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Artwork for What Would They Do? The Customer Experience Podcast For Online Business

What Would They Do? The Customer Experience Podcast For Online Business

Nadine Nethery | Customer Experience Strategist & Copywriter
Customer Experience
Email Marketing
Customer Journey
Retention Lab
Customer Retention
Personalization
Retention Strategies
Marketing Strategies
Audience Engagement
Customer Loyalty
Retention
Online Business
Business Strategy
Course Launch Strategies
Service Providers
Coaching
Sales Strategies
Marketing
Data-Driven Marketing
Sales Engagement

Welcome to What Would They Do?, the customer experience podcast for online business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experi... more

PublishesWeeklyEpisodes73Foundeda year ago
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MarketingBusinessEntrepreneurship

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Artwork for What Would They Do? The Customer Experience Podcast For Online Business

Latest Episodes

Running a virtual event that people actually engage with from start to finish is something a lot of small business owners dream about, and spend way too long sitting on.

In this episode, I'm pulling back the curtain on the Retention Games, my first ... more

What if retention wasn’t about luck, but about how you design your offer from the very beginning?

In this episode, I’m joined by neuropsychologist and systems strategist Dr. Tiffany Shelton, who has built a program with a 95% retention rate (yes, le... more

Your audience is opening emails, watching the content, replying in the community and liking the posts.

So why does it still feel like nothing is actually moving forward?

In this bite-sized episode, I unpack a problem that affects memberships, cours... more

YouTube

Sales have slowed down. Your offers suddenly feel questionable. And now you’re wondering whether it’s time to scrap everything and start over.

Before you retire your offer and spiral into an offer identity crisis, listen to this episode.

This is wh... more

YouTube

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Recent Guests

Dr. Tiffany Shelton
Neuropsychologist turned coach helping high-achieving women reclaim time through systems
Episode: 68. 95% Client Retention without burning out with Dr. Tiffany Shelton
Jasmine Parasram
Founder of Creative Business Kitchen, pricing coach for makers and creatives
Creative Business Kitchen
Episode: 61. Pricing psychology, business confidence & client experience with Jasmine Parasram
Kelsey McCormick
Launch strategist; founder of Coming Up Roses
Coming Up Roses
Episode: 59. Campaign Thinking & a smarter way to launch your offers with Kelsey McCormick
Suz Chadwick
Brand coach and mindset coach
Brand Builders Lab
Episode: 56. From personal brand to customer loyalty & what actually builds trust with Suz Chadwick
Ami Williams
Copywriter, AI expert, brain behind CommsBot
CommsCamp
Episode: Pod Birthday #2 Episode: Scaling student support with CustomGPTs (without sacrificing the experience) with Kirsty Fanton & Ami Williamson
Ash McDonald
Therapist turned business strategist and coach
Episode: Pod Birthday #3 Episode: A therapist’s secrets to creating safe and authentic group environments with Ash McDonald
Jasmine Jonte
Course whisperer helping experts productize their knowledge into successful online programs
Episode: 53. AI, course design, and the evolution of content-only learning experiences with Jasmine Jonte
Shelley Hitz
Supports people who want to write and publish their first book via digital resources and courses.
Christian Book Academy
Episode: 51. Thinking About Switching Email Platforms? Here’s my recommendation...
Hamilton Schmid
Founder of Your Virtual Cornerstone, a full service team supporting women in the online space
Your Virtual Cornerstone
Episode: 48. Creating personal client experiences & healthy boundaries with Hamilton Schmid

Host

Nadine Nethery
Host and CX strategist focused on retention and customer journeys

Reviews

5.0 out of 5 stars from 28 ratings
  • Customer experience advice that doesn't require a massive budget

    Most customer experience advice assumes you have a corporate budget and a tech stack the size of Netflix. Nadine Nethery knows you don't and she's here to help you create remarkable experiences anyway.

    As a customer experience strategist and copywriter, Nadine answers real listener questions about every stage of the customer journey. She covers retention strategies, email marketing, offer positioning, customer delight, and how to spot when your best clients are about to ghost you before they ac... more

    Apple Podcasts
    4
    Smitty Smittz
    United States4 months ago
  • Great length

    I love that these are short and direct. I especially liked the sales page retention episode.

    Apple Podcasts
    5
    Barb Davids
    United States4 months ago
  • Super smart tips!

    I love when podcasts get right to the heart and go deep with expert advice… and that’s exactly what Nadine does! She brings out the best in her guests and is a delightful interviewer. Great convos and super actionable tips.

    Apple Podcasts
    5
    Laura Sprinkle
    United States6 months ago
  • Great actionable advice

    Love Nadine’s approach to customer experience and retention. I’ve gotten so many ideas from listening to this podcast. Recommended!

    Apple Podcasts
    5
    Shelley Hitz
    United States7 months ago
  • Refreshingly Real + Actionable Content

    I’m obsessed with the Candocontent podcast. Every episode feels like sitting down with a friend who actually gets how hard it can be to create content that converts — without losing your mind (or your weekends). The conversations are thoughtful, strategic, and refreshingly real. I always walk away with a new idea or reminder to keep things simple and human-first. If you care about building a business that feels aligned and gets results, this one’s a must-listen.

    Apple Podcasts
    5
    HollyHaynes
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

- Guests bring actionable tips with real-world results and case studies.
- Clear, practical CX guidance tailored for small businesses and online creators.
- The host emphasizes human-centric, empathetic approaches over flashy tech and fluff.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

66. Before you retire your offer, listen to this
Q: So today's listener question is this one. I've been stuck in a sales drought, and the longer it's going on, the more I doubt my offers are still relevant.
The host reframes the issue as a need to diagnose the customer journey and align messaging with what buyers actually need, emphasizing that the problem often lies in how the offer is presented rather than the offer itself. The recommended approach is to test clarity, trust, and fit from the customer's perspective and to design intentional journeys that connect the offer to the buyer's goals.
61. Pricing psychology, business confidence & client experience with Jasmine Parasram
Q: Where should listeners start if they know they're undercharging?
Begin by calculating a billable-hour rate based on target salary and expenses, then translate that into pricing that reflects time, outcomes, and the value of solving the client's problem.
61. Pricing psychology, business confidence & client experience with Jasmine Parasram
Q: What is the first emotional barrier you see clients face when discussing pricing?
The initial fear of hearing 'no' and assuming that one no means everyone will say no, which keeps them from putting themselves forward.
59. Campaign Thinking & a smarter way to launch your offers with Kelsey McCormick
Q: What's your take on waitlists and pre-launch warm-up, and can they really work?
Waitlists and warm-up can be highly effective when done strategically. They move people from lurkers to active leads by providing value, education, and early access opportunities. The approach should be tailored, not generic, and should stage communications so the audience feels informed and supported rather than manipulated.
59. Campaign Thinking & a smarter way to launch your offers with Kelsey McCormick
Q: Can you explain trust-building and what it looks like for creative businesses before a launch opens?
Trust-building involves ongoing pre-launch work—the warm-up—where you engage with your audience, solicit feedback, offer value, and create a dialogue rather than simply announcing availability. Tactics include waitlists, interest lists, direct messages, and public visibility so leads are ready to make a confident, empowered decision when doors open.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical customer experience strategies for online businesses, with a strong emphasis on retention, messaging, pricing, and onboarding. Episodes frequently explore how to design intentional customer journeys, reduce churn, and use human-first approaches to improve engagement without heavy tech. A notable thread across episodes is the integration of membership models, live coaching concepts, and scalable systems (including AI-assisted tools) to keep customers delighted and coming back. Standout elements include actionable frameworks, listener-driven Q&A formats, and case studies that demonstrate how small teams can compete with bigger brands by focusing on clarity, trust signals, and authentic customer connections.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Empowered Business
2. The Gorgeous Effect
3. The Amy Porterfield Show
4. SmartLess

How many episodes of this podcast are there?

this podcast launched a year ago and published 73 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Dr. Tiffany Shelton
2. Jasmine Parasram
3. Kelsey McCormick
4. Suz Chadwick
5. Ami Williams
6. Ash McDonald
7. Jasmine Jonte
8. Shelley Hitz

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