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Artwork for What Gets Measured

What Gets Measured

NinjaCat
Data Governance
SEO
Data Management
Data Leadership
Data Quality
Data Storytelling
Marketing Effectiveness
Human Understanding
Artificial Intelligence
Advertising
Marketing Strategy
Marketing Stagnation
Marketing Performance
Data
Brand Positioning
Marketing Analytics
Mindset
Data Analysis
Marketing
Data Privacy

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, get... more

PublishesTwice monthlyEpisodes96Founded4 years ago
Number of ListenersCategories
MarketingBusinessManagement

Listen to this Podcast

Artwork for What Gets Measured

Latest Episodes

Copywriter-turned–AI ethics educator Felicity Wild breaks down what marketing teams risk when they automate without oversight—and how ethics can drive better, smarter decisions.

SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-nobody-cares-about-ai-ethic... more

YouTube

Marketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shares his hard-earned insights on proving the real value of social.

Discover why social isn’t just a tr... more

Dive into clean data and aligned teams in martech, AI that actually works, and learn what’s driving marketing ops success right now with Darrell Alfonso.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-ai-in-marketing-ops-scary-exciting-essential  © ... more

YouTube

AI fails without context. Vanessa Liu explains why capturing human know-how is the key to scaling automation, reducing turnover costs, and driving ROI.

SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-smarter-ai-starts-with-human-know-how  ©2025, Ninj... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Peter Cranstone
CEO of 3P Mobile, a technology company focusing on digital ecosystems
3P Mobile
Episode: The Ecosystem Centered Marketing Strategy
Ken Gavranovic
A seasoned technology executive and global keynote speaker.
Thinkers 50 and the Forbes Council
Episode: How To Achieve Measurable Success with AI
Heidi Saas
Data privacy and technology attorney focused on consumer rights and ethical AI.
Episode: Where Data Privacy Meets Marketing Performance
Brent Dykes
Renowned expert in data storytelling and the founder and chief data storyteller at Analytics Hero.
Analytics Hero
Episode: The Data-Driven Mindset: Leaning Into Numbers to Build Better Instincts
Kudzayi Chakahwata
Audiences and Technology Solutions director at Publicis with a master's degree in mathematics.
Publicis
Episode: Turning Data Into Actionable Stories
JP Castlin
Independent consultant specializing in strategic marketing and organizational capabilities
Episode: Navigating Complexity: Balancing Intuition and Data in Marketing Strategy
Lily Ray
VP of SEO Strategy and Research at Amsive, a performance marketing agency.
Amsive
Episode: Harmonizing Algorithms and Audiences in SEO
Mark A. Preston
SEO game changer with over two decades of marketing experience, helping clients unlock their business potential.
Episode: Humanizing Marketing Strategies for Tomorrow
Katie Smith
Known as the Queen of the Customer Journey, a visionary marketer dedicated to transforming chaos and stagnation into strategic success.
Wild Path Consulting
Episode: How To Escape Marketing Stagnation

Host

Jake Sanders
Host of a podcast focused on marketing performance management, data insights, and analytics, engaging with guests to explore critical industry topics.

Reviews

5.0 out of 5 stars from 27 ratings
  • Insightful and actionable!

    If you’re in marketing or analytics, this podcast is a must listen. Jake does a fantastic job of bringing on guests with real-world expertise and diving deep into topics that truly matter for data driven decision making. Highly recommend!

    Apple Podcasts
    5
    Paul Der
    United States10 months ago
  • A must-listen for marketers!

    Nice rapport between host and guests, the topics are relevant and not too in-the-weeds - subscribed and looking forward to more! 💫

    Apple Podcasts
    5
    SkinnyTallz
    United States4 years ago
  • Wonderfully Produced Insightful Content

    If you’re a digital marketer looking for a podcast with key insights into the things you care about, then What Gets Measured is the podcast for you! The production quality is very professional and the interviews are interesting and insightful.

    Apple Podcasts
    5
    curtmuhgurt
    United States4 years ago
  • Lets Get Real

    A great look at marketing thats based in reality, looking forward to more.

    Apple Podcasts
    5
    yogastud
    United States4 years ago
  • One of my faves!

    I learn something new every time I listen.

    Apple Podcasts
    5
    malloryck
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Production quality is praised, with listeners appreciating the depth of knowledge from hosts and guests.
Highly relevant topics that are both entertaining and informative for marketing professionals.
Engaging and insightful conversations focused on real-world applications in marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#73
Brazil/Business/Marketing
Apple Podcasts
#225
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Truth In Advertising
Q: Why does truth in advertising matter?
Truth in advertising matters primarily because it aligns with human nature, legislation requires it, it promotes fair competition, and it ultimately supports brand longevity and profitability.
Dialing In Brand Positioning
Q: How can people discover what those drivers are?
You can talk to your sales team, review win-loss recordings, and ask the GV team for a list of drivers for your sector.
Content Marketing in The Age of AI
Q: How do you use data to inform the content you create?
By looking at engagement and responses, and building pillar content from popular posts.
Content Marketing in The Age of AI
Q: How are you measuring the success and impact of content marketing?
Success is measured differently depending on the client's goals; it could be traffic for a keyword or conversions for a particular page.
Humanizing Marketing Strategies for Tomorrow
Q: How can getting a solid grip on data help marketers?
Mark explains that while data is essential, marketers must focus on the right kind of data and consider external factors that might influence outcomes to better strategize their efforts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About What Gets Measured

What is What Gets Measured about and what kind of topics does it cover?

The content encompasses engaging discussions focused on various dimensions of marketing performance management, data utilization, and insightful analytics aimed at marketers. Episodes frequently highlight the integration of artificial intelligence into marketing strategies, the pressing need for ethical data practices, and the evolving landscape of digital marketing. Guests often share practical anecdotes from their experiences in technology and marketing, providing actionable insights that help listeners navigate complex industry challenges, such as data privacy and effective content marketing strategies. Unique to this series is the blend of expert guest perspectives and critical discussions surrounding the intersection of data and human ... more

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Which podcasts are similar to What Gets Measured?

These podcasts share a similar audience with What Gets Measured:

1. The Artificial Intelligence Show
2. The Digital Marketing Podcast
3. Pivot
4. Prof G Markets
5. The Prof G Pod with Scott Galloway

How many episodes of What Gets Measured are there?

What Gets Measured launched 4 years ago and published 96 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What Gets Measured?

Recent guests on What Gets Measured include:

1. Peter Cranstone
2. Ken Gavranovic
3. Heidi Saas
4. Brent Dykes
5. Kudzayi Chakahwata
6. JP Castlin
7. Lily Ray
8. Mark A. Preston

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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