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What Gets Measured

NinjaCat
Artificial Intelligence
Data Management
Marketing
Data Governance
Data Quality
SEO
Data Leadership
Data Storytelling
Marketing Strategy
Content Marketing
Data-Driven Mindset
Advertising
Marketing Effectiveness
Human Understanding
Data Literacy
Martech
Marketing Stagnation
Data
Data Privacy
Marketing Performance

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, get... more

PublishesTwice monthlyEpisodes100Founded4 years ago
Number of ListenersCategories
ManagementMarketingBusiness

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Artwork for What Gets Measured

Latest Episodes

The "Godfather of Martech" Scott Brinker joins the NinjaCat podcast to unpack his 2026 State of Martech Report, discuss why and detail how AI is driving a fundamental transformation in marketing and business, and explain the many ways martech is evol... more

YouTube

Luke Ambrosetti, Principal Industry Architect for Marketing at Snowflake, unpacks what actually makes a marketing stack AI-ready. Hitting on topics like data ownership, semantic layers, and addressing core concepts like business alignment, this conve... more

YouTube

Marketing performance dashboards should be more than a collection of charts. With data scattered across countless platforms, most teams are left with disconnected metrics and unclear insights. Tim Shea, founder and CEO of Latticework Insights, talks ... more

YouTube

Marketing AI agents are transforming how teams turn data into action. In this episode, Sandra Oono-Thomas—VP of Enterprise Growth & Digital Commerce at Daye North America—shares how her background in data and e-commerce helped her team move from spre... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Luke Ambrosetti
Principal Industry Architect for Marketing at Snowflake
Snowflake
Episode: The AI-Ready Marketing Stack
Tim Shea
Founder and CEO of Latticework Insights
Latticework Insights
Episode: Dialing In Marketing Performance Dasboards
Sandra Oono-Thomas
Vice President of Enterprise Growth & Digital Commerce at Daye North America
Daye North America
Episode: The Marketing Leader's Guide to AI Agents
Eric Tilbury
Head of programmatic at Inuvo
Inuvo
Episode: What Are Your Really Buying in Programmatic?
George Swetlitz
CEO and co-founder of RightResponse
RightResponse AI
Episode: How To Leverage Customer Review Data
Bill Schmarzo
Author, AI innovator
Author, AI professional (formerly Yahoo, Dell, Hitachi)
Episode: The AI-Human Edge
Ben Tasker
Senior AI Strategist
National Grid
Episode: Why Skills Beat Tools in AI
Angeline Corvaglia
Founder and data safety advocate with background as CFO
Independent/Advocacy roles
Episode: When Data, AI, and Decisions Meet
Brian Piper
Author, educator, international keynote speaker
Episode: Automate The Work That Hurts

Hosts

Jake Sanders
Host of data-driven marketing performance conversations; leads show production and guest coordination
Jessica Grazer
VP of Marketing at NinjaCat and co-host involved in guest selection and strategy

Reviews

5.0 out of 5 stars from 28 ratings
  • Insightful and actionable!

    If you’re in marketing or analytics, this podcast is a must listen. Jake does a fantastic job of bringing on guests with real-world expertise and diving deep into topics that truly matter for data driven decision making. Highly recommend!

    Apple Podcasts
    5
    Paul Der
    United States2 years ago
  • A must-listen for marketers!

    Nice rapport between host and guests, the topics are relevant and not too in-the-weeds - subscribed and looking forward to more! 💫

    Apple Podcasts
    5
    SkinnyTallz
    United States4 years ago
  • Wonderfully Produced Insightful Content

    If you’re a digital marketer looking for a podcast with key insights into the things you care about, then What Gets Measured is the podcast for you! The production quality is very professional and the interviews are interesting and insightful.

    Apple Podcasts
    5
    curtmuhgurt
    United States4 years ago
  • Lets Get Real

    A great look at marketing thats based in reality, looking forward to more.

    Apple Podcasts
    5
    yogastud
    United States4 years ago
  • One of my faves!

    I learn something new every time I listen.

    Apple Podcasts
    5
    malloryck
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Conversations are described as reality-based and relevant to everyday marketing work.
High production quality and strong guest lineups are frequently highlighted.
Listeners praise practical, actionable insights for marketing and analytics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#176
Brazil/Business/Marketing
Apple Podcasts
#209
Poland/Business/Marketing
Apple Podcasts
#210
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The AI-Human Edge
Q: What makes this edge sustainable if the machine stops—how do humans retain the advantage?
The edge remains with humans through frameworks, domain knowledge, and the ability to adapt, with AI acting as a Yoda-like advisor that suggests options but does not replace the human capacity to manage complex trade-offs and creative thinking.
The AI-Human Edge
Q: Can you give an industry example of causal AI in action?
Amazon is highlighted as a prime example, using causal models across weather, holidays, and other factors to understand purchasing propensity and optimize distribution and delivery in real time.
The AI-Human Edge
Q: Walk us through causal AI and how it differs from predictive AI, with examples?
Predictive AI looks at past patterns and projects forward, but causal AI asks why those factors drive outcomes, enabling interventions and counterfactuals to test different scenarios and improve decision-making in complex, real-world settings.
The AI-Human Edge
Q: How did the propensity-model ideas translate into this book and its sports focus?
Schmarzo explains the broader applicability of entity propensity models to both performance and behavioral propensities, demonstrating how they can inform NIL decisions, workload management, and recovery in sports, while also outlining parallels in nursing, finance, and other knowledge-work domains.
The AI-Human Edge
Q: Tell us a little bit about the book, the intro, why'd you write it? And then what is this connection with the baseball card game?
The book translates propensity concepts into practical, field-tested use cases across sports and other domains, tying in Strat-O-Matic baseball as an early intuition for propensities and decision-making under uncertainty to show how probabilities can guide strategic choices.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About What Gets Measured

What is What Gets Measured about and what kind of topics does it cover?

The show centers on marketing performance management, data-driven decision making, and practical analytics. Episodes feature practitioners and leaders discussing how to unify data from multiple platforms, implement AI-enabled workflows, measure real business impact beyond vanity metrics, and govern data responsibly. Notable is the emphasis on actionable frameworks, leadership buy-in, and building scalable, trustworthy data foundations that translate into measurable outcomes for brands and agencies. The format blends candid guest conversations with real-world anecdotes, making it valuable for listeners looking to operationalize data insights in growth-focused marketing teams.

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How many listeners does What Gets Measured get?

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Which podcasts are similar to What Gets Measured?

These podcasts share a similar audience with What Gets Measured:

1. The Artificial Intelligence Show
2. The a16z Show
3. The Prof G Pod with Scott Galloway
4. Machine Learning Street Talk (MLST)
5. SmartLess

How many episodes of What Gets Measured are there?

What Gets Measured launched 4 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact What Gets Measured?

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What guests have appeared on What Gets Measured?

Recent guests on What Gets Measured include:

1. Luke Ambrosetti
2. Tim Shea
3. Sandra Oono-Thomas
4. Eric Tilbury
5. George Swetlitz
6. Bill Schmarzo
7. Ben Tasker
8. Angeline Corvaglia

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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