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Artwork for The Truth About Ag

The Truth About Ag

Kristjan Hebert, Evan Shout
Agriculture
Canadian Agriculture
Farm Management
Succession Planning
Canada
Mental Health
International Trade
Sustainability
Entrepreneurship
Risk Management
Saskatchewan
Agricultural Investment
Supply Management
Agri-Stability
Land Valuation
Food First Report
Agriculture Policy
Technology In Agriculture
Macroeconomic Trends In Agriculture
Networking

A raw, off-the-cuff discussion on the real time issues in agriculture today.

PublishesTwice monthlyEpisodes56Founded2 years ago
Number of ListenersCategories
ManagementBusiness NewsBusinessNews

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Artwork for The Truth About Ag

Latest Episodes

Kristjan and Evan take a timely look at the decisions, risks, and structural pressure building across Canadian agriculture. They discuss the real-time decisions farmers are facing around seeding, canola acres, crop insurance, market risk, and the cos... more

After catching up on how seeding is going, Kristjan and Evan sit down with Pierre Petelle, President and CEO of CropLife Canada, to talk through crop protection, seed technology, regulation, and how Canada competes for new agricultural tools. Pierre ... more

After an introduction with Kristjan and Evan discussing the hot topics in ag, they are joined by Gary Mar, President and Ceo of Canada West Foundation.

Gary Mar has worked across provincial politics, diplomacy in Washington and Asia, and that varied... more

After an introduction featuring Ryan Denis from the What the Futures podcast, John Deere’s inaugural CTO, Jahmy Hindman, joins Evan and Kristjan for a conversation. They cut through the noise around AI and ag tech and get into what’s actually changin... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Pierre Petelle
President and CEO of CropLife Canada
CropLife Canada
Episode: The Truth About Agricultural Regulation and Innovation with Pierre Petelle
Gary Mar
Former Alberta cabinet minister, diplomat, and CEO of the Canada West Foundation
Canada West Foundation
Episode: The Truth About Canada’s Position in a Changing World with Gary Mar
Jahmy Hindman
CTO, John Deere
John Deere
Episode: The Truth About John Deere and Data Driving Farm Decisions with Jahmy Hindman
Devin Lammers
CEO of TerraClear, guest on actionable agtech discussion
TerraClear
Episode: The Truth About Turning Farm Data into Decisions with Devin Lammers
Arlene Dickinson
Investor and former Dragon, involved in agri-food investments
Arlene Dickinson Group of Companies / Dynamo Ventures (implied)
Episode: The Truth About Where Ag Needs to Go Next with Arlene Dickinson
Mike Frank
CEO of UPL, global crop protection company
UPL
Episode: The Truth About Innovation in Crop Protection with Mike Frank
David Marit
Honourable Minister of Agriculture, Saskatchewan
Government of Saskatchewan
Episode: The Truth About Building Value in Canadian Ag with David Marit
John Heimbecker
A veteran in the agriculture business with a rich history at Parrish & Heimbecker.
Parrish & Heimbecker
Episode: The Truth About Generations in Ag Business with John Heimbecker
Warren Kaeding
Member of the Legislative Assembly (MLA) and Minister of Trade and Export
Saskatchewan Government
Episode: The Truth About Producers, Policy, and Trade with Warren Kaeding

Hosts

Evan Schout
Host of the show; appears across multiple episodes with a focus on ag policy, market trends, and industry strategy.
Kristjan Hebert
Co‑host with deep involvement in Canadian agriculture and farm leadership discussions.

Reviews

4.5 out of 5 stars from 84 ratings
  • Best podcast out there

    Great content and good people to listen to

    Apple Podcasts
    5
    BHays1998
    Canadaa year ago
  • Needs more content

    Starting to be a little repetitive. Great format though.

    Apple Podcasts
    1
    Foodie in the zone
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests and practical takeaways for ag practitioners.
Solid format and strong format consistency; informative guests.
Some listeners want more frequent content updates.
Audience values grounded, real-world discussions over hype.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#15
Canada/Business/Management
Apple Podcasts
#158
Canada/Business
Apple Podcasts
#235
Australia/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

The Truth About Agricultural Regulation and Innovation with Pierre Petelle
Q: What are the biggest priorities on your desk at CropLife Canada right now?
Pierre explains shifting focus to making the regulatory system more efficient and ensuring Canada remains an attractive market for multinational crop protection and seed companies, with emphasis on timelines and international harmonization.
The Truth About Turning Farm Data into Decisions with Devin Lammers
Q: What is the low-hanging fruit for a farmer just starting with tech?
Start with paid AI models within the ecosystem you already use, focus on decision-driven data capture, and then prompt instead of endlessly searching; build a basic data foundation before chasing flashy tools.
The Truth About Turning Farm Data into Decisions with Devin Lammers
Q: What's the current state of ag tech and where is the data taking us in the next five years?
The industry is moving from silos to integrated data ecosystems, with rapid AI-driven tooling and autonomous platforms that start with practical, low-friction wins and gradually scale to end-to-end decision support and field execution.
The Truth About Where Ag Needs to Go Next with Arlene Dickinson
Q: What would you do to empower agriculture and food to be the best it can be in the future if you had a magic wand?
Invest heavily in manufacturing and processing facilities to enable end-to-end value creation, ensure capital is available for infrastructure, and foster a more collaborative ecosystem with government and financial institutions to support high-growth agri-businesses.
The Truth About Where Ag Needs to Go Next with Arlene Dickinson
Q: What are the biggest opportunities you see for Canadian agriculture to scale from $10 million to $100 million in revenue?
The guest highlights the need for more manufacturing and processing capacity, better capital access for growth, and stronger partnerships that combine farm expertise with marketing and distribution know-how to finish products for broader markets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Truth About Ag

What is The Truth About Ag about and what kind of topics does it cover?

A practical, policy- and market-focused discussion about modern agriculture. Episodes frequently cover profitability, financing, regulation, value-added processing, and the shifting global landscape for crop protection and inputs. Notable threads include debt structures, modernization through technology, cross-border trade, and how public policy and industry collaboration can unlock growth for farmers, processors, and agri-businesses. The show often features senior leaders, policymakers, and experienced producers, offering insights on navigating volatility, financing, and innovation within Canadian and international markets. This mix makes it useful for listeners who work in farming operations, agri-finance, policy, or ag-tech partnerships ... more

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Which podcasts are similar to The Truth About Ag?

These podcasts share a similar audience with The Truth About Ag:

1. Growing the Future
2. The Business of Agriculture Podcast
3. What the Futures!
4. Podcasts – RealAgriculture
5. Farm4Profit Podcast

How many episodes of The Truth About Ag are there?

The Truth About Ag launched 2 years ago and published 56 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Truth About Ag?

Recent guests on The Truth About Ag include:

1. Pierre Petelle
2. Gary Mar
3. Jahmy Hindman
4. Devin Lammers
5. Arlene Dickinson
6. Mike Frank
7. David Marit
8. John Heimbecker

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