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Artwork for Uncommon Brands

Uncommon Brands

Parker Nash
Chicknlegs
Bn3th Apparel
Headbands Of Hope
Feetures
Running
BTR Nation
Costco
Family Business
Direct-To-Consumer
Wholesale
Maddie's Natural Sweetener
Duncan and Stone Paper Company
Amazon
Blossom Essentials
Nexbelt
Just Mystic
Chicknlegs Mascot Chad
Influencer/ambassador Programs
Wholesale/store Partners
Design Process

How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive look... more

PublishesWeeklyEpisodes37Founded2 years ago
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MarketingBusiness

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Artwork for Uncommon Brands

Latest Episodes

Chris Hough is the founder and owner of Artiken. In this episode, he shares how he transitioned from an employee at Nike to building a high-growth brand centered around the iconic handmade bracelets worn by elite Kenyan distance runners.

Chris share... more

Robert Nelson is the co-founder and CEO of The Just Brand. Just Brand is a coastal lifestyle classics brand that weaves together influences from prep, sportswear, and streetwear. A former Nike alum, Robert started the business with his sister to crea... more

Sarah Vilensky is the founder and CEO of Blossom Essentials. In this episode, she shares how she’s used her digital marketing expertise to build a high-growth D2C skincare brand. 

Sarah shares her journey from affiliate marketing to addressing chron... more

Gregg Hemphill is the CEO of Nexbelt and Lejon Belts. In this episode, he shares how these two brands take an overlooked product, the belt, and turn it into an engine for massive growth. Gregg, a 25-year veteran of the golf industry (Quiksilver, Tayl... more

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Recent Guests

Robert Nelson
Co-founder and CEO of Just Mystic (Just Mystic Brand)
Just Mystic
Episode: Building a retail first brand with Robert Nelson, Just Brand
Sarah Vilensky
Founder and CEO of Blossom Essentials
Blossom Essentials
Episode: How to stand out in a competitive market, Sarah Vilenskiy, Blossom Essentials Skincare
Gregg Hemphill
CEO of Nexbelt and Lejon Belts
Nexbelt, Lejon Belts
Episode: Not your ordinary belt business, Gregg Hemphill, Nexbelt
Anna Rooke
CMO and co-founder of Akasha Superfoods
Akasha Superfoods
Episode: Building a Superfood Empire, Anna Rooke, Akasha Superfoods
Garrett Peters
Co-founder and CEO of Duncan and Stone Paper Company
Duncan and Stone
Episode: Capturing moments that matter, Garrett Peters, Duncan & Stone
Maddie Steitz
Founder of Maddie's Natural Sweetener
Maddie's Natural Sweetener
Episode: A sweet business story, Maddie Steitz, Maddie's Natural Sweetener
John Gaither
CEO of Feetures
Feetures
Episode: Carrying on a family legacy, John Gaither, Feetures
Lauren Dellinger
President of Headbands of Hope
Headbands of Hope
Episode: Style that gives back with Lauren Dellinger, Headbands of Hope
Ashley Nickelsen
Founder of BTR Nation
BTR Nation
Episode: How to build a brand with an unstoppable mission, Ashley Nickelsen, BTR Nation

Host

Parker Nash
Host of Uncommon Brands; previously associated with Nike; leads discussions with founders on building standout DTC brands through experiential retail, product strategy, and storytelling.

Reviews

4.8 out of 5 stars from 24 ratings
  • Promotes dangerous products

    They allowed Travis Seera, a man who has killed and injured so many, talk freely about his dangerous products without any push back. Despicable

    Apple Podcasts
    1
    Andrew Biren
    United Statesa year ago
  • Uncommon Brands

    I love the breezy style interviews that end up being so informative. The guests are always interesting because they are inventive risk takers. Parker is an enthusiastic interviewer who draws out the best from his guests.

    Apple Podcasts
    5
    Livethebix
    United States2 years ago
  • Great Advice on How to Build a Brand

    This is a great podcast, the episodes are quick and have lots to teach, the guests are interesting and it’s a great podcast to inspire and help anyone who wants to build a brand that is well, uncommon :). Highly recommend.

    Apple Podcasts
    5
    LucasMaroni
    United States2 years ago
  • Insightful and Motivating

    Love the format and parker asks all the right questions. Feels like “how I built this” but with a focus on startup product development and marketing. Interesting guests and insightful tips and tactics for what worked and didn’t. Hearing about how smaller brands have found success is inspiring.

    Apple Podcasts
    5
    Pioneer4life4ever
    United States2 years ago
  • Valuable knowledge for DTC

    Parker has a great way of boiling things down into the key building blocks for thriving DTC websites. I’ve been in the ad business a long time as a Creative Director on major global brands and I still take away precious insights every time I listen.

    Apple Podcasts
    5
    As Creative Director
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate breezy, informative interviews with inventive risk-takers.
The show is praised for concise episodes that deliver brand-building tactics.
Guests are consistently engaging and the host draws out practical, actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#227
Canada/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Not your ordinary belt business, Gregg Hemphill, Nexbelt
Q: What do you attribute to the massive growth recently?
We've improved storytelling around why Nexbelt works for both consumer and retailer, focusing on fit and inventory efficiency rather than just features, while expanding color and lineups to stimulate repeat purchases and higher AOV.
A sweet business story, Maddie Steitz, Maddie's Natural Sweetener
Q: How did you go from an assistant to the CEO of Maddie's Natural Sweetener?
Maddie describes starting as a side venture while juggling other roles, eventually deciding to fully commit after a pivotal nudge from her advisor/co-founder, then bootstrapping the business and focusing on product development and branding.
Fun run! Growing a running brand, Bryce McConville, Chicknlegs
Q: What was the first Chicknlegs design, and how did it shape the brand?
The first design was a US flag motif with a fighter jet on the back and a bald eagle on the front, creating an audacious American-themed identity that has remained central to the brand's playful yet bold aesthetic.
Getting personal: The business of men's underwear, Dez Price, BN3TH
Q: What advice do you have about IP and patenting for founders with unique products?
Focus on a balance between protecting what you can legally protect and investing in back-end operations like inventory and QC. Trademarking is important but not everything; you can file and wait for traction. IP is valuable—eight patents with more in the works shows how important it is to build a moat around design, with multiple patents acting like 'five brothers' protecting the core concept while you innovate extensions like bike liners or hockey jocks.
Getting personal: The business of men's underwear, Dez Price, BN3TH
Q: But is it one of those deals where you're pushing the envelope a little bit, where it's making you a little bit nervous just thinking about it, or you're like, no, this is going to be in the bag?
I'm excited about it because timing is crucial. When we launched in 2010-2012, men's wellness and grooming were just starting to take off, and society was not ready for a bold men's underwear category. Now the market is more open, and with influencer collaborations and new campaigns, we're hopeful that a bolder, more revealing approach will resonate and drive brand awareness while staying true to the product's credibility and quality.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Uncommon Brands

What is Uncommon Brands about and what kind of topics does it cover?

Uncommon Brands showcases founders of fast-growing DTC, e-commerce, and consumer brands who break through the noise with distinctive products and differentiated marketing strategies. Episodes typically probe product insights, storytelling, retail or wholesale tactics, and practical go-to-market moves that propel growth, from private-label and influencer-driven campaigns to owned retail experiences and community-building. Noteworthy is Parker Nash's Nike-honed perspective, which informs a practical, creator-focused approach to brand-building, plus a tendency to feature founders with hands-on, experiential strategies and a willingness to test unconventional channels. This makes it useful for listeners seeking actionable tactics, founder-level... more

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Which podcasts are similar to Uncommon Brands?

These podcasts share a similar audience with Uncommon Brands:

1. How I Built This with Guy Raz

How many episodes of Uncommon Brands are there?

Uncommon Brands launched 2 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Uncommon Brands?

Recent guests on Uncommon Brands include:

1. Robert Nelson
2. Sarah Vilensky
3. Gregg Hemphill
4. Anna Rooke
5. Garrett Peters
6. Maddie Steitz
7. John Gaither
8. Lauren Dellinger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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