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Up Next with Gabriella Mirabelli

Gabriella Mirabelli
Social Media
Gen Z
Consumer Behavior
Millennials
Ypulse
Creator Economy
Marketing
Advertising
Tiktok
Emotional Intelligence
Marketing Strategy
Artificial Intelligence
Digital Marketing
Burnout
Social Media Marketing
Sustainability
Youtube
Mental Health
Influencers
Leadership

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

PublishesWeeklyEpisodes300Founded10 years ago
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MarketingBusiness

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Latest Episodes

Ron Rubin, entrepreneur and author of Gold in Your Backyard, built the Republic of Tea and River Road Family Vineyards over five decades while maintaining debt-free operations. His book, named after his father's expression about recognizing opportuni... more

Paul D'Arcy, CMO at Moloco, explores how AI has fundamentally shifted the balance between human and machine decision-making in marketing, with digital advertising leading this transformation over the past decade. The conversation examines the tension... more

MaryLeigh Bliss, Chief Content Officer at YPulse, has been tracking what young consumers find cool and what keeps them loyal to brands. The two things turn out to be driven by different forces, and understanding the gap between them can change how br... more

Rick DeLisi, Lead Research Analyst at Glia and co-author of The Effortless Experience, discusses research showing that less than 30% of organizations achieve full value from customer support AI investments. The conversation covers the "AI maturity g... more

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Recent Guests

Paul D'Arcy
CMO at Moloco, senior leader in digital commerce and retail media
Moloco
Episode: UN 408 - Paul D'Arcy. AI + Marketing.
Rick DeLisi
Lead research analyst at Glia; co-author of The Effortless Experience; Harvard Business Review contributor
Glia
Episode: UN 406 - Rick DeLisi. AI ROI.
Finola Kerrigan
Professor of Marketing at Birmingham Business School and author of Film Marketing
University of Birmingham
Episode: UN 405 - IJRM. Regressive Nostalgia.
Mickie Kennedy
Founder of eReleases, a press release distribution service
eReleases
Episode: UN 404 - Mickie Kennedy. Smarter PR.
Rachel Boucher
Head of content at Event Marketer Magazine, a 24-year-old trade publication
Event Marketer Magazine
Episode: UN 402 - Rachel Bouchar. Event Marketing.
Henri Weijo
Associate professor of marketing at Aalto University School of Business in Helsinki
Aalto University
Episode: UN 401 - IJRM. Algorithm Killing Cool?
Tina Dietz
Vocal leadership expert; founder of Twin Flames Studios
Twin Flames Studios
Episode: UN 400 - Tina Dietz. Sound Content Strategy.
Jason Fairchild
Co-founder and CEO of TV Scientific
TV Scientific
Episode: UN 398 - Jason Fairchild. tvScientific.
Guilherme Ramos
Assistant Professor of Marketing at Rochester Institute of Technology
Rochester Institute of Technology
Episode: UN 397 - IJRM. Sustainability Consideration Gap.

Host

Gabriella Mirabelli
Host of the podcast, known for engaging in insightful discussions with industry leaders on the changes in media and marketing.

Reviews

4.9 out of 5 stars from 38 ratings
  • Unique Content

    It's so amazing that this type of content is made available for free. I can see this being a very helpful podcast for myself and other marketing professionals going forward. Please keep it coming!!!

    Apple Podcasts
    5
    Rupert Pumbkin
    United States9 years ago
  • Smart, Savvy and Singular

    Gabriella is unwinding the DNA of brand building for the 21st century business. A must listen.

    Apple Podcasts
    5
    iheargood
    United States10 years ago
  • Fascinating

    A top notch podcast that has moved to the top of my "must listen" list. Engaging topics and easygoing style.

    Apple Podcasts
    5
    NONEEE
    United States10 years ago
  • In depth and fascinating

    Gabriella is a fabulous interviewer who asks exactly the right questions to get her guests to open up on the diverse aspects of media that they represent. I've learned so much from this podcast and always feel jazzed when I finish listening to an episode. Much of what's been said about the problems and possibilities of, e.g., indie film and podcasting also applies in the world of publishing--it's an amazingly vibrant time right now; anyone one who is a creator or producer in **any** media area (... more

    Apple Podcasts
    5
    Asakiyume-mita
    United States10 years ago
  • trendspotter

    I've always been fascinated by how media evolves- how radio was first created to send telegraph messages or how the first TV anchors read the news from a sheet of paper with headphones on. This podcast is giving us the play by play of how that's happening in front of our eyes right now. Gabriella Mirabelli is the only person I've seen who's really giving an inside look on how media is totally mutating right now. I personally find it, and this show, very exciting.

    Apple Podcasts
    5
    MFS1
    United States10 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviews reflect appreciation for the host's interviewing style, which encourages insightful conversations and valuable takeaways.
Listeners praise the engaging and informative discussions, highlighting the diverse range of expert guests and the relevance of topics.
Feedback indicates that the podcast is seen as a valuable resource for professionals seeking to stay informed on changing trends in media and marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

UN 408 - Paul D'Arcy. AI + Marketing.
Q: Where do you see marketing decisions that are better left to models versus humans?
Models excel at processing vast data, bid optimization, real-time allocation, and pattern detection, while humans still lead on brand creation, ethical considerations, and strategic judgment to ensure coherent and responsible marketing.
UN 407 -YPulse. Loyal Consumers & Cool Brands.
Q: How should brands interpret the rise of blanket loyalty versus differentiated loyalty across demographics?
Loyalty appears strongest when brands deliver clear value and align with cool perceptions; however, loyalty signals vary by age and demographic, so brands should track multiple loyalty metrics and customize programs accordingly.
UN 407 -YPulse. Loyal Consumers & Cool Brands.
Q: What does the data suggest about how brands should think about reaching across different youth groups?
Brands should tailor messages and leverage nano-influencers to match each group's drivers: teens want constant innovation, young adults want value, and millennials want relevance, while keeping trends front and center for all.
UN 400 - Tina Dietz. Sound Content Strategy.
Q: What drew Tina to audio storytelling originally?
Tina explains that the human desire to connect through stories is fundamental and that she has always been drawn to performing and storytelling, starting from a young age with a cassette tape and evolving into a career focused on audio that creates intimate, parasocial connections with listeners.
UN 399 - YPulse. YouTube Youth.
Q: If brands are trying to be helpful or educational or offer edutainment, does YouTube become a more strategic platform for them?
Yes, brands should integrate YouTube as it is a key platform for instructional and engaging content for young people.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Age Range
Household Income
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Frequently Asked Questions About Up Next

What is Up Next about and what kind of topics does it cover?

Exploring the intersection of technology and media, this podcast features in-depth conversations with industry innovators and thought leaders shaping the future of media. Episodes cover a range of topics including advertising technology, consumer behavior, sustainability in marketing, and the dynamic landscape of Generation Z's preferences. The host engages with experts from diverse backgrounds such as academia, media, and technology, providing listeners with unique insights into contemporary issues and trends. Additionally, the discussions encourage understanding of how brands can effectively adapt to the evolving media environment.

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How many listeners does Up Next get?

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What are the audience demographics for Up Next?

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Which podcasts are similar to Up Next?

These podcasts share a similar audience with Up Next:

1. The Daily

How many episodes of Up Next are there?

Up Next launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Up Next?

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What guests have appeared on Up Next?

Recent guests on Up Next include:

1. Paul D'Arcy
2. Rick DeLisi
3. Finola Kerrigan
4. Mickie Kennedy
5. Rachel Boucher
6. Henri Weijo
7. Tina Dietz
8. Jason Fairchild

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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