PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern CaliforniaThe PR Future podcast from the USC Center for Public Relations (CPR) provides insight into the future of public relations and strategic communication. Student-produced and directed, the podcast originates from the USC Annenberg School for Communication and Journalism and is hosted by CPR Director and Golin Chairman Emeritus Fred Cook. Each season features discussions with public relations executiv... more
| Publishes | Twice monthly | Episodes | 46 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | MarketingTechnologyBusiness | ||||
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Latest Episodes
The future of search is here, and it's being rewritten by AI. In this episode, host Fred Cook sits down with Michael Sullivan and Lindsey Bastani from We. Communications to unpack the rise of Generative Engine Optimization (GEO), the new frontier tha... more
Guest
Simon Halls — Co-Founder, Apex Public Relations; USC alum; one of the most influential entertainment publicists working today
Host: Fred Cook, Director, USC Center for Public Relations
Discussion Breakdown
Introduction to Simon’s Career — 0... more
Guests
Rupert — AI persona created by Joe Carreon
Student Interviewers: Toma Battino, Joe Carreon
Host: Fred Cook, Director, USC Center for Public Relations
Discussion Breakdown
Introducing Rupert — 0:00
How AI Is Impacting PR — 0:45
Will AI R... more
Guests
Sierra Sohn — Author of “Where The Hell is My Money Going: A Gen Z Perspective” exploring Gen Z fandom, shareability, and what young audiences expect from the sports experience.
Chinelọ Ogogor — Author of "Emerging Technologies for Sports Tr... more
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- An inside look
The first episodes about March For Our Lives are the inside story of how their PR campaign was managed. Great listen.
Apple Podcasts5JRCaesar
United States6 years ago - so insightful
As a PR person, I've been looking for a podcast that will keep me updated and informed on industry trends, and I'm so glad I found this. highly recommend for all comms pros and students 🙌
Apple Podcasts5cathygparkUnited States6 years ago
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Focusing on the evolving landscape of public relations and strategic communication, this podcast features insightful discussions with industry leaders, young professionals, and academics. Episodes explore a range of pertinent topics including the impact of artificial intelligence on PR practices, generational shifts in the workplace, and the importance of diversity and inclusion within the field. It aims to equip listeners with the knowledge and skills needed to navigate and shape the future of public relations, making it highly relevant for anyone involved in communication, marketing, or related areas. The podcast's unique angle combines theoretical frameworks with practical case studies from leading practitioners, aiming to bridge the gap... more
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this podcast launched 6 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Pilaar Terry
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