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Up Next with Gabriella Mirabelli

Gabriella Mirabelli
Social Media
Gen Z
Consumer Behavior
Millennials
Ypulse
Creator Economy
Marketing
Advertising
Tiktok
Emotional Intelligence
Marketing Strategy
Artificial Intelligence
Youtube
Digital Marketing
Burnout
Social Media Marketing
Sustainability
Mental Health
Influencers
Leadership

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

PublishesWeeklyEpisodes300Founded10 years ago
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Latest Episodes

MaryLeigh Bliss, chief content officer at YPulse, joins Gabriella Mirabelli to discuss new research on how tweens relate to gaming. Three-quarters of 8- to 12-year-olds now call themselves gamers, a rate that matches teens, and the identity carries r... more

Thomas Bunn is Global Chief Client Impact Officer at Zeno Group and the architect of Clarity 2030, a study of more than 1,400 communications professionals across 10 countries. The data surfaces a striking gap: 72% of respondents expect communications... more

Ryan Webb, associate professor at the Rotman School of Management and director of the Management Data Analytics Lab, has spent years studying why consumer behavior is so hard to change, and why marketers are often measuring the wrong thing. His resea... more

AdGood Foundation accepts CTV ad inventory that publishers donate, routes it to nonprofits at $5 to $6 CPM, and charges roughly 70% below market rates. The model sits inside the existing ad stack, uses the same targeting and reporting tools as any co... more

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Recent Guests

Thomas Bunn
Global Chief Client Impact Officer at Zeno Group
Zeno Group
Episode: UN 419 - Thomas Bunn. The Clarity Report.
Ryan Webb
Associate Professor at Rotman School of Management, University of Toronto; Director of the Management Data Analytics Lab
University of Toronto
Episode: UN 418 - IJRM. Habit: Loyalty v. Autopilot.
Kris Johns
CEO and founder of the AdGood Foundation
AdGood Foundation
Episode: UN 417 - Kris Johns. AdGood.
Jesse Weinstein
Partner at Phillips & Associates; US Navy combat veteran, former Bronx prosecutor; represents employees facing discrimination, retaliation, and workplace misconduct
Phillips & Associates
Episode: UN 415 - Jesse Weinstein. Employee Rights.
Arndt Vomberg
Associate Professor of Marketing at HEC Paris
HEC Paris
Episode: UN 414- IJRM. Algorithmic Dynamic Pricing & Consumers Trust + Behavior.
Ilan Strauss
Co-director of the AI Disclosures Project; fellow at University College London
AI Disclosures Project
Episode: UN 413 - Ilan Strauss. AI Markets, Not Models.
Evan Shapiro
Cartographer of the media universe, industry commentator
Independent/Media Thinker
Episode: UN 412 - YPulse + Evan Shapiro - Gen Z Broke the Media Playbook.
Jack Oujo
Founder of Oujo Wealth Strategies and CPA; author
Oujo Wealth Strategies
Episode: UN 411 - Jack Oujo. Too Smart to be an Umpire.
Simon Blanchard
Dean's Professor of Marketing at Georgetown University and co-editor at the Journal of Marketing Research
Georgetown University
Episode: UN 410 - IJRM. Consumer Financial Data Exchange.

Host

Gabriella Mirabelli
Host of Up Next with Gabriella Mirabelli

Reviews

4.9 out of 5 stars from 39 ratings
  • Unique Content

    It's so amazing that this type of content is made available for free. I can see this being a very helpful podcast for myself and other marketing professionals going forward. Please keep it coming!!!

    Apple Podcasts
    5
    Rupert Pumbkin
    United States9 years ago
  • Smart, Savvy and Singular

    Gabriella is unwinding the DNA of brand building for the 21st century business. A must listen.

    Apple Podcasts
    5
    iheargood
    United States10 years ago
  • Fascinating

    A top notch podcast that has moved to the top of my "must listen" list. Engaging topics and easygoing style.

    Apple Podcasts
    5
    NONEEE
    United States10 years ago
  • In depth and fascinating

    Gabriella is a fabulous interviewer who asks exactly the right questions to get her guests to open up on the diverse aspects of media that they represent. I've learned so much from this podcast and always feel jazzed when I finish listening to an episode. Much of what's been said about the problems and possibilities of, e.g., indie film and podcasting also applies in the world of publishing--it's an amazingly vibrant time right now; anyone one who is a creator or producer in **any** media area (... more

    Apple Podcasts
    5
    Asakiyume-mita
    United States10 years ago
  • trendspotter

    I've always been fascinated by how media evolves- how radio was first created to send telegraph messages or how the first TV anchors read the news from a sheet of paper with headphones on. This podcast is giving us the play by play of how that's happening in front of our eyes right now. Gabriella Mirabelli is the only person I've seen who's really giving an inside look on how media is totally mutating right now. I personally find it, and this show, very exciting.

    Apple Podcasts
    5
    MFS1
    United States10 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Interviews blend academia and industry for actionable guidance.
Host delivers sharp, future-facing insights with practical takeaways.
Thoughtful, provocative conversations that cut through buzzwords.
Guest selection and questioning are consistently insightful and engaging.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#208
Chile/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

UN 418 - IJRM. Habit: Loyalty v. Autopilot.
Q: What about the Buy It Again button—does automation replace habit formation?
Automation can replace the cognitive work of decision-making, but it can also coexist with habit formation; the key is whether the environment supports automatic responses or requires ongoing deliberation, and how this balance affects long-term persistence.
UN 418 - IJRM. Habit: Loyalty v. Autopilot.
Q: How would you distinguish habit from addiction in this framework?
Addictions are a subset of habits characterized by urges, cravings, and compulsive behavior with potential negative consequences; not all habits become addictions, and the line is drawn based on the presence of compulsion and withdrawal symptoms in a given behavior.
UN 418 - IJRM. Habit: Loyalty v. Autopilot.
Q: Can you walk me through the jingle fallacy and how it applies to habit?
The jingle fallacy refers to labeling different behavioral processes with the same term, which oversimplifies how habits form; Webb explains that habits in economics (preferences shaped by repetition) differ from the neuroscientific view of automatic context-response systems, and understanding both requires careful definitions and cross-disciplinary measures.
UN 415 - Jesse Weinstein. Employee Rights.
Q: What should someone do right now if they suspect discrimination or retaliation at work?
Document meticulously with contemporaneous notes, email supervisors to raise concerns, and gather evidence such as text messages or affidavits; seek legal counsel to evaluate potential claims before action escalates.
UN 413 - Ilan Strauss. AI Markets, Not Models.
Q: What specific information asymmetries create the most significant governance problems and which actors currently hold decisive information advantages?
The guest explains that the biggest asymmetries come from market deployment and telemetry data, not just model training. He argues for disclosure of how models are used in practice, the dashboards and telemetry that track performance, and for third-party auditing to hold companies accountable. He also emphasizes that bottom-up, code-based transparency (open protocols) is essential alongside top-down regulatory reporting to create safer, more competitive AI markets.

Audience Metrics

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Frequently Asked Questions About Up Next

What is Up Next about and what kind of topics does it cover?

This show spotlights the people and ideas shaping how media, technology, and marketing intersect. Episodes cover AI's impact on advertising, data ethics and consumer experiences, the evolution of experiential and event marketing, and trends among younger audiences. Notable threads include practical frameworks for leadership in small businesses, the move toward autonomous marketing and measurement, and how culture, nostalgia, and platform shifts influence brand strategy. The conversations tend to blend academia with industry pragmatism, offering actionable takeaways for professionals building or transforming media, marketing, and tech-driven ventures.

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Which podcasts are similar to Up Next?

These podcasts share a similar audience with Up Next:

1. The Daily

How many episodes of Up Next are there?

Up Next launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Up Next?

Recent guests on Up Next include:

1. Thomas Bunn
2. Ryan Webb
3. Kris Johns
4. Jesse Weinstein
5. Arndt Vomberg
6. Ilan Strauss
7. Evan Shapiro
8. Jack Oujo

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