So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and create... more
Publishes | Weekly | Episodes | 100 | Founded | 3 years ago |
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Number of Listeners | Categories | BusinessMarketingManagement |
Ah, yes... creativity! It is so important in marketing, yet so rare in most marketing materials consulting firms tend to put out (not yours, of course, you're good!). Why is that? Why does it matter? And - how could firm marketers ramp up the creativ... more
Ever heard of "effectuation?" No? Well, it's one of these management frameworks or something. And it contains a bunch of principles you might find helpful when preparing your marketing programs for execution. Here goes: more
Are you thinking about your services in the same ways your clients do? And do you use the same words they use to describe them? Well, chances are, you're not—or not anymore. Prospects' categories for thinking about and searching for consultancy servi... more
How can consultancy marketers make firm-wide change? We asked someone who should know because “making change” is part of their marketing executive day job: Marc Appel, head of content and editorial strategy at Accenture. more
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Being a consultant and always on the search for growth improvement ideas, I came across of these 2 guys. Flo and Ash (sounds like rapper names) are top professionals and I love their discussions and interviews. If you are a professional services marketer (or an owner, leader or partner), you will learn a lot from these 2 brothers in arms with their Accenture backgrounds. Well done guys! Keep going!
Sounds like you two have a great time creating great content. Love it!
Apple Podcasts | #224 | Netherlands/Business/Marketing |
Apple Podcasts | #234 | Denmark/Business/Marketing |
Listeners, engagement and demographics and more for this podcast.
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Primary Location | Social Media Reach |
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unbillable hours launched 3 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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