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What Fuels You

Fuel Talent
Entrepreneurship
Aritzia
Leadership
E-Commerce
Fashion
Artificial Intelligence
Healthcare
Gratitude
Retail Expansion
Mental Health
Personal Growth
Human Connections
Female Empowerment
Spices
Education
Seattle
Biotechnology
Technology Startups
Brooks Running
Dance Church

Shauna Swerland, CEO of Fuel Talent, launches the What Fuels You podcast, where she sits down with influential, interesting and successful leaders to learn from them. She digs into the stories and choices that made them who they are today, with the goal of sharing the inspiration, perseverance and stories of resilience that are normally only shared within an inner circle. You'll walk away feeling ... more

PublishesTwice monthlyEpisodes246Founded7 years ago
Number of ListenersCategories
Tech NewsNewsCareersBusiness

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Artwork for What Fuels You

Latest Episodes

Victoria Thain Gioia is the Co-Founder and CEO of Perelel, the first OBGYN-founded vitamin company offering doctor-formulated, research-backed supplements designed to meet the unique needs of women at every stage of their hormonal journey.

Before f... more

YouTube

Greg Davidson is the Co-Founder and CEO of Lalo, a modern baby and toddler brand built around the idea that new parents deserve better: better design, better guidance, and products that actually grow with their kids.

Greg's path to founding a baby ... more

YouTube

Ross Goodhart is Co-CEO and a Founder of Jupiter—the new standard in dandruff care,

delivering clean, elevated, and seriously effective dandruff care products. He was born and

raised in Hawaii, and received his B.B.A from the University of Michigan S... more

YouTube

Jennifer Worthington is the Co-Founder and President of Two Dice, a new live experience company she's building with George Kliavkoff, with whom she shares a belief in the power of live experiences to create connection and lasting memories.

She sta... more

YouTube

Key Facts

Accepts Guests
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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Victoria Thain Gioia
Co-Founder and CEO of Perelel
Perelel
Episode: Victoria Thain Gioia - Co-Founder and CEO of Perelel
Greg Davidson
Co-founder and CEO of Lalo
Lalo
Episode: Greg Davidson - Co-Founder and CEO of Lalo
Ross Goodhart
Co-founder and Co-CEO of Jupiter
Jupiter
Episode: Ross Goodhart - Founder and Co-CEO of Jupiter
Jennifer Worthington
Co-founder and President of Two Dice
Two Dice
Episode: Jennifer Worthington - Co-Founder and President of Two Dice
Ardie Sameti
Co-founder and CEO of Scala
Scala
Episode: Ardie Sameti - Co-Founder and CEO of Scala
Deborah Benton
Co-founder and General Partner at Willow Growth Partners
Willow Growth Partners
Episode: Deborah Benton and Amanda Schutzbank - Founders of Willow Growth Partners
Amanda Schutzbank
Co-founder and General Partner at Willow Growth Partners
Willow Growth Partners
Episode: Deborah Benton and Amanda Schutzbank - Founders of Willow Growth Partners
Dr. Evan Zhao
Co-founder and CEO of Pacagen. Focused on innovative solutions for pet allergies.
Pacagen
Episode: Evan Zhao - Co-Founder and CEO of Pacagen
Aaron Finn
CEO of SingleFile with over 25 years of experience in technology leadership.
SingleFile
Episode: Aaron Finn - CEO of SingleFile

Host

Shauna Swerland
Host of What Fuels You

Reviews

4.9 out of 5 stars from 95 ratings
  • Exceptional

    If you have any interest into the business community in Seattle, this is the number one podcast to listen to.

    Apple Podcasts
    5
    Asquiers24
    United States10 months ago
  • Great conversations

    Helpful insight into the local leaders and entrepreneurs in Seattle. Shauna is great at making remarkable people open up and it feels like I am part of the conversation.

    In a year that has impacted being able to network, this podcast has been amazing.

    Apple Podcasts
    5
    ysibony
    United States6 years ago
  • Great interviews!

    The thoughtful questions led to some very interesting discussions - love the diversity of stories and backgrounds.

    Apple Podcasts
    5
    annieseattle$$
    United States7 years ago
  • Inspired!

    Shauna, you’re a natural! Love this whole concept. Thanks for sharing these stories.

    Apple Podcasts
    5
    Tiffini Connell
    United States7 years ago
  • Digging it!

    Love hearing the backstories on some of the PNW legends! Love the format and the engaging conversation — too many podcasts follow a template and this one is constantly refreshing. Kudos!

    Apple Podcasts
    1
    Mountain Lou
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host draws out vulnerable backstories and practical lessons
Audience finds the conversations inspiring and mentorship-like
Praise for deep, actionable interviews with diverse leaders
Consistently high-quality guests and insightful questions
Notable consistency in asking thoughtful, informative questions

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#147
Israel/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Ross Goodhart - Founder and Co-CEO of Jupiter
Q: OK, is there an app on your phone that you find yourself using all the time or that you can't part ways with or live without?
He uses the Shopify app to monitor real-time sales and performance, highlighting the importance of data-driven operations.
Ardie Sameti - Co-Founder and CEO of Scala
Q: What fuels you?
It's my kids 100% and doing everything to make them proud, showing them that dad busts his ass to build something meaningful regardless of the outcome.
Deborah Benton and Amanda Schutzbank - Founders of Willow Growth Partners
Q: How do you balance gut feel with data in such early-stage deals?
At Willow, we blend gut instinct about the founder and product with whatever market signals exist. We usually lack multi-year financial history, so we rely on qualitative signals, early traction indicators, and a clear path to a scalable brand platform. It's a bespoke process that often hinges on the founder's character and potential rather than polished data.
Deborah Benton and Amanda Schutzbank - Founders of Willow Growth Partners
Q: What criteria do you use most when evaluating a founder and team in the earliest conversations?
We look for founder alignment with our values—collaboration, communication and transparency—alongside a strong, genuine conviction about the business, and we prefer founders who can articulate why they are solving a real problem and what their long-term vision is. We also want to understand the personal story and motivation behind the venture.
Brent Beardall - President and CEO of WaFd Bank
Q: What fuels you?
To give back to the community and leave the world a better place.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About What Fuels You

What is What Fuels You about and what kind of topics does it cover?

This show centers on high-growth leaders and entrepreneurs, exploring personal hurdles, decision-making, and strategies that helped them scale their ventures. Guests span consumer brands, health tech, live experiences, and fintech, with a recurring emphasis on resilience, culture, fundraising, and leadership lessons. Listeners likely include aspiring founders, marketing and growth professionals, and senior operators seeking actionable takeaways and real-world context from executives who've built durable businesses. A notable strength is the host's ability to pull out personal stories behind professional success, giving practical guidance alongside motivating narratives.

Where can I find podcast stats for What Fuels You?

Rephonic provides a wide range of podcast stats for What Fuels You. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to What Fuels You and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does What Fuels You get?

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What are the audience demographics for What Fuels You?

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How many subscribers and views does What Fuels You have?

To see how many followers or subscribers What Fuels You has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to What Fuels You?

These podcasts share a similar audience with What Fuels You:

1. This is Vancouver
2. SmartLess
3. Crime Junkie

How many episodes of What Fuels You are there?

What Fuels You launched 7 years ago and published 246 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact What Fuels You?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for What Fuels You?

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What guests have appeared on What Fuels You?

Recent guests on What Fuels You include:

1. Victoria Thain Gioia
2. Greg Davidson
3. Ross Goodhart
4. Jennifer Worthington
5. Ardie Sameti
6. Deborah Benton
7. Amanda Schutzbank
8. Dr. Evan Zhao

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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