WFA's Better Marketing Pod with David Wheldon
World Federation of Advertisers (WFA)Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
| Publishes | Monthly | Episodes | 52 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Half the health information people see on social media is incomplete or wrong, and the result is bigger than a fact-checking problem. It’s a confidence problem. When four out of five people don’t feel comfortable making self-care choices, treatable i... more
Fifty episodes in, one lesson keeps getting louder: marketing is still a person-to-person craft, even when the world feels dominated by platforms, dashboards, and AI. Recording from Stockholm during Global Marketer Week, in this episode David Wheldon... more
Real people do not move neatly from awareness to consideration to purchase, they jump between searching, streaming, scrolling and shopping, sometimes all at once. That messy middle is where brands win or disappear, and it is exactly where AI-powered ... more
In this episode David Wheldon talks with Judy Smith, crisis management expert and former White House advisor, about what protects reputation when risk is everywhere and scrutiny is constant. We come back to one hard rule for leaders and brands: be wh... more
Recent Guests
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #218 |  United Kingdom/Business/Marketing |
Apple Podcasts | #11 |  Belgium/Business/Marketing |
Apple Podcasts | #97 |  Ireland/Business/Marketing |
Apple Podcasts | #175 |  Mexico/Business/Marketing |
Apple Podcasts | #235 |  United Arab Emirates/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About WFA's Better Marketing Pod
What is WFA's Better Marketing Pod about and what kind of topics does it cover?
This show consistently centers on how technology, leadership, and culture shape modern marketing. Across episodes, listeners encounter high-profile CMOs, industry thinkers, and crisis experts who unpack AI-driven transformation, data foundations, and the evolving role of marketing in enterprise strategy. Guests share concrete leadership principles, practical frameworks for navigating disruption, and real-world case studies—ranging from AI ethics and measurement to cross-functional collaboration and sustainable growth. The conversations often blend global perspective with regional nuance, touching on brand storytelling, experimentation, and the balance between speed, cost, and quality in a tech-enabled marketing landscape. A standout pattern... more
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How many listeners does WFA's Better Marketing Pod get?
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What are the audience demographics for WFA's Better Marketing Pod?
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How many subscribers and views does WFA's Better Marketing Pod have?
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Which podcasts are similar to WFA's Better Marketing Pod?
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How many episodes of WFA's Better Marketing Pod are there?
WFA's Better Marketing Pod launched 6 years ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact WFA's Better Marketing Pod?
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Where can I see ratings and reviews for WFA's Better Marketing Pod?
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What guests have appeared on WFA's Better Marketing Pod?
Recent guests on WFA's Better Marketing Pod include:
1. Antonio Luzio
2. Christina De Ciandino
3. Byron Sharp
4. Sir John Hegarty
5. Seth Godin
6. Dan Taylor
7. Judy Smith
8. Antonio Lucio
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.