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Artwork for 窄播一下

窄播一下

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一档不容错过的硬核商业访谈。 由商业媒体《窄播》出品的对谈节目,围绕消费、互联网、出海和 AI 等行业的代表性公司、产业、案例,通过对话1000个一线从业者,提供一手原创深度的信息、洞察和趋势。

PublishesMonthlyEpisodes39Foundeda year ago
Language
ZH-CN
Number of ListenersCategory
Business

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Artwork for 窄播一下

Latest Episodes

本期我们要聊的话题是正在得到资本、消费者更多关注的AI玩具。

我们在《窄播》公众号上发布了AI玩具的系列文章之后,AI玩具行业迎来了更多融资消息。在文章中已经提及的跃然创新完成的2亿元A轮融资之外,Ropet背后的公司萌友智能完成了数千万元A1轮融资;美团前副总裁包塔创立的奇点灵智完成了数千万元天使轮融资;芙崽背后的公司珞博智能则完成了数千万元的天使+轮融资。其中,红杉中国更是同时参与了跃然创新和珞博智能的融资。

《狂奔一年,AI玩具们找到了自己的路|封面》

市场层面,一部分用户已经开始将... more

本期我们回到窄播持续跟踪的经典话题中国零售,聚焦的主体是东北百亿零售巨头「比优特」。

比优特在社媒平台有东北胖东来、超市界拼多多之称。它从网红城市鹤岗起家,2025年据说年销售额能够做到近100亿。过去两年,比优特还接手了包括家乐福、沃尔玛、永辉在东北的大部分店铺。

为什么在现在零售行业普遍承压,超市巨头们纷纷败走线下的时候,比优特反而做的越来越好,还做成了东北地区规模最大的一个超市连锁品牌?而仅仅在2019年,这还是一家濒临亏损、挣扎求生的普通超市。

关注比优特还在于,这家超市的调改思路... more

今年8月,我去杭州天目里观看了一场名为「丑时已到」的线下艺术展。

这个展上,我看到了很多社媒上已经威名远扬的丑东西,比如绿马头套、绿人鱼头套,比勃肯和洞洞鞋更奇特的分趾拖鞋。

还有一把碧绿青蛙勺子,这是23年「拔得头丑奖」的获奖作品,勺子的创作者陈二沟是一名99年在江西景德镇的手作陶艺商家,凭借这把勺子走红后月入10万,订单一度排到了第二年。

这个展是淘宝专门为“丑东西”IP策划的一场线下艺术展,由中国美术学院视觉传播学院策展。办展的目的是,将这些商家创造和用户评选出来的丑东西,通过艺术策... more

这一期我们主要拆解一下水果领域最成功的品牌佳沛,先抛出我们的核心观点——品牌是一种先进的商业模式。

说佳沛是水果领域最成功的品牌之一有几个佐证,最新一个产季(2024-2025)的销售额应该会超过200亿元,全球市占率超过30%,渠道销售遍及全球70多个国家和地区,产品极度标准化,可以按个而不是论斤卖,价格也极其稳定,消费者对其的品牌认可度也非常高。

复盘佳沛如何成为品牌的行业背景在于,白牌成为一种消费趋势以来,品牌被作为一种溢价的、需要去除的中间成本,成为一种尴尬存在,消费市场甚至诞生了一... more

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2. 声动早咖啡
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4. 天真不天真
5. 商业就是这样

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窄播一下 launched a year ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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