
从运动的角度观察世界。 “鹰眼”起源于网球术语,通过科技手段回放来做出精准判罚。《鹰眼时间》尝试用社会、商业、潮流等多元视角,通过尽量全面的信息,来讨论运动话题。 节目获得苹果播客2023年度「热门体育节目」、小宇宙2022&2023「年度趋势播客」、CPA中文播客奖2022「年度体育类播客」。
| Publishes | Weekly | Episodes | 141 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Category | Sports |

四年前的阿迪达斯,Yeezy终止、库存积压、产品“过时”、营业额下滑,更重要的是,品牌形象散乱,人们不再知道阿迪达斯代表什么。
现在的阿迪达斯,连续9个季度营业额两位数增长,足球&跑步多线开花,联动k-pop持续破圈。在新品牌层出不穷的运动行业,阿迪达斯竟然成为了势头最好的品牌之一。
这一切确实发生了,但这期不是吹捧阿迪达斯的改革如何有成效,而是想借着发生在阿迪达斯身上的事情,试图讨论:一个历史悠久的品牌,真的有可能一直被人喜欢吗?
现实是,当你越想通过文化建立一种持久的品牌身份,就越要面... more
跑步主题的《强风吹拂》原版小说出版于2006年,改编的动漫版于2018年开播,到今年正好是小说出版20年、动漫开播8年。在整个东亚甚至世界范围内,《强风吹拂》的讨论度持续不减,越来越成为跑者群体心中的经典,甚至吸引不少中国跑者关注箱根驿传赛事。
本期节目由北京华贸中心特约播出。北京华贸中心一直致力于打造和引领大都会品质生活方式,尤其是在城市运动、健康生活领域持续探索更多可能。
9月底,北京华贸中心联合理想国、「鹰眼时间」播客,一起举办了《强风吹拂》故事分享会,聊了聊跑步和日常生活。分享会之后... more
有的人想当运动员,而有些运动者的梦想,是做一双好的运动鞋。如何定义“好”呢?它当然可以是被更多人穿上,或者,是与最顶尖的运动员一起,站上最高领奖台。
9月27日晚上,18岁的标枪运动员严子怡在名古屋问鼎亚洲冠军。在她的脚下,是安踏从去年开始,从零到一研发的标枪鞋。
研发这种专业场景下的“小众”运动鞋,要经历怎样的过程?为一双“无利可图”的鞋,值得吗?这期节目,我们聊聊做鞋这件事。
(本期节目视频版在“安踏青年”账号播出,欢迎跳转观看)
嘉宾:
Ray,安踏资深设计师
雪婷,安踏技术高... more
9月18日,昂跑官宣签约姆巴佩,一个从来没做过足球产品的品牌,突然有了一位顶级球星,会怎么做足球生意?
我也不知道。但作为一个既踢球、也跑步的人,可以想象一下。
这期包括几个部分:
• 昂跑前年推出的LightSpray鞋面科技,在足球鞋上可能比跑鞋更管用;
• 足球鞋是个小众产品,如果带不来销量怎么办;
• 你能想象昂跑赞助足球队吗;
• 姆巴佩想讲一个新故事。
(不写时间轴了)
主播:刘易非,《鹰眼时间》主播,小红书、微博@特特非
相关内容:
LightSpray鞋面效果... more
快快更新啊
对于刚关注到滑雪的小白,了解到好多滑雪的信息,很有用
内容太简单了
今天好奇听了听,很专业化,继续努力
主持人声音好听,还能对专业嘉宾的观点补充总结,作为女性听众在相对尖锐的单集中没有不适,对不经常关注体育的门外人非常友好,更多以现象为切入点斤进而探讨现象的前世今生和背后控制,新传人可冲!!在听村霸那集竟然发现传统新闻人对学术人有鄙视链啊哈哈哈..心疼被怼小刘一秒。有一丢丢小小瑕疵就是部分单集聊天氛围较弱,文本太干的话其实思维会有点跟不上,因为听播客的时候势必是在做其他事
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #11 | |
Apple Podcasts | #190 | |
Apple Podcasts | #248 |
Listeners, social reach, demographics and more for this podcast.
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鹰眼时间 - 体育运动播客 launched 5 years ago and published 141 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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