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Why to the Way

Sarah Jeanneault
Imposter Syndrome
Dominique Gruber
Estate Kit
Personal Branding
Careers
Clearly Canadian
Sunshine Coast, Canada
Victoria, Canada
Entrepreneurship
Death
Estate Planning
Product Discovery
Decision Making
Andrea Wojnicki
Investment Banking

Why to the Way is hosted by Sarah Jeanneault and Heather McPherson. Each episode explores a crossroads or pivotal moment when someone made a defining choice. Together, they unpack what happened, what the guest ultimately chose, and the deeper reasons behind that decision. This is a podcast about perspective, decision-making, and the moments that shape who we become. Every episode invites listeners... more

PublishesTwice monthlyEpisodes9Founded4 months ago
Number of ListenersCategories
CareersBusinessManagement

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Artwork for Why to the Way

Latest Episodes

Amy Baryshnik spent nearly two decades working for other people's businesses — investment banking in LA, private equity in New York, investment management in Toronto, Chief of Staff at Knixwear — learning everything she could about how companies are ... more

Dominique Gruber had built everything she wanted: a mixed-animal veterinary practice in rural Montana co-owned with her husband, three kids, a team she loved, and a community that depended on her. Then everything shifted — not because of a decision s... more

What if the first sign of burnout isn't exhaustion — it's resentment? Dr. Erin Wiley, a naturopathic doctor who works with high performers, says the moment you catch yourself thinking "I'd be happier if I just got paid more" is the moment to pay atte... more

Most people treat imposter syndrome as a problem to solve. Dr. Andrea Wojnicki — executive communication coach, podcaster, and author — thinks that's exactly backwards. In her view, imposter syndrome is proof you're pushing yourself, and the people w... more

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Recent Guests

Dominique Gruber
Veterinary professional and former practice owner; widow
Former mixed animal practice owner, Montana
Episode: Grace and Space: Dominique Gruber on Starting Over
Dr. Erin Wiley
Naturopath specializing in peak performance
Naturopathic practice in Ontario
Episode: The Energy Wheel: Dr. Erin Wiley on How To Avoid Burnout
Andrea Wojnicki
Executive communication coach, branding expert, author
Talk About Talk / University of Toronto (academic background)
Episode: Celebrate Imposter Syndrome with Dr. Andrea Wojnicki
Martha Malloy
Founder of Bets & Jams, former product/UX leader in tech
Bets & Jams
Episode: Love Your Mondays: Martha Malloy on Reinvention
Jennifer Blackburn
CMO of Clearly Canadian
Clearly Canadian
Episode: Brand Builder, Risk Taker: Jennifer Blackburn on Knowing When to Leap
Carolyn Lawrence
Consultant focusing on strategy, inclusivity, and organizational change
Independent consultant / Founder of Carolyn Lawrence Consulting
Episode: Leaping Over Obstacles: Carolyn Lawrence on Leading Change

Hosts

Sarah Jeanneault
Host of the show, with a focus on exploring crossroads and pivotal career moments.
Heather McPherson
Co-host, contributing to conversations on decision-making, leadership, and career transitions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#150
Canada/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Life Reimagined: Tammy Janes on Transformation & Letting Go
Q: What was Tammy's turning point when her team was made redundant, and how did that shape her next steps?
Tammy describes redundancy as a recognizable reality in large organizations. Even though it was challenging, she framed it as an opportunity to apply what she had built—engineering organizational capability so that processes and transformations could endure beyond her role, which eventually led her to pursue a new chapter at Sofina Foods.
Leaping Over Obstacles: Carolyn Lawrence on Leading Change
Q: How has your messaging evolved in DEI work to emphasize business outcomes rather than simply the language of inclusion?
I shifted to focusing on the leader's experience and tangible barriers to execution, using measurable outcomes to demonstrate impact. The emphasis moved from DEI as a standalone initiative to an integrated business function that improves performance and equity at scale.
Leaping Over Obstacles: Carolyn Lawrence on Leading Change
Q: What sparked your move from Deloitte to starting your own consultancy, and how did you test that move with your community?
I confronted fear about leaving my dream job, sought guidance from my close network, and explored several opportunities. The feedback from my community—being told I could have a huge impact if I launched my own practice—gave me the confidence to start. I tested the waters with initial clients while building a supportive network.
Leaping Over Obstacles: Carolyn Lawrence on Leading Change
Q: Can you describe how you approached change inside a very large, structured organization like Deloitte?
I shifted from trying to force change to diagnosing the system, understanding the people involved, and then proposing small, actionable tweaks that could be adopted widely. This approach made the change feel like a natural evolution rather than a confrontation, and it helped align performance metrics with inclusion goals.
Brand Builder, Risk Taker: Jennifer Blackburn on Knowing When to Leap
Q: How did balancing motherhood influence career decisions?
She emphasizes prioritizing family needs and using the resilience developed as a working parent to manage transitions, travel, and leadership roles without sacrificing personal life.

Audience Metrics

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Frequently Asked Questions About Why to the Way

What is Why to the Way about and what kind of topics does it cover?

Across episodes, the conversations center on pivotal career moments, how guests navigate high-stakes choices, and the factors that drive those decisions. Expect candid reflections on reinvention, leadership, and managing change within large organizations or ambitious ventures, with practical takeaways about mindset, timing, and risk. The format often blends personal anecdotes with broad lessons on perspective and decision-making, making it helpful for listeners who are evaluating career paths, building teams, or pursuing transformative projects. A few episodes spotlight topics like transformation, DEI, and product discovery, signaling a thoughtful approach to how people steer their careers in complex, fast-moving environments. A notable str... more

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Which podcasts are similar to Why to the Way?

These podcasts share a similar audience with Why to the Way:

1. The Mel Robbins Podcast
2. The Daily

How many episodes of Why to the Way are there?

Why to the Way launched 4 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Why to the Way?

Recent guests on Why to the Way include:

1. Dominique Gruber
2. Dr. Erin Wiley
3. Andrea Wojnicki
4. Martha Malloy
5. Jennifer Blackburn
6. Carolyn Lawrence

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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