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Artwork for Value Coffee Talk

Value Coffee Talk

Genius Drive
Artificial Intelligence
Outcome Economy
Value Selling
Business Value
Value-Based Pricing
Sales Engineering
Ping Identity
Value-Based Selling
Future Ready CFO
The Four Levers Of Negotiation
Transparency In Negotiation
AI In Sales
Servicenow
Genius Drive
Human Element In Sales
Proposals
Value Engineering
Psychological Safety
Sales Enablement
Presales Collective

B2B buyers want to know the business outcomes they can expect from proposed solutions and the realized value of what they've already purchased. Yet far too few solution providers can articulate value. Value Coffee Talk interviews sales, marketing and customer success leaders about their value programs to discuss the challenges, opportunities and share best practices. Hosted by author and serial en... more

PublishesWeeklyEpisodes102Founded3 years ago
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ManagementMarketingBusiness

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Artwork for Value Coffee Talk

Latest Episodes

In this episode of Value Coffee Talk, host Thomas Pisello speaks with Ken Powell about the remarkable growth journey of K1X and the evolving role of business value in today’s SaaS and AI-driven economy. The conversation explores how organizations can... more

In this insightful interview, host Tom Pisello interviews sales transformation expert and author Art Fromm, to explore how modern buying decisions are increasingly shaped by risk perception, stakeholder alignment, and the growing complexity of enterp... more

In this episode of the Value Coffee Talk Podcast, Tom Pisello, the ROI Guy, speaks with Michael McDowell, the “Demo-tainer” and author of Demo-tainment, about how pre-sales and solution engineering are evolving in an AI-driven world.

The pair discu... more

In this episode of the Value Coffee Talk Podcast, Tom Pisello, the ROI Guy, is joined by Gaurav Sharma, Product Leader for Value Tools and AI Systems at ServiceNow, to explore one of the most important shifts in go-to-market strategy: post-sales valu... more

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Recent Guests

Ken Powell
CRO at AI FinTech firm K1X; veteran revenue leader
K1X
Episode: CRO Spotlight: Leveraging Value for 65% CAGR Growth
Art Fromm
Author, speaker, facilitator, sales transformation expert
Author of Making a Seamless Sale
Episode: Mastering Seamless Sales: Strategies for Modern Decision-Making
Michael McDowell
Author and pre-sales expert, aka Demo-Tainer
Author of Demo-Tainment; pre-sales expert
Episode: Beyond the Harbor Tour: How Pre-Sales Wins with Outcomes, Not Features
Gaurav Sharma
Product leader for value tools and AI systems at ServiceNow
ServiceNow
Episode: From Promised to Proven - Scaling Post-Sales Value Realization
Todd Caponi
Best-selling author, sales performance expert, keynote speaker
Episode: Mastering Negotiation: The Four Levers Every Seller Should Know
Nate Littlewood
Founder of Future Ready CFO
Future Ready CFO
Episode: Navigating the Challenges of Selling to Early Stage Companies
Chris Mabry
Head of community at iris.ai; former VP of Solutions and Partnerships at Reprise; former GM of the Pre-Sales Collective
iris.ai
Episode: Is the Future of Solutions Engineering all about Value?
David Yockelson
Distinguished Vice President of the Technology Marketing Practice at Gartner; Gartner Fellow
Gartner
Episode: Gartner: The Outcome Economy and Shift to Value-Led Growth
Sultan Semlali
Value coach and global value consulting director at Sitecore
Sitecore
Episode: The Importance of the Human-Touch in AI-powered Value Consulting

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Talking Points

Recent interactions between the hosts and their guests.

Growth Stage Success: Embracing Change and Driving a Business Value Approach
Q: How should objections to change be handled internally?
View objections as opportunities to learn; categorize them into understanding, knowledge, and belief gaps, and convert influential naysayers into champions by reframing roles and addressing underlying fears and power dynamics.
Growth Stage Success: Embracing Change and Driving a Business Value Approach
Q: What ensures adoption of new enablement assets?
Embed the change early, lead with frontline pull, involve champions, and integrate coaching, surveys, and feedback into the discovery and ongoing practice—plus embed in the sales workflow and CRM to normalize usage.
Growth Stage Success: Embracing Change and Driving a Business Value Approach
Q: How do smaller growth firms differ in enabling sales and change?
Smaller firms benefit from quicker decision making and autonomy, but risk bad habits without formal onboarding; the key is a strong onboarding experience, early good sales habits, and engaging founders and CROs as active participants.
Growth Stage Success: Embracing Change and Driving a Business Value Approach
Q: What were a few of the challenges of managing enablement at Google-scale?
Managing thousands of sales professionals across time zones required a unified enablement approach, cross-functional sponsorship, and a strong internal selling narrative to align disparate teams and maintain consistency.
The Future of Sales Engineering: From Demo Driver to Value Consultant
Q: How should organizations start enabling their teams for this transition?
Begin with leadership alignment and appoint a champion to navigate organizational politics, then train teams on why value matters, not just how features work, and finally integrate storytelling and discovery into regular enablement routines.

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Frequently Asked Questions About Value Coffee Talk

What is Value Coffee Talk about and what kind of topics does it cover?

Value Coffee Talk centers on how organizations quantify and realize business value from B2B solutions. Across episodes, the conversation often travels from value design, adoption and governance to post-sale value realization, with strong emphasis on ROI storytelling, value-based pricing, and the human element in complex purchases. Guests typically include revenue, product, and customer-success leaders from technology and software firms, along with CFOs and value practitioners who share frameworks, metrics, and practical playbooks for driving measurable outcomes. A few distinctive angles recur: a focus on the outcome economy, AI's impact on value programs, and cross-functional GTM alignment that spans pre-sales, sales, and post-sale teams. T... more

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Which podcasts are similar to Value Coffee Talk?

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1. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Value Coffee Talk are there?

Value Coffee Talk launched 3 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Value Coffee Talk?

Recent guests on Value Coffee Talk include:

1. Ken Powell
2. Art Fromm
3. Michael McDowell
4. Gaurav Sharma
5. Todd Caponi
6. Nate Littlewood
7. Chris Mabry
8. David Yockelson

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