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Artwork for What the Futures!

What the Futures!

Ryan Denis
Canola
Wheat
Yellow Peas
Fertilizer Market
Crop Marketing Made Cool Conference
Crop Marketing
Canada
Moose Jaw
John Deere
Barley
Urea
Fertilizer
Wheat (spring Wheat)
Soybeans
BAM Weather
Lentils
Beef Industry
Oats
Basis
Fuel Nexus

Do you ever have a moment on the farm, where you look around and wonder what the ... is going on? Dive into the market factors impacting Western Canadian agriculture every week with Ryan Denis. With over a decade of experience advising farmers on crop and business decisions, Ryan will tackle the tough selling and buying decisions that each farm faces. This is the podcast for farmers in Western Can... more

PublishesTwice weeklyEpisodes191Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

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Artwork for What the Futures!

Latest Episodes

What does better communication have to do with running a more profitable farm business? Quite a lot, actually.

On this episode of What The Futures, Ryan Denis sits down with Vance Crowe, keynote speaker, communication expert and founder of Legacy In... more

YouTube

Episode 150 of What The Futures is here! To celebrate this milestone, Ryan Denis brings together four special guests for a look back at the journey so far, important conversations in Canadian agriculture, and what’s ahead for crop marketing.

After t... more

YouTube

Can canola prices move higher, or is another pullback coming? And what should farmers be watching as they make crop marketing and input purchasing decisions heading into 2027?

On Episode 149 of What The Futures, Ryan Denis welcomes back Trent Klaren... more

YouTube

Are fertilizer prices going to get even more expensive heading into the 2027 growing season? And with crop prices starting to soften, should Western Canadian farmers be locking in fertilizer and grain prices now — or waiting for a better opportunity?... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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The Truth About Ag
The Truth About AgKristjan Hebert, Evan Shout
Growing the Future
Growing the FutureDan Aberhart , Terry Aberhart

Recent Guests

Blake Weiseth
Representative of Western Ag
Western Ag
Episode: Episode 150! Canola Markets, Crop Marketing & What's Next for What the Futures.
Colin Denis
Farmer and Ryan Denis's brother
Episode: Episode 150! Canola Markets, Crop Marketing & What's Next for What the Futures.
Roger Chevreaux
Alberta Canola director, past chair and chair of its Government and Industry Affairs Committee
Alberta Canola
Episode: Episode 150! Canola Markets, Crop Marketing & What's Next for What the Futures.
Quinton Stamler
Crop marketing advisor at JGL Capital
JGL Capital
Episode: Episode 150! Canola Markets, Crop Marketing & What's Next for What the Futures.
Trent Klarenbach
Agricultural markets technical analyst and former farmer.
Klarenbach Research
Episode: Canola Pull Back Warning: Guest Trent Klarenbach
James Mitchell
Guest, Crop Management Network
Crop Management Network
Episode: Should Farmers Buy Fertilizer Now? 2027 Price Outlook. Guest: James Mitchell
Mike Murphy
Founder and CEO of Ag360
Ag360
Episode: $10 Yellow Peas.... CWRS Spreads & the Rules. Ag360 Stops by to chat A.I.
Sarah Cochet
Founder/Principal at Trigger Grain
Trigger Grain
Episode: $10 Yellow Peas.... CWRS Spreads & the Rules. Ag360 Stops by to chat A.I.
Justine (from Brett Young)
Canola trial canola breeder/representative
Brett Young
Episode: DURUM, MALT BARLEY, and QUALITY SENSITIVE CROPS RALLY

Host

Ryan Denis
Host focused on crop marketing and Western Canadian ag markets, frequently featuring sponsor partners and industry guests.

Reviews

4.9 out of 5 stars from 56 ratings
  • Enjoy this podcast but…

    Giving the podcast a solid 4 stars because I appreciate the discussion. Only reason it’s not 5 stars is because I always listen to the podcast with my finger on the +30 sec button (especially for the first 10-15 minutes) because there is way too much chatter. Would be better if podcast was 20 minutes and more to the point.

    Apple Podcasts
    4
    MDR306
    Canadaa year ago
  • Great

    The most on point relevant information of any farming podcast, especially for my area which is central Alberta.

    Apple Podcasts
    5
    YtimK
    Canadaa year ago
  • Educational and Uplifting

    Ryan has a way of taking complex marketing topics and breaking them down in a practical and consumable way. Listening in, you feel like a friend having a chat. I appreciate his positive outlook and theme throughout all of the segments. Crop Marketing can often drag a person down, but I don’t feel this listening in. I look forward to each episode! Keep it up, Ryan.

    Apple Podcasts
    5
    Aqu11*
    Canada2 years ago
  • What the future’s! Great podcast!

    Awesome podcast for insight into western Canadian ag and fun updates on farm.

    Apple Podcasts
    5
    great decal
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is valued for Western Canadian ag relevance and actionable takeaways.
Sponsorships and live-event content are viewed as a strong, authentic connector to farmers.
Listeners appreciate practical market insights and the host's approachable style.
Some listeners wish episodes were tighter and more concise for quicker decisions.
Guests are seen as credible, bringing real-world experience to crop marketing topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 150! Canola Markets, Crop Marketing & What's Next for What the Futures.
Q: How does the biofuel industry benefit a farmer's bottom line?
Chevreaux says additional demand supports canola prices, citing an Alberta Canola estimate of about 62 cents per bushel attributable to increased demand, while noting that biofuels also diversify markets.
Episode 150! Canola Markets, Crop Marketing & What's Next for What the Futures.
Q: Why should farmers care about the biofuel industry, and why is Alberta Canola emphasizing it now?
Chevreaux says biofuels create domestic demand for canola oil, diversify markets and reduce farmers' vulnerability to trade disruptions. He says policy decisions and investment choices being made now will influence whether the industry develops in Canada.
Canola Pull Back Warning: Guest Trent Klarenbach
Q: Is there any commodity here that you sit and it really is really catching your attention?
Klarenbach is watching canola, which has been range-bound and may face greater percentage downside risk than wheat. He is monitoring its trend line, moving-average levels and the psychologically important $800 mark.
Canola Pull Back Warning: Guest Trent Klarenbach
Q: Are you still thinking a little friendlier towards markets in general, commodity markets, or has that changed here with harvest towards the tail end?
Klarenbach says his longer-term outlook remains bullish, but his view varies by timeframe: bullish over days to weeks, bearish over weeks to months, and bullish longer term. He expects some near-term wheat strength followed by lower prices before another move higher.
$10 Yellow Peas.... CWRS Spreads & the Rules. Ag360 Stops by to chat A.I.
Q: What impact does Ag360 aim to have on time management for farmers?
The platform aggregates data across operations to save farmers time, enabling an extra afternoon with family or a quick turn around a task that used to take many steps, according to Mike.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About What the Futures!

What is What the Futures! about and what kind of topics does it cover?

Markets, weather, and policy intersect in Western Canadian agriculture, with practical guidance on crop marketing, hedging, and cash-flow management. Across episodes, listeners get actionable tactics for pricing decisions, risk mitigation, and strategic planning, often tied to live events, equipment updates, and supplier partnerships. The show stands out for its hands-on approach, strong focus on Canola and other prairie crops, and regular guest experts ranging from market analysts to seed and equipment leaders, all presented through a farmer-friendly, conversation-driven format that emphasizes real-world applicability.

Potential listeners will likely appreciate the emphasis on disciplined marketing plans, commodity-market context, and tim... more

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Which podcasts are similar to What the Futures!?

These podcasts share a similar audience with What the Futures!:

1. The Trent Klarenbach Podcast
2. The Truth About Ag
3. Growing the Future
4. Podcasts – RealAgriculture
5. Grain Markets and Other Stuff

How many episodes of What the Futures! are there?

What the Futures! launched 3 years ago and published 191 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What the Futures!?

Recent guests on What the Futures! include:

1. Blake Weiseth
2. Colin Denis
3. Roger Chevreaux
4. Quinton Stamler
5. Trent Klarenbach
6. James Mitchell
7. Mike Murphy
8. Sarah Cochet

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