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Artwork for What Would They Do? The Customer Experience Podcast For Online Business

What Would They Do? The Customer Experience Podcast For Online Business

Nadine Nethery | Conversion & Retention Strategist for Membership Site Owners and Course Creators
Customer Experience
Email Marketing
Retention Lab
Customer Journey
Customer Retention
Artificial Intelligence
Online Business
Retention
Personalization
Retention Strategies
Marketing Strategies
Audience Engagement
Customer Loyalty
Automation
Audience Research
Marketing
Loyalty Programs
Business Strategy
Course Launch Strategies
Service Providers

Welcome to What Would They Do?, the customer experience podcast for online business owners such as membership site owners, course creators and coaches. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience and retention strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore diffe... more

PublishesWeeklyEpisodes93Founded2 years ago
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Artwork for What Would They Do? The Customer Experience Podcast For Online Business

Latest Episodes

I'm a big believer in DIY. Sometimes doing the work yourself absolutely is the right decision.

But there's an important difference between asking: "Can I do this myself?" and "Should I do this myself?"

Because DIY isn’t free.

In Part 3 of my Outsi... more

YouTube

You probably don't need more customer research. And there's a good chance you've already gathered some today.

The problem?

It's scattered across your inbox, DMs, surveys, support questions, email analytics, cancellation forms, testimonials and prob... more

YouTube

The closer you are to your business, the harder it becomes to experience it like your customers do.

You know why every offer exists. You know what someone is ‘supposed’ to do after they buy. You understand how your emails, funnels and customer journ... more

YouTube

If you've ever found yourself posting on Instagram, hearing crickets, questioning your entire social media strategy and then disappearing for the next few weeks, this episode is for you.

I'm joined by Xanthe Appelyard, the creative mind behind Oh Si... more

YouTube

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Recent Guests

Xanthe Appleyard
Leisure-first online leadership strategist and founder of Oh Sierra
Oh Sierra
Episode: 86. A powerful social media rethink with Xanthe Appleyard
Kinsey Soderberg
Co-founder of her AI Club, specializes in building AI that runs a business without losing voice
Authentic AI / Her AI Club
Episode: 85. What to hand off to AI and what to keep human with Kinsey Soderberg
Laura Jawad
SEO strategist who helps service providers become more discoverable in the places customers search for their expert of choice
Laura Jawad Marketing (laurajadmarketing.com)
Episode: 83. From SEO to discoverability: How search is changing with Laura Jawad
Ceels Lockley
Office Strategist and Ecosystem Consultant
CeelsLockley.co / Sold Out Offers podcast
Episode: 80. What your offer ecosystem can learn from music festivals with Ceels Lockley
Krista Miller
Owner of Summit in a Box, teaches online business owners to plan and launch profitable virtual summits
Summit in a Box
Episode: 75. The best launches start with this (nope, it’s not copy)
Rachel Smith
Freelance journalist and copywriter; runs Rachel's List; Retention Lab member
Rachel's List / The Content Byte podcast
Episode: 72. Hot Seat: How to make your email automations feel personal with Rachel Smith
Dr. Tiffany Shelton
Neuropsychologist turned coach helping high-achieving women reclaim time through systems
Episode: 68. 95% Client Retention without burning out with Dr. Tiffany Shelton
Jasmine Parasram
Founder of Creative Business Kitchen, pricing coach for makers and creatives
Creative Business Kitchen
Episode: 61. Pricing psychology, business confidence & client experience with Jasmine Parasram
Kelsey McCormick
Launch strategist; founder of Coming Up Roses
Coming Up Roses
Episode: 59. Campaign Thinking & a smarter way to launch your offers with Kelsey McCormick

Host

Nadine Nethery
Host of the show focused on customer experience strategy, copywriting, and retention for small businesses and online courses. Evident expertise in CX, retention, and audience-first messaging.

Reviews

5.0 out of 5 stars from 32 ratings
  • Truly a Goldmine of Helpful Info!

    I’ve had frustrating conversations with company support that have lasted longer than these episodes - and Nadine packs WAY more useful stuff in. Anyone who serves customers can find value here!

    Apple Podcasts
    5
    WorkinManBlues763
    United States2 months ago
  • Genuinely so helpful

    I’m more of a creative than a business thinker, and this show has helped me improve my offerings so much, as well as simplify the clients experience!

    Apple Podcasts
    5
    Cake4kate
    United States2 months ago
  • Get in here! You need Nadine!!

    I'm not a billion-dollar business, but you wouldn't know that with Nadine in my back pocket, literally helping me create 5-star experiences!!

    Apple Podcasts
    5
    AuntieHasAThought
    United States2 months ago
  • So many gold nuggets

    Whether it’s Nadine sharing her knowledge or one of the many brilliant experts she has on, I always wish I wasn’t listening in the car and at home instead so I could be taking notes. (Might be why I always revisit the pod to find the transcript!)

    Apple Podcasts
    5
    SydneyWordNerd
    Australia3 months ago
  • Customer experience advice that doesn't require a massive budget

    Most customer experience advice assumes you have a corporate budget and a tech stack the size of Netflix. Nadine Nethery knows you don't and she's here to help you create remarkable experiences anyway.

    As a customer experience strategist and copywriter, Nadine answers real listener questions about every stage of the customer journey. She covers retention strategies, email marketing, offer positioning, customer delight, and how to spot when your best clients are about to ghost you before they ac... more

    Apple Podcasts
    4
    Smitty Smittz
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise authentic, human-centered approach and real-world results.
Practical, actionable CX advice that works for small businesses.
Strong emphasis on audience feedback and data-driven decisions.
Direct, concise episodes with useful takeaways for onboarding and retention.
Hosts and guests deliver clear steps, not fluffy theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#204
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

86. A powerful social media rethink with Xanthe Appleyard
Q: If you have any tip for listeners to make your approach that makes it look so easy, somewhat more doable in their own business, where would you recommend people start if they want to make social media more fun for them and incorporate it into their everyday life?
Xanthe recommends being realistic about the time available, beginning with writing what you want to say, and creating a repeatable marketing shift that helps you finish one post at a time. She frames social media as a long game and advises reassessing each week rather than planning too far ahead.
86. A powerful social media rethink with Xanthe Appleyard
Q: So can you trace back to that point where you shifted your efforts and leaned into the strategy that you're embracing in your business today? What changed in how your audience and or your clients relate to you?
Xanthe says her approach changed as she reshaped her business to make room for content she enjoyed creating. She treats content as a co-creation with her community, pays attention to audience responses, and uses that feedback to stay connected and guide future posts.
85. What to hand off to AI and what to keep human with Kinsey Soderberg
Q: Can you share some concrete examples of what you've built inside the club to support the customer experience?
Kinsey highlights custom playbooks, custom snapshots, and the Focus Dashboard as tangible, fast-delivery AI solutions that personalize the customer journey. She explains how these builds are auto-generated, branded, and delivered within minutes to users, enabling rapid experimentation and measurable impact.
83. From SEO to discoverability: How search is changing with Laura Jawad
Q: What is one burning customer experience obstacle you're currently facing in your business?
Laura describes the challenge of optimizing conversion for high-ticket services when buyers may take days or weeks to decide, emphasizing the need to design customer experiences that nurture trust and provide clear value over extended decision cycles.
80. What your offer ecosystem can learn from music festivals with Ceels Lockley
Q: How does Ceels describe the concept of the offer lineup and its impact on buyer journey?
She explains the lineup as an ecosystem design where offers are positioned to funnel buyers through a coherent journey, starting from pre-hype to headliner and beyond, rather than a generic ladder of pricing. This structure fosters a natural, uncopyable, and emotionally engaging experience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on practical, human-centered customer experience and retention strategies for online businesses like membership sites, courses, and coaching programs. Across recent episodes, listeners get actionable guidance on messaging, onboarding, email automation, surveys, and data-informed decision making—often with a focus on doing more with smaller budgets and without heavy tech stacks. Topics frequently explore preventing churn, improving attraction and conversion through targeted experiences, and designing consistent, trustworthy customer journeys from first click through long-term engagement. Notable strengths include a strong emphasis on real-world experimentation, concrete steps that listeners can implement quickly, and a will... more

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this podcast launched 2 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Xanthe Appleyard
2. Kinsey Soderberg
3. Laura Jawad
4. Ceels Lockley
5. Krista Miller
6. Rachel Smith
7. Dr. Tiffany Shelton
8. Jasmine Parasram

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