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The Truth About Ag

Kristjan Hebert, Evan Shout
Agriculture
Canadian Agriculture
Farm Management
Succession Planning
Canada
Mental Health
International Trade
Sustainability
Entrepreneurship
Risk Management
Saskatchewan
Agricultural Investment
Agri-Stability
Supply Management
Food First Report
Land Valuation
Agriculture Policy
Technology In Agriculture
Macroeconomic Trends In Agriculture
Networking

A raw, off-the-cuff discussion on the real time issues in agriculture today.

PublishesTwice monthlyEpisodes53Founded2 years ago
Number of ListenersCategories
Business NewsManagementNewsBusiness

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Artwork for The Truth About Ag

Latest Episodes

After an introduction featuring Ryan Denis from the What the Futures podcast, John Deere’s inaugural CTO, Jahmy Hindman, joins Evan and Kristjan for a conversation. They cut through the noise around AI and ag tech and get into what’s actually changin... more

After an introduction featuring Maverick Ag CTO Taylor Phillips, Devin Lammers joins Evan and Kristjan to talk about where AI in agriculture is actually creating value and where it still falls short. From a bison ranch in South Dakota to MIT, FBN, an... more

Kristjan and Evan are joined by the renowned Arlene Dickinson, who shares how her early experiences with food insecurity shaped her thinking about food, business, and opportunity. From growing up without reliable access to groceries to building one o... more

This episode of The Truth About Ag has Evan and Kristjan in conversation with Mike Frank, CEO of UPL. What follows is a wide-ranging conversation that starts on a mixed farm near South Saskatchewan and ends in boardrooms and fields across 140 countri... more

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Recent Guests

Devin Lammers
CEO of TerraClear, guest on actionable agtech discussion
TerraClear
Episode: The Truth About Turning Farm Data into Decisions with Devin Lammers
Arlene Dickinson
Investor and former Dragon, involved in agri-food investments
Arlene Dickinson Group of Companies / Dynamo Ventures (implied)
Episode: The Truth About Where Ag Needs to Go Next with Arlene Dickinson
Mike Frank
CEO of UPL, global crop protection company
UPL
Episode: The Truth About Innovation in Crop Protection with Mike Frank
David Marit
Honourable Minister of Agriculture, Saskatchewan
Government of Saskatchewan
Episode: The Truth About Building Value in Canadian Ag with David Marit
John Heimbecker
A veteran in the agriculture business with a rich history at Parrish & Heimbecker.
Parrish & Heimbecker
Episode: The Truth About Generations in Ag Business with John Heimbecker
Warren Kaeding
Member of the Legislative Assembly (MLA) and Minister of Trade and Export
Saskatchewan Government
Episode: The Truth About Producers, Policy, and Trade with Warren Kaeding
Rich Bronec
US farmer with a diversified operation, heavily involved in chickpea production
Episode: The Truth About Why Fear Sells and Exactly Who's Buying
Leta LaRush
Leadership team member at BASF, with experience in agriculture and corporate communications.
BASF
Episode: The Truth About Ag Careers and Opportunities with Leta LaRush
Dallas Simmonds
A former farmer who shares insights on personal fulfillment and coaching in agriculture
Episode: The Truth About Fulfillment Beyond the Farm with Dallas Simmonds

Hosts

Evan Schout
Host of the show; appears across multiple episodes with a focus on ag policy, market trends, and industry strategy.
Kristjan Hebert
Co‑host with deep involvement in Canadian agriculture and farm leadership discussions.

Reviews

4.5 out of 5 stars from 79 ratings
  • Best podcast out there

    Great content and good people to listen to

    Apple Podcasts
    5
    BHays1998
    Canada10 months ago
  • Needs more content

    Starting to be a little repetitive. Great format though.

    Apple Podcasts
    1
    Foodie in the zone
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests and practical takeaways for ag practitioners.
Solid format and strong format consistency; informative guests.
Some listeners want more frequent content updates.
Audience values grounded, real-world discussions over hype.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Truth About Turning Farm Data into Decisions with Devin Lammers
Q: What is the low-hanging fruit for a farmer just starting with tech?
Start with paid AI models within the ecosystem you already use, focus on decision-driven data capture, and then prompt instead of endlessly searching; build a basic data foundation before chasing flashy tools.
The Truth About Turning Farm Data into Decisions with Devin Lammers
Q: What's the current state of ag tech and where is the data taking us in the next five years?
The industry is moving from silos to integrated data ecosystems, with rapid AI-driven tooling and autonomous platforms that start with practical, low-friction wins and gradually scale to end-to-end decision support and field execution.
The Truth About Where Ag Needs to Go Next with Arlene Dickinson
Q: What would you do to empower agriculture and food to be the best it can be in the future if you had a magic wand?
Invest heavily in manufacturing and processing facilities to enable end-to-end value creation, ensure capital is available for infrastructure, and foster a more collaborative ecosystem with government and financial institutions to support high-growth agri-businesses.
The Truth About Where Ag Needs to Go Next with Arlene Dickinson
Q: What are the biggest opportunities you see for Canadian agriculture to scale from $10 million to $100 million in revenue?
The guest highlights the need for more manufacturing and processing capacity, better capital access for growth, and stronger partnerships that combine farm expertise with marketing and distribution know-how to finish products for broader markets.
The Truth About Where Ag Needs to Go Next with Arlene Dickinson
Q: Give me the history and how you got involved in the agriculture sector, including your precursor before Dragons' Den.
Dickinson describes immigrating to Canada, growing up with food insecurity, learning frugality, and eventually moving into food investing after recognizing the potential of Canadian agri-food. She details how she built a fund and then expanded into venture capital supporting agri-food, health, and CPG spaces.

Audience Metrics

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Frequently Asked Questions About The Truth About Ag

What is The Truth About Ag about and what kind of topics does it cover?

A practical, policy- and market-focused discussion about modern agriculture. Episodes frequently cover profitability, financing, regulation, value-added processing, and the shifting global landscape for crop protection and inputs. Notable threads include debt structures, modernization through technology, cross-border trade, and how public policy and industry collaboration can unlock growth for farmers, processors, and agri-businesses. The show often features senior leaders, policymakers, and experienced producers, offering insights on navigating volatility, financing, and innovation within Canadian and international markets. This mix makes it useful for listeners who work in farming operations, agri-finance, policy, or ag-tech partnerships ... more

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Which podcasts are similar to The Truth About Ag?

These podcasts share a similar audience with The Truth About Ag:

1. Growing the Future
2. What the Futures!
3. The Business of Agriculture Podcast
4. Farm4Profit Podcast
5. Podcasts – RealAgriculture

How many episodes of The Truth About Ag are there?

The Truth About Ag launched 2 years ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Truth About Ag?

Recent guests on The Truth About Ag include:

1. Devin Lammers
2. Arlene Dickinson
3. Mike Frank
4. David Marit
5. John Heimbecker
6. Warren Kaeding
7. Rich Bronec
8. Leta LaRush

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