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Artwork for World of Marketing

World of Marketing

Tom Foster
Streaming TV Advertising
Marketing
Disney
Artificial Intelligence
Macdata AI
Peripheral Nerve Surgery
Copywriting
Neurochemicals
Customer Retention
Law Firms
Artificial Intelligence In Advertising
Direct Marketing
Salvation Army
Dellon Institute For Peripheral Nerve Surgery
Data Transparency
Deliver Service Now
NASA
Executive Office Of the President
Referral Marketing
Disney-Fying a Business

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectivel... more

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Artwork for World of Marketing

Latest Episodes

I don't know how long I've known Michael, but every time we talk, he challenges the way I think about growth.

In this episode of Tom's World of Marketing, Michael and I sit down as he shares how he's helped a law firm go from a 50% close rate to 84... more

"The legal funding industry has been predatory for decades."

So what happens when someone from inside the system decides to fix it?

On this episode of The World of Marketing, Tom Foster sits down with Jeremy Alters, former top trial lawyer turned... more

"For 30 years… I was guessing what a case was worth."

That's how Dirk Derrick describes his experience before he had data.

On this episode of The World of Marketing, Tom Foster sits down with Dirk Derrick, founder of Derrick Law Firm - who went f... more

In the latest episode of Tom's World of Marketing, I sat down with Dawn Apuan, founder of Copy Queens, who went from ministry work and nonprofit leadership to becoming a powerhouse copywriter helping businesses generate sales—sometimes within 24 hour... more

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Recent Guests

Michael Patrick Strach
Legal sales expert and co-architect behind Your Practice Mastered; leads the Closing Room
Your Practice Mastered
Episode: How Michael Increased the Closing Rate
Dirk Derrick
Founder of Derrick Law Firm, focuses on focus groups and jury data-driven strategy
Derrick Law Firm
Episode: Dirk Derrick - One Room Practice to a 35 Attorney Powerhouse
Dawn Copy Queen
Copywriter and marketing strategist
Independent
Episode: What if the secret to better marketing… was hidden in your brain chemistry?
Dr. Eric Williams
Board-certified plastic and reconstructive surgeon specializing in peripheral nerve surgery
Dellon Institute for Peripheral Nerve Surgery
Episode: Pain Comes From a Nerve
Peter Hoppenfeld
Attorney specializing in marketing, FTC/FDA compliance, and health/wellness marketing
Episode: Marketing, Law & Trust with Peter Hoppenfeld
Eiman Bissam
Founder and CEO of ESB Advertising
ESB Advertising
Episode: Streaming TV. AI. Attribution that actually makes sense.
Dave Frees
Attorney, founder of Business Black Ops and AI implementation expert for lawyers
Business Black Ops
Episode: AI, Law Firms & Transformational Wealth with Dave Frees
Paul Greene
International sports lawyer
Global Sports Advocates
Episode: The World of Marketing ft. Paul Greene
Vance Morris
Service and marketing expert; founder of Deliver Service Now
Deliver Service Now
Episode: Vance Morris, "The Disney Guy"!

Host

Tom Foster
Host of World of Marketing, with affiliations to World of Marketing and Foster Consulting.

Reviews

4.6 out of 5 stars from 11 ratings
  • Empowering Lawyers with Podcasts

    In Episode 227 of "World of Marketing," Robert Ingalls delivers a compelling look into how lawyers can use podcasting to showcase their expertise and stories. His insights on transitioning from law to podcast production provide a roadmap for any legal professional interested in exploring this dynamic form of media. A must-listen for those in the legal field!

    Apple Podcasts
    5
    I value the unique angle
    Germany2 years ago
  • Great show!

    Tom, host of the podcast, highlights all aspects of digital marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States5 years ago
  • I have worked with Tom Foster and Foster Web Marketing for over 10 years now, and they have always guided me in the right direction! If you want great advice on how to market your business or professional practice and to hear some success stories from his guests, you need to subscribe!

    Podchaser
    5
    Steven J. Richardson
    6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host and guests deliver actionable takeaways rather than theory.
High-quality guest lineup provides diverse perspectives on marketing, law, and AI in advertising.
Listeners appreciate practical, battle-tested marketing strategies for professional services.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Dirk Derrick - One Room Practice to a 35 Attorney Powerhouse
Q: How do you charge for this service, and who is it not for?
The host and Dirk discuss two main pricing models: a per-session crewed package with a fixed hourly rate and a contingency-based model for cases with limited cash but high potential value, clarifying who benefits most from each approach.
Dirk Derrick - One Room Practice to a 35 Attorney Powerhouse
Q: So why don't you tell us a little bit about what this is?
Dirk Derrick explains the origins of creating a dedicated data-focused focus group practice, detailing how they collect 107 data points per juror, how they use that to predict outcomes, and how it informs case strategy and settlement discussions.
Vance Morris, "The Disney Guy"!
Q: Can you explain how you combine service with direct response marketing and why it's effective for small businesses?
Direct response marketing delivers measurable ROI and, when paired with a strong service experience (the 'Disney-fied' touch), creates value that extends beyond a single sale to long-term relationships and referrals.
Vance Morris, "The Disney Guy"!
Q: How did these low points shape your approach to business and customer service?
They demonstrated resilience and the importance of staying focused on health and tenacity, using those experiences to inform a mission-driven approach and a relentless emphasis on customer service as a differentiator.
Marketing, Law & Trust with Peter Hoppenfeld
Q: What non-negotiables should a health or wellness practitioner have in place before marketing their services?
Establish a solid foundation: clear entity structure, well-drafted contracts for employees and contractors, protected IP, licenses and trademarks, robust privacy policy and terms, compliant use of testimonials, can-spam compliance, opt-in processes, and a plan for respectful data handling across channels.

Audience Metrics

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Gender Skew
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Frequently Asked Questions About World of Marketing

What is World of Marketing about and what kind of topics does it cover?

This show focuses on practical strategies for growing professional services businesses through modern marketing, sales systems, and customer experience. Episodes routinely cover specialized marketing for law firms and medical practices, AI and data-driven attribution in advertising, and hands-on tactics like direct-response marketing, thought leadership, and service design inspired by high-profile brands. A standout thread across episodes is turning niche expertise into scalable client acquisition through repeatable processes, clear messaging, and ethical, client-centric positioning. The format often features guests who are practitioners or strategists with direct experience in legal, medical, or high-ticket professional services, sharing a... more

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Which podcasts are similar to World of Marketing?

These podcasts share a similar audience with World of Marketing:

1. Lunch Hour Legal Marketing
2. Personal Injury Mastermind w/ Chris Dreyer

How many episodes of World of Marketing are there?

World of Marketing launched 10 years ago and published 284 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on World of Marketing?

Recent guests on World of Marketing include:

1. Michael Patrick Strach
2. Dirk Derrick
3. Dawn Copy Queen
4. Dr. Eric Williams
5. Peter Hoppenfeld
6. Eiman Bissam
7. Dave Frees
8. Paul Greene

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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