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總監叮咚

王麗蓉

美門整合行銷總監王麗蓉,超過20年市場經驗,江湖人稱行銷槓桿魔法師, 歷經行銷1.0到5.0的行銷活化石,在這裡陪你聊生活、聊品牌、聊行銷。 無論你是行銷人、外星人、還是裡外不是人,都歡迎按鈴,按下訂閱進入我們的宇宙。 ————————————————— 更多內容: 行銷槓桿魔法師粉專 www.facebook.com/NO1.karos 美門整合行銷 IG www.instagram.com/karosbrand/ 申請免費品牌諮詢: karos-brand.com/consulting/ Email:liza62@teamtc.tw -- Hosting provided by SoundOn

PublishesTwice monthlyEpisodes64Founded3 years ago
Language
Korean
Number of ListenersCategories
MarketingBusiness

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Latest Episodes

本集來賓 阮專銘,是恆春福晟團膳的二代經營者。

原本在科技業有穩定工作,

卻選擇回到家鄉,把看似夕陽產業的營養午餐,做到世界級標準,

讓各界紛紛前來參訪學習

恆春這片土地,為什麼會「黏住人」?

在利潤極低、風險極高的團膳產業裡,為什麼還願意堅持?

為什麼他認為團膳,不只是送餐,而是對土地的責任?

投入15年,從食材、溫控、到流程,

整合國產食材、產地小農

把科技公司管理模式導入管理系統,並持續創新

配合節慶,製作應景主題米飯特餐

努力把每天40元的一餐普通團... more

民謠傳承人Summer徐鳳玉

曾經是「輕鬆玩」樂團主唱,從台北音樂人、玩樂團、寫歌,為了實現「擁有這一片海」的心願,

到在恆春紮根18年。

南漂後過著自由的音樂人生活,因為深深被在地歌謠吸引,投入學習成為民謠傳藝生。

她跟著阿公阿嬤學習恆春半島民謠,抱著月琴,把生活唱成島嶼的節拍。

現在更成為民謠館的工作人員,全心推廣。

從《海角七號》的緣分,到恆春光(逛)市場週末市集,Summer如何把樂團、在地文化社群與民謠牽在一起?

文化如何讓旅遊,不只打卡,而是生活 × 學習 ... more

本集來賓小豐,是在地傳統早餐 #臭脯餅 的第三代。

除了延續家族七十年的滋味,他同時經營民宿與餐酒館 #SandBar,被大家笑稱是比太陽還忙的男人。

這次錄音地點就在 Sand Bar,一個被稱為「恆春人的小客廳」的地方。這裡不只是喝酒聊天的空間,而是一個能讓城市人療癒放鬆、也讓在地人重新發現恆春魅力的交會點。

在這一集裡,我們聊到:

從早餐店到民宿、再到酒吧,如何在一成不變的日常裡找到新可能?

恆春會黏人,一來就不想走,

外地人的眼光,如何讓他重新看見家鄉的美?

為什... more

本集來賓王正彥,是恆春六十年品牌「一芳海苔醬」的第四代主理人,接手後並創立新品牌「惦佃」。

因為疫情跟妻子廖文莉提早啟動返鄉計劃。

地方品牌更新如何面對長輩堅持、老味道與新市場的拔河;

如何從代工思維跨向品牌意識;

自在和慢活如何熬成新的恆春地方品牌精神;

接手老品牌的過程如何同時找到自我的生命價值與理想中的生活節奏?

一罐海苔醬能成為文化載體嗎?

本集來聽聽王正彥如何延續一個家族跨世代的滋味,並連結一座城鎮的生命記憶。

---

一芳海苔醬 :ww... more

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下一本讀什麼?
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Reviews

5.0 out of 5 stars from 37 ratings
  • 總監好,我來叮咚了!

    多種結合話題再帶到行銷😊

    Apple Podcasts
    5
    蕙兒普
    Taiwan2 years ago
  • 武術行銷

    很有深度的訪談

    Apple Podcasts
    5
    Francis Hsu
    Taiwan3 years ago
  • 好聽又實用

    武術行銷這一集好好聽

    總監主持得也好好😉

    Apple Podcasts
    5
    lovelyshow huang
    Taiwan3 years ago

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Apple Podcasts
#62
Taiwan/Business/Marketing

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1. 下一本讀什麼?

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總監叮咚 launched 3 years ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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