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Artwork for What the Futures!

What the Futures!

Ryan Denis
Canola
Wheat
Fertilizer Market
Yellow Peas
Crop Marketing Made Cool Conference
Canada
Moose Jaw
John Deere
Barley
Urea
Fertilizer
Wheat (spring Wheat)
Soybeans
BAM Weather
Crop Marketing
Beef Industry
Lentils
Oats
Basis
Fuel Nexus

Do you ever have a moment on the farm, where you look around and wonder what the ... is going on? Dive into the market factors impacting Western Canadian agriculture every week with Ryan Denis. With over a decade of experience advising farmers on crop and business decisions, Ryan will tackle the tough selling and buying decisions that each farm faces. This is the podcast for farmers in Western Can... more

PublishesTwice weeklyEpisodes184Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

Listen to this Podcast

Artwork for What the Futures!

Latest Episodes

00:00 – Spring Wheat Discounts & Harvest 2026

03:17 – High Diesel Prices Are Hurting Farm Margins

05:50 – What Farmers Need to Know About Wheat Discounts

16:27 – Interest Rates, the U.S. Dollar & Ag Markets

18:43 – StatsCan Crop Production Number... more

Are grain merchants starting to feel the pressure as Harvest 2026 gets underway?

In Episode 143 of the What The Futures Podcast, Ryan breaks down some major developments happening across the Western Canadian grain market, including a significant wea... more

Are grain merchants finally on the ropes in Western Canada?

As Harvest 2026 moves along, we're seeing some interesting changes in the grain market — including stronger bids, farmers holding back grain, changing basis levels and merchants competing f... more

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Greg Stamp
Guest, Stamp Seeds
Stamp Seeds
Episode: Are Farmers Finally in Control of the Grain Market..... Merchants Boxed In?
Blake Weisseth
From Western Egg, fertility and soil sampling expert
Western Egg
Episode: Buy, Sell, or Hold? The Best Crop Marketing Ideas for Harvest 2026!
Ben Zellie
Joining from John Deere, corn cart and equipment specialist
John Deere
Episode: Buy, Sell, or Hold? The Best Crop Marketing Ideas for Harvest 2026!
Alex Schoch
Global Product Marketing Manager for John Deere Technology (precision upgrades)
John Deere
Episode: $27,000 in Fuel Savings, Precision Upgrades & the Future of Pulse Trade
Stu Lawrence
Chair of Sask Pulse Growers
Sask Pulse Growers
Episode: $27,000 in Fuel Savings, Precision Upgrades & the Future of Pulse Trade
Dave Norris
Consultant at Norris Crop Consulting
Norris Crop Consulting
Episode: "If you're going to sell something....buy something." - Dave Norris
Bret Walts
BAM Weather forecaster
BAM Weather
Episode: Canola Drops $50 Before Harvest: What Now?
Kyle Slobodian
Brett Young canola seed representative
Brett Young
Episode: Canola Drops $50 Before Harvest: What Now?
Carlton Self
Go to Market Manager for large tractors and tillage
John Deere
Episode: Canola Drops $50 Before Harvest: What Now?

Host

Ryan Denis
Host focused on crop marketing and Western Canadian ag markets, frequently featuring sponsor partners and industry guests.

Reviews

4.9 out of 5 stars from 56 ratings
  • Enjoy this podcast but…

    Giving the podcast a solid 4 stars because I appreciate the discussion. Only reason it’s not 5 stars is because I always listen to the podcast with my finger on the +30 sec button (especially for the first 10-15 minutes) because there is way too much chatter. Would be better if podcast was 20 minutes and more to the point.

    Apple Podcasts
    4
    MDR306
    Canadaa year ago
  • Great

    The most on point relevant information of any farming podcast, especially for my area which is central Alberta.

    Apple Podcasts
    5
    YtimK
    Canadaa year ago
  • Educational and Uplifting

    Ryan has a way of taking complex marketing topics and breaking them down in a practical and consumable way. Listening in, you feel like a friend having a chat. I appreciate his positive outlook and theme throughout all of the segments. Crop Marketing can often drag a person down, but I don’t feel this listening in. I look forward to each episode! Keep it up, Ryan.

    Apple Podcasts
    5
    Aqu11*
    Canada2 years ago
  • What the future’s! Great podcast!

    Awesome podcast for insight into western Canadian ag and fun updates on farm.

    Apple Podcasts
    5
    great decal
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is valued for Western Canadian ag relevance and actionable takeaways.
Sponsorships and live-event content are viewed as a strong, authentic connector to farmers.
Listeners appreciate practical market insights and the host's approachable style.
Some listeners wish episodes were tighter and more concise for quicker decisions.
Guests are seen as credible, bringing real-world experience to crop marketing topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Buy, Sell, or Hold? The Best Crop Marketing Ideas for Harvest 2026!
Q: How does blower automation change the day-to-day operation of an air cart and tractor?
Blower automation lets the tractor and air cart coordinate hydraulic flow to fans automatically, maintaining the desired airspeed without manual tweaking as temperatures or conditions change, improving consistency and reducing setup time.
Buy, Sell, or Hold? The Best Crop Marketing Ideas for Harvest 2026!
Q: What does CropCaster bring to planning and marketing decisions for Colin's farm?
CropCaster combines soil nutrient analysis with historical weather expectations and production costs to forecast site-specific yield potential and guide profitable fertilizer and marketing decisions, with updates as conditions evolve.
$27,000 in Fuel Savings, Precision Upgrades & the Future of Pulse Trade
Q: What is the most popular precision upgrade among farmers in Canada?
Alex notes that combine precision upgrades have taken off in the Canadian market and CNSpray Gen 2, with many customers now valuing the integration of harvest technology packages and auto-unload features.
"If you're going to sell something....buy something." - Dave Norris
Q: What is your approach to capitalizing on volatility in the current market?
Use a mix of partial re-ownership, call options on a portion of the crop, and disciplined marketing plans to participate in upside while maintaining protection on the rest.
John Deere’s 1,460-Bushel Air Cart: Worth the Size?
Q: What are the practical differences between the C1100T and the new C1450T for farmers in the field?
The C1450T offers significantly higher capacity (1460 bushels), a fifth tank for more total capacity, a 16-inch auger for faster filling, Easy Lift for easier input handling, and advanced sensing and connectivity features that enhance field logistics and load planning.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About What the Futures!

What is What the Futures! about and what kind of topics does it cover?

Markets, weather, and policy intersect in Western Canadian agriculture, with practical guidance on crop marketing, hedging, and cash-flow management. Across episodes, listeners get actionable tactics for pricing decisions, risk mitigation, and strategic planning, often tied to live events, equipment updates, and supplier partnerships. The show stands out for its hands-on approach, strong focus on Canola and other prairie crops, and regular guest experts ranging from market analysts to seed and equipment leaders, all presented through a farmer-friendly, conversation-driven format that emphasizes real-world applicability.

Potential listeners will likely appreciate the emphasis on disciplined marketing plans, commodity-market context, and tim... more

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Which podcasts are similar to What the Futures!?

These podcasts share a similar audience with What the Futures!:

1. The Trent Klarenbach Podcast
2. The Truth About Ag
3. Growing the Future
4. Farm4Profit Podcast
5. Ag PhD Daily

How many episodes of What the Futures! are there?

What the Futures! launched 3 years ago and published 184 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What the Futures!?

Recent guests on What the Futures! include:

1. Greg Stamp
2. Blake Weisseth
3. Ben Zellie
4. Alex Schoch
5. Stu Lawrence
6. Dave Norris
7. Bret Walts
8. Kyle Slobodian

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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