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Artwork for What the Futures!

What the Futures!

Ryan Denis
Canola
Wheat
Fertilizer Market
Yellow Peas
Crop Marketing Made Cool Conference
Canada
Moose Jaw
Barley
Urea
Fertilizer
Wheat (spring Wheat)
Soybeans
John Deere
Crop Marketing
Beef Industry
Lentils
Basis
Fuel Nexus
Cattle Markets
NHL

Do you ever have a moment on the farm, where you look around and wonder what the ... is going on? Dive into the market factors impacting Western Canadian agriculture every week with Ryan Denis. With over a decade of experience advising farmers on crop and business decisions, Ryan will tackle the tough selling and buying decisions that each farm faces. This is the podcast for farmers in Western Can... more

PublishesTwice weeklyEpisodes100Founded3 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for What the Futures!

Latest Episodes

Canola futures have fallen about $50 per tonne from the recent high, spring wheat has failed again near $7.50, and harvest basis opportunities are beginning to appear across the Prairies.

In What the Futures Podcast Episode 136, Ryan Denis breaks do... more

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On this episode of Cuppa Coffee from What the Futures, Ryan Denis and Brian Comeault break down the grain-market pullback and the marketing decisions farmers face before harvest. They cover canola prices, wheat hedging, malt barley demand, oats, yell... more

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On this episode of Cuppa Coffee from What the Futures Podcast, Ryan Denis opens with canola, soybeans, corn and wheat before joining Ben Zelle of John Deere live at Ag in Motion.

They break down the new C1450T and C1100T air carts, including the 1,4... more

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Ryan Denis examines whether spring wheat could reach $12 per bushel, how geopolitical events are affecting wheat futures, and why farmers should prepare to use the current pricing opportunity.

Eric Dick and Lloyd Dick of Brett Young also join What t... more

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Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ben Zelle
Representative from John Deere
John Deere
Episode: John Deere’s 1,460-Bushel Air Cart: Worth the Size?
Eric Dick
CEO of Brett Young
Brett Young Seeds
Episode: Spring Wheat at $12? Don’t Waste the Spike
Lloyd Dick
Former CEO and current board member of Brett Young
Brett Young Seeds
Episode: Spring Wheat at $12? Don’t Waste the Spike
Brian Perillat
Analyst at Bullseye Marketing
Bullseye Marketing
Episode: Why $4000 Calves Could Crash Faster Than Anyone Expects
Brenna Grant
Agricultural analyst, Canfax
Canfax
Episode: Cattle Prices: Is This the Peak? Brenna Grant’s 2026 Market Forecast
Josh Uhrich
Regional Marketing Manager at Bunge
Bunge
Episode: Fertilizer Dropped. Is $800 Canola Still Alive?
Brett Waltz
Weather forecaster with BAM Weather
BAM Weather
Episode: Canadian Prairies Summer Forecast: Will July Heat Hurt Crops?
Josh Linville
Fertilizer market expert, StoneX
StoneX
Episode: SHOULD FARMERS BUY FERTILIZER NOW? Josh Linville Says the Market Just Changed
Trent Clarenbach
Founder/Research, Clarenbach Research
Clarenbach Research
Episode: The Canola Rally Farmers Can’t Afford to Miss ( Before Prices Drop? )

Host

Ryan Denis
Host of What the Futures podcast, providing market analysis and farming strategy insights.

Reviews

4.9 out of 5 stars from 52 ratings
  • Enjoy this podcast but…

    Giving the podcast a solid 4 stars because I appreciate the discussion. Only reason it’s not 5 stars is because I always listen to the podcast with my finger on the +30 sec button (especially for the first 10-15 minutes) because there is way too much chatter. Would be better if podcast was 20 minutes and more to the point.

    Apple Podcasts
    4
    MDR306
    Canadaa year ago
  • Great

    The most on point relevant information of any farming podcast, especially for my area which is central Alberta.

    Apple Podcasts
    5
    YtimK
    Canadaa year ago
  • Educational and Uplifting

    Ryan has a way of taking complex marketing topics and breaking them down in a practical and consumable way. Listening in, you feel like a friend having a chat. I appreciate his positive outlook and theme throughout all of the segments. Crop Marketing can often drag a person down, but I don’t feel this listening in. I look forward to each episode! Keep it up, Ryan.

    Apple Podcasts
    5
    Aqu11*
    Canada2 years ago
  • What the future’s! Great podcast!

    Awesome podcast for insight into western Canadian ag and fun updates on farm.

    Apple Podcasts
    5
    great decal
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts deliver practical, market-focused insights for Western Canadian farming.
Some episodes contain lengthy discussions; a tighter format could help newcomers.
Guests bring deep expertise, with actionable risk-management takeaways.
Listeners appreciate warmth and clarity in explanations, plus real-world farm anecdotes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

John Deere’s 1,460-Bushel Air Cart: Worth the Size?
Q: What are the practical differences between the C1100T and the new C1450T for farmers in the field?
The C1450T offers significantly higher capacity (1460 bushels), a fifth tank for more total capacity, a 16-inch auger for faster filling, Easy Lift for easier input handling, and advanced sensing and connectivity features that enhance field logistics and load planning.
John Deere’s 1,460-Bushel Air Cart: Worth the Size?
Q: Can you give listeners a heads up on what came out this morning regarding air carts?
The release announced the C1450T, the largest in the C-series lineup, highlighting its 1460 bushels of capacity, a fifth tank, and upgrades like a larger auger and Easy Lift, plus integration features such as tank scales and Operations Center tools.
Grain Markets Flushed. What Should Farmers Do Now?
Q: Does it make sense if I have nothing sold today, should I be pricing malt barley right now?
Demand for malt barley this year has been very strong, with China and Japan as major buyers; patience and risk management are key, and_marketing strategy should consider potential upside if prices remain profitable while avoiding forcing sales too early.
StatsCan Shock: Canola Acres Came in Big
Q: Are peas and oats expected to rebound or stay weak given the current acreage numbers?
Peas look bearish in the near term due to lower carry and price signals, while oats could become a sleeper crop if yields are strong and moisture conditions permit, with quality playing a key role.
StatsCan Shock: Canola Acres Came in Big
Q: What is the outlook for crush margins and how could that influence ending stocks?
Crush margins have been fantastic; with crush capacity at 16.4 million, more canola could be crushed domestically, which would pull through more supply and help absorb ending stocks into the next year.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About What the Futures!

What is What the Futures! about and what kind of topics does it cover?

The show centers on practical market analysis and risk management for Western Canadian agriculture, with a focus on crop marketing, fertilizer dynamics, input costs, and weather-driven price signals. Across episodes, the host and guests dissect real-world farming decisions—from hedging strategies and forward pricing to budgeting for fuel and crop inputs—often weaving in live market data, regional conditions, and actionable tactics for planful selling. Noteworthy is the strong emphasis on risk management tools (options, hedges, and revenue protection) tailored for farm families, plus guest perspectives from agribusiness experts, seed specialists, and market analysts that deepen practical understanding for growers navigating volatile markets ... more

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Which podcasts are similar to What the Futures!?

These podcasts share a similar audience with What the Futures!:

1. The Trent Klarenbach Podcast
2. The Truth About Ag
3. Growing the Future
4. Grain Markets and Other Stuff
5. Farm4Profit Podcast

How many episodes of What the Futures! are there?

What the Futures! launched 3 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What the Futures!?

Recent guests on What the Futures! include:

1. Ben Zelle
2. Eric Dick
3. Lloyd Dick
4. Brian Perillat
5. Brenna Grant
6. Josh Uhrich
7. Brett Waltz
8. Josh Linville

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