超级秀可思SUPERSHOWCASE
alimama超级秀可思 | JustPod超级秀可思，寻找下一个Super Showcase。 我们洞察当下热门商业趋势，讲述有料有趣的品牌营销故事——品牌要如何玩转线上营销、拥抱年轻消费人群？销量增长和营销破圈如何同时实现？数智经营平台阿里妈妈是如何让品牌商家每一份经营都算数的？ 如果你对商业、营销及市场趋势感兴趣，千万别错过这档由阿里妈妈案例厂牌超级秀可思与JustPod联合打造的品牌营销解读原创音频节目。期待你的收听。 本节目由阿里妈妈超级秀可思和JustPod联合出品，JustPod制作发行。
| Publishes | Weekly | Episodes | 4 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | BusinessMarketing | ||
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-本节目由阿里妈妈超级秀可思和JustPod联合出品，JustPod制作发行-
在高速发展的城市化浪潮中，宠物愈发成为当代人生活中不可或缺的家庭成员之一。人与宠物的羁绊越来越深，由此也推动了宠物经济的高速发展——过去几年，中国宠物市场在全球经济放缓的大环境下，依然能保持18%以上的年增速；在孤独经济、科学养宠等趋势的催化下，未来宠物经济的热度还将持续。
本期「超级秀可思」，我们就从麦富迪、福来恩、顽皮wanpy这三个宠物品牌的成功营销案例出发，聊聊宠物经济。当宠物成为越来越多人的情感慰藉，... more
-本节目由阿里妈妈超级秀可思和JustPod联合出品，JustPod制作发行-
过去几年中，开启“宅家”模式的消费者并没有停止对健身的热情，线上健身、居家健身等新模式都开始走红。而健身的核心消费场景，也开始从由场馆健身向居家健身延伸。在这一风潮下，围绕健身器械轻量化、健身功能智能化、健身装备裸感化三大细分趋势，也诞生了不少专注细分赛道需求的新锐品牌。
本期「超级秀可思」，我们从梵品、FITURESLiM、YOTTOY三个品牌的成功营销案例出发，聊聊轻健身赛道的品牌是如何精准抓住细分赛道风口... more
-本节目由阿里妈妈超级秀可思和JustPod联合出品，JustPod制作发行-
如今，在大众消费决策愈发谨慎、更注重产品质量与生活品质的大趋势下，品质消费也成为主流的消费趋势；在家电行业，相关提升生活美学、满足生活场景极致化追求的品牌们逆势增长——尽管疫情反复带来了一定时期内的消费疲软，但品质生活类的家电却依然保持高增速。
对于家电品牌来说，在产品为王的底层逻辑下，他们也开始寻求更高效的营销解决方案，以打造品牌心智、促进流量曝光和转化，并提高人群运营效率。
本期「超级秀可思」，我们从西... more
-本节目由阿里妈妈超级秀可思和JustPod联合出品，JustPod制作发行-
随着饮酒消费群体的年轻化，饮酒这件事愈发不再只是某个群体的专属，而是集身份认同、个人价值主张表达、生活方式彰显以及强社交需求的综合体现。而对于酒类品牌而言，这也意味着他们的营销方式开始从传统的「重线下」，逐步走向「线上线下结合」，营销手法也更加多元。
本期「超级秀可思」，我们从洋河、人头马、麦卡伦三个品牌的成功营销案例出发，聊聊酒品牌是如何在流量红利减弱的大背景下，打破传统印象、精准找到目标人群并实现品牌破圈、... more
Reviews
- 广告
打广告……
Apple Podcasts16643351China2 years ago - 听感一般
内容偏笼统，两位互动很不自然
Apple Podcasts3McKylianMChina3 years ago - 广太多
语言可以轻松一点，现在太多念稿的痕迹了，感觉被摁头看广告相声，诶！霍！
Apple Podcasts1冇小China3 years ago - 广告节目
制作内容质量堪忧，全是广告贴节目真心没有人花时间来听广告的。主播的声音做的还不如ai生成音频
Apple Podcasts1bbbbbbbbyeChina3 years ago - 讲一堆废话
谁愿意听你在这报花名
Apple Podcasts1化妆558525China3 years ago
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Apple Podcasts | #57 | China/Business/Marketing |
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超级秀可思SUPERSHOWCASE launched 4 years ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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