WaveTalk｜有温度的新商业访谈录
Wavemaker蔚迈中国这是一个天马行空的商业播客，畅谈商业世界的趋势与未来，以轻松的方式带给你理性而又有温度的趋势观察与营销风向。让我们永远坚持做营销和品牌的初心，在捕捉机遇获得增长的同时，创造可持续的价值，为世界谋福祉。
| Publishes | Monthly | Episodes | 17 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
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大家好，欢迎收听Wavemaker的声播观察栏目《WaveTalk｜蔚迈说》。这是一个天马行空的商业脱口秀，我们希望与大家畅谈商业世界的趋势与未来，带给你理性而又有温度的趋势观察与营销风向。本期是由MMA AI与相关营销创新委员会发起的播客话题。主要议题● 从“神坛”，到“种瓜得瓜，种豆得豆”● 人“工”智能，最重要的还是人“的”智能● 从春天到冬天，从AI复兴到AI的夏天● 在广告营销行业感受AI的盛夏本期嘉宾： more
忙碌的生活会更容易让人专注于当下，在打开未来之门时，有时会觉得，那把钥匙，或是掌控感，并不在自己手中。在国际妇女节日前夕，我们集合了北上广三地的五位女性，一起畅谈人生：究竟是什么让我们来到了这里，又是什么在推动着我们前进？希望通过这次的探讨能给大家带来启发和思考：或许通往未来的钥匙，早已在我们手中- 因为“是什么塑造了你的今天，将会继续塑造你的明天”。[有奖互动] 参与方式请见文末，让我们用五个故事，交换你的过往。 more
主要议题● 跨界营销在今天有怎样的新议题？● 在激烈的跨界战场，品牌应如何冲出自己的路？● 从不凡帝范梅勒集团实战经验中，我们可以学习到什么？ more
主要议题● 当我们在谈论场景营销时，我们在思考什么？● 到底精不精准？精准营销里的灵魂拷问● 有温度的链接品牌与消费者？你缺少一个工具-GRAVITY● 利刃出鞘，GRAVITY的三板大斧 more
今天的音频有点特别，我们进行了一场圆桌对谈，与三位嘉宾以及现场多位观众朋友一起，探讨AIGC带来的变革以及作为营销人的价值将如何被重塑。 more
主要议题● 从「文创六大样」，到深度的伴随式营销● “适度”商业化的背后，是文物安全● 是诗仙还是刺客？李白终究是李白● 投资低门槛，合作高门槛的博物馆营销● 迎击四大难题，让博物馆营销科学化 more
主要议题● 没有一座博物馆是孤岛● 向“未来看涨”的五千年● 博物馆的硬角色与软实力 ● 把博物馆带回家● 从“星巴克进故宫”，到拒绝“拿来主义” more
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Apple Podcasts | #53 | China/Business/Marketing |
Apple Podcasts | #157 |  Singapore/Business/Marketing |
Apple Podcasts | #232 |  Hong Kong/Business/Marketing |
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