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Up Next with Gabriella Mirabelli

Gabriella Mirabelli
Social Media
Consumer Behavior
Millennials
Advertising
Creative Advertising
Self-Enhancement Products
Emotional Intelligence
Vices
Video Conferencing
Gen Z
Good Shout
Ypulse
Burnout
Entertainment Marketing
Creative Process
Team Dynamics
Jargon
Social Appearance Anxiety
Social Instability
State Of the Heart Report

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

PublishesWeeklyEpisodes300Founded9 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Up Next

Latest Episodes

Former Uber Head of Marketing Data Science Sundar Swaminathan shares how he uncovered that Uber's massive Facebook ad spend wasn't driving real growth. He explains what companies can learn about incrementality, brand investment, and making data-drive... more

In today's episode, MaryLeigh Bliss, Chief Content Officer at YPulse, discusses insights from their recent fashion preferences report based on a survey of 1,500 young North American consumers. She explores how the fear of seeming "cringe" leads many ... more

Logos do more than identify a brand—they shape how we experience it.

In this episode, Qing Tang, Assistant Professor of Marketing at Hong Kong Baptist University, discusses research she and her colleagues published in the International Journal of R... more

Out-of-home advertising is delivering stronger results than many digital-first channels. Dan Levi, EVP & CMO of Clear Channel Outdoor, shares insights from a five-year study with Kantar that proves OOH drives awareness, intent, and brand favorability... more

Key Facts

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Recent Guests

Sundar Swaminathan
Former head of marketing data science at Uber, newsletter and podcast host focused on consumer tech and marketing.
Episode: UN 389 - Sundar Swaminathan. How Uber saved $35M in Ads.
Qing Tang
Assistant Professor of Marketing at Hong Kong Baptist University, focusing on brand communication, digital marketing, and visual marketing
Hong Kong Baptist University
Episode: UN 387 - IJRM. Luxury & Logo Complexity.
Dan Levi
Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor Americas
Clear Channel Outdoor
Episode: UN 386 - Dan Levi. Out-of-Home's Surprising Strength.
Robin Bonn
CEO and founder of Codefinery, host of the Immortal Life of Agencies podcast, and author of Market of One.
Codefinery
Episode: UN 385 - Robin Bonn. Market of One.
Barak Libai
Professor of marketing at the Aarhus School of Business, researcher on customer profitability and subscription models.
Aarhus School of Business
Episode: UN 382 - IJRM. The Effects of Churn on Subscription Services.
Allison McClamroch
Head of brand US for integrated communications agency Zeno Group.
Zeno Group
Episode: Un 381 - Zeno Project. Brand Love & Loyalty.
Andre Banks
Founder and CEO of NewWorld, a marketing and strategy consultancy
NewWorld
Episode: UN 379 - Andre Banks. Cultural Intelligence.
Welf Weiger
Associate professor of digital marketing and chair of the marketing department at Alfaisal University
Alfaisal University
Episode: UN 378 - IJRM. Social Media Champions & Critics.
Josh Dorfman
A serial environmental entrepreneur, co-founder and CEO of Plantd, and former host of The Lazy Environmentalist.
Plantd
Episode: UN 377 - Josh Dorfman. Evolving Your Personal Brand.

Host

Gabriella Mirabelli
Host and media strategist known for her innovative insights into the evolving landscape of marketing and media.

Reviews

4.9 out of 5 stars from 38 ratings
  • Unique Content

    It's so amazing that this type of content is made available for free. I can see this being a very helpful podcast for myself and other marketing professionals going forward. Please keep it coming!!!

    Apple Podcasts
    5
    Rupert Pumbkin
    United States9 years ago
  • Smart, Savvy and Singular

    Gabriella is unwinding the DNA of brand building for the 21st century business. A must listen.

    Apple Podcasts
    5
    iheargood
    United States9 years ago
  • Fascinating

    A top notch podcast that has moved to the top of my "must listen" list. Engaging topics and easygoing style.

    Apple Podcasts
    5
    NONEEE
    United States9 years ago
  • In depth and fascinating

    Gabriella is a fabulous interviewer who asks exactly the right questions to get her guests to open up on the diverse aspects of media that they represent. I've learned so much from this podcast and always feel jazzed when I finish listening to an episode. Much of what's been said about the problems and possibilities of, e.g., indie film and podcasting also applies in the world of publishing--it's an amazingly vibrant time right now; anyone one who is a creator or producer in **any** media area (... more

    Apple Podcasts
    5
    Asakiyume-mita
    United States9 years ago
  • trendspotter

    I've always been fascinated by how media evolves- how radio was first created to send telegraph messages or how the first TV anchors read the news from a sheet of paper with headphones on. This podcast is giving us the play by play of how that's happening in front of our eyes right now. Gabriella Mirabelli is the only person I've seen who's really giving an inside look on how media is totally mutating right now. I personally find it, and this show, very exciting.

    Apple Podcasts
    5
    MFS1
    United States9 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many listeners value the emphasis on current trends and the impact of technology on the media landscape, considering the show a vital resource for professionals in the industry.
Reviewers often describe the content as both informative and engaging, with a focus on practical takeaways from expert guests.
Listeners appreciate the innovative approach to media and marketing discussions, frequently highlighting the insightful questions posed by the host.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#7
Mexico/Business/Marketing
Apple Podcasts
#63
Chile/Business/Marketing
Apple Podcasts
#82
India/Business/Marketing
Apple Podcasts
#114
Mexico/Business
Apple Podcasts
#226
China/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

UN 389 - Sundar Swaminathan. How Uber saved $35M in Ads.
Q: What changes did this experience lead to in your view of marketing effectiveness?
Sundar's experience shifted his perspective on marketing and emphasized the importance of brand marketing.
UN 389 - Sundar Swaminathan. How Uber saved $35M in Ads.
Q: How did you decide which questions you were going to investigate?
Sundar decided based on signals that enforced or changed gut feelings about marketing spend and effectiveness.
UN 387 - IJRM. Luxury & Logo Complexity.
Q: Would you expect these results to be consistent across cultures?
The results might differ across cultures depending on taste and socioeconomic status, with more sophisticated luxury consumers preferring minimalist logos.
UN 387 - IJRM. Luxury & Logo Complexity.
Q: Why so many brands are simplifying their logo?
Brands may be simplifying logos to appeal to Gen Z, who value authenticity and approachability over luxury status.
UN 386 - Dan Levi. Out-of-Home's Surprising Strength.
Q: What is the most important KPI for a marketer tracking their out-of-home performance?
Marketers should focus on incrementality to understand how adding out-of-home advertising positively drives value.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Up Next

What is Up Next about and what kind of topics does it cover?

This show explores the evolving landscape of media, marketing, and technology, featuring insightful discussions with experts, innovators, and thought leaders. Each episode tackles diverse topics such as consumer behavior, influencer marketing, digital disruption, and the impact of social media on brand engagement. Themes of sustainability, authenticity in marketing, and the intersection of technology and content creation are recurring focal points, making it a valuable resource for media professionals and anyone interested in the future of marketing. The engaging interview style and the breadth of topics covered reflect a commitment to understanding the complexities of modern media and the various forces shaping consumer interactions in tod... more

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Which podcasts are similar to Up Next?

These podcasts share a similar audience with Up Next:

1. Next Up with Mark Halperin
2. SmartLess

How many episodes of Up Next are there?

Up Next launched 9 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Up Next?

Recent guests on Up Next include:

1. Sundar Swaminathan
2. Qing Tang
3. Dan Levi
4. Robin Bonn
5. Barak Libai
6. Allison McClamroch
7. Andre Banks
8. Welf Weiger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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