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Artwork for The Truth About Ag

The Truth About Ag

Kristjan Hebert, Evan Shout
Agriculture
Canadian Agriculture
Succession Planning
Canada
Farm Management
Mental Health
International Trade
Sustainability
Entrepreneurship
Risk Management
Saskatchewan
Agricultural Investment
Farm Credit Canada
Agri-Stability
Supply Management
Land Valuation
Food First Report
Agriculture Policy
Technology In Agriculture
Macroeconomic Trends In Agriculture

A raw, off-the-cuff discussion on the real time issues in agriculture today.

PublishesTwice monthlyEpisodes64Founded2 years ago
Number of ListenersCategories
ManagementBusinessBusiness NewsNews

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Artwork for The Truth About Ag

Latest Episodes

Policy uncertainty has become a constant in agriculture, but the bigger question is what producers should focus on. Evan and Kristjan are joined by Shaun Haney and Tyler McCann for a farm-level look at the forces shaping Canadian agriculture right no... more

After an introduction in which Evan discusses what he would do to help agriculture in the future, Evan and Kristjan are joined by Andrea Gruza and Mitchell King of Bonnefield Financial for a conversation about farmland, access to capital and the role... more

After an introduction with Evan and Kristjan discussing the beginning of harvest and how important it is to sit in someone else’s seat, Colin Brisebois joins them. Most people know Farm Credit Canada for lending, but they talk about the work happenin... more

Kristjan and Evan kick off the episode with a wide-ranging discussion on the major challenges impacting the agricultural industry. They share insights into evolving global market conditions and practical financial strategies farms can use to navigate... more

Key Facts

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People also subscribe to these shows.

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Recent Guests

Colin Brisebois
Vice President of Products and Market Strategies at Farm Credit Canada (FCC)
Farm Credit Canada (FCC)
Episode: The Truth About Knowledge, Advice and Capital with Colin Brisebois
Craig Davidson
CEO of Taurus Ag
Taurus Ag
Episode: The Truth About Thinking Like a Plant with Craig Davidson
Deanna Kovar
President of the Ag and Turf division for John Deere
John Deere
Episode: The Truth About Trust and Tech with Deanna Kovar
Dick Wittman
Industry expert, Tepap founder/faculty member
Tepap / Agricultural management education program
Episode: The Truth About Farming’s Failing Grade with Dick Wittman
Nick Horob
Founder of Harvest Profit; former John Deere executive involved in agtech/AI
Harvest Profit / John Deere
Episode: The Truth About Using AI With Purpose with Nick Horob
Bryce Eger
Guest, leadership consultant and author
Maverick Ag / consultant in agriculture
Episode: The Truth About Action Over Observation with Bryce Eger
Pierre Petelle
President and CEO of CropLife Canada
CropLife Canada
Episode: The Truth About Agricultural Regulation and Innovation with Pierre Petelle
Gary Mar
Former Alberta cabinet minister, diplomat, and CEO of the Canada West Foundation
Canada West Foundation
Episode: The Truth About Canada’s Position in a Changing World with Gary Mar
Jahmy Hindman
CTO, John Deere
John Deere
Episode: The Truth About John Deere and Data Driving Farm Decisions with Jahmy Hindman

Hosts

Evan Hebert
Co-host; affiliated with The Truth About Ag and related groups
Kristjan Hebert
Co-host; frequent guest and partner in show branding and production
Evan Shout
Host or frequent participant; long-running host presence

Reviews

4.5 out of 5 stars from 85 ratings
  • Best podcast out there

    Great content and good people to listen to

    Apple Podcasts
    5
    BHays1998
    Canadaa year ago
  • Needs more content

    Starting to be a little repetitive. Great format though.

    Apple Podcasts
    1
    Foodie in the zone
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Needs more content — starting to feel repetitive, though format works.
Best podcast out there — great content and good people to listen to.
Very informative with strong guests and actionable insights.
Consistent quality and timely topics; occasional repetition

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#21
Canada/Business/Management
Apple Podcasts
#183
Canada/Business
Apple Podcasts
#244
Australia/Business/Management
Apple Podcasts
#121
South Africa/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

The Truth About Trust and Tech with Deanna Kovar
Q: Where do you see the biggest Deere value add for producers in the next decade?
Automation and AI will improve both overall profitability and on-farm operations across the entire production system, from macro farm-level decisions to micro-level things like emergence and nutrient placement, with data-driven insights guiding continuous improvement.
The Truth About Action Over Observation with Bryce Eger
Q: What do you want from a salesperson when they come to you?
They should identify a real pain point, propose a concrete solution, and provide something that the team can implement without ongoing dependence on the salesperson.
The Truth About Agricultural Regulation and Innovation with Pierre Petelle
Q: What are the biggest priorities on your desk at CropLife Canada right now?
Pierre explains shifting focus to making the regulatory system more efficient and ensuring Canada remains an attractive market for multinational crop protection and seed companies, with emphasis on timelines and international harmonization.
The Truth About Turning Farm Data into Decisions with Devin Lammers
Q: What is the low-hanging fruit for a farmer just starting with tech?
Start with paid AI models within the ecosystem you already use, focus on decision-driven data capture, and then prompt instead of endlessly searching; build a basic data foundation before chasing flashy tools.
The Truth About Turning Farm Data into Decisions with Devin Lammers
Q: What's the current state of ag tech and where is the data taking us in the next five years?
The industry is moving from silos to integrated data ecosystems, with rapid AI-driven tooling and autonomous platforms that start with practical, low-friction wins and gradually scale to end-to-end decision support and field execution.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Household Income
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Frequently Asked Questions About The Truth About Ag

What is The Truth About Ag about and what kind of topics does it cover?

A practical, candid exploration of current issues shaping agriculture, from farm economics and policy to data-driven farming and technology adoption. Episodes frequently spotlight real-world mechanics like budgeting, capital, and governance, alongside deep dives into tools such as John Deere Operations Center, Harvest Profit, and data governance. A recurring strength is bringing industry leaders, policymakers, and practitioners onto the mic to discuss actionable strategies for farmers, advisors, and agri-businesses. Notable is the blend of on-the-ground farming realities with strategic perspectives on regulation, capital, and innovation, often anchored by live event coverage and sponsor-supported case studies. Listeners can expect pragmatic... more

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Which podcasts are similar to The Truth About Ag?

These podcasts share a similar audience with The Truth About Ag:

1. Growing the Future
2. Farm4Profit Podcast
3. What the Futures!
4. The Business of Agriculture Podcast
5. Grain Markets and Other Stuff

How many episodes of The Truth About Ag are there?

The Truth About Ag launched 2 years ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Truth About Ag?

Recent guests on The Truth About Ag include:

1. Colin Brisebois
2. Craig Davidson
3. Deanna Kovar
4. Dick Wittman
5. Nick Horob
6. Bryce Eger
7. Pierre Petelle
8. Gary Mar

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