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Artwork for What the Futures!

What the Futures!

Ryan Denis
Canola
Wheat
Yellow Peas
Fertilizer Market
Crop Marketing Made Cool Conference
Canada
Moose Jaw
John Deere
Barley
Urea
Fertilizer
Wheat (spring Wheat)
Soybeans
BAM Weather
Lentils
Crop Marketing
Beef Industry
Oats
Basis
Fuel Nexus

Do you ever have a moment on the farm, where you look around and wonder what the ... is going on? Dive into the market factors impacting Western Canadian agriculture every week with Ryan Denis. With over a decade of experience advising farmers on crop and business decisions, Ryan will tackle the tough selling and buying decisions that each farm faces. This is the podcast for farmers in Western Can... more

PublishesTwice weeklyEpisodes187Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

Listen to this Podcast

Artwork for What the Futures!

Latest Episodes

Grain prices are moving higher, yellow peas are pushing toward $10/bushel, and farmers across the Prairies have some important crop marketing decisions to make. 

In Episode 147 of What The Futures, Ryan Denis breaks down the latest grain market oppo... more

00:00 – Spring Wheat Discounts & Harvest 2026

03:17 – High Diesel Prices Are Hurting Farm Margins

05:50 – What Farmers Need to Know About Wheat Discounts

16:27 – Interest Rates, the U.S. Dollar & Ag Markets

18:43 – StatsCan Crop Production Number... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Growing the FutureDan Aberhart , Terry Aberhart
Farm4Profit Podcast
Farm4Profit PodcastDavid Whitaker, Corey Hillebo, Tanner Winterhof

Recent Guests

Justine (from Brett Young)
Canola trial canola breeder/representative
Brett Young
Episode: DURUM, MALT BARLEY, and QUALITY SENSITIVE CROPS RALLY
Jason (from Brett Young)
Canola trial breeder/representative
Brett Young
Episode: DURUM, MALT BARLEY, and QUALITY SENSITIVE CROPS RALLY
Derryn Shrosbree
Founder/Principal at FarmStrong
FarmStrong
Episode: High Diesel. Big Discounts. Stats Can. Farm Wealth w/Guest: Derryn Shrosbree w/FarmStrong
Cody McNerney
From O&T Farms (Omega-3 flax feed ingredient producer)
O&T Farms
Episode: Grain Prices Could Move FAST — Harvest 2026 Market Update
Brian Comeau
From Canadian Agriculture Markets, StatsCan-focused analyst
Canadian Agriculture Markets
Episode: Grain Prices Could Move FAST — Harvest 2026 Market Update
Greg Stamp
Guest, Stamp Seeds
Stamp Seeds
Episode: Are Farmers Finally in Control of the Grain Market..... Merchants Boxed In?
Blake Weisseth
From Western Egg, fertility and soil sampling expert
Western Egg
Episode: Buy, Sell, or Hold? The Best Crop Marketing Ideas for Harvest 2026!
Ben Zellie
Joining from John Deere, corn cart and equipment specialist
John Deere
Episode: Buy, Sell, or Hold? The Best Crop Marketing Ideas for Harvest 2026!
Alex Schoch
Global Product Marketing Manager for John Deere Technology (precision upgrades)
John Deere
Episode: $27,000 in Fuel Savings, Precision Upgrades & the Future of Pulse Trade

Host

Ryan Denis
Host focused on crop marketing and Western Canadian ag markets, frequently featuring sponsor partners and industry guests.

Reviews

4.9 out of 5 stars from 56 ratings
  • Enjoy this podcast but…

    Giving the podcast a solid 4 stars because I appreciate the discussion. Only reason it’s not 5 stars is because I always listen to the podcast with my finger on the +30 sec button (especially for the first 10-15 minutes) because there is way too much chatter. Would be better if podcast was 20 minutes and more to the point.

    Apple Podcasts
    4
    MDR306
    Canadaa year ago
  • Great

    The most on point relevant information of any farming podcast, especially for my area which is central Alberta.

    Apple Podcasts
    5
    YtimK
    Canadaa year ago
  • Educational and Uplifting

    Ryan has a way of taking complex marketing topics and breaking them down in a practical and consumable way. Listening in, you feel like a friend having a chat. I appreciate his positive outlook and theme throughout all of the segments. Crop Marketing can often drag a person down, but I don’t feel this listening in. I look forward to each episode! Keep it up, Ryan.

    Apple Podcasts
    5
    Aqu11*
    Canada2 years ago
  • What the future’s! Great podcast!

    Awesome podcast for insight into western Canadian ag and fun updates on farm.

    Apple Podcasts
    5
    great decal
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is valued for Western Canadian ag relevance and actionable takeaways.
Sponsorships and live-event content are viewed as a strong, authentic connector to farmers.
Listeners appreciate practical market insights and the host's approachable style.
Some listeners wish episodes were tighter and more concise for quicker decisions.
Guests are seen as credible, bringing real-world experience to crop marketing topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#53
Canada/Business/Entrepreneurship
Apple Podcasts
#228
Canada/Business

Talking Points

Recent interactions between the hosts and their guests.

DURUM, MALT BARLEY, and QUALITY SENSITIVE CROPS RALLY
Q: What is the Caranza seed treatment option and how is it being tested?
Caranza is being evaluated in head-to-head sites against industry competitors to assess its effectiveness for enhanced flea beetle and cutworm control as an add-on to the standard Helix Sultro offering, with results still coming in.
DURUM, MALT BARLEY, and QUALITY SENSITIVE CROPS RALLY
Q: How should farmers use these Brett Young trials to plan for 2027?
Farmers should use multiple data sources, compare both small-plot and field-scale results, and prioritize local replicated trials to build a bonafide plan, always considering geography and farming practices.
DURUM, MALT BARLEY, and QUALITY SENSITIVE CROPS RALLY
Q: When will new Brett Young hybrids identified in 2026 trials enter the portfolio?
If a new hybrid is identified this year from the trials, it can be flipped into Chile for the winter and ready for seeding next spring, with the launch volume depending on confidence and geographic fit.
Grain Prices Could Move FAST — Harvest 2026 Market Update
Q: What is the main value proposition of moving marketing knowledge to farmers through this conference?
To provide direct access to marketing education, improve farmers' decision-making, and strengthen long-term farm profitability by connecting them with industry experts and peers.
"I'm Sorry But You're Going to be Paying More for Canadian Crops" Guest: Chuck Penner
Q: What surprised you most at the East Coast conference and what does that mean for markets?
Key takeaways included optimism about trade improvements with India and China, plus a sense that demand-pull dynamics are becoming more influential for pulses and canola, which supports price upside despite harvest delays and quality concerns.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About What the Futures!

What is What the Futures! about and what kind of topics does it cover?

Markets, weather, and policy intersect in Western Canadian agriculture, with practical guidance on crop marketing, hedging, and cash-flow management. Across episodes, listeners get actionable tactics for pricing decisions, risk mitigation, and strategic planning, often tied to live events, equipment updates, and supplier partnerships. The show stands out for its hands-on approach, strong focus on Canola and other prairie crops, and regular guest experts ranging from market analysts to seed and equipment leaders, all presented through a farmer-friendly, conversation-driven format that emphasizes real-world applicability.

Potential listeners will likely appreciate the emphasis on disciplined marketing plans, commodity-market context, and tim... more

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Which podcasts are similar to What the Futures!?

These podcasts share a similar audience with What the Futures!:

1. The Trent Klarenbach Podcast
2. The Truth About Ag
3. Growing the Future
4. Podcasts – RealAgriculture
5. Farm4Profit Podcast

How many episodes of What the Futures! are there?

What the Futures! launched 3 years ago and published 187 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What the Futures!?

Recent guests on What the Futures! include:

1. Justine (from Brett Young)
2. Jason (from Brett Young)
3. Derryn Shrosbree
4. Cody McNerney
5. Brian Comeau
6. Greg Stamp
7. Blake Weisseth
8. Ben Zellie

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