dafür mit praktischen Beispielen und einem leicht verdaulichen Bogen, den sie auch ins Familienleben spannen. Wer nach Entertainment sucht, freut sich sicher über das regelmäßige Quiz namens Fake oder Fachbe... more

PublishesTwice monthlyEpisodes3Foundeda month ago
Language
German
Categories
MarketingBusinessKids & Family

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Artwork for Zwei gegen den Jargon

Latest Episodes

Früher wie heute ist eine gute Hypothese zur eigenen Zielgruppe der Schlüssel zum Erfolg. Im digitalen Zeitalter gibt es dabei aber einfach mehr Möglichkeiten, gutes Targeting zu betreiben und die Erfolge zu messen. Warum dies auch Katharinas Neffen ... more

Auch wenn sie sich uneinig sind ob es das oder der Funnel ist, sprechen Katharina und Norbi über Marketing-Funnels und überlegen, wie viele Personen man ansprechen muss, um am Ende eine Käuferin oder einen Käufer zu generieren. Was auch Einschlafritu... more

Marketing als klassische Disziplin in der Vermarktung von Produkten und Kommunikation als Image Boost für Produkt und Unternehmen. Wir sprechen über beides und grooven uns mit unserer ersten Podcast-Folge ins Plauder-Business ein. Was der Micra und d... more

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Germany/Business/Marketing

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Zwei gegen den Jargon launched a month ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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