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Up Next with Gabriella Mirabelli

Gabriella Mirabelli
Gen Z
Social Media
Consumer Behavior
Advertising
Creative Advertising
Self-Enhancement Products
Emotional Intelligence
Video Conferencing
Good Shout
Ypulse
Burnout
Moderation
Creative Process
Entertainment Marketing
Team Dynamics
Jargon
Social Appearance Anxiety
Social Instability
State Of the Heart Report
Drinking Behavior

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

PublishesWeeklyEpisodes300Founded9 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Up Next

Latest Episodes

In today's episode, MaryLeigh Bliss, Chief Content Officer at YPulse, discusses insights from their recent fashion preferences report based on a survey of 1,500 young North American consumers. She explores how the fear of seeming "cringe" leads many ... more

Logos do more than identify a brand—they shape how we experience it.

In this episode, Qing Tang, Assistant Professor of Marketing at Hong Kong Baptist University, discusses research she and her colleagues published in the International Journal of R... more

Out-of-home advertising is delivering stronger results than many digital-first channels. Dan Levi, EVP & CMO of Clear Channel Outdoor, shares insights from a five-year study with Kantar that proves OOH drives awareness, intent, and brand favorability... more

Is the agency world oversupplied—or just under differentiated? In this episode, Gabriella Mirabelli speaks with Robin Bonn, CEO of Co:definery and author of Market of One, about why most agencies struggle to stand out—and how they can fix it. They d... more

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Recent Guests

Qing Tang
Assistant Professor of Marketing at Hong Kong Baptist University, focusing on brand communication, digital marketing, and visual marketing
Hong Kong Baptist University
Episode: UN 387 - IJRM. Luxury & Logo Complexity.
Dan Levi
Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor Americas
Clear Channel Outdoor
Episode: UN 386 - Dan Levi. Out-of-Home's Surprising Strength.
Robin Bonn
CEO and founder of Codefinery, host of the Immortal Life of Agencies podcast, and author of Market of One.
Codefinery
Episode: UN 385 - Robin Bonn. Market of One.
Barak Libai
Professor of marketing at the Aarhus School of Business, researcher on customer profitability and subscription models.
Aarhus School of Business
Episode: UN 382 - IJRM. The Effects of Churn on Subscription Services.
Allison McClamroch
Head of brand US for integrated communications agency Zeno Group.
Zeno Group
Episode: Un 381 - Zeno Project. Brand Love & Loyalty.
Andre Banks
Founder and CEO of NewWorld, a marketing and strategy consultancy
NewWorld
Episode: UN 379 - Andre Banks. Cultural Intelligence.
Welf Weiger
Associate professor of digital marketing and chair of the marketing department at Alfaisal University
Alfaisal University
Episode: UN 378 - IJRM. Social Media Champions & Critics.
Josh Dorfman
A serial environmental entrepreneur, co-founder and CEO of Plantd, and former host of The Lazy Environmentalist.
Plantd
Episode: UN 377 - Josh Dorfman. Evolving Your Personal Brand.
Kira Shishkin
CEO of Informed, a news concierge service
Informed
Episode: UN 375 - Kira Shishkin. informed.

Host

Gabriella Mirabelli
Host and media strategist known for her innovative insights into the evolving landscape of marketing and media.

Reviews

4.9 out of 5 stars from 38 ratings
  • Unique Content

    It's so amazing that this type of content is made available for free. I can see this being a very helpful podcast for myself and other marketing professionals going forward. Please keep it coming!!!

    Apple Podcasts
    5
    Rupert Pumbkin
    United States9 years ago
  • Smart, Savvy and Singular

    Gabriella is unwinding the DNA of brand building for the 21st century business. A must listen.

    Apple Podcasts
    5
    iheargood
    United States9 years ago
  • Fascinating

    A top notch podcast that has moved to the top of my "must listen" list. Engaging topics and easygoing style.

    Apple Podcasts
    5
    NONEEE
    United States9 years ago
  • In depth and fascinating

    Gabriella is a fabulous interviewer who asks exactly the right questions to get her guests to open up on the diverse aspects of media that they represent. I've learned so much from this podcast and always feel jazzed when I finish listening to an episode. Much of what's been said about the problems and possibilities of, e.g., indie film and podcasting also applies in the world of publishing--it's an amazingly vibrant time right now; anyone one who is a creator or producer in **any** media area (... more

    Apple Podcasts
    5
    Asakiyume-mita
    United States9 years ago
  • trendspotter

    I've always been fascinated by how media evolves- how radio was first created to send telegraph messages or how the first TV anchors read the news from a sheet of paper with headphones on. This podcast is giving us the play by play of how that's happening in front of our eyes right now. Gabriella Mirabelli is the only person I've seen who's really giving an inside look on how media is totally mutating right now. I personally find it, and this show, very exciting.

    Apple Podcasts
    5
    MFS1
    United States9 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many listeners value the emphasis on current trends and the impact of technology on the media landscape, considering the show a vital resource for professionals in the industry.
Reviewers often describe the content as both informative and engaging, with a focus on practical takeaways from expert guests.
Listeners appreciate the innovative approach to media and marketing discussions, frequently highlighting the insightful questions posed by the host.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#18
Chile/Business/Marketing
Apple Podcasts
#160
Mexico/Business/Marketing
Apple Podcasts
#164
South Korea/Business/Marketing
Apple Podcasts
#196
China/Business/Marketing
Apple Podcasts
#236
Chile/Business

Talking Points

Recent interactions between the hosts and their guests.

UN 387 - IJRM. Luxury & Logo Complexity.
Q: Would you expect these results to be consistent across cultures?
The results might differ across cultures depending on taste and socioeconomic status, with more sophisticated luxury consumers preferring minimalist logos.
UN 387 - IJRM. Luxury & Logo Complexity.
Q: Why so many brands are simplifying their logo?
Brands may be simplifying logos to appeal to Gen Z, who value authenticity and approachability over luxury status.
UN 386 - Dan Levi. Out-of-Home's Surprising Strength.
Q: What is the most important KPI for a marketer tracking their out-of-home performance?
Marketers should focus on incrementality to understand how adding out-of-home advertising positively drives value.
UN 386 - Dan Levi. Out-of-Home's Surprising Strength.
Q: What sparked this five-year collaboration between Clear Channel Outdoor and Kantar?
It began with the development of their Radar data analytics tool, which helped in understanding how out-of-home advertising influences consumer behaviors.
UN 385 - Robin Bonn. Market of One.
Q: Where should agencies be focusing their thoughts when considering the Market of One in light of AI disruption?
Agencies should view AI as a tool that allows them to innovate and offer unique value rather than just a threat to traditional processes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Up Next

What is Up Next about and what kind of topics does it cover?

This show explores the evolving landscape of media, marketing, and technology, featuring insightful discussions with experts, innovators, and thought leaders. Each episode tackles diverse topics such as consumer behavior, influencer marketing, digital disruption, and the impact of social media on brand engagement. Themes of sustainability, authenticity in marketing, and the intersection of technology and content creation are recurring focal points, making it a valuable resource for media professionals and anyone interested in the future of marketing. The engaging interview style and the breadth of topics covered reflect a commitment to understanding the complexities of modern media and the various forces shaping consumer interactions in tod... more

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1. SmartLess

How many episodes of Up Next are there?

Up Next launched 9 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Up Next?

Recent guests on Up Next include:

1. Qing Tang
2. Dan Levi
3. Robin Bonn
4. Barak Libai
5. Allison McClamroch
6. Andre Banks
7. Welf Weiger
8. Josh Dorfman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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