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Artwork for Water We Talking About?

Water We Talking About?

Jim Lauria and Adam Tank
Water
Water Industry
Artificial Intelligence
Circular Sanitation
Linkedin
Public Relations
Storytelling
Cleveland Water
Aquaria
Water Environment Federation
American Water Works Association
Aquacote
Alfa Laval
Editors
Capital Markets
Toilet Board Coalition
Aquanerds
Microbusinessideas
Sustainability
Content Repurposing

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

PublishesMonthlyEpisodes74Founded6 years ago
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Artwork for Water We Talking About?

Latest Episodes

On this episode of Water We Talking About, we are joined by James Adduci. He breaks down the strategy behind building meaningful industry relationships and the specific ways storytelling can influence stakeholders and lead to better project outcomes.... more

Water is at the heart of the climate conversation, but how do we share that message effectively? We’re sitting down with Sheldon Young and Jason Moreau (hosts of the No Footprints podcast) to talk about the intersection of water technology and storyt... more

Visibility is a form of currency in the water sector. This week, we sit down with Suzan Marie Chin-Taylor to discuss the strategic importance of PR. From managing public perception to the "nuts and bolts" of media outreach, Suzan provides a roadmap f... more

Noemi Kis is a founder, speaker, and entrepreneur known for building and scaling multiple businesses — including a 7-figure industrial water treatment supply company — while emphasizing freedom, systems, and value creation over conventional “hustle” ... more

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Recent Guests

James Adduci
Managing Director of Huntington Capstone; investment banker focused on water sector
Huntington Capstone
Episode: James Adduci: Your Story is Your Network
Sheldon Young
Process Optimization and Sustainability Solutions Specialist, Alfa Laval
Alfa Laval
Episode: Sheldon & Jason: The Story of Sustainability & Water
Jason Moreau
Digital Sales and Content Manager, Alfa Laval
Alfa Laval
Episode: Sheldon & Jason: The Story of Sustainability & Water
Suzan Chin-Taylor
CEO of Creative Raven; the Doodoo Diva
Creative Raven
Episode: Suzan Marie Chin-Taylor: The DooDoo Diva's P.R. Masterclass
Noemi Kis
Founder and CEO of Aquacote; founder of Aquanerds and other initiatives
Aquacote; Aquanerds
Episode: Noemi Kis: 160k followers on LinkedIn
David LaFrance
CEO of the American Water Works Association
American Water Works Association (AWWA)
Episode: David LaFrance: The Language of Water Finance & AWWA
Ralph Exton
Executive Director of the Water Environment Federation
Water Environment Federation
Episode: Ralph Exton: Stories from the Water Environment Federation
Brian Sheng
Co-founder and CEO of Aquaria
Aquaria
Episode: Brian Sheng: Water is Air, Air is Water
Kelsey McWilliams
Founder and CEO of Point of Shift
Point of Shift
Episode: Kelsey McWilliams: The Toilet Whisperer

Hosts

Jim Lauria
Host focusing on storytelling, communications, and brand-building in water tech; long-running, now co-host.
Adam Tank
Co-host and host, guiding conversations on tech storytelling and industry narratives.

Reviews

4.6 out of 5 stars from 13 ratings
  • Bringing Water Issues to the Masses!

    Among a number of great podcasts on the water sector, covering all important topics.

    Apple Podcasts
    5
    Hopskippy
    United Statesa year ago
  • A refreshing take on the water industry

    Can’t say enough about how cool this podcast is for young water industry professionals. Jim and Adam have done a great job picking guests and topics that brighten up the discussion around water treatment!

    Apple Podcasts
    5
    ansharma808
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Useful for young professionals looking to understand how to position water tech in a narrative.
Great guests and a fresh take on communicating complex water tech to broader audiences.
High quality conversations that connect industry trends to real-world impact.
Insightful breakdowns of water topics with practical storytelling tips.

Talking Points

Recent interactions between the hosts and their guests.

Ralph Exton: Stories from the Water Environment Federation
Q: What is the impact of AI on the water sector, and how is WEF approaching it?
AI is a fast-moving, double-edged opportunity: it can greatly improve operations and efficiency, but has a water footprint that must be managed. WEF aims to be a neutral convener and educator, launching a Center of Excellence and a Water AI Nexus to guide best practices, share knowledge, and ensure responsible deployment.
Sheldon & Jason: The Story of Sustainability & Water
Q: What would you tell to those people who want to start a podcast but feel they lack the juice to do it?
Start with a simple setup, use available tools, and focus on delivering value rather than chasing perfection; start now and learn as you go.
Sheldon & Jason: The Story of Sustainability & Water
Q: How do you find your guests?
They find guests through personal networks, trade shows, and serendipitous meetings, prioritizing people with compelling sustainability stories and a fit with their broader platform.
Sheldon & Jason: The Story of Sustainability & Water
Q: So how did you come up with the name No Footprint?
Jason explains a collaborative ideation process that balanced sustainability with a broader narrative, evolving from ideas to a phrase that signifies leaving no footprint and focusing on the journey of improvement.
Suzan Marie Chin-Taylor: The DooDoo Diva's P.R. Masterclass
Q: What's the difference between targeting trade publications versus general media for water industry topics?
Industry publications want education and impact on the community or the field, while general media looks for human-interest angles and broader relevance to residents and customers.

Audience Metrics

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Frequently Asked Questions About Water We Talking About?

What is Water We Talking About? about and what kind of topics does it cover?

The show centers on practical storytelling for the water industry, translating complex technology and utility issues into accessible narratives that drive engagement, adoption, and investment. Episodes frequently explore how finance, sustainability, public communications, and editorial strategy intersect with water and wastewater technologies, featuring practitioners from utilities, technology providers, industry associations, and PR/marketing leaders. Notable strengths include a focus on editorial integrity, real-world case studies, and actionable tactics for building brands and securing coverage in a technically driven sector. A standout angle is the emphasis on translating specialized topics—like AI initiatives, circular sanitation, or a... more

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1. Water Values Podcast

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Water We Talking About? launched 6 years ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Water We Talking About??

Recent guests on Water We Talking About? include:

1. James Adduci
2. Sheldon Young
3. Jason Moreau
4. Suzan Chin-Taylor
5. Noemi Kis
6. David LaFrance
7. Ralph Exton
8. Brian Sheng

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