小薯仔 | 咨询x互联网
小薯仔Lulu和Lily，战略咨询顾问出身，历经互联网各大厂的战略和业务，至今工龄近10年，希望和大家分享我们的职场心得和个人成长。
「小薯仔」是我们的思考记事簿。
我们也许只是纷繁世界中的一颗小薯仔，也希望通过播客去表达——为分享、为共鸣、为记录。
我们不完美。
我们会过于谦虚，也会傲慢。
我们对事物有强观点，我们的观点有偏见。
欢迎变成我们的朋友，加入我们的聊天！
Lily：做过内容/广告战略，看过各种行业，充满好奇心
Lulu：AI战略，看技术/产品/商业化…有关AI的一切；登山/徒步/潜水/健身…爱好者
| Publishes | Monthly | Episodes | 32 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessPersonal JournalsSociety & CultureCareers |
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Latest Episodes
Hello小薯仔的朋友们，又上干货了！众所周知，lily是广告商业化方面的战略专家。于是本期，邀请lily为大家讲述2000年至今的中国互联网广告发展史。有多干货呢，就是几乎把自己的research直接原样搬上来了，不信请看时间戳框架↓
中国互联网广告市场综述00:12 广告这个商业模式为什么如此无敌？02:06 从2000年至今的时间线，分成几个阶段？哪几个巨头？千亿俱乐部的四巨头是如何成长起来的？07:32 千亿俱乐部的入场券：4家广告巨头的诞生11:02 抖音：广告变现的奇迹，如何在两年内... more
作为战略/咨询顾问，你一定被老板/客户/业务方质疑过，“这战略能不能落地？”也许你甚至自我怀疑，落不了地的战略还是好战略吗？我不亲手做业务，怎么落？你挣扎，你从乙方跳到甲方、从集团战略跳进业务做战略，试图解决自己的价值感危机。
那么仅仅贴近业务，战略就能落成吗？战略究竟如何落地，从战略到落地，我们还要跨越哪几步？上一期，我们总结大佬的成功模板，结合我们自己的实操经验。总结一下：搞定人、搞定信息、搞定做事的手段方法。这一期，我们从具体的战略出发，看一个伟大的战略需要哪些要素才能被成功的执行。
希望... more
作为战略/咨询顾问，你一定被老板/客户/业务方质疑过，“这战略能不能落地？”也许你甚至自我怀疑，落不了地的战略还是好战略吗？我不亲手做业务，怎么落？你挣扎，你从乙方跳到甲方、从集团战略跳进业务做战略，试图解决自己的价值感危机。
那么仅仅贴近业务，战略就能落成吗？战略究竟如何落地，从战略到落地，我们还要跨越哪几步？我们总结大佬的成功模板，结合我们自己的实操经验。总结一下：搞定人、搞定信息、搞定做事的手段方法。
希望今天这期播客听完，能让战略同学对“落地”拥有实感，知道该从哪儿下手了。
00:20 ... more
小薯仔的两位主播Lulu & Lily，战略咨询出身、历经各大互联网公司，至今工作近10年，分属AI与内容领域。小薯仔的生命中有也很多故事，于是我们以这档播客承载职场心得与个人成长，与大家分享。
本期想要跟大家重点分享“PMO”这个大家非常、紧密合作，甚至作为战略常常兼任的职责。灵感来自于一则关于中美两位领导人通电话的短讯，立刻牵动了打工牛马我的心，想起了为了让公司高管平稳开会背后付出的日日夜夜。于是，想要推己及人，大胆假设和演绎一下，这通电话背后有多少PMO准备工作。既是为了满足自己的好奇心，... more
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对我很有用，正好刚关注不久就重启了，期待更多优秀的分享^_^
Apple Podcasts5Armin yepChina2 months ago
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Apple Podcasts | #65 | China/Society & Culture/Personal Journals |
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小薯仔 | 咨询x互联网 launched 5 years ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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