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Artwork for WFA's Better Marketing Pod

WFA's Better Marketing Pod with David Wheldon

World Federation of Advertisers (WFA)
Customer Experience
AI In Marketing
Primark
Electric Vehicles
Marketing Strategy
Marketing Education
Leadership
Nissan Leaf
AXA
Branding
UNICEF
Marketing Strategies
Advertising
Marketing
Nissan Ariya
Japan
Women Empowerment
Marketing Purpose
Cathay Pacific
Regulation In Automotive Industry

Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.

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Artwork for WFA's Better Marketing Pod

Latest Episodes

In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing organisation as the business s... more

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What happens when one of marketing's most influential thinkers shares his unfiltered wisdom about the state of our industry? Seth Godin joins the WFA Better Marketing Podcast to deliver profound insights that challenge conventional thinking about wha... more

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The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of this evolution stands Marcel Macondes, AB InBev's Global CMO and winner of the 2024 WFA Global Marketer of the Year awar... more

In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI imple... more

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Recent Guests

Ed Bell
Marketing Executive with experience in Cathay Pacific, focusing on brand and customer insights.
Cathay Pacific
Episode: Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
Marcus Collins
Professor of Marketing and digital marketer known for his work with Beyoncé and as an agency strategist.
Episode: Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
Dr. Frederique Covington Corbett
Chief Global Brand & Marketing Officer at UNICEF
UNICEF
Episode: Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Michelle McEttrick
Chief Customer Officer of Primark
Primark
Episode: Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
Allyson Witherspoon
Corporate Vice President and Global Chief Marketing Officer at Nissan Motor Corporation.
Nissan Motor Corporation
Episode: Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan

Host

David Wheldon
Host of WFA's Better Marketing Pod and President at WFA.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#127
United Kingdom/Business/Marketing
Apple Podcasts
#15
Belgium/Business/Marketing
Apple Podcasts
#181
Belgium/Business
Apple Podcasts
#213
Indonesia/Business/Marketing
Apple Podcasts
#241
South Korea/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
Q: What should people be focusing on?
At the end of the day, our job is to influence human behavior and to influence behavior.
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Q: Do you think marketing can be a positive force for change in today's society?
Indeed, marketing should guide change, focusing on inspiring and educating consumers toward better choices rather than merely selling products.
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Q: How do you see the marketing culture being different?
Marketing culture varies significantly across regions, influenced by consumer behaviors and local sensitivities. It's important to engage with local nuances and adapt strategies accordingly.
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Q: How do you see AI's role in marketing from your perspective?
AI acts as an accelerator for insights and problem-solving, but human touch and emotional connection remain crucial.
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Q: What metrics do you use internally for brand health and momentum?
We look at overall opinion, brand health, and image attributes supporting our brand promise, as well as tracking brand momentum through consumer perception surveys.

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Frequently Asked Questions About WFA's Better Marketing Pod

What is WFA's Better Marketing Pod about and what kind of topics does it cover?

The content explores significant developments in the marketing industry, featuring discussions with prominent marketing leaders and experts. Episodes frequently examine themes such as the integration of AI in marketing, the importance of emotional connections with consumers, and strategies for improving customer experiences. Unique insights are provided on the challenges and opportunities in the marketing landscape, with a particular focus on how brands can adapt to evolving consumer expectations. Notable discussions include the intersection of culture and marketing, and the innovative approaches brands take to maintain relevance and trust in a competitive market.

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How many listeners does WFA's Better Marketing Pod get?

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Which podcasts are similar to WFA's Better Marketing Pod?

These podcasts share a similar audience with WFA's Better Marketing Pod:

1. The Diary Of A CEO with Steven Bartlett

How many episodes of WFA's Better Marketing Pod are there?

WFA's Better Marketing Pod launched 5 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on WFA's Better Marketing Pod?

Recent guests on WFA's Better Marketing Pod include:

1. Ed Bell
2. Marcus Collins
3. Dr. Frederique Covington Corbett
4. Michelle McEttrick
5. Allyson Witherspoon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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