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Artwork for What Would They Do? The Customer Experience Podcast For Online Business

What Would They Do? The Customer Experience Podcast For Online Business

Nadine Nethery | Customer Experience Strategist & Copywriter
Customer Experience
Email Marketing
Customer Journey
Retention Lab
Customer Retention
Retention
Retention Strategies
Personalization
Online Business
Marketing Strategies
Audience Engagement
Customer Loyalty
Business Strategy
Course Launch Strategies
Service Providers
Coaching
Audience Research
Copywriting
Sales Strategies
Marketing

Welcome to What Would They Do?, the customer experience podcast for online business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experi... more

PublishesWeeklyEpisodes81Foundeda year ago
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MarketingBusinessEntrepreneurship

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Artwork for What Would They Do? The Customer Experience Podcast For Online Business

Latest Episodes

In this episode, I'm taking you behind the scenes of a recent client project that completely changed the direction of an established membership.

Like many business owners, my client thought she had a pretty good understanding of what her members wan... more

In this episode, I'm unpacking a cancellation survey response from a former Retention Lab member that perfectly captures one of the biggest misconceptions I see in online business:

"I'm focused on getting members right now, so there's no need to foc... more

You've launched before, your audience knows you, and your offers have sold successfully.

So surely launching your next offer should be easier...

Right? Not always.

In this episode, I share the behind-the-scenes story of working with Krista Miller ... more

If your evergreen funnel isn't converting, your membership churn is creeping up, or you just have a nagging feeling something in your customer journey is off... this episode is going to help you start diagnosing the issue.

The tricky thing about a b... more

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Recent Guests

Krista Miller
Owner of Summit in a Box, teaches online business owners to plan and launch profitable virtual summits
Summit in a Box
Episode: 75. The best launches start with this (nope, it’s not copy)
Rachel Smith
Freelance journalist and copywriter; runs Rachel's List; Retention Lab member
Rachel's List / The Content Byte podcast
Episode: 72. Hot Seat: How to make your email automations feel personal with Rachel Smith
Dr. Tiffany Shelton
Neuropsychologist turned coach helping high-achieving women reclaim time through systems
Episode: 68. 95% Client Retention without burning out with Dr. Tiffany Shelton
Jasmine Parasram
Founder of Creative Business Kitchen, pricing coach for makers and creatives
Creative Business Kitchen
Episode: 61. Pricing psychology, business confidence & client experience with Jasmine Parasram
Kelsey McCormick
Launch strategist; founder of Coming Up Roses
Coming Up Roses
Episode: 59. Campaign Thinking & a smarter way to launch your offers with Kelsey McCormick
Suz Chadwick
Brand coach and mindset coach
Brand Builders Lab
Episode: 56. From personal brand to customer loyalty & what actually builds trust with Suz Chadwick
Brooke Henry
Artist and online business educator, also known as BB Online
BB Henry Art / Retention Lab (founding member)
Episode: Pod Birthday #1 Episode: Case Study | 9,000 Free Signups, 10% Conversions, 6 Figures, and Zero Pushy Sales with Brooke Henry
Ami Williams
Copywriter, AI expert, brain behind CommsBot
CommsCamp
Episode: Pod Birthday #2 Episode: Scaling student support with CustomGPTs (without sacrificing the experience) with Kirsty Fanton & Ami Williamson
Ash McDonald
Therapist turned business strategist and coach
Episode: Pod Birthday #3 Episode: A therapist’s secrets to creating safe and authentic group environments with Ash McDonald

Host

Nadine Nethery
Host and CX strategist focused on retention and customer journeys

Reviews

5.0 out of 5 stars from 28 ratings
  • So many gold nuggets

    Whether it’s Nadine sharing her knowledge or one of the many brilliant experts she has on, I always wish I wasn’t listening in the car and at home instead so I could be taking notes. (Might be why I always revisit the pod to find the transcript!)

    Apple Podcasts
    5
    SydneyWordNerd
    Australia14 days ago
  • Customer experience advice that doesn't require a massive budget

    Most customer experience advice assumes you have a corporate budget and a tech stack the size of Netflix. Nadine Nethery knows you don't and she's here to help you create remarkable experiences anyway.

    As a customer experience strategist and copywriter, Nadine answers real listener questions about every stage of the customer journey. She covers retention strategies, email marketing, offer positioning, customer delight, and how to spot when your best clients are about to ghost you before they ac... more

    Apple Podcasts
    4
    Smitty Smittz
    United States6 months ago
  • Great length

    I love that these are short and direct. I especially liked the sales page retention episode.

    Apple Podcasts
    5
    Barb Davids
    United States6 months ago
  • Super smart tips!

    I love when podcasts get right to the heart and go deep with expert advice… and that’s exactly what Nadine does! She brings out the best in her guests and is a delightful interviewer. Great convos and super actionable tips.

    Apple Podcasts
    5
    Laura Sprinkle
    United States8 months ago
  • Great actionable advice

    Love Nadine’s approach to customer experience and retention. I’ve gotten so many ideas from listening to this podcast. Recommended!

    Apple Podcasts
    5
    Shelley Hitz
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

- Guests bring actionable tips with real-world results and case studies.
- Clear, practical CX guidance tailored for small businesses and online creators.
- The host emphasizes human-centric, empathetic approaches over flashy tech and fluff.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

66. Before you retire your offer, listen to this
Q: So today's listener question is this one. I've been stuck in a sales drought, and the longer it's going on, the more I doubt my offers are still relevant.
The host reframes the issue as a need to diagnose the customer journey and align messaging with what buyers actually need, emphasizing that the problem often lies in how the offer is presented rather than the offer itself. The recommended approach is to test clarity, trust, and fit from the customer's perspective and to design intentional journeys that connect the offer to the buyer's goals.
61. Pricing psychology, business confidence & client experience with Jasmine Parasram
Q: Where should listeners start if they know they're undercharging?
Begin by calculating a billable-hour rate based on target salary and expenses, then translate that into pricing that reflects time, outcomes, and the value of solving the client's problem.
61. Pricing psychology, business confidence & client experience with Jasmine Parasram
Q: What is the first emotional barrier you see clients face when discussing pricing?
The initial fear of hearing 'no' and assuming that one no means everyone will say no, which keeps them from putting themselves forward.
59. Campaign Thinking & a smarter way to launch your offers with Kelsey McCormick
Q: What's your take on waitlists and pre-launch warm-up, and can they really work?
Waitlists and warm-up can be highly effective when done strategically. They move people from lurkers to active leads by providing value, education, and early access opportunities. The approach should be tailored, not generic, and should stage communications so the audience feels informed and supported rather than manipulated.
59. Campaign Thinking & a smarter way to launch your offers with Kelsey McCormick
Q: Can you explain trust-building and what it looks like for creative businesses before a launch opens?
Trust-building involves ongoing pre-launch work—the warm-up—where you engage with your audience, solicit feedback, offer value, and create a dialogue rather than simply announcing availability. Tactics include waitlists, interest lists, direct messages, and public visibility so leads are ready to make a confident, empowered decision when doors open.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical customer experience strategies for online businesses, with a strong emphasis on retention, messaging, pricing, and onboarding. Episodes frequently explore how to design intentional customer journeys, reduce churn, and use human-first approaches to improve engagement without heavy tech. A notable thread across episodes is the integration of membership models, live coaching concepts, and scalable systems (including AI-assisted tools) to keep customers delighted and coming back. Standout elements include actionable frameworks, listener-driven Q&A formats, and case studies that demonstrate how small teams can compete with bigger brands by focusing on clarity, trust signals, and authentic customer connections.

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this podcast launched a year ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Krista Miller
2. Rachel Smith
3. Dr. Tiffany Shelton
4. Jasmine Parasram
5. Kelsey McCormick
6. Suz Chadwick
7. Brooke Henry
8. Ami Williams

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