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Artwork for Insights Unlocked

Insights Unlocked

UserTesting
Usertesting
UX Research
UX Design
Generative AI
Digital Note-Taking
AI Startups
Product Design
Figma
Product Management
User Experience Research
Design
Ride Home AI Fund
Artificial Intelligence
Product Development
Customer Feedback
Linkedin
Insights Council
Research Teams
Musho AI
Landing Pages

What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-... more

PublishesWeeklyEpisodes200Founded3 years ago
Number of ListenersCategories
BusinessEntrepreneurshipTechnology

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Artwork for Insights Unlocked

Latest Episodes

Episode web page: bit.ly/43n2Y89

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Episode summary:

In this episode of Insights Unlocked, host Nathan Isaacs sits down with Sara Fortier—founder and CEO of Outwitly, Silicon Valley design veteran, and author of the up... more

In this episode of Insights Unlocked, host Nathan Isaacs sits down with Sangram Vajre—co-founder of Terminus and GTM Partners, bestselling author, and pioneer of the Flip My Funnel movement—to explore how customer-first thinking reshapes business gro... more

YouTube

Episode web page: bit.ly/42dkHi0

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Episode summary:

In this thought-provoking episode of Insights Unlocked, host Lija Hogan sits down with Dr. John Whalen—cognitive scientist, author, and founder of Brilliant Experien... more

YouTube

Episode web page: bit.ly/46shU5A

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Episode summary:

Joe Pulizzi—bestselling author, founder of the Content Marketing Institute, and creator of the Content Inc model—joins host Nathan Isaacs to talk about redefining wo... more

YouTube

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Sara Fortier
Founder and CEO of Outwitly, author of upcoming book Design Research Mastery
Outwitly
Episode: Why empathy still wins in an AI-powered world with Sara Fortier from Outwitly
Sangram Vajre
Co-founder of Terminus and GTM Partners, best-selling author of Move, and founder of Flip My Funnel movement.
Terminus, GTM Partners
Episode: Flipping the funnel starts with knowing your customers with Sangram Vajre
John Whalen
Cognitive scientist and author of Design for How People Think.
Brilliant Experience
Episode: All the questions you had about synthetic users but were afraid to ask
Joe Pulizzi
Best-selling author, entrepreneur, and pioneer of content marketing.
Content Marketing Institute, Tilt
Episode: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Asia Orangio
Founder and CEO of DemandMaven, a growth consultancy for SaaS companies
DemandMaven
Episode: Unlocking SaaS growth with fast, focused customer research with Asia Orangio
Joe Chernov
Long-time B2B marketing leader, three-time CMO, and executive in residence at Battery Ventures
Battery Ventures
Episode: Why brand matters and how CMOs are playing out of position
Jake Burghardt
Author of Stop Wasting Research and a leading voice in bridging customer insights and product decisions
Rosenfeld Media
Episode: How to stop wasting research and turn customer insights into action with Jake Burghardt
Gwen Hammes
Co-CEO of CRO Metrics and a seasoned marketing leader
CRO Metrics
Episode: Optimize with empathy: Gwen Hammes on turning behavior into brand impact
Talia Wolf
Founder of GetUplift and author of Emotional Targeting
GetUplift
Episode: Every (buying) decision is emotional with Talia Wolf

Host

Nathan Isaacs
Senior Manager of Content Production at UserTesting and an award-winning journalist with a focus on customer experience and marketing insights.

Reviews

4.8 out of 5 stars from 58 ratings
  • My favorite podcast

    I’m so impressed with the insightful content and excellent speaker lineup. I always walk away with actionable takeaways.

    Apple Podcasts
    5
    NPeterson!
    United States2 years ago
  • Helpful for anyone looking for new ways to test customer experiences

    Great podcast for anyone in UX research, design or product development.

    Helpful hearing subject matter experts share stories and suggest innovative ways to continuously test experiences.

    Apple Podcasts
    5
    RJC_36
    Canada2 years ago
  • Great content in a short time

    Wow! I had no idea this show existed. Quick and useful. Looking forward to more episodes.

    Apple Podcasts
    5
    Naugatuc
    United States2 years ago
  • Great content and speakers!

    Really enjoyed this show and speakers unlocked a lot of great insights!

    Apple Podcasts
    5
    ndw 12345
    United States2 years ago
  • Great insights!

    I look forward to listening to this podcast. It has great insights from brands I trust.

    Apple Podcasts
    5
    @isaacsnd
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and expert guests featured in the episodes.
Many reviews highlight the engaging and practical nature of the discussions, particularly regarding digital transformations.
Audiences express satisfaction with the quality of both content and speakers, with several noting the unique perspectives offered.
The content is described as insightful and relevant, providing valuable takeaways for professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#165
Ukraine/Technology

Talking Points

Recent interactions between the hosts and their guests.

Why empathy still wins in an AI-powered world with Sara Fortier from Outwitly
Q: How should the next generation of designers adapt in an AI-centric world?
Designers need to be AI literate, understand business needs, and develop soft skills like empathy and storytelling to effectively communicate with stakeholders.
Why empathy still wins in an AI-powered world with Sara Fortier from Outwitly
Q: What's one mistake you see organizations make when they over rely on AI tools?
Organizations often neglect the qualitative side of research and rely too heavily on AI-generated insights without real human data.
Why empathy still wins in an AI-powered world with Sara Fortier from Outwitly
Q: How do you convince skeptics that human-centered design isn't just a nice to have?
It's vital to align your language with stakeholders' needs, identify their pain points, and demonstrate how research can provide solutions.
Why empathy still wins in an AI-powered world with Sara Fortier from Outwitly
Q: Can you describe what is human-centered design?
Human-centered design is a methodology about solving product and service-related problems by understanding user needs and experiences.
All the questions you had about synthetic users but were afraid to ask
Q: When looking across the entire process, what are some specific places where you see synthetic users contributing to the acceleration, augmentation, and quality?
Whalen highlights several use cases for synthetic users, such as rapidly generating insights in stakeholder workshops and leveraging them in various phases of research to improve targeting and understanding of user needs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Insights Unlocked

What is Insights Unlocked about and what kind of topics does it cover?

Focusing on the intersection of customer experience, product development, and marketing strategies, the episodes offer insightful conversations with thought leaders and innovators in the digital transformation space. Noteworthy topics include leveraging customer insights for effective marketing, optimizing user experience (UX), and employing artificial intelligence to enhance workflows. The podcast emphasizes actionable insights for creating customer-centric strategies, appealing to professionals keen on driving measurable business results in a competitive landscape. Unique elements include the prominence of guest experts from credible organizations, as well as a strong emphasis on success stories from leading brands, providing listeners wi... more

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Which podcasts are similar to Insights Unlocked?

These podcasts share a similar audience with Insights Unlocked:

1. Huberman Lab
2. Crime Junkie
3. Stuff You Should Know
4. Hidden Brain
5. The Deck

How many episodes of Insights Unlocked are there?

Insights Unlocked launched 3 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Insights Unlocked?

Recent guests on Insights Unlocked include:

1. Sara Fortier
2. Sangram Vajre
3. John Whalen
4. Joe Pulizzi
5. Asia Orangio
6. Joe Chernov
7. Jake Burghardt
8. Gwen Hammes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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