行銷開藥單
Silvia.L獲利不穩？行銷沒方向？ 你不是做不好，只是還沒看懂策略背後的邏輯。 這個節目陪你一起拆解品牌經營裡的選品盲點、通路策略與行銷方法，聊行銷策略、選品分析、通路決策與獲利邏輯。 用更清楚的分析，做出真的有成果的決定。 我們也談創業的情緒，決定背後的思考，拆解你習以為常的經營方式。 這是一個陪你把經營事業看得更清楚、更自在的聲音空間。 帶你從品牌經營的迷惘中釐清方向。 Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 18 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Language |  ZH-TW | Categories | MarketingEntrepreneurshipBusiness | ||
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留言告訴我你對這一集的想法： open.firstory.me/user/cmdb3etha026001vcbh34658g/comments
在行銷裡，我們常常討論品牌定位、差異化、定價策略等等......。
其實擁有國際認證，就是你最直接、最具說服力的行銷語言。
我們收到聽眾的留言，他收聽節目的時候，注意到Demetria老師有 「德國萊茵 TÜV 芳療高級證照」的資格，想要更加了解。
⭐ 所以這一集邀請Demetria老師來分享 :
✔為什麼越來... more
今天這一集，我想聊一個很多人年底都會面對的主題，感情。
但我們不講靈魂伴侶、不講命定桃花，
我們要用一個行銷人最懂的角度來看：
👉 感情其實就像行銷。
不是你很好，就有人看見你；
而是你要讓「對的人」看見你。
今年走到尾聲，很多人還是單身、曖昧卡住、或愛到心累。
那我們不如停下來問問自己：
「我在等誰？還是，我該開始出擊？」
不管是在感情，還是行銷——
📌 等，不會帶來結果。
📌 只有主動出擊，才能被對的人看見。
感情牌卡占卜
不是越努力越有結果， more
🎧 EP 15 《漫步靜心開藥單：品牌的體質，是透過長期的調養與經營，才能與人產生深刻的連結。》
本集PODCAST 收聽網址 :
品牌的起點，從來不只是產品。
而「品牌名稱」更承載理念、氛圍與頻率的開端。
這一集，我邀請到《漫步靜心》的 Mandy 老師，
我們從行銷的角度切入，聊的不只是靜心，而是「品牌名稱背後的意圖、頻率與情感設計」。
☕ 這是一場結合品牌邏輯與身心能量的對談，
談的不只是「怎麼賣」... more
📩 本集我們抽中一位小眾沐浴品牌主的提問：
產品剛上市賣得不錯，於是追加大量進貨。
結果熱潮退去、銷量放緩，大量庫存在倉庫開始與效期賽跑。
他問：「不降價會過期，降價又怕傷品牌，我到底該怎麼辦？」
在這一集，你會聽到
✅ 如何將效期拆成三種「時間區」來處理
✅ 降價的行銷話術
✅ 真正的解決關鍵 : 商品周轉率與安全庫存量，不靠運氣，而是靠數字掌握節奏。
📩
如果你也在想：「我的產品是不是也在倒數？」
歡迎到 IG 搜尋 「行銷開藥單」 留言給我 ... more
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