
Psychologie spielt in der Wirtschaft eine immer wichtigere Rolle. Denn egal ob es darum geht, Produkte zu vermarkten (Werbe- und Konsumentenpsychologie), Verhandlungen zu führen (Verhandlungspsychologie), den richtigen Bewerber zu finden (Personalauswahl) oder Mitarbeiter weiterzubilden (Personalentwicklung), wer über die Bedeutung psychologischer Effekte weiß, kann folgenschwere Fehler vermeiden.... more
| Publishes | Infrequently | Episodes | 90 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language | Category | Education | |||

Hast du dich jemals gefragt, warum die Werbung, die du online siehst, manchmal unheimlich passend wirkt? Dahinter steckt oft eine hochentwickelte Form der maßgeschneiderten Massenbeeinflussung, angetrieben durch künstliche Intelligenz (KI) und selbst... more
Beeinflussungstechniken sind überall – im Alltag, in Verhandlungen oder im Verkauf. Sie werden oft so geschickt eingesetzt, dass wir sie kaum bemerken. Diese Episode stellt drei wissenschaftlich fundierte Techniken vor, die vielen Menschen unbekannt ... more
In der Studie von List, Murphy, Price und James (2019) wurde untersucht, ob Spendenkampagnen, die auf den persönlichen Nutzen der Spenderinnen abzielen, effektiver sind als solche, die den Nutzen für die Empfängerinnen betonen. Die Forscher führten e... more
In diesem Video beleuchten wir drei der häufigsten und kostspieligsten Fehler in der Personalauswahl und -entwicklung. Diese Fehler führen zu schlechteren Geschäftsergebnissen, hohen Fluktuationsraten und massiven finanziellen Verlusten. 1. Toleranz ... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #210 |
Listeners, social reach, demographics and more for this podcast.
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These podcasts share a similar audience with Wirtschaftspsychologie:
1. Der Tag
2. Lage der Nation - der Politik-Podcast aus Berlin
3. Die Lage
Wirtschaftspsychologie launched 5 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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