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e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.

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Artwork for Visibility Era

Latest Episodes

Search engine optimization (SEO) can feel overwhelming...especially if you’re just getting started. In this episode, we sit down with  ⁨@buildinpublic⁩ (Edward Sturm) to break SEO down into simple, actionable concepts for founders, marketers, and bu... more

If you’ve been treating email as an afterthought, or overcomplicating it, this episode will completely reframe how you think about your list and the long-term value.

In this episode, Lydia sits down with Kieryn Wang, email marketing expert and found... more

PR and advertising are often confused — but they are not the same thing, and knowing the difference can completely change how you grow your brand.

In this video, we break down public relations vs advertising using simple, real-world examples from TV... more

5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026

1. Instant credibility

Earned media positions you as a trusted expert faster than almost any other strategy.

2. Built-in expansion

Press introduces your brand to entirely... more

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Recent Guests

Edward Sturm
SEO expert and consultant
Build in Public
Episode: SEO for beginners | How To Dominate Search Rankings with Edward Sturm | Ep135
Kieryn Wang
Expert in email marketing and owner of Allmost
Allmost
Episode: How to Write Emails That Make Money & Earn Subscribers | Ep 134
Jody Fisher
A PR expert and host of The PR Podcast
The PR Podcast
Episode: What is DIY (do-it-yourself) PR? Public Relations with Jody Fisher PR | Ep131
Brett Farmiloe
Founder of Featured.com and recently acquired HARO
Featured.com
Episode: The 2 PR Tools you NEED | Ep125
Courtney Vanpraag
Affiliate coach at Impact
Impact
Episode: The #1 Growth Strategy Product Brands Are Missing: Affiliate Marketing w/ Impact | Ep 120
Jill Brand
Head of brand and creative at Pvolve, with a background in franchise marketing.
Pvolve
Episode: How to Land Organic Brand Partnerships w/ Celebrities with Jill Brand at Pvolve | Ep 113
Dr. Ashley Lerman
Board certified pediatric dentist and founder of FirstGrin
FirstGrin
Episode: How This Mom Built a CPG Brand w/ DIY Influencer Marketing | Dr. Ashley Lerman, FirstGrin | Ep111
Kristyn Pilgrim
Digital and content marketing specialist
Episode: How To Create A Viral PR Campaign with Strong Backlinks w/ Kristyn Pilgrim | Ep 107
Kate Terentieva
Founder of Off The Record and a creative director with a background in neuromarketing.
Off The Record
Episode: How This Entrepreneur is Solving Loneliness With a Card Game ft. Kate Terentieva | Ep 105

Hosts

Bridget Aileen Sicsko
Co-founder of Visibility on Purpose and seasoned marketer obsessed with PR and entrepreneurship. Host of discussions that empower entrepreneurs to achieve greater visibility.
Lydia Bagarozza
Co-founder of Visibility on Purpose and a publicist with a rich background in PR and media. Engages with experts to share practical insights on visibility in business.

Reviews

4.9 out of 5 stars from 118 ratings
  • Actionable Advice

    Really great insights around PR and personal branding from guests that are experts. Super actionable insights which I appreciate

    Apple Podcasts
    5
    Boddiingsytikgd
    United States9 months ago
  • Real and approachable PR advice

    Bridget and Lydia make PR a thing everyone feels like they can do and excited them to! I love how honest these episodes are—what publicists do and how they can help can be really misunderstood but not after listening to this podcast!

    Apple Podcasts
    5
    Tayler Hollman
    United Statesa year ago
  • Strategic and Personable!

    I love how this is a show that isn’t filled with fluff. They offer real strategies, solid advice, and maintain their personalities! 5/5

    Apple Podcasts
    5
    @isaacmashman
    United Statesa year ago
  • Love these ladies!

    So good!

    Apple Podcasts
    5
    stacixcx2234
    United Statesa year ago
  • Great PR tips

    Bridget and Olivia do a great job of being transparent and not gatekeeping on how to leverage PR for business growth.

    Apple Podcasts
    5
    SparkleSun&Style
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts are noted for their approachable and engaging conversational style, making complex topics accessible.
Overall, the content is deemed high-quality and relevant for any professional seeking visibility.
Listeners appreciate the actionable insights and transparency shared regarding PR strategies and personal branding.
The community feel encourages listener engagement and promotes a sense of belonging among entrepreneurs.
Guests bring valuable experience and unique perspectives, enhancing the richness of content.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SEO for beginners | How To Dominate Search Rankings with Edward Sturm | Ep135
Q: Are blogs still relevant, and should we still be creating blog content?
Blogs are relevant for building topical authority and trust but should focus less on SEO-driven content and more on user engagement and updates about the brand.
SEO for beginners | How To Dominate Search Rankings with Edward Sturm | Ep135
Q: What does SEO stand for and what does it mean for brands?
SEO stands for search engine optimization, which helps websites show up in search engines like Google and Bing, crucial for brand visibility.
The 2 PR Tools you NEED | Ep125
Q: What do you think about the future of PR and the many platforms emerging?
Brett anticipates a consolidation of platforms as they emerge, indicating the market will dictate success based on efficiency and value delivery for users.
The 2 PR Tools you NEED | Ep125
Q: Will you continue HARO as an email service, or do you see it becoming a platform?
Brett believes HARO will retain its email format, as it fosters networking and is user-friendly.
The 2 PR Tools you NEED | Ep125
Q: How did you evolve Featured?
Brett explains the platform's evolution from catering to more business-oriented content to including product requests, and its integration with HARO.

Audience Metrics

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Frequently Asked Questions About Visibility Era

What is Visibility Era about and what kind of topics does it cover?

The podcast offers insightful conversations on PR, media, and personal branding, featuring interviews with a diverse range of guests, including media insiders, successful entrepreneurs, and brand leaders. Central themes include visibility strategies, media engagement, and effective branding tactics, all aimed at empowering listeners to enhance their presence in their respective fields. Each episode serves as a practical guide, blending personal stories with expert advice to navigate the complex world of public relations and entrepreneurship, making it a valuable resource for those aiming to elevate their personal and professional visibility.

Where can I find podcast stats for Visibility Era?

Rephonic provides a wide range of podcast stats for Visibility Era. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Visibility Era and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Visibility Era get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Visibility Era, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Visibility Era?

Rephonic provides comprehensive predictive audience data for Visibility Era, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Visibility Era have?

To see how many followers or subscribers Visibility Era has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Visibility Era?

These podcasts share a similar audience with Visibility Era:

1. How I Built This with Guy Raz

How many episodes of Visibility Era are there?

Visibility Era launched 3 years ago and published 136 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Visibility Era?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Visibility Era?

Rephonic pulls ratings and reviews for Visibility Era from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Visibility Era?

Rephonic provides full transcripts for episodes of Visibility Era. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Visibility Era?

Recent guests on Visibility Era include:

1. Edward Sturm
2. Kieryn Wang
3. Jody Fisher
4. Brett Farmiloe
5. Courtney Vanpraag
6. Jill Brand
7. Dr. Ashley Lerman
8. Kristyn Pilgrim

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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