
Welcome to What Would They Do?, the customer experience podcast for online business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experi... more
| Publishes | Weekly | Episodes | 77 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||

If you've ever caught yourself adding yet another idea to your list and calling it progress, this episode is for you.
So many small business owners are sitting on genuinely brilliant ideas that never make it out of the planning phase, and it's not b... more
What if your email automations could do the heavy lifting of personalisation... without you writing a separate email for every type of subscriber?
That's exactly what we dig into in this hot seat episode with Rachel Smith, freelance journalist, copy... more
Most of us think about customer experience as something we do for other people.
But the most intentional brand experiences start with how clear you are about your own direction as a business owner.
In this short and actionable episode, I'm introduc... more
Last year's State of the Customer Survey fundamentally shifted how I think about what online business owners and their customers need in the online space.
Right now, I'm running it again, because 2026 feels like a very different conversation.
In th... more
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Most customer experience advice assumes you have a corporate budget and a tech stack the size of Netflix. Nadine Nethery knows you don't and she's here to help you create remarkable experiences anyway.
As a customer experience strategist and copywriter, Nadine answers real listener questions about every stage of the customer journey. She covers retention strategies, email marketing, offer positioning, customer delight, and how to spot when your best clients are about to ghost you before they ac... more
I love that these are short and direct. I especially liked the sales page retention episode.
I love when podcasts get right to the heart and go deep with expert advice… and that’s exactly what Nadine does! She brings out the best in her guests and is a delightful interviewer. Great convos and super actionable tips.
Love Nadine’s approach to customer experience and retention. I’ve gotten so many ideas from listening to this podcast. Recommended!
I’m obsessed with the Candocontent podcast. Every episode feels like sitting down with a friend who actually gets how hard it can be to create content that converts — without losing your mind (or your weekends). The conversations are thoughtful, strategic, and refreshingly real. I always walk away with a new idea or reminder to keep things simple and human-first. If you care about building a business that feels aligned and gets results, this one’s a must-listen.
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Apple Podcasts | #182 |
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The show centers on practical customer experience strategies for online businesses, with a strong emphasis on retention, messaging, pricing, and onboarding. Episodes frequently explore how to design intentional customer journeys, reduce churn, and use human-first approaches to improve engagement without heavy tech. A notable thread across episodes is the integration of membership models, live coaching concepts, and scalable systems (including AI-assisted tools) to keep customers delighted and coming back. Standout elements include actionable frameworks, listener-driven Q&A formats, and case studies that demonstrate how small teams can compete with bigger brands by focusing on clarity, trust signals, and authentic customer connections.
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These podcasts share a similar audience with this podcast:
1. Staying Solo
2. The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
3. Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching
4. The Amy Porterfield Show
5. Jereshia Said
this podcast launched a year ago and published 77 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Dr. Tiffany Shelton
2. Jasmine Parasram
3. Kelsey McCormick
4. Suz Chadwick
5. Ami Williams
6. Ash McDonald
7. Jasmine Jonte
8. Dolly DeLong
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