PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern CaliforniaThe PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students an... more
| Publishes | Twice monthly | Episodes | 41 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingCoursesEducation | ||||
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Latest Episodes
This episode is a replay of special podcast hosted by PRWeek about the 2025 USC Relevance Report.Â
This special PRWeek podcast, "AI Activated," brought together three PR industry leaders and PRWeek Hall of Famers to discuss AI's impact on public rel... more
Based on a survey of over 1,000 PR professionals, the 2025 Global Communication Report from the USC Center for Public Relations –in conjunction with Zeno Group and IABC – reviews how AI, hybrid work, generational shifts, influencer culture, and polar... more
Eli Williams of Day One Agency joins the conversation to unpack findings from the agency’s latest report, Gen Z: Life, Actually. The study challenges common assumptions about Gen Z and reveals a generation that’s more multifaceted—and in some ways, m... more
Fred Cook kicks off a timely conversation on the future of public relations—through the lens of generational differences and shared experiences. The episode unpacks key insights from the USC Center for PR’s 2025 Global Communication Report: Mind The ... more
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- An inside look
The first episodes about March For Our Lives are the inside story of how their PR campaign was managed. Great listen.
Apple Podcasts5JRCaesar
United States5 years ago - so insightful
As a PR person, I've been looking for a podcast that will keep me updated and informed on industry trends, and I'm so glad I found this. highly recommend for all comms pros and students 🙌
Apple Podcasts5cathygparkUnited States5 years ago
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Apple Podcasts | #227 |  South Africa/Business/Marketing |
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What is This Podcast about and what kind of topics does it cover?
This series offers expert insights into the evolving landscape of public relations and strategic communication, featuring discussions with industry leaders, academics, and students. Topics often explored include the impact of artificial intelligence, generational shifts in the workforce, and diversity, equity, and inclusion initiatives within the industry. The podcast serves as a valuable resource for PR professionals seeking to stay updated on trends and prepare for the future developments shaping their field, making it particularly appealing to both practitioners and students interested in advancing their knowledge and skills in communications.
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1. The Daily
How many episodes of this podcast are there?
this podcast launched 5 years ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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1. Pilaar Terry
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