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The Truth About Ag

Kristjan Hebert, Evan Shout
Agriculture
Commodity Prices
Monette Farms
Mental Health
Farming Operations
Market Volatility
Risks In Agriculture
Employee Recruitment
Financial Management In Agriculture
Farm Credit Canada
Seeding Operations
Harvesting
Sustainability
Farming
Equipment Market Trends
Rail Disruptions
Union Issues
Financial Management
Land Investment
Family Business

A raw, off-the-cuff discussion on the real time issues in agriculture today.

PublishesTwice monthlyEpisodes51Founded2 years ago
Number of ListenersCategories
NewsBusinessBusiness NewsManagement

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Artwork for The Truth About Ag

Latest Episodes

Kristjan and Evan are joined by the renowned Arlene Dickinson, who shares how her early experiences with food insecurity shaped her thinking about food, business, and opportunity. From growing up without reliable access to groceries to building one o... more

This episode of The Truth About Ag has Evan and Kristjan in conversation with Mike Frank, CEO of UPL. What follows is a wide-ranging conversation that starts on a mixed farm near South Saskatchewan and ends in boardrooms and fields across 140 countri... more

After catching up with Kristjan and Evan on their recent travels and conversations, Saskatchewan’s Minister of Agriculture, David Marit, joins them on this episode of The Truth About Ag. David reflects on his path from farming near Fife Lake to munic... more

Premier Scott Moe joins Evan and Kristjan for a wide-ranging conversation that connects farming roots, political leadership, and Canada’s place in a rapidly shifting global economy. Moe reflects on growing up on a mixed farm in Saskatchewan, what dre... more

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Recent Guests

Arlene Dickinson
Investor and former Dragon, involved in agri-food investments
Arlene Dickinson Group of Companies / Dynamo Ventures (implied)
Episode: The Truth About Where Ag Needs to Go Next with Arlene Dickinson
Mike Frank
CEO of UPL, global crop protection company
UPL
Episode: The Truth About Innovation in Crop Protection with Mike Frank
David Marit
Honourable Minister of Agriculture, Saskatchewan
Government of Saskatchewan
Episode: The Truth About Building Value in Canadian Ag with David Marit
John Heimbecker
A veteran in the agriculture business with a rich history at Parrish & Heimbecker.
Parrish & Heimbecker
Episode: The Truth About Generations in Ag Business with John Heimbecker
Warren Kaeding
Member of the Legislative Assembly (MLA) and Minister of Trade and Export
Saskatchewan Government
Episode: The Truth About Producers, Policy, and Trade with Warren Kaeding
Rich Bronec
US farmer with a diversified operation, heavily involved in chickpea production
Episode: The Truth About Why Fear Sells and Exactly Who's Buying
Leta LaRush
Leadership team member at BASF, with experience in agriculture and corporate communications.
BASF
Episode: The Truth About Ag Careers and Opportunities with Leta LaRush
Dallas Simmonds
A former farmer who shares insights on personal fulfillment and coaching in agriculture
Episode: The Truth About Fulfillment Beyond the Farm with Dallas Simmonds
Ben Voss
Entrepreneur and agricultural engineer with a focus on leadership and innovation in farming.
Heber Group of Companies
Episode: The Truth About Farm and Business Leadership with Ben Voss

Hosts

Evan Schout
Host of the show; appears across multiple episodes with a focus on ag policy, market trends, and industry strategy.
Kristjan Hebert
Co‑host with deep involvement in Canadian agriculture and farm leadership discussions.

Reviews

4.5 out of 5 stars from 79 ratings
  • Best podcast out there

    Great content and good people to listen to

    Apple Podcasts
    5
    BHays1998
    Canada10 months ago
  • Needs more content

    Starting to be a little repetitive. Great format though.

    Apple Podcasts
    1
    Foodie in the zone
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests and practical takeaways for ag practitioners.
Solid format and strong format consistency; informative guests.
Some listeners want more frequent content updates.
Audience values grounded, real-world discussions over hype.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Truth About Where Ag Needs to Go Next with Arlene Dickinson
Q: What would you do to empower agriculture and food to be the best it can be in the future if you had a magic wand?
Invest heavily in manufacturing and processing facilities to enable end-to-end value creation, ensure capital is available for infrastructure, and foster a more collaborative ecosystem with government and financial institutions to support high-growth agri-businesses.
The Truth About Where Ag Needs to Go Next with Arlene Dickinson
Q: What are the biggest opportunities you see for Canadian agriculture to scale from $10 million to $100 million in revenue?
The guest highlights the need for more manufacturing and processing capacity, better capital access for growth, and stronger partnerships that combine farm expertise with marketing and distribution know-how to finish products for broader markets.
The Truth About Where Ag Needs to Go Next with Arlene Dickinson
Q: Give me the history and how you got involved in the agriculture sector, including your precursor before Dragons' Den.
Dickinson describes immigrating to Canada, growing up with food insecurity, learning frugality, and eventually moving into food investing after recognizing the potential of Canadian agri-food. She details how she built a fund and then expanded into venture capital supporting agri-food, health, and CPG spaces.
The Truth About Innovation in Crop Protection with Mike Frank
Q: In your career, what are one or two pieces of advice from mentors or co-workers that have stuck with you?
Be curious and relentlessly reflect on how you could have done better, while balancing hard work with calculated risk to drive growth and innovation.
The Truth About Building Value in Canadian Ag with David Marit
Q: If you could do one thing with a magic wand in 2026, what would you change for Saskatchewan and Canadian agriculture?
The minister would move PMRA under the Ministry of Agriculture to streamline approvals, accelerate innovation, and better align regulation with industry needs, while also continuing to promote research, technology, and innovation to drive growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Truth About Ag

What is The Truth About Ag about and what kind of topics does it cover?

A practical, policy- and market-focused discussion about modern agriculture. Episodes frequently cover profitability, financing, regulation, value-added processing, and the shifting global landscape for crop protection and inputs. Notable threads include debt structures, modernization through technology, cross-border trade, and how public policy and industry collaboration can unlock growth for farmers, processors, and agri-businesses. The show often features senior leaders, policymakers, and experienced producers, offering insights on navigating volatility, financing, and innovation within Canadian and international markets. This mix makes it useful for listeners who work in farming operations, agri-finance, policy, or ag-tech partnerships ... more

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Which podcasts are similar to The Truth About Ag?

These podcasts share a similar audience with The Truth About Ag:

1. Farm4Profit Podcast
2. The Business of Agriculture Podcast
3. Growing the Future
4. What the Futures!
5. Barn Talk

How many episodes of The Truth About Ag are there?

The Truth About Ag launched 2 years ago and published 51 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Truth About Ag?

Recent guests on The Truth About Ag include:

1. Arlene Dickinson
2. Mike Frank
3. David Marit
4. John Heimbecker
5. Warren Kaeding
6. Rich Bronec
7. Leta LaRush
8. Dallas Simmonds

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