源帅|行业分析方法论
源帅说商业大家好，我是源帅。
从今天开始，我计划做500个原创音频，结合我的实战经验，和大家分享靠谱、实用、系统的"商业实战方法论"和"商业案例"。
这个系列的第一个内容模块是【行业研究】。为啥先讲行研？因为行研是所有商业人士都应该具备的底层能力。
| Publishes | Daily | Episodes | 7 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | EntrepreneurshipManagementBusiness | ||
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大家好，我是源帅。
在这之前呢，我已经介绍了政治环境、经济环境和社会环境的洞察方法，这个视频我将给大家介绍如何洞察前沿技术趋势。
洞察技术环境需重点关注3个变量。
1、前沿技术和趋势，密切关注前沿技术的发展，思考其对商业形态、对行业的影响。2、行业的技术应用，密切关注所在的行业的前沿技术应用趋势。3、产品的技术应用，密切关注公司产品可应用哪些前沿技术，开发迭代产品。
为啥要了解前沿技术趋势呢？从电话开始，我们经历了八次重大的技术革命。大家能够看到，每一次重大的技术革新，都带来了新的商机，独角兽由... more
大家好，我是源帅。
在这之前，我已经给小伙伴介绍了pest分析模型的政治、经济环境的洞察方法，这个视频给大家介绍如何洞察社会环境的变化。
分析社会环境时，应重点关注七大变量。每一个变量的变化，都可能带来新的商业机会。
1.人口结构。2.区域特征。3.教育水平。4.风俗习惯。5.价值观念。6.宗教信仰。7.医疗社保。
通过什么渠道能及时了解这些因素的变化呢？
第一、人口结构、教育程度等基础信息可通过国家统计局了解。第二、区域特征、风俗习惯、宗教信仰等因素较为稳定，可主要通过二手调研了解。第三，价值... more
大家好，我是源帅。
上个视频，我给小伙伴介绍了如何洞察最新的行业政策红利。这个视频，我给大家介绍如何洞察经济环境的变化。
对于经济环境的洞察，可从三大角度，分析其现状和变化。
第一，经济表现：如经济增长；物价水平；利率/汇率；消费/投资等。第二，经济政策：如财政政策；货币政策等。第三，经济周期。
一、如何洞察经济表现？
我们先来看如何洞察经济表现。
关于经济表现的洞察，小伙伴要注意，宏观统计数据如GDP、CPI、国民收入等存在不足，不能尽信。
如GDP这个指标，它是生产出的产品或服务的数量 X ... more
小伙伴，当年牛根生想做蒙牛的时候，没钱，没地，没厂房，没设备，你知道他是怎么解决资金和资源问题的吗？
其中一个办法就是他借助地方政府的招商引资政策红利来发展。这就是为什么蒙牛会选择注册在人口只有20万的小县城，内蒙古的“和林格尔”县。
通过这个方式，他获得了免费土地，大量项目资金，税收优惠，稳定的奶源等等，大大降低了企业的经营成本，在很短时间内就赶上了伊利。
因此，无论大家是想做投资，还是经营企业，善于洞察政治环境，顺应政策之势发展，可以事半功倍。
对于政治环境的洞察，应重点研究四大因素，密切关... more
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源帅|行业分析方法论 launched 5 years ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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