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Artwork for What Would They Do? The Customer Experience Podcast For Small Business

What Would They Do? The Customer Experience Podcast For Small Business

Nadine Nethery | Customer Experience Strategist & Copywriter
Customer Experience
Personalization
Email Marketing
Course Launch Strategies
Marketing Strategies
Audience Engagement
Sales Engagement
Data-Driven Marketing
Coaching
Social Proof
Messaging Disconnect
Customer Loyalty
Virtual Events
Sales Page Optimization
Objections Handling
Customer Retention
Customer Journey
Small Business Support
Customer Service
Behavior-Driven Email Marketing

Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experie... more

PublishesWeeklyEpisodes48Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for What Would They Do? The Customer Experience Podcast For Small Business

Latest Episodes

In this final episode of the reflection and intention-setting series, I share my personal approach to planning with purpose and how intentionality can shape your business in 2026 and beyond.

I open up about how I mapped out my entire year in advance... more

I’m kicking off 2026 with a shift that’s quietly changing the way we do business. In this bite-sized solo episode, I reflect on my Word of the Year: Community. And what it means for the online space, the rise (and fall) of self-paced resources, and w... more

As 2025 winds down, I’m pulling back the curtain on what this rollercoaster of a year really looked like behind the scenes in my business.

From record-breaking months to dips that tested my resilience, this transparent wrap-up is part celebration, p... more

Shelley Hitz, founder of Christian Book Academy and Retention Lab Incubator member, submitted a brilliant question: “What should I actually do with all the member testimonials I’ve collected?” This bite-sized episode breaks down exactly how to repurp... more

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Recent Guests

Shelley Hitz
Founder of Christian Book Academy
Christian Book Academy
Episode: 44. Repurposing testimonials: clever ways to boost conversions and retention
Ally Anderson
Founder of Akari Digital, expert in data analytics, user experience, SEO, and systems
Akari Digital
Episode: 43. Data-driven funnel fixes to simplify your funnel and skyrocket conversions with Ally Anderson
David Wachs
Founder of Handwrytten
Handwrytten
Episode: 42. Boosting customer loyalty and personal touches at scale with Handwrytten Founder David Wachs
Laura Kendrick
Copywriter with a focus on customer experience
Cheeky Copy
Episode: 40. Why your launch isn’t converting (even with the right audience) with Laura Kendrick
Laura Sprinkle
Affiliate partnership strategist and founder of Rootabl
Rootabl
Episode: 38. The 4-part framework for building profitable affiliate programs with Laura Sprinkle
Brenna McGowan
An authority on pre-selling and the creator of Anticipation Marketing Strategies
Episode: 37. From burnout to buy-In with Anticipation Marketing™ and Brenna McGowan
Ash McDonald
A therapist turned business strategist and coach who weaves psychological safety and intention into every brand touch point
Episode: 35. A therapist’s secrets to creating safe and authentic group environments with Ash McDonald
Holly Haynes
Business Strategist and Host of the Crush the Rush Podcast
Crush the Rush
Episode: 31. The real-life retreat strategy that builds raving fans with Holly Haynes
Madelyn Furlong
Website and marketing strategist, Showit website designer
Episode: 27. Why your website isn’t converting (and what to fix first) with Victoria Furlong

Host

Nadine Nethery
Customer Experience Strategist, Copywriter, and Audience Research Fanatic, focusing on actionable strategies for improving customer experiences and retention in small businesses.

Reviews

5.0 out of 5 stars from 23 ratings
  • Super smart tips!

    I love when podcasts get right to the heart and go deep with expert advice… and that’s exactly what Nadine does! She brings out the best in her guests and is a delightful interviewer. Great convos and super actionable tips.

    Apple Podcasts
    5
    Laura Sprinkle
    United Statesa month ago
  • Great actionable advice

    Love Nadine’s approach to customer experience and retention. I’ve gotten so many ideas from listening to this podcast. Recommended!

    Apple Podcasts
    5
    Shelley Hitz
    United States2 months ago
  • Refreshingly Real + Actionable Content

    I’m obsessed with the Candocontent podcast. Every episode feels like sitting down with a friend who actually gets how hard it can be to create content that converts — without losing your mind (or your weekends). The conversations are thoughtful, strategic, and refreshingly real. I always walk away with a new idea or reminder to keep things simple and human-first. If you care about building a business that feels aligned and gets results, this one’s a must-listen.

    Apple Podcasts
    5
    HollyHaynes
    United States3 months ago
  • Super actionable!

    I’m really enjoying the question and answer format of the show. What a great way to make sure the show is answering REAL questions people care about! Highly recommend-

    Apple Podcasts
    5
    Laura Jawad
    United States6 months ago
  • Full of great tips

    I always learn so much from listening to Nadine! I get ideas and inspiration every time. Well worth the time!

    Apple Podcasts
    5
    SWPDX25
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The unique voice of the host is noted for its clarity and ability to address real-world challenges faced by entrepreneurs.
Many find the content refreshingly practical, praising its focus on small businesses rather than large corporate strategies.
Listeners express gratitude for the personal touch and relatability, indicating that the podcast feels like a supportive community.
Listeners appreciate the actionable advice provided, often mentioning the podcast as a source of inspiration and practical strategies.
The format of question and answer is well-received, allowing for real-time solutions to common customer experience issues.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

44. Repurposing testimonials: clever ways to boost conversions and retention
Q: What are some clever ways to repurpose testimonials?
Use short testimonials in emails and sales pages, medium ones for onboarding, and long-form testimonials for blogs or podcasts.
42. Boosting customer loyalty and personal touches at scale with Handwrytten Founder David Wachs
Q: How do you continue to stay in touch with clients as your business grows?
It's challenging to maintain personal touches as the client base expands, requiring a focus on meaningful engagement rather than just email communication.
37. From burnout to buy-In with Anticipation Marketing™ and Brenna McGowan
Q: How does pre-selling influence customer retention and customer loyalty down the track?
Pre-selling enhances customer autonomy in decision-making, leading to better-fit clients who are motivated to take action and achieve results, thus increasing retention.
35. A therapist’s secrets to creating safe and authentic group environments with Ash McDonald
Q: What's one thing they could do today to start facilitating safe spaces?
Put yourself in the shoes of the people you are holding space for, considering their needs and feelings throughout the process.
32. The 3-step plan to re-engage your email list after ghosting it
Q: How would you begin a re-engagement strategy for an email list after not emailing subscribers for over six months?
Start with an authentic reintroduction email delivering a piece of value, followed by a three-email warm-up sequence that builds trust and engages subscribers again.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on practical and innovative customer experience strategies for small business owners, the content provides actionable insights without necessitating expensive tools or marketing budgets. Topics frequently discussed include email marketing, brand messaging, retention strategies, and the customer journey, including how to enhance customer loyalty and engagement. The format is largely Q&A, allowing listeners to gain direct answers to their pressing concerns while fostering a community feel that encourages personal connection and genuine customer experiences.

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this podcast launched a year ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Shelley Hitz
2. Ally Anderson
3. David Wachs
4. Laura Kendrick
5. Laura Sprinkle
6. Brenna McGowan
7. Ash McDonald
8. Holly Haynes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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