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What the Fixed Ops?! (WTF?!)

Russell Hill, Charity Dunning
Automotive Industry
Fixed Operations
Entrepreneurship
Artificial Intelligence
Chameleon Limited
Customer Data Platforms
Timeai
Partsync
Automotive Finance
Customer Relationship
Dealer Management System
Customer Centricity
Business Support
Self-Confidence
Organization
Motivation
Training
Automotive Industry Resilience
Ransomware
Data

Join automotive expert and entrepreneur Russell B. Hill and CMO Charity Dunning as they venture into the world of automotive, fixed operations, and the successes and failures in life in the What the Fixed Ops?! podcast. Get new episodes by following our social media networks or by visiting us at www.FixedOPSMarketing.com/WTF.

PublishesDailyEpisodes1000Founded4 years ago
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AutomotiveNewsLeisureBusiness News

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Artwork for What the Fixed Ops?!

Latest Episodes

Some careers are planned. Others are built through grit, pressure, and pure resilience.

In this episode of What the Fixed Ops?!, we welcome Sheila Pogue, Dealer Marketing Consultant at Dealer OMG, to the show.

Sheila’s journey into the automotive a... more

Influence matters. Leadership matters. And real sales performance depends on both.

In this episode of What the Fixed Ops?!, we welcome Christian Younggren, sales trainer and founder of Kaizen Automotive Consulting, to the show.

Christian’s journey ... more

YouTube

AI is advancing fast — but skilled technicians aren’t going anywhere.

Watch the full episode: youtu.be/_FWnkP4smlc

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools ... more

The moment you think you’ve arrived is the moment you stop growing.

Watch the full episode: youtu.be/_FWnkP4smlc

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to... more

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Recent Guests

Sheila Pogue
Dealer Marketing Consultant at Dealer OMG
Dealer OMG
Episode: From Cocktails to Closing Deals: Sheila Pogue’s Rise in Automotive
Christian Younggren
Sales trainer at Kaizen Automotive Consulting
Kaizen Automotive Consulting
Episode: Great Salespeople Are Made, Not Born: Christian Younggren's Take on Influence
Dave Johnson
President and CEO of ASE
ASE
Episode: From Small Town Farming to CEO: A Conversation with Dave Johnson
Nick Ruffolo
Director of Fixed Operations at the Rohrman Auto Group.
Rohrman Auto Group
Episode: The Answers Are Right Here: A Conversation with Nick Ruffolo, Rohrman Auto Group
Scott Falcone
Dealer at World Kia and World Hyundai
World Kia, World Hyundai
Episode: Accountability, Culture, & $55K a Month in Service Upsell | Scott Falcone
Justin Shanken
Chief Security Officer of the Intelligence Technical Solutions Division of Black Breach
Black Breach
Episode: What Mercedes-Benz’s New Mandate Means - Justin Shanken talks Dealer Security in 2026
Douglas Cox
Founder of M2L Consulting with a rich background in luxury automotive sales.
M2L Consulting
Episode: What Great Leaders Do Differently - Douglas Cox of M2L Consulting
Jamie Alexander
Shared her emotional journey and personal hardships
Episode: Deepest Conversations Happen on WTF?! - #automotive #shorts #dealership
Chris Singleton
A linguist and sales professional who shared insights from his personal growth journey
Episode: How to Be a TOP Salesperson in 2026! - #automotive #shorts #dealership

Hosts

Russell B. Hill
Host of the show and automotive expert/entrepreneur with a focus on fixed ops, leadership, and industry health.
Charity Dunning
Chief Marketing Officer and co-host, focusing on leadership, marketing, and dealer operations insights.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

From Cocktails to Closing Deals: Sheila Pogue’s Rise in Automotive
Q: What trends should dealers pay attention to right now, especially in marketing and fixed operations?
Fixed operations will be the growth engine; focus on retaining customers through excellent service, cross-training staff for EV/hybrid capabilities, and using data-driven marketing to feed the service drive. Embrace AI and tech but keep the human element in customer retention and upsell strategies.
From Cocktails to Closing Deals: Sheila Pogue’s Rise in Automotive
Q: What has been your biggest challenge as a woman in fixed operations, and how did you overcome it?
The biggest challenge was leading a crew of seasoned technicians who were initially resistant to a woman in charge. I addressed it by getting hands-on, showing leadership, and then pivoting to supportive tactics like building strong relationships and even practical acts of care (kolaches, breakfast) to earn their respect, eventually turning the shop into a cohesive team.
Great Salespeople Are Made, Not Born: Christian Younggren's Take on Influence
Q: How can training stick better in a dealership?
Training sticks when it's action-oriented and reinforced over time through daily practice, one-on-one coaching, and follow-ups, rather than a one-off session. Providing ongoing structure and accountability helps convert information into measurable behavior change.
Great Salespeople Are Made, Not Born: Christian Younggren's Take on Influence
Q: What makes a good salesperson?
A good salesperson blends trust, warmth, and competence, and adapts to the customer's style and needs. It's not just charisma, but the ability to build genuine connection while demonstrating knowledge, then transferring that authority to experts who can help the customer.
From Small Town Farming to CEO: A Conversation with Dave Johnson
Q: Does certification directly impact retention and customer trust?
Yes. Data indicates ASE-certified technicians show higher productivity, fewer comebacks, and lower attrition, which translates into better customer experiences and higher pay for skilled techs, reinforcing trust and loyalty.

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Frequently Asked Questions About What the Fixed Ops?!

What is What the Fixed Ops?! about and what kind of topics does it cover?

This show centers on fixed operations in the automotive field, with discussions spanning workforce development, leadership, certification, and operational strategies for dealerships. Across episodes, hosts explore practical challenges in service and maintenance, the value of credentials (e.g., ASE), talent retention and recruitment in automotive fixed ops, and the impact of evolving tech—like AI, RFID, and back-end incentives—on customer experience and profitability. The tone blends actionable insights for dealership leadership with relatable storytelling about career growth, team dynamics, and the health of the fixed-operations ecosystem. A standout throughline is connecting people-focused leadership with measurable outcomes—productivity, ... more

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Which podcasts are similar to What the Fixed Ops?!?

These podcasts share a similar audience with What the Fixed Ops?!:

1. FWRD: An EasyCare Podcast
2. Fixed Ops Focus
3. Service Drive Revolution with Chris Collins
4. Car Dealership Guy Podcast

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What the Fixed Ops?! launched 4 years ago and published 1000 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What the Fixed Ops?!?

Recent guests on What the Fixed Ops?! include:

1. Sheila Pogue
2. Christian Younggren
3. Dave Johnson
4. Nick Ruffolo
5. Scott Falcone
6. Justin Shanken
7. Douglas Cox
8. Jamie Alexander

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