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Artwork for What Would They Do? The Customer Experience Podcast For Online Business

What Would They Do? The Customer Experience Podcast For Online Business

Nadine Nethery | Customer Experience Strategist & Copywriter
Customer Experience
Personalization
Email Marketing
Course Launch Strategies
Marketing Strategies
Audience Engagement
Data-Driven Marketing
Sales Engagement
Coaching
Messaging Disconnect
Social Proof
Customer Loyalty
Virtual Events
Objections Handling
Sales Page Optimization
Customer Retention
Customer Journey
Small Business Support
Customer Service
Behavior-Driven Email Marketing

Welcome to What Would They Do?, the customer experience podcast for online business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experi... more

PublishesWeeklyEpisodes63Foundeda year ago
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MarketingBusinessEntrepreneurship

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Artwork for What Would They Do? The Customer Experience Podcast For Online Business

Latest Episodes

Is there a way to sell that doesn’t exhaust you or your audience?

In this guest episode, I am joined by launch strategist Kelsey McCormick, founder of Coming Up Roses, to unpack what sustainable selling actually looks like for creative business owne... more

In today’s episode, we embark on a customer experience adventure… straight into my rural Sydney coffee scene. Because nothing reveals the truth about customer loyalty faster than a café.

Let’s break down the 3 levels of personalisation every online ... more

In this episode, I tackle a listener question that hits a little too close to home for many online business owners:

“I’ve shown up so much more over the past few months, and grown my email list considerably, but I’m still not selling my offers. How ... more

In today’s guest episode, I‘m joined by brand coach Suz Chadwick to unpack a big, timely question:

“In the age of AI slop, what does an authentic personal brand actually look like? And how do you create a customer experience that still feels real?” more

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Recent Guests

Kelsey McCormick
Launch strategist; founder of Coming Up Roses
Coming Up Roses
Episode: 59. Campaign Thinking & a smarter way to launch your offers with Kelsey McCormick
Suz Chadwick
Brand coach and mindset coach
Brand Builders Lab
Episode: 56. From personal brand to customer loyalty & what actually builds trust with Suz Chadwick
Ami Williams
Copywriter, AI expert, brain behind CommsBot
CommsCamp
Episode: Pod Birthday #2 Episode: Scaling student support with CustomGPTs (without sacrificing the experience) with Kirsty Fanton & Ami Williamson
Jasmine Jonte
Course whisperer helping experts productize their knowledge into successful online programs
Episode: 53. AI, course design, and the evolution of content-only learning experiences with Jasmine Jonte
Dolly DeLong
Successful family photographer and systems expert
Photography Summit Host
Episode: 52. Amplifying the client journey in service-based businesses
Shelley Hitz
Supports people who want to write and publish their first book via digital resources and courses.
Christian Book Academy
Episode: 51. Thinking About Switching Email Platforms? Here’s my recommendation...
Hamilton Schmid
Founder of Your Virtual Cornerstone, a full service team supporting women in the online space
Your Virtual Cornerstone
Episode: 48. Creating personal client experiences & healthy boundaries with Hamilton Schmid
Ally Anderson
Founder of Akari Digital, expert in data analytics, user experience, SEO, and systems
Akari Digital
Episode: 43. Data-driven funnel fixes to simplify your funnel and skyrocket conversions with Ally Anderson
David Wachs
Founder of Handwrytten
Handwrytten
Episode: 42. Boosting customer loyalty and personal touches at scale with Handwrytten Founder David Wachs

Host

Nadine Nethery
Host of the customer experience podcast for online business owners; focuses on practical CX, retention, email marketing, and community-building strategies.

Reviews

5.0 out of 5 stars from 25 ratings
  • Customer experience advice that doesn't require a massive budget

    Most customer experience advice assumes you have a corporate budget and a tech stack the size of Netflix. Nadine Nethery knows you don't and she's here to help you create remarkable experiences anyway.

    As a customer experience strategist and copywriter, Nadine answers real listener questions about every stage of the customer journey. She covers retention strategies, email marketing, offer positioning, customer delight, and how to spot when your best clients are about to ghost you before they ac... more

    Apple Podcasts
    4
    Smitty Smittz
    United States2 months ago
  • Great length

    I love that these are short and direct. I especially liked the sales page retention episode.

    Apple Podcasts
    5
    Barb Davids
    United States2 months ago
  • Super smart tips!

    I love when podcasts get right to the heart and go deep with expert advice… and that’s exactly what Nadine does! She brings out the best in her guests and is a delightful interviewer. Great convos and super actionable tips.

    Apple Podcasts
    5
    Laura Sprinkle
    United States4 months ago
  • Great actionable advice

    Love Nadine’s approach to customer experience and retention. I’ve gotten so many ideas from listening to this podcast. Recommended!

    Apple Podcasts
    5
    Shelley Hitz
    United States5 months ago
  • Refreshingly Real + Actionable Content

    I’m obsessed with the Candocontent podcast. Every episode feels like sitting down with a friend who actually gets how hard it can be to create content that converts — without losing your mind (or your weekends). The conversations are thoughtful, strategic, and refreshingly real. I always walk away with a new idea or reminder to keep things simple and human-first. If you care about building a business that feels aligned and gets results, this one’s a must-listen.

    Apple Podcasts
    5
    HollyHaynes
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the human-first approach to customer experience.
Guests consistently bring practical CX and retention insights.
Content balances strategy with implementable steps over fluff.
Host asks real questions and pulls actionable tips from guests.
Short, actionable episodes perfect for busy founders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

59. Campaign Thinking & a smarter way to launch your offers with Kelsey McCormick
Q: What's your take on waitlists and pre-launch warm-up, and can they really work?
Waitlists and warm-up can be highly effective when done strategically. They move people from lurkers to active leads by providing value, education, and early access opportunities. The approach should be tailored, not generic, and should stage communications so the audience feels informed and supported rather than manipulated.
59. Campaign Thinking & a smarter way to launch your offers with Kelsey McCormick
Q: Can you explain trust-building and what it looks like for creative businesses before a launch opens?
Trust-building involves ongoing pre-launch work—the warm-up—where you engage with your audience, solicit feedback, offer value, and create a dialogue rather than simply announcing availability. Tactics include waitlists, interest lists, direct messages, and public visibility so leads are ready to make a confident, empowered decision when doors open.
Pod Birthday #1 Episode: Case Study | 9,000 Free Signups, 10% Conversions, 6 Figures, and Zero Pushy Sales with Brooke Henry
Q: How do you ensure your offers appear at the right time without seeming pushy?
By embedding the upgrade as a clear, ongoing option from day one, validating it with examples of what's included, and sharing tangible previews and outcomes to illustrate value, all while maintaining the same price throughout the event.
Pod Birthday #1 Episode: Case Study | 9,000 Free Signups, 10% Conversions, 6 Figures, and Zero Pushy Sales with Brooke Henry
Q: What's your burning question about customer experience that you'd like answered on the show?
The guest asks for a method to ensure a cohesive end-to-end customer experience, with offers presented at natural points rather than feeling salesy, and for strategies to make every touchpoint feel aligned with the overall brand journey.
44. Repurposing testimonials: clever ways to boost conversions and retention
Q: What are some clever ways to repurpose testimonials?
Use short testimonials in emails and sales pages, medium ones for onboarding, and long-form testimonials for blogs or podcasts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical CX-focused show for online business owners, course creators, and service providers. Episodes center on customer retention, client journeys, email marketing, and converting engagement into loyalty, often featuring real-world case studies and actionable tactics that don't require heavy tech investments. A notable strength is the host's hands-on approach, highlighting human-centric strategies like personal touches, onboarding improvements, and community-driven programs, with frequent references to retention labs, micro-commitments, and interactive sales pages. The show stands out for its concrete, ready-to-implement tips and guest mix ranging from course designers to service professionals, making it valuable for listeners who want ... more

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this podcast launched a year ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kelsey McCormick
2. Suz Chadwick
3. Ami Williams
4. Jasmine Jonte
5. Dolly DeLong
6. Shelley Hitz
7. Hamilton Schmid
8. Ally Anderson

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