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馬恩 (En Ma) 雜談-由比特幣區塊鏈談到數位轉型、產品行銷、業務流程等主題

Ming Yuan Tsai

這是馬恩 (En Ma)的虛擬貨幣與區塊鏈知識分享與二十幾年的工作經驗,加上行銷與業務的方法論,如果覺得內容還不錯,請給五星評價! 我會不定期地散發我在數位轉型主題與產品行銷及業務的簡報,讓聽者可以取得,更有感覺! 這個廣播不徵求業配或乾爹,只希望跟大家分享工作上的知識!如果有問題可以留言討論!

PublishesDailyEpisodes44Founded5 years ago
Language
Korean
Categories
InvestingBusiness

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Artwork for 馬恩 (En Ma) 雜談-由比特幣區塊鏈談到數位轉型、產品行銷、業務流程等主題

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順勢交易策略專欄花了幾期篇幅,一直在強調要把過去學到的知識,還有技術工具給拋棄,把自己放空而且要對市場尊敬並屈服!

絕對不能武斷!只讓市場告訴我們它目前正在怎麼走,似乎大家對於粉絲頁提到的領口策略頗有興趣,接獲不少詢問。

在此把例子說完整,我們就來看一下實際作法!如果要操作台積電,正確的態勢是什麼呢?

本Podcast 內容由 bandmcorp.com 提供,目前提供免費試閱!

Facebook 粉絲頁 @bandminc 將有更多內容,歡迎點讚訂閱!一旦有新的內... more

* 順勢交易策略談的是,在全世界任何自由市場中交易獲利的道理

* 順勢理論是最純粹丶最簡單、最容易運用在市場上交易獲利的方法一它只運用到市場本身所透露的訊息。

* 交易者就可以自問:「我想操作這筆交易嗎?」如果答案是肯定的,立即進場就對了。

* 順勢交易策略可以應用到任何時間結構。也就是說,順勢交易策略可以應用在日線圖、週線圖、月線圖以及分時走勢圖。它是一種視覺化的理論 。簡單的K線圖就可以看得很清楚, 不必用到數學。

* 若將圖形觀察變成了文字敘述,您可以更一目瞭然

... more

此講內容包括了"產品特徵與促銷","競爭者分析"與"客戶區隔化之特定價值主張"

Battle card 如果系統化地來看,我們可以用3x3 矩陣來看

1. 市場狀況

2. 目標客戶與機會

3. 產品差異與促銷

4. 競爭者分析

5. 客戶區隔與產品價值主張

6.客戶可能有的問題

7. 黃金問題 (Golden Questions)

8. 成功案例

9. 其他資訊

Battlecard 是給業務使用的作弊小卡片

◦內容主要包含以下要件,至少有以下但不限於

◦Value Proposition

◦Product Features

◦Customers Pain points

◦The Talking Points to Target Audience

◦The Against from customers

◦The Best Practices

這一講內,我們把SWOT 的部分做一個總結,也談到了市場智慧(情報) ,接下來是最重要的部分 - 幫業務準備出去外面打仗的武器,Battle card  ,俗稱作弊小卡片,內容主要包含以下要件,至少有以下但不限於

◦Value Proposition

◦Product Features

◦Customers Pain points

◦The Talking Points to Target Audience

◦The Against from customers

◦The... more

關於之前幾講,我們花了不少時來講述在數位轉型的技巧,例如說

1. Envision

2. Scenarios chain

3. Scenarios Narrative

4. Customer Journey

4. Solution Storyboard

5. Technology Dash Dashboard

6. Value Touch Point

7. BDN

8. Roadmap

9. Value Realization Score

應用在三個面相... more

MIT 的史隆學院,出版了許多關於數位轉型的理論,雖然有人批評太過學術,但其實它有那麼多的大師,真的一無可取嗎?其實如果我們轉化一下,您會發現相當有道理,也引進了一些最新的觀念,例如說插拔式元件,營運架構VS數位架構

* 數位轉型的三要素

* 營運骨幹 vs 數位服務骨幹

* 數位營運骨幹的完整概念

Key Facts

Contact Information
Podcast Host

Reviews

4.9 out of 5 stars from 7 ratings
  • 請問數位轉型前三講可在哪裡找到呢?

    謝謝En Ma先生的多方面分享

    Apple Podcasts
    5
    愛蕾
    Taiwan5 years ago
  • 區塊鍊科普👍🏻

    算是口語化相當淺顯易懂的區塊鍊知識,但對於沒經驗的我來說,消化還是需要一點時間

    Apple Podcasts
    5
    Aodijdd
    Taiwan5 years ago
  • Great !!

    讚👍!

    Apple Podcasts
    5
    IndyYU.
    Taiwan5 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#225
Taiwan/Business/Investing

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馬恩 (En Ma) 雜談-由比特幣區塊鏈談到數位轉型、產品行銷、業務流程等主題 launched 5 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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