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Artwork for Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy

Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy

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Why are there only three women in the ranking of the top 50 YouTubers worldwide? This four-part investigative series delves deep into the gender imbalance on YouTube, uncovering why men overwhelmingly dominate the platform as the top earners and most-subscribed channels. Led by industry expert Shoshana Eilon, the series features interviews with YouTubers, journalists, creator economy leaders, and ... more

PublishesWeeklyEpisodes5Founded4 months ago
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Artwork for Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy

Latest Episodes

In the final episode of Who Killed the Female YouTube Star, Shoshana Eilon delves into the role of YouTube’s algorithm in perpetuating the platform’s gender gap. Though YouTube was originally envisioned as a democratized space, its recommendation sys... more

Why are female creators on YouTube relentlessly targeted with hate? In this episode, host Shoshana Eilon dives into the abuse faced by women on the platform.

Creators share personal accounts of the vitriol that targets their looks, humor, and cre... more

In Episode 2 of Who Killed the Female YouTube Star, we examine how YouTube’s evolving monetization model has deepened gender disparity on the platform. Beginning with Heather Armstrong, the pioneering “mommy blogger,” we trace how early female creato... more

Rewind to 2006: Susan Wojcicki champions Google’s acquisition of YouTube, setting the stage for the platform to become a global powerhouse. Host Shoshana Eilon explores YouTube’s mission to democratize content creation, liberating it from Hollywood’s... more

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Reviews

5.0 out of 5 stars from 6 ratings
  • A revelation into something I thought I knew about

    Fascinating investigation into a platform we thought we all knew about, exposing how and why some of the age old barriers have emerged in one of our most contemporary industries. Brilliantly produced and researched a must listen for anyone working in media, entertainment, advertising or the creator economy

    Apple Podcasts
    5
    pocastcommuter
    United Kingdom4 months ago

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