总之
商周有聊在这个信息超载的时代，我们更需要的是清醒的思考，不追逐热点，不随波逐流。我们带你预见未来趋势，找到新的方向。Lead，don’t follow，领先，不跟随。我们邀请各领域的思考者一起，穿透迷雾，把握本质，做出你自己的独立判断。这里彭博《商业周刊》【总之】。主理人王芳Freda，曾任捷豹路虎中国及奇瑞捷豹路虎联合市场销售与服务机构市场部执行副总裁、阿斯顿·马丁中国区总裁、奔驰中国市场营销总监。
商务合作请发邮件至zhangshuo@modernmedia.com.cn
| Publishes | Twice monthly | Episodes | 27 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | Business NewsTechnologyNews |
Listen to this Podcast
Latest Episodes
信息超载、AI渗透当下，中国消费者正在改变。不再盲从品牌宣传、深谙营销套路，品牌单向说服早已失效，当下品牌还能靠什么留住人心？
本期节目，主播Freda对话波士顿咨询（BCG）全球合伙人邹劼，拆解最新消费者深度研究报告，看透消费趋势背后的底层逻辑。从理性消费、情绪价值到时间成为全新价值维度，梳理近些年消费心态的三段式演变；解读「消费者价值=结果-麻烦」全新公式，拆解低决策成本、时间回报、确定感、信任前置四大核心逻辑。
年轻人为何把大牌贴上智商税标签，是反品牌还是更成熟？智能家居、可穿戴设备、功能... more
在信息过载、效率至上的时代，为什么越来越多人愿意花上一整天沉浸于艺术现场？北京当代艺博会走过八年，经历市场环境与城市节奏的持续变化，为何观众数量不断增长，且愈发年轻？本期《总之》节目，主播Freda对话北京当代艺博会联合创始人、艺术总监鲍栋，深度拆解当代艺术市场的真实生态。
回溯北京当代艺博会的发展历程，2023年举办的“重聚”成为重要转折，我们重新回看艺博会如何在变化之中持续生长；从北京、上海到香港，比较不同城市艺术生态与收藏结构之间的差异，理解市场逻辑背后的文化语境。今年北京当代以“陆迹”为... more
你是否刷到过十几人同屏跳舞、观众实时点播的团播直播间？2025年，这一不带货、不游戏的纯表演形式，市场规模已突破150亿，同时在线直播间高达8000个。它不仅重塑了普通人的娱乐方式，更改变了几十万人的职业路径，连专业文艺院团、TVB老戏骨都纷纷入局。
本期节目，主播Freda对话彭博《商业周刊》副出版人、《商业潮代》纪录片出品人 宋扬，深度拆解团播爆火的底层逻辑。从学生宿舍、工厂宿舍的核心受众，到线上呼风唤雨的 “榜一大哥”，我们看见现实压力下，人们对存在感、操控感与情绪释放的极致渴望。
从草根... more
2025年全球经济动荡之下，中国出口贸易额仍突破3.77万亿美元，消费品出海势头强劲。但绝大多数产品仍停留在OEM代工阶段，中国品牌想要真正走向世界，究竟要跨过多少关卡？主播Freda对话资深市场与消费者洞察专家Olive，深度拆解中国品牌出海的真实现状与核心困境。从3C智能硬件、家电到领跑出海的中国汽车，细数高附加值品类的出海版图；从迪拜、智利到加拿大、欧洲，揭秘不同市场天差地别的产品需求与消费偏好。为什么国内爆火的智能配置，在海外市场成了“无用卖点”？性价比是敲门砖还是品牌升级的天花板？文化... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #46 | China/News/Business News |
Apple Podcasts | #84 |  Taiwan/News/Business News |
Apple Podcasts | #235 |  Hong Kong/News/Business News |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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总之 launched 9 months ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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