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Artwork for Wellness Marketing 101

Wellness Marketing 101

Boryana Dimitrova
Small Business
Artificial Intelligence
Entrepreneurship
Alchemize Fightwear
Storytelling
Immigration
Marketing
Bikram Yoga
Baby Gear Group
Trimona Yogurt
The Dew Generation
Tween Skincare
Holistic Practitioners
Stereotype Kids
Pinterest
Search Engine Optimization
Branding
Real Estate
A2 Milk
Community Building

Welcome to Wellness Marketing 101. I’m Boryana — a marketing professor, mom of three, and a passionate advocate for all things health and wellness. I’m also the founder of Black Sea Advanced Marketing Solutions, where I help entrepreneurs build purpose-driven businesses in order to connect authentically with their ideal customers on a deeper level.

Wellness Marketing 101 is the podcast for you i... more

PublishesWeeklyEpisodes60Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Wellness Marketing 101

Latest Episodes

In this episode of Wellness Marketing 101, I sit down with Jessi Sheridan, founder of Habituelle, a leadership and community platform for ambitious women. Jessi shares how a pivotal moment during the pandemic sparked the creation of Habituelle, evolv... more

In this episode of Wellness Marketing 101, I sit down with longtime Bikram Yoga practitioner, teacher, and yoga asana world champion Esak Garcia to explore the deeper meaning behind the practice and why so many people turn to the hot room not just fo... more

In this episode of Wellness Marketing 101, host I sit down with Ashley Gould, founder of The Dew Generation, a skincare brand created specifically for tweens.

Ashley shares how her experience as a master esthetician and mom led her to develop gentle... more

What if the best real estate advice you could get… is not to buy?

In this episode of Wellness Marketing 101, I sit down with real estate expert and longtime friend Ani Golovko to break down what most buyers and sellers aren’t being told.

From navig... more

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Recent Guests

Jessi Sheridan
Founder of Habituelle, coach
Habituelle
Episode: Episode60: Building Community Over Competition with Jessi Sheridan
Esak Garcia
Yoga Asana world champion and Bikram Yoga teacher
E84 Yoga / Jedi Fight Club
Episode: Episode59: How Bikram Yoga Improves Mental Clarity, Discipline, and Self-Awareness with Esak Garcia
Ashley Gould
Founder of The Dew Generation
The Dew Generation
Episode: Episode58: Safe Skincare for Tweens: Building Confidence, Not Damage with Ashley Gould, Founder of The Dew Generation
Ani Golovko
Realtor with a corporate background in finance and marketing
Self-employed Realtor in San Francisco Bay Area
Episode: Episode 57: From Immigrant to Real Estate Expert: Ani Golovko on Resilience, Career Pivots & Smart Home Buying
Elizabeth Brunner
Founder of Stereotype Kids
Stereotype Kids
Episode: Episode 56: Breaking Stereotypes in Kids Fashion & Building a Purpose-Driven Brand with Elizabeth Brunner
Samantha Gold
Founder of Motette and Atlas Row
Motette; Atlas Row
Episode: Episode 55: Betting on Yourself & Building a 6-Figure Brand with AI, Community & Confidence with Samantha Gold, founder of Motette and Atlas Row
Dean D'Angelo
Owner of Horseman Wellness Club
Horseman Wellness Club
Episode: Episode 54: From Meal Prep to Movement: Building a Wellness-Focused Food Business with Dean D’Angelo
Suzette Melendez
Owner of Suzette LC; involved in community building, SOPs, event planning; affiliated with Alchemize Fightwear
Suzette LC / Alchemize Fightwear
Episode: Episode 53: Building Community & Systems for Small Business Success with Suzette Melendez
Yoana Vasileva
Photographer transitioning from accounting to entrepreneurship
Yoana Vasileva Photography
Episode: Episode 52: From CPA to Creative Entrepreneur – Building a Premium Photography Business with Intention with Guest Yoana Vasileva

Host

Boryana
Host of Wellness Marketing 101

Reviews

4.2 out of 5 stars from 5 ratings
  • Great podcast and person

    Had a pleasure of having Boryana as my professor for 2 years. Absolutely amazing teacher. Really related the real world to todays marketing. Highly recommend

    Apple Podcasts
    5
    mikeydelph
    United States9 months ago
  • Practical Marketing Advice with Heart

    Wellness Marketing 101 and Boryana’s insight have helped me think more clearly about how to approach marketing for my new wellness product. I came across the podcast while searching Apple Podcasts and it really landed at the right time for me. I appreciate the balance of practical advice and reminders about self-care, especially for people trying to build something from the ground up. The interviews feel thoughtful and relevant.

    Apple Podcasts
    5
    mowerman124
    United Statesa year ago
  • A fresh business perspective!

    At a time when most entrepreneur podcasts are all “hustle and grind” Boryana offers a slightly different perspective. Sure, hard work is required and the price for entry - but balancing family and social responsibilities also matter and today I think there isn’t enough of this. She is an incredible person and you will definitely learn and be inspired.

    Apple Podcasts
    5
    NoFingSlack
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Conversations feel thoughtful and relevant for wellness brands and founders
Clear, practical marketing insights with a focus on wellness and real-world application.
Balanced approach to entrepreneurship, self-care, and family

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#203
Chile/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Episode 41: How Small Businesses Can Use Pinterest, SEO, and AI to Get Found Online With SEO & Pinterest Expert Julia Renee
Q: How do you decide when to invest more time into Pinterest vs. other channels?
If you're already producing content, Pinterest can be a strong traffic driver with relatively lower ongoing effort. Start with setup, keyword research, boards, and templates, then scale gradually; even a small, consistent effort can yield results over time.
Episode 41: How Small Businesses Can Use Pinterest, SEO, and AI to Get Found Online With SEO & Pinterest Expert Julia Renee
Q: What are some starter best practices for pin keyword optimization and image assets?
Use keyword-focused pin titles and descriptions, include keywords on the pin graphic itself, and ensure images have pre-titled file names and descriptive alt text to aid search engines and accessibility. Create multiple graphics per post and ensure the visuals clearly reflect the pin's topic.
Episode 41: How Small Businesses Can Use Pinterest, SEO, and AI to Get Found Online With SEO & Pinterest Expert Julia Renee
Q: Can wellness businesses benefit from Pinterest, and what would a typical strategy look like?
Yes, Pinterest serves as a search engine-like platform where content related to audience questions can drive website visits and enrollment in services or podcasts. A typical strategy involves aligning pin content with audience search terms, using keyword-rich pin titles and descriptions, and creating specific boards that reflect concrete topics to rank in both Pinterest and Google.
Episode 36: How Inclusive Product Design Drives Innovation with Grace Ambroze
Q: Thank you so much. Grace, can you talk a little bit about how the collaboration between Lululemon and the Canadian Paralympic Team came about?
Grace explains that there was a joint initiative with a research and product innovation team, involving wear testing with multiple athletes to co-create accessible kits, with a focus on autonomous movement and inclusive design for both seated and standing users.
Episode 37: The Power of Storytelling in Leadership: How Andrés Oliveros Helps Teams Communicate with Clarity and Purpose
Q: Why did you decide to pivot from being a corporate lawyer to a leadership storytelling expert, and what do you hope to achieve in the US market?
The move came from seeing a large gap between leadership intent and middle management execution; the goal is to scale storytelling as a leadership tool in the larger US market while helping professionals across industries improve communication and trust.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Wellness Marketing 101

What is Wellness Marketing 101 about and what kind of topics does it cover?

Across recent episodes, the show centers on practical, human-centered marketing for wellness and product-based brands, with a strong emphasis on community-building, sustainability, and balanced entrepreneurship. Conversations span branding strategy for niche audiences, ethical customer education, and multi-channel marketing, often from founder- or practitioner-led perspectives. Notable throughlines include coaching and leadership for women and moms, burnout prevention, and leveraging authentic storytelling to grow communities and partnerships without sacrificing well-being. Unique strengths include a clear focus on real-world applications, multi-disciplinary guest mix, and an emphasis on aligning business goals with personal and community w... more

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How many listeners does Wellness Marketing 101 get?

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Which podcasts are similar to Wellness Marketing 101?

These podcasts share a similar audience with Wellness Marketing 101:

1. The Joe Rogan Experience

How many episodes of Wellness Marketing 101 are there?

Wellness Marketing 101 launched a year ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Wellness Marketing 101?

Recent guests on Wellness Marketing 101 include:

1. Jessi Sheridan
2. Esak Garcia
3. Ashley Gould
4. Ani Golovko
5. Elizabeth Brunner
6. Samantha Gold
7. Dean D'Angelo
8. Suzette Melendez

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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