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Up Next with Gabriella Mirabelli

Gabriella Mirabelli
Gen Z
Social Media
Consumer Behavior
Advertising
Millennials
Creative Advertising
Self-Enhancement Products
Emotional Intelligence
Vices
Video Conferencing
Good Shout
Burnout
Wellness
Entertainment Marketing
Creative Process
Team Dynamics
Jargon
Social Appearance Anxiety
State Of the Heart Report
Social Instability

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the “Up Next Podcast” with Gabriella Mirabelli.

PublishesWeeklyEpisodes300Founded9 years ago
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BusinessMarketing

Listen to this Podcast

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Latest Episodes

What does it mean to market AI to marketers? Typeface CMO Jason Ing joins Gabriella Mirabelli to share how his team is cutting through the noise, helping brands integrate AI without disrupting workflows, and shifting the focus from flashy tools to re... more

Subscription businesses live and die by churn—but its impact goes far beyond lost customers. In this episode, Professor Barak Libai discusses research he and his colleagues conducted that reveals how churn reshapes growth, revenue, and market potenti... more

What makes consumers truly love a brand? In this episode, Allison McClamroch, Head of Brand US at Zeno Group, shares insights from Zeno's latest research on brand love and loyalty. Discover how generational values, social media influence, and cultura... more

Discover the 10 emerging trends shaping Gen Z and Millennial culture, from accessible adventures to TikTok mini-series. YPulse’s MaryLeigh Bliss unpacks what these shifts reveal about young consumers and why they matter for brands.

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Similar Podcasts

People also subscribe to these shows.

The Daily
The DailyThe New York Times
The Ezra Klein Show
The Ezra Klein ShowNew York Times Opinion

Recent Guests

Barak Libai
Professor of marketing at the Aarhus School of Business, researcher on customer profitability and subscription models.
Aarhus School of Business
Episode: UN 382 - IJRM. The Effects of Churn on Subscription Services.
Allison McClamroch
Head of brand US for integrated communications agency Zeno Group.
Zeno Group
Episode: Un 381 - Zeno Project. Brand Love & Loyalty.
Andre Banks
Founder and CEO of NewWorld, a marketing and strategy consultancy
NewWorld
Episode: UN 379 - Andre Banks. Cultural Intelligence.
Welf Weiger
Associate professor of digital marketing and chair of the marketing department at Alfaisal University
Alfaisal University
Episode: UN 378 - IJRM. Social Media Champions & Critics.
Josh Dorfman
A serial environmental entrepreneur, co-founder and CEO of Plantd, and former host of The Lazy Environmentalist.
Plantd
Episode: UN 377 - Josh Dorfman. Evolving Your Personal Brand.
Kira Shishkin
CEO of Informed, a news concierge service
Informed
Episode: UN 375 - Kira Shishkin. informed.
Johannes Boegershausen
Assistant Professor of Marketing at the Rotterdam School of Management at Erasmus University
Rotterdam School of Management at Erasmus University
Episode: UN 374 - IJRM. A/B Testing.
Luciana Nuñez
Co-author of Coaching Power and head of the Americas at Preston Associates.
Preston Associates
Episode: UN 373 - Luciana Núñez. Coaching Power.
Mike Peterson
Founder and managing partner of Apex Consulting Partners, author of Leading in the Age of Digital Disruption
Apex Consulting Partners
Episode: UN 371 - Mike Peterson. Leading in the Age of Digital Disruption.

Host

Gabriella Mirabelli
Host and media strategist known for her innovative insights into the evolving landscape of marketing and media.

Reviews

4.9 out of 5 stars from 38 ratings
  • Unique Content

    It's so amazing that this type of content is made available for free. I can see this being a very helpful podcast for myself and other marketing professionals going forward. Please keep it coming!!!

    Apple Podcasts
    5
    Rupert Pumbkin
    United States9 years ago
  • Smart, Savvy and Singular

    Gabriella is unwinding the DNA of brand building for the 21st century business. A must listen.

    Apple Podcasts
    5
    iheargood
    United States9 years ago
  • Fascinating

    A top notch podcast that has moved to the top of my "must listen" list. Engaging topics and easygoing style.

    Apple Podcasts
    5
    NONEEE
    United States9 years ago
  • In depth and fascinating

    Gabriella is a fabulous interviewer who asks exactly the right questions to get her guests to open up on the diverse aspects of media that they represent. I've learned so much from this podcast and always feel jazzed when I finish listening to an episode. Much of what's been said about the problems and possibilities of, e.g., indie film and podcasting also applies in the world of publishing--it's an amazingly vibrant time right now; anyone one who is a creator or producer in **any** media area (... more

    Apple Podcasts
    5
    Asakiyume-mita
    United States9 years ago
  • trendspotter

    I've always been fascinated by how media evolves- how radio was first created to send telegraph messages or how the first TV anchors read the news from a sheet of paper with headphones on. This podcast is giving us the play by play of how that's happening in front of our eyes right now. Gabriella Mirabelli is the only person I've seen who's really giving an inside look on how media is totally mutating right now. I personally find it, and this show, very exciting.

    Apple Podcasts
    5
    MFS1
    United States9 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many listeners value the emphasis on current trends and the impact of technology on the media landscape, considering the show a vital resource for professionals in the industry.
Reviewers often describe the content as both informative and engaging, with a focus on practical takeaways from expert guests.
Listeners appreciate the innovative approach to media and marketing discussions, frequently highlighting the insightful questions posed by the host.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#111
South Korea/Business/Marketing
Apple Podcasts
#119
China/Business/Marketing
Apple Podcasts
#151
Chile/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

UN 382 - IJRM. The Effects of Churn on Subscription Services.
Q: How would you say churn changes the relationship between adoption and actual usage?
Churn complicates the relationship by affecting both the adoption curve and the user curve.
Un 381 - Zeno Project. Brand Love & Loyalty.
Q: What are some takeaways that I should have in my back pocket?
Build for a movement, design experiences that feel personal, and give people a reason to stay beyond the transaction.
Un 381 - Zeno Project. Brand Love & Loyalty.
Q: How does social media play into brand love?
Word of mouth is still the number one driver of brand love, but for Gen Z and Millennials, social media is critical in discovering and recommending brands.
Un 381 - Zeno Project. Brand Love & Loyalty.
Q: How did you define brand love and what specific criteria did you use to measure it when you were creating your questions?
We look at brand love ultimately as loyalty, asking questions about what makes you stay loyal to a brand and what attracts you.
UN 378 - IJRM. Social Media Champions & Critics.
Q: Does your research suggest that brands should modify their advocacy programs or their influencer programs?
Yes, brands should extend their incentive systems to include customer feedback and not just focus solely on advocacy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Up Next

What is Up Next about and what kind of topics does it cover?

This show explores the evolving landscape of media, marketing, and technology, featuring insightful discussions with experts, innovators, and thought leaders. Each episode tackles diverse topics such as consumer behavior, influencer marketing, digital disruption, and the impact of social media on brand engagement. Themes of sustainability, authenticity in marketing, and the intersection of technology and content creation are recurring focal points, making it a valuable resource for media professionals and anyone interested in the future of marketing. The engaging interview style and the breadth of topics covered reflect a commitment to understanding the complexities of modern media and the various forces shaping consumer interactions in tod... more

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Which podcasts are similar to Up Next?

These podcasts share a similar audience with Up Next:

1. The Daily
2. Up First from NPR
3. The Ezra Klein Show

How many episodes of Up Next are there?

Up Next launched 9 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Up Next?

Recent guests on Up Next include:

1. Barak Libai
2. Allison McClamroch
3. Andre Banks
4. Welf Weiger
5. Josh Dorfman
6. Kira Shishkin
7. Johannes Boegershausen
8. Luciana Nuñez

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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