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Artwork for What the Futures!

What the Futures!

Ryan Denis
Canola
Wheat
Moose Jaw
Barley
Fertilizer Market
Yellow Peas
Crop Marketing Made Cool Conference
Fertilizer
Soybeans
Canada
Cattle Markets
NHL
El Niño
BAM Weather
Brettyoung
Renewable Fuel Standard
Canadian Centre For Agricultural Wellbeing
Wheat Basis
Mental Health
Conexus Credit Union

Do you ever have a moment on the farm, where you look around and wonder what the ... is going on? Dive into the market factors impacting Western Canadian agriculture every week with Ryan Denis. With over a decade of experience advising farmers on crop and business decisions, Ryan will tackle the tough selling and buying decisions that each farm faces. This is the podcast for farmers in Western Can... more

PublishesTwice weeklyEpisodes100Founded3 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for What the Futures!

Latest Episodes

Canola hit $800, then pulled back toward $730. So why do farmers feel better now? In this episode of What the Futures Podcast, Ryan Denis breaks down the emotional side of crop marketing, why farmers often feel worse during a rally than after a pullb... more

BAM Weather meteorologist Brett Waltz joins Ryan Denis to break down the latest Prairie weather outlook and explain why one of the strongest El Niño events on record could shape crop conditions across Western Canada and the U.S.

Will July bring the ... more

Should prairie farmers buy fertilizer right now or wait for better prices?

In Episode 127 of What The Future’s Podcast, Ryan Denis sits down with Josh Linville from StoneX to discuss urea prices, fertilizer market uncertainty, the Strait of Hormuz r... more

YouTube

Canola futures are green, but prairie basis is still ugly. In today’s Cuppa Coffee, Ryan Denis breaks down canola, wheat, urea, UAN, crude oil, crop conditions, and crop marketing strategy with Evan Boyle from Simple Hedge.

Canola was trading around... more

YouTube

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Accepts Guests
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Contact Information
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Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

The Truth About Ag
The Truth About AgKristjan Hebert, Evan Shout
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Growing the FutureDan Aberhart , Terry Aberhart

Recent Guests

Australia-based guest
Scheduled guest from Australia to discuss crop planting and market outlook
Unspecified
Episode: Should Farmers Hedge Canola at $760?
Brian Comeault
Analyst
ICL
Episode: Delayed Seeding: Canola Rally or Trap?
Alison Thompson
Money Farm contributor, discussed wheat outlook heading into USDA report
Money Farm
Episode: Protecting the LAST 70% & Why our Merchant Friends LOVE rallies!
Ryan Copithorne
Founder/analyst at Cows in Control
Cows in Control
Episode: Cattle Markets at All-Time Highs & Tractor Cab Math
Evan Shout
Podcast guest with multiple farming-focused ventures
The Truth About Ag; Maverick Ag; Farmer Coach
Episode: What Top 2% Farms Do Differently | Guest Evan Shout
Lorelei Gress
Senior Account Manager, Fuel Nexus
Fuel Nexus
Episode: Super El Niño, Spring Prairie Weather and Diesel Buying Strategy | Guest: Lorelei Gress
Trent Klarenbach
Agricultural market analyst
Klarenbach Agricultural Advisory (guest)
Episode: Markets Look Bullish… But Something’s Off
Allison Thompson
From The Money Farm
The Money Farm
Episode: U.S. Acreage Talk + Prairie Fertilizer Reality Check (Allison Thompson & James Mitchell)
James Mitchell
From Crop Management Network
Crop Management Network
Episode: U.S. Acreage Talk + Prairie Fertilizer Reality Check (Allison Thompson & James Mitchell)

Host

Ryan Denis
Host of What the Futures podcast, providing market analysis and farming strategy insights.

Reviews

4.9 out of 5 stars from 50 ratings
  • Enjoy this podcast but…

    Giving the podcast a solid 4 stars because I appreciate the discussion. Only reason it’s not 5 stars is because I always listen to the podcast with my finger on the +30 sec button (especially for the first 10-15 minutes) because there is way too much chatter. Would be better if podcast was 20 minutes and more to the point.

    Apple Podcasts
    4
    MDR306
    Canada10 months ago
  • Great

    The most on point relevant information of any farming podcast, especially for my area which is central Alberta.

    Apple Podcasts
    5
    YtimK
    Canada10 months ago
  • Educational and Uplifting

    Ryan has a way of taking complex marketing topics and breaking them down in a practical and consumable way. Listening in, you feel like a friend having a chat. I appreciate his positive outlook and theme throughout all of the segments. Crop Marketing can often drag a person down, but I don’t feel this listening in. I look forward to each episode! Keep it up, Ryan.

    Apple Podcasts
    5
    Aqu11*
    Canada2 years ago
  • What the future’s! Great podcast!

    Awesome podcast for insight into western Canadian ag and fun updates on farm.

    Apple Podcasts
    5
    great decal
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts deliver practical, market-focused insights for Western Canadian farming.
Some episodes contain lengthy discussions; a tighter format could help newcomers.
Guests bring deep expertise, with actionable risk-management takeaways.
Listeners appreciate warmth and clarity in explanations, plus real-world farm anecdotes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Specialty Crops Update with Chuck Penner (Peas, Lentils, Durum) + Canola Near New Highs
Q: What's the strategy around canola at current levels and potential rallies?
Maintain a flexible hedging approach, be prepared to lock in prices as rallies develop, and consider not waiting for June/July if prices spike; the longer-term S&D remains tight and crush demand could tighten supply, so price leverage through futures can be useful.
Specialty Crops Update with Chuck Penner (Peas, Lentils, Durum) + Canola Near New Highs
Q: How should farmers think about selling old-crop greens now vs waiting for a potential fall rally?
If you're not growing greens again, it may be prudent to unload a substantial portion earlier (potentially 30-40%), whereas if greens are in circulation again this year you may want to cap exposure and sell some of the new crop, aiming to balance between cash flow and potential price improvement later.
Specialty Crops Update with Chuck Penner (Peas, Lentils, Durum) + Canola Near New Highs
Q: What are you seeing in green peas and yellow peas for the upcoming season?
There should be a rebound in demand around mid-September as Chinese shipments resume, with potential upside if India and China both participate, though old crop greens carryover complicates the outlook and timing of any price rebound.
Oilseeds Move Higher. Is it policy related? Guest: Susan Stroud w/ No Bull Ag
Q: Is this policy shift a windfall for soybean oil and canola across the board or are there caveats?
Susan notes that while credits for soybean oil are strong, there are nuances, such as the limit on foreign feedstocks and the dynamic of imports like used cooking oil being excluded, which affects competition. The overall effect is a rising tide that supports several oilseeds, but outcomes depend on how mandates are finalized and how refiners adapt to waivers and supplemental volumes.
Oilseeds Move Higher. Is it policy related? Guest: Susan Stroud w/ No Bull Ag
Q: Give us a little clarity on what's going on with biofuel policy 45Z. Is there something here influencing higher bean oil prices?
Susan explains that 45Z changes remove the indirect land-use penalty for crop-based feedstocks, boosting credits for soybean oil and bringing canola into the subsidy mix. This, combined with expectations of larger EPA mandates and renewal of biofuel volumes through RVO, is contributing to higher oilseed prices, with policy clarity providing market relief after periods of uncertainty.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About What the Futures!

What is What the Futures! about and what kind of topics does it cover?

The show centers on practical market analysis and risk management for Western Canadian agriculture, with a focus on crop marketing, fertilizer dynamics, input costs, and weather-driven price signals. Across episodes, the host and guests dissect real-world farming decisions—from hedging strategies and forward pricing to budgeting for fuel and crop inputs—often weaving in live market data, regional conditions, and actionable tactics for planful selling. Noteworthy is the strong emphasis on risk management tools (options, hedges, and revenue protection) tailored for farm families, plus guest perspectives from agribusiness experts, seed specialists, and market analysts that deepen practical understanding for growers navigating volatile markets ... more

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Which podcasts are similar to What the Futures!?

These podcasts share a similar audience with What the Futures!:

1. The Trent Klarenbach Podcast
2. The Truth About Ag
3. Growing the Future
4. Grain Markets and Other Stuff
5. The Business of Agriculture Podcast

How many episodes of What the Futures! are there?

What the Futures! launched 3 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What the Futures!?

Recent guests on What the Futures! include:

1. Australia-based guest
2. Brian Comeault
3. Alison Thompson
4. Ryan Copithorne
5. Evan Shout
6. Lorelei Gress
7. Trent Klarenbach
8. Allison Thompson

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