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Useful Creator - I help professionals become Consistent Video Creators

Juma Bannister | Video Strategist, Creator & Trainer
Content Strategy
Content Marketing
Content Creation
Linkedin
Video Marketing
Audience Engagement
Marketing
Brand Strategy
Social Media Marketing
B2B Marketing
Content Repurposing
On-Camera Confidence
Video Content Strategy
Batch Content Creation
B-Roll
Email Marketing
Social Media Strategy
Personal Branding
Digital Marketing
Small Business

Hi, I’m Juma 👋🏾 I help professionals become confident, consistent, skilled video creators.

(The podcast has undergone a bit of a shift, this is the new focus)

On the Useful Creator Podcast I talk to people who are actually doing the work; professionals using video to grow their careers, creators building full-time businesses, and the teams behind the scenes making it all happen. Together, we u... more

PublishesTwice monthlyEpisodes66Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Useful Creator

Latest Episodes

What if the biggest mistake most content creators make…is talking too much?

Today I sit down with Julian Rogers, a veteran Caribbean journalist who’s spent over 6 decades interviewing everyone from politicians to everyday people and he has strong op... more

YouTube

What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos.

In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built t... more

YouTube

What if rejection was the very thing that made you a better creator?

In this episode of the Useful Creator Podcast, Guest host Lorenzo Hodges interviews me and we explore the lessons that shaped my creative journey, from the precision of print desi... more

YouTube

What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his busi... more

YouTube

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Recent Guests

Itir Eraslan
Brand strategy and marketing expert
Owner of a boutique marketing company
Episode: Your Marketing Plan Needs Brand Strategy - Teacher: Itir Eraslan
Tovit Neizer
Business storyteller and owner of Yellow Bricks, a consultancy that helps companies craft effective narratives.
Yellow Bricks
Episode: Win the Audience when You Speak On-Stage - Teacher: Tovit Neizer
Lindsay Burgess
Content coach and expert in helping service-based businesses attract ready-to-invest clients.
Episode: Get Sales Without Asking People to Buy - Teacher: Lindsay Burgess
Calum Armstrong
Marketing Coach and Social Entrepreneur
Face and Publish
Episode: Is Community the Future of Brands? - Teacher: Mark W. Schaefer
Callum Armstrong
Marketing coach and social entrepreneur
Fast and Publish
Episode: Your Customers Help You Make Better Content ( If you talk to them ) - Teacher: Callum Armstrong
Liam Darmody
Founder of Liam's Brand Stand, a consultancy for building personal brands
Liam's Brand Stand
Episode: How to Make Your Linkedin Brand Personal - Teacher: Liam Darmody
Masuma Memon
A content marketer for B2B SaaS companies
Episode: Content Repurposing Without Copy and Pasting - Teacher: Masooma Memon
Anna Bravington
Biscuit-loving business and marketing strategist with over 25 years of experience.
Oxford Innovation Space
Episode: DIY Marketing Advice Every Small Business Needs - Teacher: Anna Bravington
Paolo Kernahan
Video content strategist and creator.
Episode: Batching Video Like a Pro - Behind the Scenes with Paolo Kernahan's Video Creation Process

Host

Juma Bannister
Host with expertise in content creation and marketing strategies, focusing on practical advice for business growth with a strong emphasis on storytelling and audience engagement.

Reviews

4.9 out of 5 stars from 6 ratings
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    a year ago
  • Thought provoking and engaging

    As both a guest and a listener of the Useful Content Podcast, I can truly say that Juma Bannister delivers a top-tier experience.

    The entire process—from scheduling to recording—was seamless and professional. Juma’s thoughtful, well-crafted questions not only make for a great episode but also leave you reflecting on the topics long after the conversation ends.

    From a listener’s perspective, the episodes are engaging and filled with practical insights that are easy to apply. Juma has a way of ... more

    Apple Podcasts
    5
    CassiaMarina
    United Statesa year ago
  • One of the best podcasts I’ve listened to

    The structure of this podcast is designed for learning in a clear way. Juma calls it the classroom and each episode features a new ‘teacher’. But this is not like your typical classroom. The delivery format is rich and engaging.

    You’ll want to have a notebook with you because there’ll be lots of takeaways in every episode.

    I just love it.

    Apple Podcasts
    5
    D'urville
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the professional and seamless experience in scheduling and recording, noting the thoughtful and engaging content that leads to lasting insights.
The podcast is lauded for its structured approach to learning, with each episode feeling like an insightful classroom session filled with invaluable takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Exactly where to start with your Linkedin Company and Personal Page - Teacher: Michelle J. Raymond
Q: Why are those two things a winning combo?
If you were to take the company page out, you've effectively lost 50% of the opportunities that are available to you.
Exactly where to start with your Linkedin Company and Personal Page - Teacher: Michelle J. Raymond
Q: What are some of the first changes that people would have to make to their presence on LinkedIn?
The profile and the company page are like your foundational stones that when you set those, you can build everything else on top.
Exactly where to start with your Linkedin Company and Personal Page - Teacher: Michelle J. Raymond
Q: What are your business goals?
Everything we do on LinkedIn has to be driving you towards those goals.
Client Winning SEO Strategy - Teacher: Sam Dunning
Q: Should companies do SEO internally or hire out?
If a company has the resources, they should focus on in-house SEO; otherwise, they should consider hiring external help.
Client Winning SEO Strategy - Teacher: Sam Dunning
Q: What should companies focus on regarding SEO to align it with revenue generation?
Companies should focus on keywords that indicate high buying intent rather than just attracting traffic.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Useful Creator

What is Useful Creator about and what kind of topics does it cover?

Focused on delivering actionable insights for marketing teams and business owners, the discussions often center around practical strategies for content creation, audience engagement, and effective messaging. Episodes feature expert guests who provide real-world examples and frameworks that can be readily applied to improve marketing efforts. Notably, the podcast differentiates itself by ensuring content is grounded in utility rather than solely in virality, positioning itself as a resource for listeners looking to enhance their content strategies with proven methods and actionable advice.

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Which podcasts are similar to Useful Creator?

These podcasts share a similar audience with Useful Creator:

1. Social Media Marketing Podcast

How many episodes of Useful Creator are there?

Useful Creator launched 2 years ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Useful Creator?

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What guests have appeared on Useful Creator?

Recent guests on Useful Creator include:

1. Itir Eraslan
2. Tovit Neizer
3. Lindsay Burgess
4. Calum Armstrong
5. Callum Armstrong
6. Liam Darmody
7. Masuma Memon
8. Anna Bravington

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